the pulse 9.13 » march 29-april 4, 2012

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THE BOWL SMALL COLLEGE, NOTABLE NAMES » DR. MICHIO KAKU IS JUST ONE OF THE TOP SPEAKERS MAKING A VISIT TO CHATT STATE MUSIC POP PASTICHE » CALVIN JOHNSON DRAWS ON WIDE-RANGING INFLUENCES FOR HIS LASTEST PROJECT BRIAN MAY ON BUILDING A BRAND AND THE LIFE OF A CHATTANOOGA AD MAN IN THE MODERN AGE March 29-April 4 Chattanooga’s Weekly Alternative Twenty-Twelve 21st CENTURY MAD MAN ARTS WILD FOR WAYNE? » CAN CHATTANOOGA-BORN ARTIST WAYNE WHITE GET THE RESPECT HE SO RICHLY DESERVES?

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Page 1: The Pulse 9.13 » March 29-April 4, 2012

THE BOWL

SMALL COLLEGE,NOTABLE NAMES» Dr. MiChiO KAKu is JUsT ONE OF THE TOP sPEAKERs MAKiNG A VisiT TO CHATT sTATEMUsiC

pOp pASTiChE» CALViN JOhNSON dRAWs ON WidE-RANGiNG iNFLUENCEs FOR His LAsTEsT PROJECT

BRIAN MAY ON BUiLdiNG A BRANd ANd THE LiFE OF A CHATTANOOGA Ad MAN iN THE MOdERN AGE

March 29-April 4

Chattanooga’s Weekly Alternative

Twenty-Twelve

21st CENTurY

MADMANARTs

WiLD FOr WAYNE?» CAN CHATTANOOGA-BORN ARTisT WAYNE WhiTE GET THE REsPECT HE sO RiCHLY dEsERVEs?

Page 2: The Pulse 9.13 » March 29-April 4, 2012

2 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

Join Stuart Heights Baptist Church at

Coolidge Park on

Easter Sunday for a

community egg hunt at 9 a.m., followed by an

open-air worship service at 10 a.m. The

event is free to the public,

and we will again hide

eggsWhat to bring• Easter baskets for collecting eggs• Lawn chairs or blankets for the service• A picnic lunch for after the service

Free family fun includes:• Egg hunt• Face-painting• Storytelling• Coffee and Julie Darling Donuts

The first 500 families to have your portrait taken by our on-site photographers will leave with a free photo print.

EASTER�ATCOOLIDGE

100,000

Page 3: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 3

EDITORIALPublisher Zachary cooperCreative Director Bill RamseyContributors Rich Bailey • Rob Brezsnychuck crowder • michael crumb • John DeVoreBrook evans • Randall gray • Dr. Rick Pimental-habib Paul hatcher • Janis hashe • matt Jones • chris Kelly D.e. langley • mike mcJunkin • David mortonernie Paik • alex Teach • Richard WinhamCartoonists Rick Baldwin • max cannonJesse Reklaw • Richard Rice • Tom TomorrowPhotography Jason Dunn • Josh langlesha PattersonInterns Britton catignani • Kinsey elliottmolly Farrell • Rachel saunders

ADVERTISINGSales Director lysa greer Account Executives David Barry • Rick leavell

CONTACT Phone 423.265.9494 Fax 423.266.2335Email [email protected]@chattanoogapulse.comGot a stamp? 1305 carter st.chattanooga, Tn 37402

LETTERSPlease limit letters to 300 words or less. letters to the editor must include name, address and daytime phone number for verification. The Pulse reserves the right to edit letters for space and clarity.

ThE FINE PRINT The Pulse is published weekly by Brewer media and is distrib-uted throughout the city of chattanooga and surrounding com-munities. The Pulse covers a broad range of topics concentrat-ing on culture, the arts, entertainment and local news. The Pulse is available free of charge, limited to one copy per reader. no person without written permission from the publish-ers may take more than one copy per weekly issue. We’re watching. The Pulse may be distributed only by authorized distributors.

© 2012 Brewer media

BREWER MEDIA GROUPPresident Jim Brewer II

chattanoogaPulse.com • Facebook.com/chattanoogaPulse

COVER STORY

Modern ‘Mad Man’• Brian May of maycreate onthe return of the hit show and his life as a 21st century brandingand ad executive. » 7

since 2003

Chattanooga’s Weekly Alternative

ON the cOveRBrian May of Maycreate photographed at the Easy Bistro in downtown chattanooga on Friday, march 23, by Jason Dunn

ContentsMARCh 29-APRIL 4, 2012 • ISSUE NO. 9.13

ARTS

«Wayne White• The aEc is bringing the chattanooga-born artist to town for a screening of the documentary based on his rich career. » 15

Join us for Raid the Cellar on April 11

Negotiate the price of your bottle of wine with your server in an entertaining exchange!

April Happy Hour Special: 1/2 Price Glasses of Wine from 5 to 6 p.m. Monday-Thursday

200 Manufacturers Road v One North Shore v 423.305.1352 v chatodining.comSunday-Thursday 5-9p v Friday & Saturday 5-10p v Sunday Brunch 11a-3p

Reservations Recommended v Free Parking

Page 4: The Pulse 9.13 » March 29-April 4, 2012

4 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

“We initially choose speak-ers who students recognize, who are current on the latest scientific discoveries, and who can relate these discoveries to audiences in terms that are relevant and comprehensible,” said Phyllis Mescon of Chatt State Student Affairs.

Kaku was chosen as a guest speaker by a committee com-prised of faculty, staff and students. Mescon said that the committee seeks to bring nationally prominent, highly credentialed science educa-tors whose interactions are universally acceptable for students to participate in the experience. Dr. Neil DeGrasse Tyson was the first speaker, she said, and he was very pop-ular among the student body. Mescon said they are expect-ing a similar experience with Kaku’s visit.

Kaku is a dedicated educa-tor, an acclaimed author, host of two nationally syndicated radio broadcasts, host of a television show, and a valued consultant collaborating on scientific projects around the world. He continues the work of Albert Einstein as principal researcher in the global ef-fort for an inclusive theory to unite the four fundamental forces of the universe. Within

this discipline, Kaku is co-founder of string field theory, the foremost model currently under consideration by the international scientific com-munity.

Kaku is a faculty member at the City College of New York, where he teaches theoretical physics and holds the title of Henry Semat Chair and Pro-fessor. In Princeton, N.J., he is also a visiting professor at the Institute for Advanced Study. Elsewhere, he is a visit-ing professor at the New York University and fellow of the American Physical Society.

His college career began at Harvard University, where he graduated summa cum laude in 1968. From there, he continued his education

at the Berkeley Radiation Laboratory on the campus of the University of California, Berkeley, earning a Ph.D. in 1972. He then took a position on the east coast as a lecturer at Princeton University.

An experienced writer, Kaku has authored college textbooks and has published more than 70 scholastic ar-ticles that span topics such as superstring theory, super-gravity, supersymmetry, and hadronic physics. Kaku has developed an iconic status for creating manuscripts that position science as relevant in daily life. His publications re-lay the importance of science, particularly physics, in lan-guage that the public readily understands.

As host of the radio pro-grams “Science Fantastic” and “Explorations in Science,” as well as the Discovery Chan-nel program, “Sci Fi Science,” Kaku explores science-fiction concepts such as time travel as possible experiences in the fu-ture. He also contributes reg-ularly to programs on BBC, NBC, ABC, CBS, The History Channel, Discovery Channel, FOX News and CNN.

“During his visit, Chatta-nooga State students will be able to interface with an in-ternationally influential and esteemed scientist, and glean first-hand information about the global science projects on which he is very personally in-volved,” said Mescon.

Kaku is participating as a principal researcher around the world, and he’ll share a bit of that knowledge with Chat-tanooga on his visit.

