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TRANSCRIPT
The Rechargeable
Battery Market and
Main Trends 2014-2025
Director, AVICENNE ENERGY
Christophe PILLOT
BATTERIES 2015
Nice, France,
October 6, 2015
Christophe PILLOT + 33 1 47 78 46 00
Presentation Outline • The rechargeable battery market in 2014 • The Li-ion battery value chain • Li-ion battery material market • Forecasts & conclusions
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
AGENDA
The market in 2014 by technology, applications & battery suppliers
Li-ion battery value chain Raw materials market
Supplier / customer relationship
Raw material cost
New entrants strategy
Raw material road map 2000-2030
xEV market in 2014
xEV forecasts up to 2025
Could Lithium ion replace lead acid for industrial applications?
Rechargeable battery market forecasts up to 2025
2
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
AVICENNE ENERGY: RENOWNED TO
HAVE REALISTIC FORECASTS
HEV powered by Lithium ion battery
forecasts from 2008 to 2014
EV sold, in million units, worldwide,
2010 - 2020
0
1
2
3
4
5
2010 2015 2020
Nu
mb
er o
f EV
so
ld w
orl
dw
ide
( M
illio
n)
Source : International Battery Conference, Fort Lauderdale 2007, 2008, 2009, 2010 & 2011
3
0
0,5
1
1,5
2
2,5
2008 2009 2010 2011 2012 2013 2014
Mill
ion
HEV
po
we
red
by
LIB
IIT 2007
IIT 2008
IIT 2009
IIT 2010
AVICENNE 2007
REALITY
AAB (2012)
AVICENNE 2007-2012
ROLAND BERGER (2011)
IIT (MARCH 2010)
ROLAND BERGER (2012)
DEUTSCHE BANK (2012)
IIT (MARCH 2011)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
4
THE BATTERY MARKET IS REALLY
DYNAMIC
Source: AVICENNE ENERGY Analyses 2015
0
500
1000
1500
2000
2000 2014
Mill
ion
Un
its
/ ye
ar
Cellular Phones sold per Year (Million)
Li-ion
NiMH
170 M Portable
PCs
230 M Tablets
0
100
200
300
400
500
2000 2014
Mill
ion
Un
its/
Ye
ar
Portable PC sold per Year (Million)
Li-ion
0
20000
40000
60000
80000
100000
120000
2000 2014
Ton
s o
f ca
tho
de
/ Ye
ar
Tons of Li-ion Cathode per year
0
0,5
1
1,5
2
2,5
3
2000 2014
$/W
h
Li-ion 18650 cell price ($/Wh)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
THE WORLDWIDE BATTERY MARKET
1990-2015
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
1990 2000 2010 2012 2013 2014 2015
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
5
2015: Estimations Source: AVICENNE ENERGY, 2015
Lithium Ion Battery: Highest growth & major part of industry
investments
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
450 000
19
90
20
00
20
10
20
12
20
13
20
14
20
15
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
19
90
20
00
20
10
20
12
20
13
20
14
20
15
MW
h
THE WORLDWIDE BATTERY MARKET
1990-2015
Lithium Ion Battery: Highest growth & major part of the investments
Lead acid batteries: By far the most important market (90% market share)
6
Source: AVICENNE ENERGY, 2015
2015: Estimations
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
THE WORLDWIDE BATTERY MARKET
1990-2015
0
10
20
30
40
50
60
70
19
90
20
00
20
05
20
10
20
13
20
14
20
15
Bill
ion
US
$
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
60 BILLION US$ in 2014 – Pack level1
5% AVERAGE GROWTH PER YEAR (1990-2014)
7
0
10
20
30
40
50
60
70
1990
20
00
20
05
20
10
20
13
20
14
20
15
Bill
ion
US$
OTHERS
AUTOMOTIVE
INDUSTRIAL
E-BIKES
POWER TOOLS
PORTABLE
SLI
Source: AVICENNE ENERGY, 2015
SLI: Start light and ignition batteries for cars, truck, moto, boat etc…
PORTABLE: concumer electronics (cellular, portable PCs, tablests, Camera, …), data collection & handy terminals,
POWER Tools: power tools but also gardening tools
INDUSTRIAL
• MOTIVE: Forklift (95%), others
• STATIONARY: Telecom, UPS, Energy Storage System, Medical, Others (Emergency Lighting, Security, Railroad Signaling,, Diesel Generator Starting, Control & Switchgear,
AUTOMOTIVE: HEV, P-HEV, EV
OTHERS: Medical: wheelchairs, medical carts, medical devices (surgical power tools, mobile instrumentation (x-ray, ultrasound, EKG/ECG, large oxygen concentrators
1- Pack: cell, cell assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2015: Estimations
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
THE WORLDWIDE BATTERY MARKET
IN 2014: US $ 60 BILLION
Portable
Automotive
SLI
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000Others
SLI
Automotive
Portable
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
8
Battery market in 2014 (M$)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
Source: AVICENNE ENERGY, 2015
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
US $ 20
Billion for
“other”
applications
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
WORLDWIDE BATTERY SALES BY
CHEMISTRY, UNITS, 1995-2015
The worldwide rechargeable battery
market, Million cells, 1995-2015
Which cell are we talking about?
