the purchase

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1 The Purchase & Sale Process Alternative Solutions Solution Positives N egatives O perationalRestructuring Retain Control M inim alTransaction Costs Risky -U ncertain Tim efram e M ay O nly Be A Tem porary Solution N ew Financing: Equity /D ebt/H ybrid K eepsCom pany A sG oing Concern M ay BeD ifficultTo O btain DifficultDebtM arkets PotentialEquity D ilution D ivestiture /Sale ofStock / A ssetSale Liquidity Com pany ControlsProcess Relatively Quick Change O fControl/ A ssum ption ofLiabilities Issues

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Page 1: The Purchase

1

The Purchase & Sale Process

Alternative Solutions

Solution Positives Negatives

Operational RestructuringRetain Control

Minimal Transaction Costs

Risky - Uncertain TimeframeMay Only Be A Temporary

Solution

New Financing:Equity / Debt / Hybrid

Keeps Company As Going Concern

May Be Difficult To ObtainDifficult Debt Markets

Potential Equity Dilution

Divestiture / Sale of Stock / Asset Sale

LiquidityCompany Controls Process

Relatively Quick

Change Of Control / Assumption of Liabilities

Issues

Page 2: The Purchase

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The Purchase & Sale Process

Illustrative Sale Process Timeline

SUCCESSFUL TRANSACTION

PRE-MARKET PREPARATION

MARKETING PHASE I

MARKETING PHASE II

DUE DILIGENCE AND

DOCUMENTATION

Months: 1 – 2 Months: 3 – 4 Months: 5 – 6 Months: 7 – 8

Analyze financial and strategic objectives

Begin internal due diligence

Develop financial performance and addbacks analysis

Prepare offering memorandum

Research industry

Compile buyers list

Contact potential buyers

Manage all correspondence

Maintain confidentiality through process

Receive and analyze all indications of interest

Begin assembly of data room

Begin management presentations

Begin extensive buyer due diligence

Evaluate proposals with client

Negotiate and execute LOI

Facilitate requests for information and buyers due diligence

Negotiate and finalize terms of purchase agreement

Financial and strategic analysis

Internal due diligence

Projections and addbacks analysis

Offering memorandum

Industry research

Buyer list

Contact potential buyers

Confidentiality agreements

Distribute marketing materials

Indications of interest

Data room

Management presentations

Buyer due diligence

Proposals evaluation

Negotiate and execute LOI

Information request and due diligence

Final bids

Necessary approvals

Purchase agreement

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The Purchase & Sale Process

Financial vs. Strategic

Financial Strategic

Valuation likely lower than Strategic

Management of greater importance

Need to invest capital Synergies if add-on

acquisition

Strategic

Capture benefits of scale Market penetration Brands / products /

technology Distribution channels Management team Real estate Inventory Competitive value Time

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The Purchase & Sale Process

Finding the Right Buyer

Look for buyers with synergistic / strategic fit that will justify higher multiples Explore several alternatives concurrently Private equity groups have an abundance of capital and a mandate to pursue platform

and add-on acquisitions Consolidations and “roll-ups” drive a large portion of M&A activity

Consolidations and roll-ups aim at reducing redundant capacity while capturing the benefits of scale and technology

Strategic buyers are willing to use their currency to acquire earnings, brands, technology and management, among other things

Competitive bidding is occurring

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The Purchase & Sale Process

“What Do Buyers Want?”

The highest values are paid for a business when the buyer falls in love with the company. What makes a buyer fall in love?