“Without a doubt, spotlight-ing Dr. Kaku and his work encourages and improves sci-ence literacy among our stu-dent body,” Mescon said.

—Kinsey Elliott

TALK OF ThE NOOGFACEBOOK/chaTTanoogaPulse • EMAIL: [email protected]

tHeBoWLNotable NamesSmall college lures top speakersknown as a futurist and science literacy advocate, internationally known theoretical physicist Dr. Michio Kaku visits Chattanooga State at 6 p.m. on Thursday, April 5, in the health fitness center on cam-pus. Kaku will present a lecture entitled “Physics of the Future.” The event is open to the public and admission is free.

ChATT STATE FILM

Movie to link history, arta team of documentary filmmakers are visiting Chat-tanooga this week to discover the people, organizations and places that make Southern art and design unique.

Titled “Something in Par-ticular: A Chronicle of South-ern Creativity,” their project includes visits to 13 cities and will result in a full-length documentary and an interac-tive website with links to all the places, organizations and people they have encountered.

Choose Chattanooga, a non-profit dedicated to attracting individuals to Chattanooga and helping them relocate, is helping filmmakers James Martin, Melonie Tharpe and Cubby West, who make up the documentary team of “self-proclaimed creatives,” con-nect with local people doing creative things.

The trio will chronicle how Chattanooga’s history and culture inform its art. The Kickstarter.com-funded proj-ect hopes to bring attention to the need for both recognition and funding of the arts in the South as a key economic de-velopment strategy.

“Wherever possible, we wanted the SIP team to ex-perience a typical day in Chattanooga life,” said Linda Bennett, executive director of Choose Chattanooga. “ We also wanted them to interact with as many artists as possi-ble during their visit ... where the filmmaking team can en-joy the local culture and inter-act with other creatives.”

For more information about the project, visit sipdocumen-tary.com. —Staff

Page 5: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 5

editoon RICK BALDWIN

ANALOG

Spring brings record show

COMIX

Rick Baldwin’s ‘Editoon’ comes to an endwith this issue of the Pulse, we bid a fond farewell to Rick Baldwin, our edito-rial cartoonist for the past seven years.

Baldwin had broached the idea of vacating the spot he’s held in these pages for many years earlier this year, but we convinced him to stay. Now, however, he said it’s time to move on.

“My company is keeping me pretty busy right now. I’ve also been trying to get my art gallery up and running again after moving it in December,” Baldwin said. “Besides that, I’m writing new material in hopes of doing standup com-edy again after 15 years or so off. I do plan on continu-ing cartooning but probably something more alternative and less deadline-oriented

that I can put on my website.”Baldwin added that he

feels his recent schedule has affected the quality of his work (something we haven’t noticed) and that perhaps it’s time for another voice to take

his place.But fear not—Baldwin isn’t

leaving for good. He’ll contin-ue as a valued, less frequent contributor to the paper. Baldwin’s illustrations grace our cover at least twice a year and he’s also considering a less political cartoon for our Comix page.

“I’ve had fun doing it and I hope I made some people laugh or maybe even think about something,” he said.

Until we can find a talented new editorial cartoonist, look for Alex Teach’s “On the Beat” column to occupy this space each week in The Pulse.

To view more of Baldwin’s work, visit his website at rick-baldwin.com and REK, his contempoaray and urban art gallery at 1815 Bailey Ave.

—Bill Ramsey

the end of march brings reason to celebrate the analog world with the Record and CD Collector Show on Saturday, March 31, at the Hilton Gar-den Inn. The variety of CDs and vinyl available, including used and new releases, im-ports, rare and out-of-print titles, proves an advantage for collectors to meet and check out music as an actual physi-cal item. All genres are rep-resented, and both the casual music listener and serious music heads are encouraged to stop by for a visit.

The event has been reduced from twice a year to annu-ally, which Michael Pottorff of Show Logic Productions cred-its to the economy—namely high gas prices. He said that having the show once a year concentrates everything into one weekend, making their operation more efficient. He also said that the collector population is getting younger, noting that young folks are getting into collecting vinyl these days. The upswing of vi-nyl in recent years is a mystery to some, but Show Logic, who puts on the collector shows, understands that there will always be a group to reach.

“Going from the concept of having the larger format in your hands, forcing you to concentrate and appreciate its form, to the concept of just a file on your computer or iPad, back to the physical form again is quite a feat, but it is happening quite often now,” said Pottorff.

Pottorff said he supports local record stores, but added his shows offer another source to find music. Having pro-moted shows in Chattanooga for the past 20 years, Pottorff also said he has seen more knowledgeable collectors here than most other areas per capita.“The collectors in Chat-tanooga don’t seem to miss a beat,” he said.

—Kinsey Elliott

rick Baldwin by rick Baldwin

Page 6: The Pulse 9.13 » March 29-April 4, 2012

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A true flavor of the week, the shooting of 17-year-old Tray-von Martin in Sanford, Fla., has stoked racial fires and prompted rallies across the na-tion not seen since the last time “race” became a larger issue than “murder” in this country. Which, of course, is every day. “Murder?” Cool—so long as it’s race-on-race, or at least black-on-white or black-on-black. Is that insensitive? Well, flip on the TV on and see what kinds of “rallies” Al Sharpton is at this week. (Hint: None of the prior scenarios apply.)

The best aspects of this show, in my opinion, have been three-fold: One, that this was clearly an act of racism. Two, that the only photo shown of the 6-foot, 2-inch 17-year-old has been of him at age 12. And three, it turns out this wasn’t an act committed by a white man, but rather an Hispanic with a his-tory of helping black youth and defending his neighborhood in recent weeks from a wave of crime. Hence the notable si-lence after all the hellraising had begun. “Oops.”

I get it. The kid was a kid in a voting sense, he was unarmed, and he was killed. Does that

bear scrutiny? Holy bald eagle Jesus, of course it does—just as all murders do, and that’s the ugly word for what happens when one human kills another, right or wrong.

But why is the nation’s fo-cus on Sanford when Keoshia Ford, a young black 13-year-old girl, was senselessly shot right here in Chattanooga during the third weekend of March? She’s still lying in ICU fighting for her life, caught up in a real gang fight by real gangsters. But the Trayvon Martin shoot-ing has Chattanooga marching because of the inherently rac-ist “white supremacist laws” of Tennessee (according to the lo-cal Chattanooga Organized for Action’s website). That’s a huge stand to take!

It does, however, explain how the news of said march isn’t be-ing so well promulgated now

that they presumably realize that the shooter in this case was not, in fact, white, but rather a Spanish-speaking Hispanic son of a Hispanic. That whole “Kill Whitey” bit absolutely lost its momentum about the time it was revealed “Whitey” had lit-tle (if anything) to do with this case.

So, now the dog that has caught a car has learned that the car caught was not so much a Caucasian car as it was a La-tino one—“AWK-ward!”

You see, what happened here is the media presented the ini-tial reports out of passion in-stead of research or fact. This lead to a domino effect of other organizations, such as Chat-tanooga Organized for Action,

to establish marches led by pre-sumably self-hating white peo-ple infused with guilt over the inherently white-biased society that allowed the white shooter to go free for no other reason than being white. And now that the presumed white shooter is a Latino shooter, these straw-grabbing groups seem to real-ize they are now actually pro-testing against a minority even more minor than the African-American slain in question.

Besides the “white thing” I feel I have safely established, there is also the fact that San-ford prosecutors also declined to prosecute the case because there is not only not enough evidence to win a manslaugh-ter (down from a murder) case, but verified eye-witness reports saying it was Trayvon on top of accused shooter George Zim-merman who was calling for help on those 911 tapes … and that Trayvon’s own father veri-fied that it was Zimmerman calling for help, and not his son. And have I mentioned that the shooter wasn’t white, after all?