9
Front Edge Technology, Inc
2015: estimation data
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
199
5
199
7
199
9
200
1
200
3
200
5
200
7
200
9
201
1
201
3
201
5
Mill
ion
ce
lls
NiCd NiMH Li-ion
GS Yuasa International / Lithium Energy Japan
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
WORLDWIDE BATTERY SALES BY
CHEMISTRY, MWH, 1995-2015
-
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
MW
h
Li-ion
NiMH
NiCd
The worldwide rechargeable battery market, in volume,
MWh, 1995-2015
2015: estimation data
2004-2014(CAGR): +17%
NiCd: -2% per year
NiMH: +6 per year
Li-ion: +22% per year
10
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
WORLDWIDE BATTERY SALES BY
CHEMISTRY, M$, 1995-2015
0
5 000
10 000
15 000
20 000
25 000
1999 2001 2003 2005 2007 2009 2011 2013 2015
M$
Li-ion (2) -
Li-ion 375 1325 1755 2 171
NiMH 992 870 907 953
NiCd 2066 1881 1750 1 709
The worldwide rechargeable battery market, in value, M$,
1995-2015 (1)
(1) Cell level
(2) New Lithium ion battery market detected: e-bus, x-ev, others in China
2004 – 2014 CAGR):+12%
NiCd: -6% per year
NiMH: + 9% per year
Li-ion: +14% per year
11
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
EACH BATTERY TECHNOLOGY HAS ITS
SPECIFIC ABSOLUTE ADVANTAGES
12
Lead Acid
Nickel Cadmium NiCd
Nickel Metal Hydride NiMH Conventional Laminate
Lithium-Ion
...On
Advantage of ...
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Self discharge rate • Reliability (progressive
extinction)
• Gravimetric energy density
• Volumetric energy density • Self discharge rate
• Gravimetric energy density • Volumetric energy density • Voltage output • Self discharge rate
• Higher cyclability • Voltage output • Price
• Gravimetric energy density
• Volumetric energy density
• Gravimetric energy density • Volumetric energy density • Voltage output • Self discharge rate
• Higher cyclability • Voltage output • Price
• Operating temperature range
• Higher cyclability • Self discharge rate • Price
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Higher cyclability • Voltage output • Self discharge rate
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Design characteristics
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Design characteristics
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Self discharge rate • Design characteristics
Lead Acid
Nickel Cadmium NiCd
Nickel Metal Hydride NiMH
• Higher cyclability • Price • Safety • Recyclability
• Operating temperature range
• Higher cyclability • Price • Safety • Recyclability
• Price • Safety • Discharge rate • Recyclability
• Higher cyclability • Price
• Operating temperature range
• Higher cyclability • Price
• Volumetric energy density • Higher cyclability • Price
• Gravimetric energy density • Volumetric energy density
(potentially) • Design characteristics • Safety • Price
• Operating temperature range
• Higher cyclability
Conventional
Laminate
Lith
ium
-Io
n
• Gravimetric energy density
• Volumetric energy density • Self discharge rate • Voltage output • Design characteristics
• Higher cyclability • Price
• Operating temperature range
• Price
• Volumetric energy density
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Voltage output
Absolute advantages
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
JAPANESE, CHINESE & KOREAN
MARKET SHARE
Japanese market share (value) decreasing: from 82 % of the market
in 2001 to < 40% in 2014
13
(1) Excluding lead acid batteries
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%1
99
41
99
51
99
61
99
71
99
81
99
92
00
02
00
12
00
22
00
32
00
42
00
52
00
62
00
72
00
82
00
92
01
02
01
12
01
22
01
32
01
42
01
5
Rechargeable battery(1) market by country
Japan
Korea
China
0%
10%
20%
30%
40%
50%
60%
70%
80%
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
LIB market by country
Japan
Korea
China
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
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NICD BATTERY: MARKET SHARE IN 2014
IN VOLUME WORLDWIDE
SANYO-PANASONIC
39%
SAFT 7%
GOLD PEAK 4%
BYD 35%
OTHERS 15%
The worldwide NiCd battery
market Company market share
in 2014 in volume – 920 M cells
SANYO-PANASONIC is leading
the market
14
Companies Million cells SANYO-PANASONIC 350 SAFT 60 GOLD PEAK 40 BYD 320 OTHERS 150
TOTAL 910
Fumio Ohtsubo (Panasonic) & Seiichiro Sano (Sanyo) January 8th, 2012
SANYO-PANASONIC
51%
SAFT 10%
GOLD PEAK 5%
BYD 23%
OTHERS 11%
In volume
In value
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
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NICD IN 2014
MAIN APPLICATION: POWER TOOLS
920 M cells – 2450 MWh
600 M$1
CAGR 2004/2014
-2% per year in volume
-6% per year in value
15
All the applications are decreasing
Competition with NiMH & Li-ion
New application (?)
