the project abc.multimodal - radregion rostock€¦ · the project abc.multimodal from the kalmar...

Conference „Cycling connects“

Rostock 22.05.2014

Thomas Möller, radplan nordost

Information manager abc.multimodal

The project abc.multimodal

From the kalmar declaration until today

Thomas möllerInformation manager


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Background

Cycling improves the city!


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project: abc.multimodal

5 Partners (3 Cities, 2 NGOs):

• Hanseatic City of Rostock

• City of Gdansk

• Kalmar Municipality

• ADFC Rostock

• Polish Union of Active Mobility

36 month (07.2011 – 06.2014)

1,18 Million EUR

1 goal:

• Access by Cycling: Integrating cycling into multimodal transport system and mobility culture

GdanskPUMARostock

ADFC

Kalmar

Cycling connects!


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ABC Approach

5 different backgrounds and experiences

3 different target groups

• Rostock: commuters, students, pupils

• Gdansk: mass media companies and journalists

• Kalmar: retailers and clients in 3 shopping areas

1 methodology:

• Analysis of good practices

• Target group analysis, -participation

• Action plan and implementation

• Evaluation

Cycling policy meets the interest of people and activates them for participation


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Components and activities

CP 3: From master plan to action –

Integrating cycling into

multimodal transport system

• MASTER PLAN for a cycling friendly city

• ANALYSIS of target groups for cycling promotion

• ACTION PLAN to integrate cycling

• PLANNING of soft measures and investments

• IMPLEMENTATION of the cycling monitor

• EVALUATION of implemented actions

http://www.abcmultimodal.eu/master-plan.html

http://www.abcmultimodal.eu/analysis.html

http://www.abcmultimodal.eu/action-plan.html

http://www.abcmultimodal.eu/action-plan.html

http://www.abcmultimodal.eu/planning.html

http://www.abcmultimodal.eu/implementation.html

http://www.abcmultimodal.eu/evaluation.html


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Components and activities

CP 4: Awareness raising and capacity building –

integrating cycling into mobility culture

• CYCLING CAMPAIGNS analysis and practice

• CYCLING MONITOR to indicate number of cyclists

• CAPACITY BUILDING for cycling promotion

CP 1: Management and coordination

CP 2: Communication and dissemination

http://www.abcmultimodal.eu/activity_cycling_campaigns.html

http://www.abcmultimodal.eu/cycling-monitor.html

http://www.abcmultimodal.eu/cycling-monitor.html

http://www.abcmultimodal.eu/activity_capacity_building.html

http://www.abcmultimodal.eu/activity_capacity_building.html


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Outputs: Cycling campaigns

Mastertextformat bearbeiten• Zweite Ebene

ABC strategy:• Analysis of 10 best

practices for campaigns• Analysis of 5 evaluations• Choose good elements• Adapt strategies• Develop own marketing

concepts• Implement measures in

short time• Evaluate their effect


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Outputs: Cycling Campaigns

For example Rostock:

• Logo and brand, website

• Car-free climate action day

• PARK(ing) day

• Photo shooting for cyclists

• Citylight posters, citycards


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Outputs: Cycling Campaigns

Gdansk and Kalmar:

Cycling promotion is an easy way to increase livability in cities and regions.


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Output: Cycling monitor

• Counting cyclists

• Displaying numbers

• Motivating cyclists


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Cycling campaign & Monitor

Campaigns can:• influence the choice of transport mode and change

behaviour.• be cheaper and more effective than infrastructure

measures.

But: It is difficult to motivate politicians to spend money for soft measures like campaigns. Therefore:• It‘s important to use an evaluation method and

measure the success of campaigns.• The ABC-partners develop a „cycling monitor“ that

evaluates and promotes cycling in the same time.


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Cycling campaign & monitor

Hier stehen Inhalte• Ganz wichtige Fakten• Zum Thema abc.multimodal• Und zum Thema Fahrradfahren

Please visit us:www.abcmultimodal.eu

Cycling promotion is a success story for your city – measure the progress.


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Communication & DISSEMINATION


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Contact us:

• Steffen Nozon, Hanseatic City of Rostocktel +49 381 [email protected]

• Thomas Möller, ABC information managertel +49 179 [email protected]

• www.abcmultimodal.eu

• www.cyclinginspiration.eu

More informationMore inspirations

mailto:[email protected]

mailto:[email protected]

http://www.abcmultimodal.eu/

http://www.cyclinginspiration.eu/


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the project abc.multimodal - radregion rostock€¦ · the project abc.multimodal from the kalmar...

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