Local activists (Chattanooga Organized for Action to be spe-cific, lest I insult other better-informed activists) have com-pared this to the 1983 in-custo-dy death of Wadie Suttles, and the need for justice there, too.

This was a case handled lo-

cally, overseen by the state, then investigated by the feds. Twice. But because the results were not what people wanted based on word of mouth, that made it wrong. Apparently the FBI colluded with the TBI and the local cops because the possibil-ity that there wasn’t enough evi-dence to make an arrest made it mandatory to burn local offi-cers at the stake at city hall “just in case”.

So now that the white con-nection is gone between the two cases, the march that has already been planned has to go on for other reasons, lest they lose face. I understand, but I’d sure prefer they just shut up and admit they hadn’t read the other half of the story yet.

In the meantime, why is the 13-year-old black female shot in the head on Bennett Avenue in Chattanooga not getting press or a Chattanooga Organized for Action-sponsored march? Is it the result of the Zimmerman’s race, or just another page they hadn’t yet read?

I’m eager to find out. You should be, too.

Trayvon Martin? What About Keoshia Ford?on the Beat ALEX TEACh

Alex Teach is a full-time po-lice officer of nearly 20 years experience. The opinions ex-pressed are his own. Follow him on Facebook at facebook.com/alex.teach.

is there another topic? you wouldn’t think so, until a few days ago, when media outlets and a few local activist organizations started to shut up.

Sunday with SteinwayFeaturing Combined Talents of

Reception will follow concert

6209 Lee Highway • Chattanooga, TN 37421RSVP to Buddy Shirk at (423) 499-0600 or on Facebook

April 1st, 3pm at Summitt Pianos

Tim Hinck &Tyler Shephard

“Whoever you are, wherever you are on life’s journey... You’re welcome here.”

Pilgrim CongregationalChurch

Liberal • Progressive • Inclusive • Protestant Church

Sunday • Worship 11am400 Glenwood Drive at 3rd Streetpilgrim-church.com • [email protected]

United Church of Christ

“Why is the nation’s focus on Sanford when a young black 13-year-old girl was senselessly shot right here in Chattanooga in March?

Page 7: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 7

BriAN MAY ON BUiLdiNG A BRANd ANd THE LiFE OF A CHATTANOOGA Ad MAN iN THE MOdERN AGE

MADMAN2012

In the digital era, may and his company are Sterling cooper Draper Pryce on steroids, designing and branding—selling an image—for local, regional and national clients such as capitalmark Bank, the chattanooga con-vention and Visitors Bureau and honda Pow-ersports. “The same (advertising) principles apply,” may says over a cool cocktail at the stylish Easy Bistro on Broad Street. “It’s all about creating a conversation.”

may certainly achieved that goal with his firm’s latest project—the redesign of the city of chattanooga’s website. While he declines to discuss the details of an ongo-ing project, the bidding process prompted a flurry of “conversations,” mostly in opposi-tion to the cost. But that’s another story.

With the debut of the much-anticipated fifth season of “mad men” just behind us, we asked may about the show, his own experi-ence as an ad man and the difficulties—and pleasures—of running an agency in a small market in 2012. »P8

By Bill Ramsey

make no mistake. Brian may has no time for the high drama, sexcapades and office hijinks that make “mad men” such a juicy and addictive series. But he is fascinated by the show’s depiction of the creative side of an era that ended just as he was born. and he is also quite taken with the style—the classic fashions, the mid-century furniture, the attitude—that have launched a retro cottage industry. may is, after all, what you might call a 21st century “mad man.” his firm, maycreate, is a top design and branding agency, and as prin-icipal and creative director, may is chief evangelist of the im-pact of image. “Whether you like it or not, you are branding yourself from the time you wake up in the morning,” he says.

Brian may photographed on Friday, march 23, by Jason Dunn at Easy Bistro on Broad Street.

Page 8: The Pulse 9.13 » March 29-April 4, 2012

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THE PULSE: While you obviously can’t speak to the era of ad-vertising portrayed in “Mad Men”—and this is Chattanooga, after all—how do you feel about the show and what it says about advertising in general?

BRIAN MAY: There are things that I love about the show—when the writ-ers take the characters deeper into the creative process, the research, the accidents and how much effort goes into “doing what we do.” The parts I can live without are, quite frankly, the things that drive the ratings in all likelihood. I’m speak-ing of all the soap-opera drama and sub-plots, but, hey, not everyone lives and breathes advertising and branding.

Most interviews with ad men of the “Mad Men” era who occupied similar roles as Don Draper mostly say they were not like him. What character do you most identify with?

Actually, I’d say Don Draper. In the sense that I’m loyal to my team, en-joy the creative process more than any other part of the business, and only want to work with clients that respect us and desire a creative partnership. I’ve been known to ask a client to work with anoth-er firm when the fit’s not right. We all know Don Draper would do that.

One of the fascinat-ing aspects of the show is that is shows how products we are famil-iar with were adver-tised and marketed in the past. Fictional or not, the characters don’t actually seem to have

much respect for their clients or their products. What product or service are you most happy with being associated with and, conversely, which one are you sorry you helped? Not a campaign but a product or service.

It’s a simple belief that if you take the clients that you want to work with you’ll always have fun and do your best work. One of our favorite clients locally is CapitalMark Bank and Trust. They have a great banking model and their customer service is off the charts (as evidenced by their success). CMBT has been a client of May-create’s from the very be-ginning days of the bank. We have a great relation-ship that fosters a healthy amount of dialog, which in turn produces great creative.

As for the product or service we’re sorry we helped, this large retail chain in Atlanta comes to mind. After only 90 days of working with them we decided we’d resign the account. It wasn’t so much about their service or their products as much as it was about how they treated us. Not very re-spectful at all, which I find funny considering they hired us.

With the advent of the Internet and the appear-ance that it is changing everything one way or another, how would you suggest to someone who might want to get into the advertising field, how they would go about it? What would you do if you were just starting out today?

I wouldn’t change my path at all. I like challeng-es and believe that the only way to move forward

is to always challenge yourself in some way. It keeps the mind sharp, cli-ent’s like sharp minds.

As for a “recommended path,” I don’t believe there is one single and correct path. But I do recommend these steps:

—Go to a college or university and learn from professors that have actu-ally practiced profession-ally.

—Get the best intern-ship you can. Not one of those where you run errands and fetch Star-bucks. I mean the in-ternship where you wake up one day scared to go in because you’ve been knee deep into the pro-cess and you don’t know what you’re doing. This will help you understand whether or not you’re cut out for the business. At Maycreate every intern we’ve ever had has been working on a real project with real deadlines from their very first day.

—Don’t take the high-est paying job right out of school. Sometimes the best place to get started is at a print shop. Go to work for less money at a more talent-laden shop. This will help you more in the long run than you’ll realize.

—Be willing to resign a job when you’ve outgrown the position. Even if it means taking less pay to work somewhere that will help advance your knowl-edge and skills.

—Stand up for your cre-ative. It may not make it to the client pitch, but if you don’t believe your ideas are best for the client, who will? The account execu-tive won’t stand up for the creative if you aren’t will-ing to do so yourself.

—Do not be afraid to fail.

ThE puLSE INTERVIEW

BriAN MAY: 21st CENTURY ‘MAD MAN’

Page 9: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 9

1300 Broad StreetMonday - Friday11 a.m. - 9 p.m.

1200 Taft HighwayMonday - Friday10 a.m. - 7 p.m.Saturday 10 a.m. - 2 p.m.

—Do something you’ve never done before.

What have been the biggest changes in ad-vertising since you first started?