Energy storage
ABB Inc., Fairbanks, Alaska, 27 MW/15 minutes
Note: 1 Portable applications, power tools and emergency lighting only:
industrial application as well as energy storage are excluded
Power Tools 72%
Security lighting
10% Others 18%
NiCd by application worldwide, % in value, 2014
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
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NIMH BATTERY: MARKET SHARE IN
2014 WORLDWIDE
8%
24%
16%
4% 11%
17%
20%
The worldwide NiMH battery
market Company market share
in 2014 in volume – 1200 M cells
16 Note: Market in value at the cell level – 1,9 B$ at the pack level Source: AVICENNE ENERGY Analyses
Note: 1 PEVE: Primearth EV Energy (PEVE) The company was known as Panasonic EV Energy Co until 2 June 2010. The company was formed in 1996 as a joint venture between Toyota and Panasonic, with Panasonic holding 60% of the capital. Panasonic sold 40.5% of the company to Toyota. PEVE is the supplier of the NiMH battery packs for Toyota’s hybrids, as well as for Honda (Civic hybrid and first generation Insight) hybrids. The company also provides the NiMH prismatic battery modules for the General Motors
² Japan's Sanyo Electric Co sold part of its battery operations to FDK Corp a Fujitsu Ltd unit, for 6.4 billion yen ($70 million) to satisfy antitrust regulators ahead of its planned takeover by Panasonic Corp at the end of 2009.
OTHERS
1
61%
4%
13%
8%
5%
9%
OTHERS
1
The worldwide NiMH battery
market Company market share in
2014 in value – 1670 M$
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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NIMH IN 2014
MAIN APPLICATION: HYBRID VEHICLES
1 165 M cells – 3 700 MWh
1.65 B$(1)
CAGR 2004/2014
+9% per year in Volume
+8% per year in value
17
(1) Cell based market – 1,9 B$ at the pack level
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 00020
0020
0120
0220
0320
0420
0520
0620
0720
0820
0920
1020
1120
1220
1320
1420
15
% o
f H
EV b
atte
ry in
NIM
H r
even
ues
M$
NiMH battery market worldwide in
value % for HEV application
Others HEV % of HEV in NiMH sales
Cordless Phones
7% Retail: RC cars,Toys,
Household 15%
HEV 77%
Others 2%
NiMH battery by applications, worldwide, % in value, 2014
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
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LI-ION BATTERY: MARKET SHARE IN
2014 WORLDWIDE
The worldwide Li-ion battery
market Company market share
in 2014 in volume: 5400 M cells
18
(1) Cell level. LIB battery pack market: >16,7 B$ Source: AVICENNE ENERGY Analyses 2015
The worldwide Li-ion battery
market Company market share
in 2014 in value(1) – 13,6 B$
22%
17%
17%
9%
6%
7%
4%
4%
3%
2% 9% 18%
18%
18% 7%
6%
6%
4%
5%
2%
3%
4%
2% 7%
Others
Others
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
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MAJOR LI-ION MANUFACTURERS
YEARLY PRODUCTION 2001-2014
Samsung SDI & LG Chem are growing very fast
Panasonic acquired Sanyo in Dec 2009
Source: AVICENNE ENERGY Analyses 2015
19
SONY
Sanyo-Panasonic
MAXELL
BYD
LG Chem
SDI
LISHEN BAK
ATL
0
200
400
600
800
1000
1200
1400
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mill
ion
cel
ls /
Yea
r
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
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CYLINDRICAL LI-ION BATTERY
Cylindrical LIB market Company
market share in 2014 in volume:
1960 Million cells (+6%)
SANYO-PANASONIC, SDI & LG
will share the market
20 Note: 1 ppm: piece per minutes Source: Interviews with LG, SAMSUNG, SANYO-PANASONIC
Key success factor • Production speed (-> cost)
• Performances
• Customer (Portable PCs) access
LG
SDI
PANASONIC
0 500 1000 1500Ah / min
Production Speed: 18650 – 2,8Ah cells
400 ppm
400 ppm
350 ppm1
-
500
1 000
1 500
2 000
2 500
3 000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Mill
ion
ce
lls
18650 cells for Portable PC & others 18650 for TESLA
Assumptions: TESLA sold 35 kEV in 2014, 55 kEV in 2015 and 100 kEV in 2016
Cylindrical cells (M) by mfg.