The buyer can relate to the company’s history

The buyer is able to easily understand the company’s business model

The buyer can understand downward trends in sales, profits and cash flows and perceive the upside opportunity

The buyer is able to understand the risks of the business and also understand why and how these risks can be managed and mitigated

Opportunity for a successful turnaround

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The Purchase & Sale Process

Maximizing Value

Professionalism A well-thought out business strategy Reputation Top-notch customer service Consistency and reliability Effective and efficient systems and

excellent record keeping Near term, medium term and long term

planning An aggressive but realizable three year

plan A story line to the business

A business that is transferable and not wholly dependent on the founder or one manager

Innovative product offerings Diversified, loyal customer base Brand equity Absence of short cuts Avoidance of buying sales

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The Purchase & Sale Process

Evaluate strategic alternatives Manage due diligence process Concise, complete descriptive memorandum Formulate business plan Structure strategy Exhaustively identify and qualify optimal

buyers / investors Actively market the company Assemble the deal team Manage various constituencies Negotiate terms Participate in all aspects through closing Lead the process to minimize management

involvement and disruption to operations

Maximize transaction value

Experience and market knowledge Industry expertise in M&A, Corporate

Finance and Restructuring Senior-level attention throughout the process Someone who puts your interest above their

own A track record of successful transactions

What do investment bankers do? Critical Attributes

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Qualifications of Barrington Associates

Leader in middle-market transactions Over 20 years of middle-market deal experience Extensive experience and proven track record in sell-side middle-market M&A Access to and credibility with potential strategic and financial buyers Superior execution capabilities Consistent delivery of exceptional selling prices Committed, fully-staffed deal team Prove track record – completed over 400 sell-side transactions with an aggregate deal

volume in excess of $10 billion Reputation for integrity and hard work California presence Global reach

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The Purchase & Sale Process

Barrington Associates, headquartered in Los Angeles, CA, is one of the largest and most active independent investment banks in the United States focused exclusively on providing high-quality merger and acquisition, restructuring and corporate finance advisory services to middle market companies. Our culture and focus are personal service, integrity, superior results and unbiased analytical advice. Since the firm’s founding in 1982, Barrington Associates has emerged as a leader in middle market transactions, having successfully completed over 400 transactions with an aggregate market value in excess of ten billion dollars. You can find more information on Barrington Associates at www.baib.com.

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Alexander B. Kasdan, Vice President Mr. Kasdan is a Vice President in Barrington Associates’ Institutional Restructuring Group, where he manages corporate restructurings and mergers and acquisitions transactions involving companies facing financially challenging situations. He has over nine years experience in investment banking and corporate law, assisting corporate clients in domestic and cross-border transactions, including troubled company restructurings, mergers, acquisitions, divestitures and debt and equity financings in a variety of industries. Selected recent transactions in which Mr. Kasdan has participated include the sale of Furr’s Supermarkets, Inc., the representation of Schlumberger Ltd. in its acquisition of CellNet Data Systems, Inc., the representation of Paxar Corporation in the sale of its International Imaging Materials, Inc. subsidiary to Centre Management Partners, and the sale of Imperial SSC Nurseries to Olympus Partners.

Prior to joining Barrington Associates, Mr. Kasdan was employed by Peter J. Solomon Company, a leading independent investment bank in New York, Credit Suisse First Boston and Merrill Lynch. In addition, Mr. Kasdan was Corporate Counsel in charge of business development at Schlumberger Ltd. and a corporate attorney with O’Sullivan Graev & Karabell.

Mr. Kasdan graduated magna cum laude from Middlebury College with a B.A. degree in Economics and Italian. In addition, he holds a J.D. degree from Columbia University Law School and has studied at the University of Florence in Italy. Mr. Kasdan is admitted to the Bar in the State of New York.