The Internet—and I like it. We can now measure whether something works within a few days. Tweak it, change it and watch the reaction happen. It’s really a nice change from the traditional, almost non-measurable forms of media. But don’t get me wrong—I still love a beau-tifully crafted headline with copy that’s support-ed by a brilliant visual.

How does a Chatta-nooga-based ad agency thrive and survive in the modern era. In other words, what has been the key to your success running an agency in a small market?

This is pretty simple. Love the market you’re in and have clients in other markets as well. I’ve seen this in other, larger cities first hand. Every agency, no matter the size of the market, should have cli-ents in other markets. Those of us running cre-ative businesses in Chat-tanooga would like to see more dollars stay here, but the truth is every market says that. I know agencies in Atlanta that complain about work go-ing to New York.

Do you think compa-nies and agencies have gone too far in selling concepts rather than products? Do you think there is too much forced humor in ads today, making the ad, and not the product, the focus?

There aren’t enough pages to do this question justice. There are books written debating the con-ceptual versus the “just the facts” approach to ad-vertising. I will say this, I wish more automotive commercials would show

more of the actual car.

Could a high school dropout be able to work their way up from the mail room in 2012? Is there actually still a “mail room”?

Sure, but I wouldn’t rec-ommend it. I’ve worked at the places that had mail rooms. Not very much fun to be had, but I learned a lot while I was there. There is a mail room—it’s on your desktop or in your hand and it goes with you everywhere.

Do you think, if trans-ported, would a 1960s ad man be able to com-pete in the current envi-ronment?

Yes, good creative people adapt quickly and must be able to think on their feet. I’m not say-ing Don Draper would understand email on day one, but he’d get it after he realized that he no longer had a secretary.

Several times, Don Draper has a “a-ha” mo-ment when an idea hits after he’s struggled to come up with a concept to present. I’m inter-ested in your experi-

ence with those kinds of moments and the cam-paigns that resulted.

The local example of that was the “What is Art 2 Me” campaign we did for Allied Arts a few years ago. We worked on concepts and ideas for weeks. The challenge was to communicate to the general public that everyone experiences art and design daily. Then we needed to come up with a way to engage people and get them involved in the process. After working for hours and hours I was driving across the Market Street Bridge with Monty Wyne (Maycreate’s se-nior creative director who spent more than 25 years at ad agency giant J. Wal-ter Thompson) when he said, “The real question is what is art to me as an in-dividual.” We both looked a one another and imme-diately went back to the studio and started work-ing around that idea. The end result was a campaign that encouraged people to take empty photo frames, hold it up to whatever they saw as art and take a pho-tograph of it and post it on the website. It turned out to be the perfect solution.

“There are things that I love about ‘Mad Men’—when the writers take the characters deeper into the creative process, the research, the accidents and how much effort goes into “doing what we do.” The parts I can live without are, quite frankly, the things that drive the ratings in all likelihood. I’m speaking of all the soap-opera drama and sub-plots, but, hey, not everyone lives and breathes advertising and branding.

Page 10: The Pulse 9.13 » March 29-April 4, 2012

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Page 11: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 11

MUSIC

B.B. King• Blues legend brings the thrill to Chattanooga.8 p.m. • Tivoli Theatre709 Broad st. • (423) 757-5050chattanooga.gov

EVENT

“Be Still and Know” Opening• A variety of regional artist’s work on display.5 p.m. • shuptrine Fine art group, 2646 Broad st. • (423) 266-4453 shuptrinefineartgroup.com

thU03.29

FRI03.30MUSIC

“The Gondoliers”• 19th century comic opera.7:30 p.m. • uTc Roland hayes hall725 Vine st. • (423) 425-4601 • utc.edu/music

EVENT

Etta May• Southern-fried comedy.7:30 p.m. • The comedy catch3224 Brainerd Road • (423) 629-2233thecomedycatch.com

SAt03.31MUSIC

Mighty Sideshow with Black Betty• A little hard rock for your Saturday.10 p.m. • Rhythm & Brews • 221 market st. (423) 267-4644 • rhythm-brews.com

EVENT

Roller Girls Season Opener• Hometown roller derby.7 p.m. • chattanooga convention center1150 carter st. • (423) 756-0001chattanoogarollergirls.com

There is a certain brand of music from the 1970s we can all live without—

does gilbert o’sullivan come to mind?—but there is also a rich gold mine of tunes from that decade that have stood the test of time and deserved to be heard again and played exactly the way we remember.

enter atlanta’s Yacht Rock schooner, one of several bands in the Yacht Rock Re-vue stable, who perform spot-on renditions of the classic music of hall & oates, steely Dan and, as their website pro-claims, “the rest of the Time-life Infomercial catalog.”

The schooner is a tighter, leaner version of Yacht Rock Revue, which as you might imagine was born of the sea, performing on cruise ships much like the “love Boat.”

Blurring the lines between a tribute, an original act, and a comedic troupe, the Yacht Rock bands have forged a unique niche and attack each song as if it were their own while maintaining the signature licks and riffs of the originals.

love the ’70s? like piña coladas and getting caught in the rain? hop aboard the schooner. catch them live on Friday, march 30, at Rhythm & Brews.

»Pulse PICKS

tHeLIst03.29-04.04CALenDAR

»Pulse PICK OF ThE LITTER: YAChT ROCK SChOONER

SUN04.01MUSIC

New Madrid with Woodfangs and Feaux Ferocious• Indie rock at its purest.8 p.m. • JJ’s Bohemia • 231 e ml King Blvd. (423) 266-1400

EVENT

Louie & Ophelia • A contemporary look at love in middle age.4 p.m. • Barking legs Theatre • 1307 Dodds ave.(423) 624-5347 • barkinglegs.org

Yacht Rock? Turn It Up!Do you like pina coladas and getting caught in the rain?

B.B. KINGThU 03.29At 87, the King of the Blues keeps traveling, bringing “Lucille” and the hits along with him. 8 p.m. Tivoli Theatre709 Broad st. (423) 757-5050chattanooga.gov

Page 12: The Pulse 9.13 » March 29-April 4, 2012

12 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

Since 1982 Johnson has been providing a home for art-ists outside the mainstream striving to maintain their in-tegrity. The label’s music is a democratic, wide-ranging mix of styles from punk to the si-lent film soundtracks of Tim-othy Brock performed by the Olympia Chamber Orchestra. The players are largely local, but over the years the label has recorded artists from as far away as Australia, Japan, Germany, Scotland and Eng-land, as well as Canada.

Johnson (who was born in 1962) didn’t waste any time getting started. He was 15 when he began working as a DJ at KAOS, a local commu-nity-run radio station with a playlist composed entirely of music released on indepen-

dent or artist-owned labels. More than three decades later, Johnson remains reso-lutely opposed to what he sees as the corrupting influence of corporate values on popular music.

Johnson’s latest project is a trio called The Hive Dwellers. On their debut album, “Hewn From The Wilderness,” John-son sing-speaks offbeat dit-ties voicing the concerns, frustrations and fleeting joys of the marginalized, misun-

derstood teen who probably spends more time alone than is ideal. His voice is a rich Johnny Cash baritone salted with Lou Reed’s snarky sar-donicism. He has Jonathan Richman’s everyman sensibil-ity as a singer, while his writ-ing reflects a deep affection for every era of rock ‘n’ roll, but particularly Brill Building pop and 1970s Max’s Kansas City punk and its aftermath in ’80s Athens, Ga.

The album is a rich stylis-tic smorgasbord. The first song that caught my ear, “Sit-ting Alone At The Movies,” is a droll portrait of a lonely boy cautioned against “turn-ing around” in his seat in the theatre lest he catch a glimpse “of the couples doing / what they’re doing / smiles and

snuggles … .” A silly, sorry tale pushed along by shuffling drums and a cheesy Farfisa, it’s a pitch-perfect lyrical pastiche of the lugubriously self-pitying girl-group ballads so popular for a time in the mid-’60s. Move over Leslie Gore, make room for Calvin Johnson almost tripping over the words as he tries to cram too many into every bar in his haste to console the lonely soul.