-
500
1 000
1 500
2 000
2 500
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
PANASONIC-SANYO PANASONIC - TESLA Sony SDI LG Others
38%
26%
17%
8%
11%
Others
In 2014, TESLA demand represent roughly 15% of the Cylindrical cells demand
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
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PRISMATIC LI-ION BATTERY
Prismatic LIB market Company
market share in 2014 in volume:
1120 Million cells (-10%)
Prismatic cells (M) by Mfg. :
SAMSUNG is leading
21
Source: AVICENNE ENERGY Analyses 2015
0
200
400
600
800
1000
1200
1400
1600
1800
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Panasonic-Sanyo SDI LG BYD LISHEN BAK OTHERS
29%
9%
24%
14%
6%
8%
7% 3%
Others
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LI-LAMINATE BATTERY
Laminate battery market
Company market share in 2014
in volume: 2 080 Million cells
(+15%)
Pouch cells (M) by Mfg. SONY,
ATL and SAMSUNG are leading
this market
22
Source: AVICENNE ENERGY Analyses 2015
15%
17%
14%
13%
9%
5%
5%
2%
20%
0
500
1000
1500
2000
2500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Panasonic-Sanyo Sony SDI
LG BYD LISHEN
BAK ATL Others
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
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LI-ION IN 2014 MAIN APPLICATIONS
23
(1) 2015 estimation data
(2) Cell level
5 250 M cells – 50 000 MWh
13 600 M$ (2)
CAGR 2004/2014
+20 % per year in Volume
+14% per year in value
-
10 000
20 000
30 000
40 000
50 000
60 000
70 00020
00
200
120
02
200
320
0420
05
200
620
07
200
820
09
201
020
11
201
220
13
201
420
15
M W
h
Li-ion Battery sales, MWh, Worldwide, 2000-2015 (1)
Cellular Phones Portable PCs Others
-
10 000
20 000
30 000
40 000
50 000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
M W
h
Li-ion Battery sales, MWh, Worldwide, 2000-2015
Tablets Other electronics Outils
E-bikes 12 volts SLI xEV
EV & PHEV China Industrial Medical deices
E-bus
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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LI-ION IN 2014 MAIN APPLICATIONS
CAGR 2004/2014
+20 % per year in Volume
+14% per year in value
24
(1) 2015: Avicenne Forecasts
(2) Cell level
-
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
M $
Li-ion Battery sales, M$, Worldwide, 2000-2015 (1)
Cellular PhonesPortable PCs
0
2000
4000
6000
8000
10000
12000
14000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
M $
Li-ion Battery sales, M$, Worldwide, 2000-2015 (1)
Automotives TabletsPower tools CamcordersDigital camera MP3Games E-BikesOthers E-bus, xEV, … China (3)
5 250 M cells – 50 000 MWh
13 600 M$ (2)
3) New market detected in China – 30 000 E-bus sold in 2014
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The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
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LIB MAIN APPLICATIONS
Phones 17%
Portable PC 66%
Portable Electronics
17%
Li-ion battery market worldwide by
application in volume, 2000
(< 2 GWh)
Li-ion battery market worldwide by
application in volume, 2014
(50 GWh)
25
Phones 19%
PCs 19%
Portable Electronics
22% Power tools 4%
E-bikes 4%
AUTO 20%
Industrial, ESS, non portable
12%
From Portable devices to Automotive & industrial batteries
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
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26
CELLULAR PHONES MARKET
