THE QUICK AND DIRTY GUIDE

TO CREATING BLOGPOSTS THAT YOURAUDIENCE CRAVES

Blogging Works!

82% of marketers who blog daily acquired a

customer using their blog, as opposed to

57% of marketers who blog monthly --

which, by itself, is still an impressive result.

(HubSpot State of Inbound, 2013)

But Blogging OnlyWorks If.......

You're creating blog poststhat your audience craves!

How do you createthese types of blog

posts?

WITH THIS SIMPLE

3 STEP PROCESS!

Find YourAudience's Pain

Points

Step One

A pain point is a problem thatsomeone is experiencing, or

struggling with

What are goodfoods for peoplewith peanutallergies?

WHAT ARE YOUR AUDIENCE'SPAIN POINTS?

People are actively looking for solutionsfor their pain points. Find them on:

Twitter Quora Yahoo Answers Google

Look for these words and phrasesto identify pain points!

“help me”

“how do I”“I need”

“how can I”“I wish there was”

“need suggestions”

Write down keywordsthat people mentionwhen referring to their

pain points

Brainstorm BlogTopic Ideas

Step Two

WHAT TYPE OF CONTENT DOYOU WANT TO CREATE?

“How to”

“Ultimate Guides”

Interviews with industryleadersList posts “Top 10 ____”

News & Current Events

SOME OPTIONS FOR BLOG POSTS

ToolsForBlogTopicIdeas

Content Ideator

Quicksprout SocialMedia Analysis Tool

HubSpot Blog TopicGenerator

Portent ContentIdea Generator

DON'T FORGET ABOUT THEPAIN POINTS YOU FOUND

EARLIER!Use the pain points to create

blog topics. Build your post

around the pain point.

Choose ONE Blog PostIdea To Write AboutChoose 3-5 subtopics toinclude

Search....

Research existing articles on yourtopic to use to support yourpoints.

Linking to supporting articles in your blog posts is great forSEO! Just make sure you only link to to high quality sites.

Time To Write!

Step Three

CREATE A BASIC OUTLINE OFYOUR POST

Intro

Subheading #1

Subheading #2

Subheading #3

Conclusion

Call to action

STARTWRITING

Write Freely!

Don't worry about editing. Justlet your brain flow.

FORMAT YOUR ARTICLEOnce you've finished free writing, format your post.Break your content into sections with subheadings.Nobody likes sloppy content!

-- Introduction: Mention what the article will be about,and what specific issue/pain point it will solve for youraudience.-- Body: Get into detail about the topic, with greatactionable content. Use subheadings to organize thedifferent sections/subtopics-- Conclusion: Wrap up the conversation. Include a callto action to drive your audience to do something oncethey’re done! Subscribe to an email list, leave acomment, tweet you with responses, etc.

EDIT YOUR POSTCheck yourgrammarCheck your spellingInsert any links tosupporting articlesMake anynecessary changesAdd text formattingandimages/graphics

Use BOLD, Italics, &underlines sparingly

Getting too fancy will make your

content difficult to read.

Add images, graphs, tables, and custom

graphics to make your blog post visually

appealing

50%

90% of information transmitted to the brain

is visual. Visuals are processed 60,000X

faster in the brain than text.

Create an

eye catching

featured

image for

your post

TOOLS TOCREATEGRAPHICSCanva

Gimp

Pixlr Photoshop

PUBLISH!Do your happy

dance!

For more content

marketing tips, visit my site

www.dominiquej.com