Case Study

THE QUEST FOR GLOBAL USER ACQUISITION

info@taptica.com

In order to maintain Soul Hunters’ outstanding organic success, Lilith reached out to Facebook®

Marketing Partner, Taptica, for professionally-managed mobile install campaigns. The developer’s acquisition campaigns would focus on Facebook exclusively in order to generate their highest quality installs at scale.

THE TAPTICA APPROACHIn order to produce both the scale and user quality that the developer sought, mobile app install campaigns were strategically launched in tier 1, 2, and 3 markets worldwide. Across nearly 20 countries globally, Lilith’s mobile campaigns would target males and females of all ages, utilizing key targeting strategies including Wi-Fi connectivity and Facebook Lookalike Audiences.

OBJECTIVES

We’re incredibly pleased with the Taptica social solution and the impact it had on our campaigns for Soul Hunters. The team was able to cut our CPIs lower than

partners we’ve worked with in the past, while still generating the scale and quality that we needed for our app.

– Selena Gao, Overseas Marketing Manager at Lilith Games

Lilith Mobile is a major global developer, renowned for their massive mobile gaming application, Soul Hunters. Their hit app is a fast-paced role playing game which allows users to collect and advance a variety of epic heroes in order to battle their enemies and break a mysterious curse placed over the kingdom.

Taptica Generates Thousands of Weekly Installs for Lilith’s Soul Hunters

RESULTSAs a result of their mobile install campaigns with Taptica, Lilith saw a substantial increase in conversion rates and quality user acquisition for Soul Hunters. Furthermore, they were able to generate in-depth audience insights, and further expand their user base into additional untapped markets.

A key factor in the impact of these campaigns was the ability of the Taptica platform to continuously analyze and optimize for post-conversion events like user retention and in-app purchases. This allowed the Taptica team to continually assess campaign performance and reallocate budgets as necessary based on Lilith’s unique traffic volume and quality goals.

Additionally, Taptica was able to further optimize campaigns through the testing and analysis of various ad types and targeting strategies in order to ensure that their ads were consistently reaching only the most relevant and engaged user cohorts globally. Among those tested, Facebook Lookalike Audience targeting had significant impact on campaign performance, nearly doubling CVRs over non-Lookalikes.

info@taptica.com

Taptica campaigns generate thousands of weekly installs for

Soul Hunters

Lookalike Audience targeting increases CVRs nearly 2X

Video ads generate CVRs up to 70% higher than still image ads

Facebook® is a registered trademark of Facebook Inc.