the race - management of change story

of 16 /16
The Race! The Race! A simple A simple story story about a about a race race , , A mirror on A mirror on business And perhaps something to And perhaps something to AVOID AVOID doing doing

Author: lukas-ritzel

Post on 22-Apr-2015




0 download

Embed Size (px)


A simple story about a race, A mirror on business And perhaps something to AVOID doing by Lukas Ritzel Prasena


  • 1. The Race! A simple story about a race , A mirror on business And perhaps something to AVOID doing &
  • 2. Some time ago, a boat race was organized between two competing organizations. One was a Swiss company lets name it Cow Co. Ltd, and the other one was Sempuma from Malaysia
  • 3.
    • Both teams worked very hard to get to top level
    • When the day finally came where they could measure their strength, both were very optimistic
  • 4. But the race was short and came to a surprising end , where the team from Malaysia won by more than one kilometer !!!
  • 5. The morale was low at the Headquarters of Cow & Co in Switzerland. Nobody understood such a huge difference.
  • 6. Top Management decided that the causes MUST be identified
  • 7. A project team was set up, to identify the cause and to suggest corrective measures if needed
  • 8. After weeks of discussions, the project team came to the following findings:
    • The Malaysian team included seven rowing officers and one steering executive
    • In the Swiss team there was one single rowing officer and seven steering executives
  • 9. The top Management reacted immediately and hired external Consultants to conduct an in-depth analysis on the Swiss teams structure
  • 10. Some months and many 10000 Swiss Francs later, the Consultants came to following conclusion:
    • Too many team-members had been steering
    • Too few of them had been involved in moving the boat
  • 11. The Top Mangement reacted in a radical way and restructured the whole team as follows:
    • ... Four steering executives
    • Two senior steering managers
    • One steering directors
    • One rowing officer
  • 12. Additionally, they implemented a sophisticated Performance evaluation system to motivate the one rower . The top Management said :
    • We must enrich his responsibilities to make his job more interesting and therefore get the best out of him
  • 13. The next year came and a second race was organized
    • The result was cruel. The Asian team won again This time by TWO Kilometers
  • 14. The consequence of such a heavy blow:
  • 15.
    • The top management sacked the one rower because of bad performance !!!
    • The equipment was all sold and all new related investments were frozen
    • The Consultants were praised for doing a great job
    • The money that was not invested was distributed among the top management and the steering committee
  • 16. A metaphoric presentation by The mirror of the economic world Visit us @ and ask for our change management audit with risk analysis and concrete suggestions for solutions based on the concept of the eMatrix [email_address]