the real american doughnut company operations, sm mall of asia—factory adrian mark c. alarcon ma....
TRANSCRIPT
The Real American Doughnut CompanyOperations, SM Mall of Asia—Factory
Adrian Mark C. AlarconMa. Karina C. Borja
Krispy Kreme®• International food chain based in
Winston-Salem, North Carolina.• Operated in the Philippines by The Real
American Doughnut Company Inc.• Works under Max’s Group of Restaurants
Krispy Kreme®’s Vision & Mission• To be the most loved doughnuts and coffee
brand with the sweet magical experience for everyone all the time.
• To create a magical experience for their guests through an uncompromising product quality, a welcoming place and a caring team of crews.
Krispy Kreme®’s History
Krispy Kreme®’s Rites & Symbols
Organizational Culture• Counterculture vs Subculture• Polychronic & Monochronic Culture• Ensuring Magic Moments as No.1 goal• Deployment of Customer Relations Specialists
Management & Motivation• Systems/Contingency: Motherly Approach• Leading by Example• Intrinsic Motivator: Career Advancement• Extrinsic Motivator: Incentives
Goodwill• KK Team works as a family• Magic Moments between Employees• Magic Moments: 100% Customer Satisfaction• Quality Competition