the psychology of social networking

8/12/2019 The Psychology of Social Networking

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Psychology of Social etworkingPresented by: Abdul Hadi & Ammar hassan


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Twitter

Twitteris an online social networking service and micro-blogging servicethat enables its users to send and read text-based messages known as

"tweets"

Twitter's origins lie in a "daylong brainstorming session" held by board

members of the podcasting company Odeo.

Dorsey, then an undergraduate student at New York University, introduced

the idea of an individual using an SMS service to communicate with a small

group

"...we came across the word 'twitter', and it was just perfect. The

definition was 'a short burst of inconsequential information,' and'chirps from birds'. And that's exactly what the product was." Jack

Dorsey


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Research questions

Primary question:

Q1. What is the psychology of social networking users?

Subsidiary questions:

Q2. How has the use of these social networks influenced their daily

routine?

Q3. What do they manage to attain by using these social networking sites?


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Methodology

A sample of 50 people was taken in order to collect quantitative data on

psychology of social networking in university students, this included

students from LSE. Students were interviewed and asked to fill out

questionnaires.

Social networking sites like Facebook, Twitter and Google Plus were a

great aid to this purpose as it helped in getting prompt responses.

Newspapers, journals and online articles were consulted to get secondary

data. Jstor and Google Scholar were used for this purpose.


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Questionnaire Sample

1. Why do you use these social networks? (You can choose more than one option)

Means of communication

Self-presentation

Entertainment value

Self-Actualization (Fulfilling basic and mental needs)

2. Has the use of these social networks influenced your daily routine?

Yes

No

If Yes then, has it been

Useful A little obstructive

Neutral

3. How much time do you spend on your preferred social network?

Once/twice in a day

3-5 hrs daily

More than 5 hrs daily


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Findings

Means of communication60%

Entertainment value18%

Self-Presentation

12%

Self-Actualization10%

Why students use these Social Networks


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Conclusion

our results inform us that the gender factor does not have as big an impact

on the psyche of this new generation as do other significant features as age,

outcome on daily routine, time spent on preferred network and other tricky

aspects that may be an accessory to diverse psychosomatic behaviors in

people.

What we learned from the results of our study is that self-presentation and

self-actualization are 2 key components of a type of expressive

persuasion that people adopt to commercialize themselves on these socialnetworks and people actually partake in this active behavior daily.


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Straightforwardly, these said users wish to be socially accepted

to that level of understanding which best fits their personality

and how they want others to perceive them.

At best it is a great stress-reliever becoming a necessity.


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References

http://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.png

http://www.spring.org.uk/2010/08/twitter-10-psychological-insights.php

http://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networking

http://www.prdaily.com/Main/Articles/The_psychology_of_social_networking_12304.aspx

McGrath, H., & Van Vugt, J. (2009). Young people and technology: Areview of the current literature (2nd edition). Melbourne: Alannah andMadeline Foundation.

Ofcom. (2008). Social networking: A quantitative and qualitative researchreport into attitudes, behaviours and use.Retrieved 28/10/10 fromstakeholders.ofcom.org.uk/binaries/research/media-literacy/ report1.pdf

Valkenburg, P. M. & Peter, J. (2009). Social consequences of the internetfor adolescents: A decade of research. Current Directions in PsychologicalScience, 18, 1-5.
http://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.prdaily.com/Main/Articles/The_psychology_of_social_networking_12304.aspxhttp://www.prdaily.com/Main/Articles/The_psychology_of_social_networking_12304.aspxhttp://www.prdaily.com/Main/Articles/The_psychology_of_social_networking_12304.aspxhttp://www.prdaily.com/Main/Articles/The_psychology_of_social_networking_12304.aspxhttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.psychologytoday.com/blog/mr-personality/201001/the-psychology-social-networkinghttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://www.spring.org.uk/2010/08/twitter-10-psychological-insights.phphttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.pnghttp://thenickyblog.com/wp-content/uploads/2011/08/Twitter-Psychology-for-Marketers.png


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the psychology of social networking

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