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Ironwood Advisory, LLC is focused on turnaround and interim management at ailing companies and advisory services to companies in transition.  Ironwood is brought in by investors (venture or otherwise), by creditors, by law firms and by CPA firms. The firm’s objective in turnaround engagements is to return the transitioning, troubled or distressed company to stability and growth or to sell it. In certain circumstances, Ironwood may provide for a "soft landing" by dismantling the company if the parts are worth more than the whole. The objective in all situations is to create or retain for stakeholders the maximum value possible. Ironwood will rapidly analyze circumstances, stabilize the company (if needed), and work with management or control parties to identify and implement necessary changes.  Although the firm has strong capabilities to execute in urgent to emergent situations, it can also assist in restructuring or transition management on an 'early warning' or pre-emptive basis.  Ironwood has access to sources for distressed company financing in commercially viable situations as well as capabilities to assist owners in the buying and selling of companies. The partners, senior consultants and advisors of Ironwood have over 150 years combined experience in general and turnaround management. The firm is based in southern California; it has representatives as well in San Francisco, Chicago and New York.  Additionally, Ironwood Advisory (www.ironwoodadvisory.com) is strategically affiliated with Recognition Group (www.recognitiongroup.com), a turnaround firm based in New York City.

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Edward C. Story, Managing PartnerMr. Story is an experienced executive and entrepreneur in fields as diverse as health care and electronic stock markets. His background includes work and leading roles in strategy, operations, technology management, marketing and sales for the start-ups and turnarounds of businesses.  He is a founder and Managing Partner of Ironwood Advisory, LLC, a firm devoted to team-based turnaround of companies in transition including re-financing and sale, if needed. The firm is based in southern California; it has representatives as well in San Francisco, Chicago and New York. Additionally, Ironwood Advisory (www.ironwoodadvisory.com) is strategically affiliated with Recognition Group (www.recognitiongroup.com), a turnaround firm based in New York City.

In the financial services industry Mr. Story has held executive positions at investment management firms, including Wilshire Associates, where he had divisional marketing and sales responsibilities. He is one of three founding partners of Plexus Group which worked with Instinet to successfully launch The Crossing Network, the (then) totally new process of automated, computerized after-hours trading for money management institutions. Reuters bought out Plexus’s rights to The Crossing Network in 1990. Subsequently, Mr. Story helped launch Plexus’s trade cost evaluation product: the Alpha Capture System ™. This system made practical the theoretical concept of “implementation shortfall” in analysis of stock trading costs.

Mr. Story was Chairman of the Board of Investors’ Fiduciary Services (proxy advisory services), which was acquired by CDA/Thomson. He helped the Chicago Stock Exchange bring to market The Chicago Match, an advanced electronic trading system for equities. Subsequently, Mr. Story served as President and CEO of High Performance Markets, which was wholly owned by OptiMark Technologies and formed to investigate non-securities markets for application of patented systems.

In the years before entering the investment management industry, Mr. Story was Executive Director and head of operations for a 120,000 member HMO. He later started and operated a business consulting and turnaround firm in the health care management field. Throughout, Mr. Story has concentrated on turnaround or strategic improvement of client businesses.

Mr. Story has served on the Boards of various charitable and business organizations. He has traveled widely and has spoken on subjects of interest in various industries. He holds a Masters in Business Administration from Harvard Business School and a Bachelor’s in International Relations from Pomona College. Mr. Story was an officer in the United States Army (Infantry) and served in Vietnam where he received the Bronze Star. He is a licensed and active pilot.

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The Purchase & Sale Process

BARRINGTON ASSOCIATES

Alexander B. Kasdan

Vice President

11755 Wilshire Boulevard

Twenty-Second Floor

Los Angeles, CA 90025

(310) 479-3500

Fax: (310) 477-4955

[email protected]

IRONWOOD ADVISORY, LLC

Edward C. Story

Managing Partner

4750 Lincoln Boulevard

Suite 452

Marina del Rey, CA 90292

(310) 827-1600

Fax: (310) 388-6035

[email protected]

Contact Information

Page 14: The Purchase

THE PURCHASE & SALE PROCESS

July 17, 2002

The Anderson School at UCLA Los Angeles, CA

BUYING AND SELLING A COMPANY IN A TOUGH ECONOMY

HOW TO MAXIMIZE PRICE AND LIQUIDITY IN A BUYERS MARKET