The album opens with “Messed Up And Ramblin,’ ” a rhythmically chopped rocka-billy stomp with some tasty Duane Eddy-ish guitar. That’s followed by “The Dignity of Saint Jude,” a slice of airy mid-60’s AM pop melodicism with a jangly “Sweets For My Sweet” guitar riff while John-son’s dour, almost tuneless vocal gives the sugary pop a slightly subversive Velvet Un-derground edge.

After all these years, John-son still wakes up every day ready to hit the ground run-ning. “I like touring,” he told one interview recently. “We’re never going to be on the ra-dio. Playing shows all over the country, people can put a face to the name or the music. It’s a good way to meet people and let them know we’re still alive.”

Calvin Johnson and The hive Dwellers7 p.m.Friday, march 30sluggo’s501 cherokee Boulevard (423) 752-5224

MusicCalvin Johnson’s Pop Rocks

anyone familiar with calvin johnson will likely agree with the reviewer who recently hailed him as “one of the weirder ducks in local music” in the Olympia, Wa., alternative paper, The Weekly Volcano. An outsider with a long history as a performer and promoter in Olympia, Johnson owns K, a highly regarded record label that seeks to “explode the teenage underground into passionate revolt against the corporate ogre world-wide.” Kurt Cobain was a fan. He had the label’s logo—a K inside a shield—tat-tooed on his arm to remind him “to try and stay a child.” As it is for Johnson, the chal-lenge for Cobain was staying true to youthful ideals.

RIChARD WINhAM

Richard Winham is the host and producer of WUTC-FM’s afternoon music program and has observed the Chat-tanooga music scene for more than 25 years.

Page 13: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 13

Party on Two Floors! 1st Floor: Live Music • 2nd Floor: Dancing

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Friday • March 30Moustache Friday! Waxfang

Glowing Bordis • FormidiblesSaturday • March 31

Wick It The Instigator with SoCroSunday • April 1

New Madrid • WoodfangsFeaux Ferocious

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Thur 03.29McKays Road To Nightfall: The Finals8 p.m. Rhythm & Brews, 221 market st. (423) 267-4644rhythm-brews.comDavid Peterson’s 19468 p.m. Barking legs Theatre, 1307 Dodds ave. (423) 624-5347 barkinglegs.orgQueen B & the Well Strung Band8 p.m. The Palms at hamilton, 6925 shallow-ford Road (423) 499-5055 thepalmsathamilton.comPLM Spring Tour featuringGramatik & Break Science with Paul Basic9 p.m. Track 29, 1400 market st. (423) 521-2929 track29.coThe Deacon Brand Reeves, Sweet and Lowdown Band9 p.m. The honest Pint, 35 Patten Pkwy. (423) 468-4192 thehonestpint.comBaby Baby, Guilty Pleasures Dance Crew9 p.m. JJ’s Bohemia, 231 e. mlK Blvd. (423) 266-1400

Fri 03.30Spiritual Roots AKA Smooth Country7 p.m. Barking legs Theatre, 1307 Dodds ave.(423) 624-5347 barkinglegs.orgBounty hunter8 p.m. acoustic café, 61 RBc Drive, Ring-gold, ga. (706) 965-2065 ringgoldacoustic.comAndy Davis8 p.m. Track 29, 1400 market st. (423) 521-2929 track29.coKathy Tugman9 p.m. The Foundry, 1201 Broad st.

(423) 424-3775Mustache Friday! Waxfang, Glowing Bordis, Formidibles9 p.m. JJ’s Bohemia, 231 e. mlK Blvd. (423) 266-1400Skin Deep9 p.m. sugar’s Ribs, 507 Broad st. (423) 508-8956 sugarsribs.comPatrick Scott Band9 p.m. Raw,409 market st.(423) 756-1919Troy Underwood9 p.m. The office, 901 carter st. (423) 634-9191Ryan Oyer10 p.m. market street Tavern, 850 market st. (423) 634-0260 marketstreettavern.comCountry Thunder10 p.m. Bud’s sports Bar, 5751 Brainerd Road (423) 499-9878 budssportsbar.comYacht Rock Schooner10 p.m. Rhythm & Brews, 221 market st. (423) 267-4644rhythm-brews.com

Sat 03.31Finesse7 p.m. The camp house, 1427 Williams st. (423) 702-8081 thecamphouse.comKathy Tugman9 p.m. The Foundry, 1201 Broad st. (423) 424-3775Wick It The Instigator, SoCro9 p.m. JJ’s Bohemia, 231 e. mlK Blvd. (423) 266-1400Brody Johnson and the Dirt Road Band9 p.m. acoustic café, 61 RBc Drive, Ring-gold, ga. (706) 965-2065 ringgoldacoustic.comIan hall9 p.m. The office, 901 carter st.

(423) 634-9191Skin Deep9 p.m. sugar’s Ribs, 507 Broad st. (423) 508-8956 sugarsribs.comMario Diaz9 p.m. Raw,409 market st.(423) 756-1919Dark horse Ten10 p.m. market street Tavern, 850 market st. (423) 634-0260 marketstreettavern.comCountry Thunder10 p.m. Bud’s sports Bar, 5751 Brainerd Road (423) 499-9878 budssportsbar.comMighty Sideshow, Black Betty10 p.m. Rhythm & Brews, 221 market st. (423) 267-4644rhythm-brews.com

Sun 04.01New Madrid, Wood-fangs, Feaux Ferocious8 p.m. JJ’s Bohemia, 231 e. mlK Blvd. (423) 266-1400

Tue 04.03Zeds DeadThe Living Dead Tour with Omarlynx9 p.m. Track 29,1400 market st. (423) 521-2929 track29.co

Wed 04.04Molly Gene One Whoaman Band,Saturine Tales8 p.m. JJ’s Bohemia, 231 e. mlK Blvd. (423) 266-1400Cumberland Collective9 p.m. Rhythm & Brews, 221 market st. (423) 267-4644rhythm-brews.com

Music ChATTANOOGA LIVE

Map these locations on chattanoogapulse.com. Send live music listings at least 10 days in advance to: [email protected].

Page 14: The Pulse 9.13 » March 29-April 4, 2012

14 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

as a teenager, alex chilton helped to deliver the No. 1 hit “The Letter” for the Box Tops in the late 1960s, supplying his age-defying, gruff vocals. In the early-to-mid ’70s, Chilton was the front man for the

highly influential pro-to-guitar-power-pop band Big Star, whose first three albums—“#1 Record,” “Radio City” and “Third/Sister Lov-ers”—are nearly flaw-less and packed with unforgettable melodies. In the time period be-tween Chilton’s partici-pation with these two groups at the age of 19, he recorded the solo al-

bum “1970” at Ardent Studios, which was shelved until its first official release in 1996. The package at hand, entitled “Free Again: The ‘1970’ Sessions,” revisits the album with different song sequences and different sets of bonus tracks depending on the format: the CD includes eight extra tracks, five of which are previously unissued, while the vi-nyl release appends “All We Ever Got from Them Was Pain” to the end.

The album may catch Chilton fans off guard, opening with the catchy, easy-going country-rock, pedal-steel-enhanced “Free Again”—most notably, Chilton’s vocals sound nearly unrecognizable, as he affects a sort of meaty, Southern accent and tone. One of the CD’s bonus tracks is an alternate version with more identifiable singing from Chilton. Unsure of a direction at times, the album often falls back on bluesy licks, like on “Come on Honey,” but it also features the gentle, piano-focused rock of “The EMI Song (Smile for Me)” and the pop-oriented “The Happy Song.” All of these approaches presage Big Star’s fresh power-pop amal-gams.

