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The Real Story – Integrating Media to Engage Consumers Suzie Brown Valassis

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Page 1: The Real Story – Integrating Media to Engage Consumers

The Real Story – Integrating Media to Engage Consumers

Suzie BrownValassis

Page 2: The Real Story – Integrating Media to Engage Consumers
Page 3: The Real Story – Integrating Media to Engage Consumers

Traditional Retail Trade Area

Page 4: The Real Story – Integrating Media to Engage Consumers

Traditional Retail Trade Area

Page 5: The Real Story – Integrating Media to Engage Consumers

Consumer Trade Area

Page 6: The Real Story – Integrating Media to Engage Consumers

Media

Page 7: The Real Story – Integrating Media to Engage Consumers

Solution Story• National Specialty Retailer/etailer• Blunting competition from well established

wall-less etailers• Analyzed their consumer data/profiles for

in-store and online– Discovered key differences

• Developed digital campaign for their online consumers

• CTA vs. RTA

Page 8: The Real Story – Integrating Media to Engage Consumers

Our Panel of Experts

Angel Ilagan Pandora North America

Sean BreckenridgeBass Pro Shops

Roger Saunders Prosper Insights & Analytics


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