> 1980 M LIB CELLS IN 2014
NOKIA
MOTOROLA
SAMSUNG
APPLE
0
100
200
300
400
500
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
M c
ellu
lar
ph
on
es/
year
NOKIA MOTOROLA SAMSUNG LG
APPLE RIM ZTE SONY
+1800 M cell phones sold in
2013 (+7% CAGR)
Samsung Galaxy & I-phone
change the game
2014 1900 M Phones
2012 1630 M Phones
Pris. 50%
Lam. 50%
LIB cell format (Volume) 2014
Nokia 11%
Samsung 22%
LG 5%
RIM 2%
APPLE 10%
ZTE 3%
Others 39%
Huawei 4%
Xiaomi 4%
Nokia 28%
Motorola 3%
Sony-Ericsson
2%
Samsung 21%
LG 6%
APPLE 5%
RIM 3%
ZTE 4%
Others 28%
0
50
100
150
200
250
300
350
400
450
Standard Smartphones
(2012/2014 growth) + 2%
-37%
+40%
170%
+200%
+55%
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CELLULAR PHONES/LIB SUPPLIERS
RELATIONSHIPS
2014 Cellular Phone makers /
battery suppliers relation
27
Smartphones ie laminate LIB
increasing
0% 20% 40% 60% 80% 100%
iPod
iPhone
IPad
Mac
ATL SDI LG SONY LISHEN
APPLE needs in 2014
0% 20% 40% 60% 80% 100%
Nokia
Samsung
LG Chem
APPLE
ZTE
Panasonic Sony SDI LGC Lishen ATL Others
-
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
M c
ells
/ Y
ear
Battery market for cellular phones worldwide, 2000-2014, in Volume
(M cells)
LIB La.
LIB Pr.
NiMH
200
110
175
M cells
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28
PORTABLE PC MARKET
990 M LIB CELLS IN 2014
173 M portable PCs sold
2013/2014: -4%
Market outlook 2014
Note: Excluding Tablets
Uncertain macro & weakness in both consumer & commercial growth No sign for end-customer demand recovery Decrease due to cannibalization by tablets Small overall decrease only thanks to Emerging market growth
Increase of Ultra-thin Portable
PCs
Cyl. 80%
Pris. 1%
Lam. 19%
LIB cell format (Volume) 2014
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0
50
100
150
200
250
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
M P
ort
able
PC
/ye
ar
Dell HP Toshiba
Acer Lenovo Asus
APPLE Others Growth/years0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014
% o
f P
ort
able
PC
so
ld
16in
15in
14in
13in
11-12in
Netbook
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29
TABLET MARKET
> 550 M CELLS IN 2014
0
50
100
150
200
250M
tab
lets
/ye
ar
Others
Samsung
Apple
Tablets sold (Million)
Apple leadership
Market Outlook 2014
Lower growth (7% only).
Growth driven by mature market (77%)
consumer market (95%)
Apple (27%), Samsung (17%), Asus (5%), Acer, Lenovo, Amazon are the key competitors Source: Gartner, IDC, Display search – 2013: AVICENNE Estimation
Others 2014: Asus 11,5 M, Lenovo 11,2 M, Amazon 3,3 M…
ASP tablets drop
From $636 in Q4 2010 to $335 in Q4 2013: - 47% in 36 months
636 607 616 550 522 508 500 480 449
405 370 345 335
200
300
400
500
600
700
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
Ave
rage
Pri
ce (
US
$)
iPad Non i-Pad Total
Lam. 100%
LIB cell format (Volume) 2014
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30
POWER TOOL MARKET
LIB DEMAND IS GROWING
0
20
40
60
80
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
Power Tools (Million/year)
Power tools market is growing Power tools suppliers
TTI 13% B&D
14%
Bosch 15% Makita
12% Sumec
9%
Metabo 7%
OTHERS 30%
Power tools maker market share (2013)
Others: Jingding (3.6 M), Panasonic (0.5 M), Hitachi (2.4 M), Hilti (2M)…
Power tools maker battery choice
0,0 2,0 4,0 6,0 8,0 10,0
Bosch
B&D
TTI
Makita
Sumec
Metabo
Jingding
HITACHI
HILTI