While most of Free Again isn’t quite as enduring as Big Star’s material, there are several notable highlights, including “Every Day As We Grow Closer,” the vulnerable, finger-picked-guitar-and-vocals track “All We Ever Got from Them Was Pain,” and, oddly, a messing-around-in-the-studio take of the Archies’ “Sugar, Sugar,” oozing with sleazy abandon. Although uneven, “Free Again” is definitely recommended for Chil-ton fans, documenting a vital period of un-certainty when he’s working out his vocal identity and trying out genres.

Between the sleevesERNIE PAIK

ThursdaysOpen Mic: Mark holder 9 p.m. The office, 901 carter st. • (423) 634-9191Songwriters Showcase: Jordan hallquist with Special Guests 8 p.m. market street Tavern, 850 market st. • (423) 634-0260 marketstreettavern.comThursday Night Fever with DJ Barry 7 p.m. sugar’s Ribs, 507 Broad st. (423) 508-8956 • sugarsribs.comJimmy harris7 p.m. The Palms at hamilton, 6925 shallowford Road • (423) 499-5055 thepalmsathamilton.com

FridaysJohnny Cash Tribute Band 5 p.m. chattanooga choo choo, 1400 market st. (423) 266-5000 • choochoo.comJimmy harris 7 p.m. The Palms at hamilton, 6925 shallowford Road • (423) 499-5055 • thepalmsathamilton.comBluegrass Night 8 p.m. The camp house, 1427 Williams st. (423) 702-8081 • thecamphouse.comamilton.comSaturdaysJohnny Cash Tribute Band 5 p.m. chattanooga choo choo, 1400 market st. (423) 266-5000 • choochoo.comJimmy harris 7 p.m. The Palms at hamilton, 6925 shallowford Road • (423) 499-5055 • thepalmsathamilton.com

MondaysLive Classical Music 7:30 p.m. The camp house, 1427 Williams st. (423) 702-8081 • thecamphouse.comBig Band Night 8 p.m. The Palms at hamilton, 6925 shallowford Road • (423) 499-5055 • thepalmsathamilton.com

TuesdaysOpen Mic Night 7 p.m. Vaudeville café, 138 market st. (423) 517-1839 • funnydinner.com

WednesdaysBen Friberg Trio6:30 p.m. market street Tavern, 850 market st. • (423) 634-0260 marketstreettavern.comFolk School of Chattanooga Old Time Jam 6:30 p.m.The camp house, 1427 Williams st. (423) 702-8081 • thecamphouse.comOpen Mic Night 7 p.m. acoustic café, 61 RBc Drive, Ringgold, ga.(706) 965-2065 ringgoldacoustic.com

Music REGULAR GIGS

Alex Chilton“Free again: The ‘1970’ sessions” (omnivore)

Facebook.com/theofficechatt

All shows are free with dinner or 2 drinks!Stop by & check out our daily specials!

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901 Carter St(Inside Days Inn)423-634-9191

Thursday, March 29: 9pmOpen Mic

with Mark Holder

Friday, March 30: 9pmTroy Underwood

Saturday, March 31: 9pmIan Hall

Tuesday, April 3: 7pmServer Appreciation Night

$5 Pitchers ● $2 Wells$1.50 Domestics

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$3 coverSaturday • March 31 • 10pm

Dark Horse Ten$5 cover

Pre-Star Power

Page 15: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 15

By Zachary Cooper

back in 2009, a review copy of a rather large coffee table book was sent to our offices. Life has been a little different ever since.

The book, “Maybe Now I Will Get The Credit I So Richly Deserve,” is dedicated to the work of Wayne White. Artist, puppeteer, sculptor, painter, revolutionary, vision-ary, Emmy Award-winning—White is all these things and a master of more than a few. White has the extraordinary ability to work in set design, video, painting and sculp-ture, yet with each project he retains his own DNA. It’s all distinctly different, yet dis-tinctly his.

Wayne White launched his career with his set design and puppet creations on “Pee-wee’s Playhouse” and went on to numerous award-winning projects such as art directing the music videos “Big Time” by Peter Gabriel and “To-night’s The Night” by Smash-ing Pumpkins. There is much more beyond these impressive examples of his incredible portfolio.

Google “Wayne White,” or even better, “Wayne White George Jones Head.” His

work delights, informs, en-tertains—it makes you think and, most often, you real-ize that you have the biggest smile on your face when you are looking at it.

Here is the one aspect of Wayne White that still con-tinues to surprise people who discover his work—White is from Chattanooga. Yes, he’s a native son. His parents still live in his childhood home in Hixson, where graduated from Hixson High in 1975. He proudly claims his origins

in his work. The references to this region and the “Souther-ness” that he knows so well is often obvious and up front, especially in some of his paintings.

Wayne has appeared at two book signings in the past couple of years at Winder Binder Folk Art Gallery and Bookstore. These were less book signings and more “per-formances” to be accurate. Wayne displays slides of his art, tells stories about his work and gives insight into the process, all while picking around on a banjo and being genuinely hilarious.

Now comes 2012 and a doc-umentary about White and his work has just premiered at South by Southwest Film

Festival. “Beauty Is Embar-rassing” is a film all about the artist, some of it shot here in Chattanooga, of course. As the reviews pile in, it’s clearly a winner for both White and writer-director Neil Berkeley. On June 21, Chattanooga gets its turn to screen the film and see Wayne perform his mono-logue at the Chattanooga Theatre Centre. The Arts and Education Council presents this special screening with White appearing to perform with the Shaking Ray Levis, reconnecting a performance partnership established dur-ing his last visit.

White’s next visit is get-ting more attention—a bigger venue, more exposure—but the question is this: When will White’s work take a per-manent slot center stage in his hometown?

Many people have specu-lated about the reason why such Chattanooga-bred stars as Usher or Samuel L. Jackson don’t claim a close connection to their hometown. While that chatter continues, White has been winning Emmys, hav-ing books written about him, installing sculptures in muse-ums across the country, and now a documentary featuring such fans as “The Simpson’s” creator Matt Groening and Devo’s Mark Mothersbaugh.

Wayne White has produced important works of art. That much should be recognized no matter where he’s from. It just seems like a rather embar-rassing oversight that there isn’t more recognition of his work in his birthplace. Word on the street is Chattanooga’s Public Art team is looking for an artist to install a large work on West Main Street. Perhaps Wayne White is up for the task.

Respect, Richly DeservedArts VISUAL ART

By any measure, Wayne White is a multi-talented national treasure. And he’s from Chattanooga. So, why does he get no respect in his own hometown?

Wayne White in his studio. The chattanooga-born art-ist will visit town on June 21 in conjunction with a screening of a documentary film about him and his work.

