Advancing Wellness Through Personalization

www.fitnescity.com

Mountain View, CA November 14-16, 2016

The Promise of Personalized Wellness Market Trends & Opportunities

LAILA ZEMRANI

@lailazemwww.lailazemrani.com

80% of heart disease

80% of type 2 diabetes

could be PREVENTED through

lifestyle changes

spent on physical fitness and weight loss.

$100 B/ year

However, most studies show that at least

60% of it is WASTED.

Consumer spending that has little impact on the individual's wellness (e.g. Diet and exercise fads, heavily-marketed trends, unused gym

memberships, etc.)

personalization

InefficienciesA lot of

could be PREVENTED through

Andrew

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

Matthew

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

SimilarPROFILES?

Andrew

Matthew

RMR: 1900

RMR: 1900

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

Andrew

Matthew

RMR: 1900

RHR: 65

RMR: 1900

RHR: 85

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

Andrew

Matthew

RMR: 1900

RHR: 65

SF Diet <-> Weight

-

RMR: 1900

RHR: 85

SF Diet <-> Weight

+

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

Andrew

Matthew

Stress

Body Composition

Medical History

Metabolism

Postural Analysis

Weight

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol

RMR: 1900

RHR: 65

SF Diet <-> Weight

-

RMR: 1900

RHR: 85

SF Diet <-> Weight

+

Sleep

Body Shape

Diet

HistoryLifestylePhysiology

< 5 % o f t h e Wellness Market

is a SMALL

Personalized Wellness

but growing category

Alternative Medicine

$11B Sporting Goods and

Apparel

$59B

Pilates and Yoga

$7B

Wellness Video Content <$1B

Boxing Gyms & Clubs

<$1B

Weight Loss $62B

Nutrition

$94BPersonal Training $8B

Mobile Apps $1B

Gym Memberships

$25B

Personalization is mostly present in four sub-categories of the $267Bn U.S. wellness and fitness industry.

(*) Source: pwc

(*)

Alternative Medicine

$11B Sporting Goods and

Apparel

$59B

Pilates and Yoga

$7B

Wellness Video Content <$1B

Boxing Gyms & Clubs

<$1B

Weight Loss $62B

Nutrition

$94BPersonal Training $8B

Mobile Apps $1B

Gym Memberships

$25B

Personalization is mostly present in four sub-categories of the $267Bn U.S. wellness and fitness industry.

(*) Source: pwc

(*)

Fitness & Mind-Body

Healthy Eating, Nutrition & Weight

LossPreventative & Personalized

Medicine

Workplace Wellness

Most products and services do not cover more than one sub-category.

is a FRAGMENTED

Personalized Wellness

category

Fitness & Mind-Body

Healthy Eating,

Nutrition & Weight Loss

Preventative & Personalized

Medicine

Workplace

Data Collection RecommendationsPersonalization as

a Lifestyle

STAGESin three

Personalization

Data Collection

3D Fitness

Tracking

Recommendations

Personalized Wellness

Lifestyleas a

THANK YOU

Advancing Wellness Through Personalization

www.fitnescity.com

LAILA ZEMRANI

@lailazemwww.lailazemrani.com