PANASONIC
M power tools
NiCd
NiMH
Li-ion
LIB penetration in power tools
0%
10%
20%
30%
40%
50%
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
% of power tools equiped with LIB
Cyl.; 100%
LIB cell format (Volume) 2014
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31
LIB BATTERY SHORT TERM TRENDS
0%
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015
> 3Ah
2,8Ah
2.6Ah
2.4Ah
2.2Ah
2.0Ah
1.8Ah
<=1.6Ah
18650 battery capacity* Cellular phones battery capacity
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
> 1800 mAh
1600 mAh
1400 mAh
1200 mAh
1000 mAh
800 mAh
< 800 mAh
*1C rate or laptop type 18650 cells
Cylindrical/Prismatic/Laminates
in 2013
0%
20%
40%
60%
80%
100%
Cylindrical Prismatic Laminates
Others
TESLA
Power Tools
Tablets
Portable PCs
Cellular
Cylindrical/Prismatic/Laminates
-
500
1 000
1 500
2 000
2 500
3 000
2010 2011 2012 2013 2014 2015 2016
M c
ells
/ye
ar
Li-ion Cyl Li-ion PrLaminate Li-ion Cyl excl Tesla
Li-ion cylindrical: “Tesla impact”: 150 M cells in 2013, 300M in 2014, 600 M in 2015
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CYLINDRICAL LIB 18650 ROADMAP
(CAPACITY + POWER)
32
Source :
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33
BATTERY PRICE IS DECREASING
DRASTICALLY
In 10 Years 80% price decreasing
despite a fluctuating Co price
Average LIB cell price ($/Wh)
Source: UMICORE, march 2011
18650 oversupply ratio is
decreasing thanks to TESLA
0%
10%
20%
30%
40%
50%
-
500
1 000
1 500
2 000
2 500
3 000
Ove
r su
pp
ly R
atio
M c
ells
/Y
ear
Standard Demand TESLA
Production Capacity Oversupply ratio
0,00
0,20
0,40
0,60
0,80
1,00
2005 2006 2007 2008 2009 2010 2011 2012 2013
Cylindrical Prismatic Laminate
0
50
100
150
200
250
300
1Q
09
2Q
09
3Q
09
4Q
09
1Q
10
2Q
10
3Q
10
4Q
10
1Q
11
2Q
11
3Q
11
4Q
11
M c
ells
/m
on
th
BAK
ATL
Lishen
E-One
LG
SDI
MAXELL
SONY
PANASONIC
SANYO
Production capacity 2009/2011:
from 150 to 250 M cells/month
Note- Q4 2013: Cylindrical: 0,17 $/Wh ; Laminates: 0,3$/Wh
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LIB: THE BIGGEST PART OF THE COST
IS RAW MATERIALS
RAW MATERIALS ACCOUNT FOR 50 TO 80% OF LIB CELLS BUSINESS
RAW MATERIAL COST IMPACT DRASTICALY ON THE BATTERY MAKERS PROFIT
34
Lithium ion cell average cost Note: Average mix of cylindrical, prismatic & laminate cells
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pro
du
ctio
n c
ost
LIB Cost structure for Japanese,
Chinese & Korean makers
Operatingprofit
Depreciation
SGA
R&D
Labor
Material
Cathode cost 21%
Anode cost 7%
Electrolyte 5%
Separator 8% Other
materials 13%
Depreciation 13%
Direct labor 6%
Energy, utilities
3%
R&D 6%
Sales & Adm 6%
Overheads 6% Margin
6%
Average cost structure of Li-ion cell in 2014
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LI-ION VALUE CHAIN – MARKET DEMAND
35
CATHODE
>110 OOO T in 2014
Revenues: 2,5 B$
CAGR 04/14: +16%
ANODE
>55 000 T
Revenues: 0,8 B$
CAGR 03/13: +14%
ELECTROLYTE
>45 000 T
Revenues: 0,7 B$
CAGR 04/14 : 20%
SEPARATOR
> 700 M m²
Revenues: 1,15 B$
CAGR 04/14 : 18%
CELL
MANUFACTURERS
Revenues:
15 B$
Gross margin:
<10%
ANCILLARY
Revenues: 0,8 B$
PACK
MANUFACTURERS
Revenues:
21 B$
Gross margin:
<10%
BINDER
7 500 Tons
Revenues: 0,2 B$
CAGR 08/13 : 15%
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36
LIB CATHODE MATERIAL
Cathode raw materials market
LiCoO2 (LCO)
LiMn2O4 (LMO)
LiMPO4(1) (LFP)
Li[NixMnyCoz]O2 - NMC