Page 16: The Pulse 9.13 » March 29-April 4, 2012

16 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

Thur 03.29“Be Still and Know” Opening Reception5 p.m. shuptrine Fine art group, 2646 Broad st. (423) 266-4453shuptrinefineartgroup.com“The Mousetrap”7 p.m. chattanooga Theatre centre, 400 River st. (423) 267-8534theatrecentre.comEtta May7:30 p.m. The comedy catch, 3224 Brainerd Road(423) 629-2233thecomedycatch.comDavid Peterson & 19467:30 p.m. Barking legs

Theatre, 1307 Dodds ave. (423) 624-5347barkinglegs.orgB.B. King8 p.m. Tivoli Theatre, 709 Broad st. (423) 757-5050chattanooga.gov

Fri 03.30Wildflower Festival and Native Plant Sale9 a.m. chattanooga nature center, 400 garden Road(423) 821-1160chattanoogaanc.orgEtta May7:30 p.m. The comedy catch, 3224 Brainerd Road(423) 629-2233thecomedycatch.com

“The Gondoliers”7:30 p.m. Roland hayes hall, 725 Vine st. (423) 425-4601utc.edu/music“The Mousetrap”8 p.m. chattanooga Theatre centre, 400 River st. (423) 267-8534theatrecentre.comClaude Stuart9:30 p.m. Vaudeville café, 38 market st. (423) 517-1839funnydinner.com

Sat 03.31Wildflower Festival and Native Plant Sale9 a.m. chattanooga nature center,

B.B. KING• Blues legend brings “Lucille” to the Tivoli on Thursday.Tivoli Theatre • 709 Broad st. • (423) 757-5050 • chattanooga.gov

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Page 17: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 17

400 garden Road(423) 821-1160chattanoogaanc.orgPow Wow on the River9 a.m. First Tennessee Pavilion, 1826 Reggie White Blvd. (423) 266-4041MDA Muscle Walk9 a.m. chattanooga Zoo, 301 n. holtzclaw ave. (423) 697-1322chattzoo.org.com.River Market10 a.m. Tennessee aquarium, 1 Broad st. (423) 648-2496tnaqua.orgLouie & Ophelia4 p.m. Barking legs Theatre, 1307 Dodds ave. (423) 624-5347barkinglegs.orgParty with the CSO6 p.m. Track 29, 1400 market st. (423) 267-8583chattcso.orgChattanooga Roller Girls Season Opener7 p.m. chattanooga convention center, 1150 carter st. (423) 756-0001“The Mousetrap”8 p.m. chattanooga Theatre centre, 400 River st. (423) 267-8534theatrecentre.comGym Masters home Show9 p.m. southern adven-tist university, ackerman auditorium, 4881 Taylor cr. collegedale(423) 236-2000southern.eduClaude Stuart9:30 p.m. Vaudeville café, 138 market st. (423) 517-1839funnydinner.com

Sun 04.01“The Mousetrap”2:30 p.m. chattanooga Theatre centre, 400 River st. (423) 267-8534theatrecentre.com Pow Wow on the River9 a.m. First Tennessee Pavilion, 1826 Reggie White Blvd. (423) 266-4041Free First Sundaynoon hunter museum of american art, 10 Bluff View. (423) 266-0944huntermuseum.orgWildflower Festival and Native Plant Sale1 p.m. chattanooga nature center, 400 garden Road(423) 821-1160chattanoogaanc.orgPlay Me A Riddle: Autism Awareness Event1 p.m. lindsay street hall, 901 lindsay st. [email protected] & Ophelia4 p.m. Barking legs Theatre, 1307 Dodds ave. (423) 624-5347barkinglegs.org

Mon 04.02Spring Break Camp8 a.m. Blue sun studio, 199 River st. (423)322-9615the-blue-sun.com

Tue 04.03Turtle Island Quartet7:30 p.m. uTc Fine arts center, Roland hayes hall, 725 Vine st. (423) 425-4601utc.edu/musicLive Team Trivia7:30 p.m. Brewhaus, 224 Frazier ave. (423) 531-8490chattanoogatrivia.com75 Days of FunTimes vary chattanooga Zoo, 301 n. holtzclaw ave. 423) 697-1322chattzoo.org.com.

Wed 04.04Art for Lunch12:15 p.m. Booth Western art museum, 501 museum Dr. cartersville, ga. (770) 387-1300boothmuseum.org

Map these locations on chattanoogapulse.com. Send event listings at least 10 days in advance to: [email protected].

“ThE MOUSETRAP”• Agatha Christie mystery classic runs through Sunday.chattanooga Theatre centre • 400 River st. (423) 267-8534 • theatrecentre.com

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“Excellent food! Freshly and expertly prepared local fare. Great attention to detail. In other towns this food would

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Find uS on FACEbookwww.blacksmithstelmo.com

Page 18: The Pulse 9.13 » March 29-April 4, 2012

18 • The Pulse • march 29-aPrIL 4, 2012 • chaTTanoogaPulse.com

Full food menu serving lunch and dinner. 11am-2am, 7 days a week.

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Page 19: The Pulse 9.13 » March 29-April 4, 2012

chaTTanoogaPulse.com • march 29-aPrIL 4, 2012 • The Pulse • 19

By D.E. Langley

in business for a bit more than a month now, the folks at Charlie’s Sports Bar and Grill on Hixson Pike have begun transforming their location into the ideal sports bar. That process has entailed introduc-ing elements that are a crucial part of the sports bar experi-ence.

A great sports bar is more than just a watering hole. One crucial distinction between the two is the choice of entertain-ment options—after all, you can have a drink anywhere.

At Charlie’s, assuming you meet the minimum age require-ment, you can enjoy all manner of welcome distractions while you enjoy your adult beverage. Four full pool tables are joined by a couple of dart boards, if manual dexterity is your thing. Silver Strike and Golden Tee are available for those more drawn to video gaming, and a jukebox pumps out classic rock anthems for those who want to cut up the dance floor.

If you’d rather just park in one spot and take it all in, Charlie’s is great for that, as well. Plenty of seating means you should be able to find an ideal spot for watching your favorite team. And ensuring your team is on one of the 18 televisions should be pretty easy, considering that they subscribe to all the major sports packages. (Baseball will be in full swing soon, and this weekend, of course, supplies the grand finale of March Mad-ness.)

A good-humored crowd of regulars and friends keep live-ly conversation flowing, and there is a notable absence of the drama that shows up at a lot of

other 21-and-up spots. Charlie’s is definitely a grown-folks’ es-tablishment. That doesn’t mean you can’t let loose, though—Thursday nights, for instance, bring loads of fun in the form of Karaoke Nights, and live bands will grace the joint on occasion, as well.

Charlie’s helps ensure that your night will end as enjoy-ably as it started by keeping drink prices low. Happy Hours run Monday through Saturday (with savings on each and every drink, as well as pitchers), and

Sundays bring $6 pitchers.Even if you can’t make it for

Happy Hour, Charlie’s has some of, if not absolutely, the lowest prices on top-shelf drinks in town. A high-end tequila, vod-ka or whiskey will only run you $6.75! (Make it during Happy Hour, and that price will drop even further!)

After a few drinks over the course of a long game, even the hardiest of stomachs begin to growl. Charlie’s offers all the classics you’d expect from any self-respecting sports bar. From

late-night staples like mozza-rella sticks and jalapeño pop-pers to classics like onion rings and cheese fries, they’ve got you covered. Wings, the center of many a sports-fueled fete, are of course on offer, available naked or in hot, mild, or BBQ sauce.

The burger drew me in. Promised to be a gargantuan 10 ounces by the menu, the sea-soned patty did not disappoint. My bacon cheeseburger was positively massive—as in, I had to slow down to consider how to

take a bite. The juicy giant was accompanied by an ample por-tion of thick-cut steak fries to complete the quintessential all-American meal, washed down with a tall Yuengling draft.

Charlie’s is essentially a family-run establishment. It’s easy to build a rapport with the bartenders, who are always a source of lively conversation if you’re so inclined. (Just in case you’re new, I’ll give you a piece of advice: it’s always a good idea to get to know your bar-tenders.) Stop in earlier rather than later, though—Charlie’s currently closes at 11 p.m. each night, though that will probably be extended once summer rolls around and nights grow longer.

When it comes to what’s re-quired of a good sports bar, Charlie’s fits the bill. The lay-out screams for a party, and they give you everything you need to get your own started as soon as you walk through the door. Watch your team’s next big game with them, and see if they don’t quickly become one of your go-to spots.