Li[NixCoyAlz]O2 – NCA
Supplier/customer by chemistry
Forecasts Source: SANYO, March 2011 (1) M= Fe or Mn
Source: LME
0
20
40
60
80
100
120
140
$/k
g
Ni & Co price 2003-2015
Ni
Co
Source: Mitsubishi, Batteries 2012 – Nice
‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
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NEW ENTRANTS ON THE FIELD:
CATHODE ACTIVE
MATERIALS NEEDS
Cathode active materials for LIB
in Tons, 2000-2014 (Demand)
(…)
LEADERS:
Internal 2% Nichia
9%
Umicore 15%
B&M 10%
Easpring 6% Reshine
15%
L&F 15%
Other China
8%
Others 2%
Shan Shan 9%
PULEAD 9%
LCO – >45 KT (2014)
NMC – > 25 KT (2014)
Nichia 13%
Umicore 24%
Others 8%
Internal 19%
L&F 9%
ShanShan 11%
Reshine 4%
Chinese 9%
EASPRING 3%
LMO – > 18 KT (2014)
LFP – > 20 KT (2014)
Nichia 5%
Nippon Denko
4% Yuan Yuan 4%
JGC 11%
Qyanyun 12%
ShanShan 9%
Chinese 33%
Reshine 8%
Mitsui 14%
INTERNAL 34%
JOHNSON MATTHEY
6% ALEEES 10%
STL 9%
Pulead 8%
Zhuoneng 6%
Tatung 2%
Others 25%
-
20 000
40 000
60 000
80 000
100 000
120 000
140 000
20
002
001
20
022
003
20
042
005
20
062
007
20
082
009
20
102
011
20
122
013
20
14
Ton
s
LFP
LMO
NCA
NMC
LCO
NCA – > 10 KT (2014)
Toda Kogyo 16%
Sumitomo 58%
Nihon Kagaku Sangyo
13%
Ecopro 5%
Others 8%
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LCO SUPPLIERS/CUSTOMERS IN 2014
SUPPLY >45 000 TONS IN 2014
0% 20% 40% 60% 80% 100%
SONY
PANASONIC
SDI
LGC
BYD
Lishen
ATL
BAK
Others
Tons
Nichia Corp Umicore Korea L&F
Reshine B&M ShanShan
Internal Other China Others
LCO Battery makers & suppliers
relation in 2014
LCO market share in 2014
(Volume)
38
Internal 3%
Nichia 13%
Umicore 17%
B&M 7%
Easpring 6% Reshine
11%
L&F 16%
Other China 14%
Others 3%
Shan Shan 10%
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NMC SUPPLIERS/CUSTOMERS IN 2014
SUPPLY > 25 000 TONS IN 2014
0% 20% 40% 60% 80% 100%
SONY
PANASONIC
SDI
LGC
Lishen
Maxell
ATL
BAK
E-One
Others
Tons
Internal Nichia Corp Umicore Korea
Chinese local ShanShan Reshine
3M L&F Beijing Easpring
Others
NMC Battery makers & suppliers
relation in 2014
NMC market share in 2014
(volume)
39
Nichia 15%
Umicore 31%
Others 4%
Internal 15%
L&F 8%
ShanShan 11%
Reshine 4%
Other China
8%
Easpring 4%
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NCA SUPPLIERS/CUSTOMERS IN 2013
SUPPLY > 9 000 TONS IN 2014
0% 20% 40% 60% 80% 100%
SONY
PANASONIC
SDI
Others
Tons
Toda Kogyo Corp Sumitomo Metal Mining
Nihon Kagaku Sangyo Ecopro
JFE Minerals Others
Chinese
NCA Battery makers & suppliers
relation in 2014
NCA market share in 2014
(Volume)
40
Toda Kogyo 13%
Sumitomo Metal Mining
54%
Nihon Kagaku Sangyo
13%
Ecopro 7%
Others 7%
Chinese 6%
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LMO SUPPLIERS/CUSTOMERS IN 2014
SUPPLY >18 000 TONS IN 2014
Nichia
0% 20% 40% 60% 80% 100%
SONY
PANASONIC
SDI
LGC
BYD
Lishen
Maxell
NEC
Others
Tons
Chinese local JGC Catalyst Shan Shan
Yuan Yuan Qiannyun Easpring
LMO Battery makers & suppliers
relation in 2014
LMO market share in 2014
41
Nichia Corp 7%
Chinese local 26%
Nippon denko 8%
JGC 16%
Shan Shan 9%
Reshine 8%
MGL 3%
Yuan Yuan 4%
Qiannyun 15%
Easpring 2%
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LFP SUPPLIERS/CUSTOMERS IN 2014
SUPPLY - 20 000 TONS IN 2014
LFP market is icreasing
drasticaly, mostly in China
LFP market share in 2014
42
Others: Sumitomo, BeLife (Umicore-Prayon), BASF, etc…
INTERNAL 34%
JOHNSON MATTHEY