Food&DrinkDINING OUT ChATTANOOGA

Charlie’s—What a Sports Bar Should Be

Charlie’s Sports Bar and Grill4021 hixson Pike(423) 825-4811hours:10 a.m. to 11 p.m. daily21+ at all times

“A great sports bar is more than just a watering hole. One crucial distinction between the two is the choice of entertainment options—after all, you can have a drink anywhere.

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Comix

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Jonesin’ Crossword

ACROSS1. Donkey was temporarily turned into one, in “shrek 2”6. Final decision11. ___-droppingly bad14. Receive, as a penalty15. Far from lewd16. The end of winter?17. Where to play games like little Red Riding Kombat and Jack and Jill’s skee-Ball?19. Pork pie, e.g.20. golfer ___ aoki21. Paperless tests23. meat preparation in “up in smoke”?29. Big band leader Tommy30. It’s a perfect world31. Yani Tseng’s org.32. leavened34. Question from viewers if TV’s Robin will get a cohost?40. camped out in line, maybe41. green ice cream flavor43. greg’s mate, in a sitcom46. Flick where you might see planets held up by fishing line48. Imaginary cutoff of supplies?

51. language we got the words “basmati” and “juggernaut” from52. gp. against workplace discrimination53. Fifth qtrs., so to speak54. Where cartoon character-shaped balloons fly?61. expert62. got hitched again63. James T. Kirk, by state of birth64. Wrath or sloth65. hollers66. Topic for the marriage counselor

DOWN1. nuclear fam member2. nBa airer3. Prefix meaning “green”4. It’s north of afr.5. Fog maker at a haunted house6. get the heck outta there7. one of the 30 companies comprising the Dow Jones Industrial average8. supporting vote9. Regrettable10. small game of b-ball

11. “holy warrior” in the news12. common shrub13. hoses down18. Pale gray22. genre for schoolly D23. ccXXV doubled24. Kachina doll maker25. Rowing machine units26. morales of “nYPD Blue”27. son in the “national lampoon’s Vacation” series28. Tabloid pair32. out in the sticks33. speck in the Pacific: abbr.35. like yellow-green and red-orange, on the color wheel36. Weekly academic mag for docs37. nutty way to run38. Female megastar, in pop music39. British children’s author Blyton

42. It holds a golfer’s balls43. Periodic table creator mendeleev44. Jim who brought us Kermit45. “Then what happened?”46. Betty of cartoons47. obama opponent of 200849. Diagonal slant50. city the sisters of mercy and corinne Bailey Rae come from51. microbrewery’s need55. Quilting get-together56. Bird that can turn its head 135 degrees in both directions57. caviar, e.g.58. You may be struck with it59. another nuclear fam member60. naval rank: abbr.

MATT JONES

Jonesin’ Crossword created By Matt Jones. © 2012 Jonesin’ Crosswords. For an-swers to this puzzle, call: 1-900-226-2800, 99 cents per minute. Must be 18+ to call. Or to bill to your credit card, call: 1-800-655-6548. Reference puzzle No. 0565.

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600 wordsDEADLINE EXTENDED!

Third Annual Short Story Contest“Chattanooga Stories”

For our Third Annual Story Contest, aka “600 Words,” we introduce the theme

“Chattanooga Stories.” In 600 words, tell a story about our town—a distant memory, a recent event

or encounter, for example—and submit it by email only (along with your contact information)

no later than April 30, 2012, to:

[email protected]: Short Story Contest

Page 22: The Pulse 9.13 » March 29-April 4, 2012

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When it comes to the kitch-en, my culinary skills are just shy of a short-order cook. I make a mean grilled cheese, pasta, stir-fry and can heat up restaurant leftovers like a pro. I’m the guy Swanson has made a fortune feeding with compartmentalized meat-and-three meals “fresh” from the microwave. And if it’s not fro-zen, most anything resembling a meal served at my house likely arrived in a “to-go” Sty-rofoam container. Learning to cook for me is “on the back burner” so to speak.

Some will say that eating out nearly all of the time isn’t very economical. I disagree. Over the years, I’ve learned how to order the right selections at the right places to stretch what would normally be considered a single serving into two or three meals. For example, I can make a $7.99 carry out special pizza last at least three meals. Eight bucks for three meals

is a hell of a lot cheaper than whatever I would spend burn-ing anything I attempted to cook from scratch. Me and my other single pals even compare notes on the subject. I recently learned that leftover fries from Five Guys chopped up and cooked with scrambled eggs the next morning makes a fine breakfast.

Due to my erratic work and social schedule, meals for me are often eaten at odd times, where breakfast is almost al-ways consumed during brunch hours, lunch doesn’t happen unless I have a lunch meet-ing, and dinner is either eaten around 4 p.m. or midnight—

but rarely ever in between. I come home from my afternoon meetings or after a night out and prepare my bachelor meals to be devoured on the couch in front of the television. This habit poses an unnatural eat-ing stance where I’m comfort-ably laid back instead of lean-ing over the kitchen table so crumbs and sauce droppings that don’t make the security of a napkin nearly always end up on my shirt.

This means that over the

years I’ve gone through gal-lons of Spray ‘n Wash in order to preserve my finer clothing and to avoid looking like a slob when wearing those unfortu-nate soldiers that’ve retained the scars of battle wounds in-flicted during the slaughter of savory sack lunch enjoy-ment. I’ve learned that there are many types of sauces and condiments that just can’t be trusted. Soy sauce, mustard, pasta sauce, grease of course, and other substances that elude immediate doctoring by chemical pre-wash treatment have the power to ruin a per-fectly good shirt.

Nothing is more frustrat-ing for me than pulling a dirty shirt out of the hamper for washing and noticing a deep stain that’s had days to set in and will likely not dissolve with the feeble attempt of Tide alone. So, being the resource-ful type, I have found a way to avoid these mishaps forever. It’s called “the eatin’ shirt.”

Now, when I come home and want to heat up something in the kitchen to enjoy on the sofa, I remove whatever shirt I happen to be sporting at the time and replace it with a T-shirt that I have affectionately dubbed my “eatin’ shirt.” Neat-ly tucked in a corner next to the sofa, this combat veteran has

seen so much action that it’s likely the food stain badges of honor it contains are all that’s holding it’s precious fibers to-gether at this point.

My eatin’ shirt has become a required staple of my ward-robe, for it’s the fall guy for pre-serving the pristine nature of its comrades in the closet. This shirt goes in and handles all of the dirty work so that my nicer shirts can live free to make me look presentable for yet anoth-er day.

Now, before you say to your-self, “Man, Chuck has this filthy disgusting T-shirt shoved into his couch for spilling stuff on,” let me say that the eatin’ shirt does get laundered of-ten. Likely more often than any other garment I own. But the important thing to keep in mind is that bachelor wisdom demands the service of a shirt that can help keep a single man dapper during solo mealtimes. And my eatin’ shirt is just that important to me.

Bachelor Essentials: The Eatin’ Shirti am the consummate bachelor. not the oscar Madison type mind you, but more Felix Unger. For those of you who didn’t get that pop-culture reference, it’s like I’m more of a Jerry than a Kramer—neat, organized, my place is (at least) surface clean, but definitely not deep down clean. I’ll let the sheets go an extra week if I’m the only one sleeping in them. And I don’t necessarily pick up crumbs or Q-tips right away, and all of my toilet seats are perpetually “up.”

Life in the noog ChUCK CROWDER

Chuck Crowder is a local writer and general man about town. His opinions are just that. Everything expressed is loosely based on fact and crap he hears people talking about. Take what you read with a grain of salt, but let it pepper your thoughts.

“Neatly tucked in a corner next to the sofa, this combat veteran has seen so much action that it’s likely the food-stain badges of honor it contains are all that’s holding it’s precious fibers together.

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