6%
ALEEES 10%
STL 9%
Pulead 8%
Zhuoneng 6%
Tatung 2%
Others 25%
-
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
45 000
50 000
2013 2014 2015 2016
Ton
ne
s d
e L
FP
Others World
Others China
LISHEN
ATL
BYD
2015, 2016 : AVICENNE forecasts
Christophe PILLOT + 33 1 47 78 46 00
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CATHODE ACTIVE MATERIAL DEMAND
MAIN DRIVER APPLICATIONS
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
2000 2005 2010 2014
Ton
s
LCO: Smartphones, Tablets Autres
Industrie
EV
PHEV
HEV
Outils portables
Tablettes
PC Portables
Smartphones
43 Sources: AVICENNE ENERGY Analyses
0
5 000
10 000
15 000
20 000
25 000
30 000
2000 2005 2010 2014
Ton
s
NMC: Portable PC, Auto
0
5 000
10 000
15 000
20 000
25 000
2000 2005 2010 2014
Ton
s
LMO: Auto
0
5 000
10 000
15 000
20 000
25 000
2000 2005 2010 2014
Ton
s
LFP: Tools, e-bike, Auto, Stationary
0
2 000
4 000
6 000
8 000
10 000
12 000
2000 2005 2010 2014
Ton
s
NCA: Auto (TESLA), Portable PCs
E-bus, e-bike,
mostly in China
Christophe PILLOT + 33 1 47 78 46 00
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CATHODE ACTIVE MATERIAL
FORECASTS 2000-2025
Cathode active materials
2000-2025 - Tons
Cathode active materials in
2014: > 110 000 Tons
44
ASSUMPTIONS:
Portable devices: 2013-2025: +11% per year in volume
HEV 4,8 M HEV/year in 2020 - 35% LIB 6,8 M HEV in 2025 90% LIB
P-HEV 0,4 M P-HEV/year in 2020, 0,7 M in 2025 100% LIB
EV 1M EV/year in 2020, 1,5M/year in 2025 100% LIB
Industrial & stationary 2013-2025: +16% per year
Assumption: Tesla keep NCA chemistry and have a relative success (200 000 EV sold per year in 2025 – TESLA forecast 500 000)
LFP part could be higher thanks to explosion of Chinese EV market
LCO 33%
NMC 23%
NCA 8%
LMO 19%
LFP 17%
Cathode active materials in
2025: > 300 000 Tons
LCO 25%
NMC 25% NCA
14%
LMO 9%
LFP 27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
-
50 000
100 000
150 000
200 000
250 000
300 000
350 000
2000 2005 2010 2015 2020 2025
Ton
s
LCO NMC NCA
LMO LFP China (%)
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45
ANODE ACTIVE MATERIALS
> 55 000 TONS IN 2014
LIB Anode Materials
Source: Hitachi Chemical
Source: Sanyo, March 2013
LIB Anode market, (Tons)
LIB Anode Materials
Source: A. Jossen, IRES 2007
0,0
0,2
0,4
0,6
0,8
1,0
1,2
0 500 1000 1500 2000 2500
0
10000
20000
30000
40000
50000
60000
2006
2007
2008
2009
2010
2011
2012
2013
2014
To
ns
LTO
Si or Sn Type
Amorphous Carbon
Meso-Phase
Artificial Graphite
Natural Graphite
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ANODE FOR LIB IN 2014
0% 20% 40% 60% 80% 100%
SANYO
SONY
PANASONIC
SDI
LGC
BYD
Lishen
Maxell
ATL
BAK
A123
Others
ARTIFICIAL
MCMB
NATURAL
Amorphous
METAL
46
Natural graphite become a commodity
Note: MCMB: Mesocarbon Microbeads
Source: Hitachi Chemical
Natural Graphite
64%
Artificial Graphite
26%
MCMB 4%
Amorphous 4%
Si or Sn Type 1%
LTO 1%
Carbon for LIB anodes by type (2013)
(…)
NEW ENTRANTS ON THE FIELD: LEADERS:
Hard Carbon
Soft Carbon
Graphite
Capacity (/g)
400 mAh/g 250 mAh/g 325-375 mAh/g
Capacity (/cc)
++ 0 +
Power ++ + 0
Stability ++ + 0
Cyclability ++ + 0
Precursors Petroleum Pitch, Resin,
cellulose, wood,
coconuts…
Petroleum coke
Natural or petroleum
coke
COST 2012->2020
30 -> 25 $/kg
25->20 $/kg
15 -> 10 $/kg
SUPPLIERS KUREHA
HITACHI HITACHI BTR
& many others
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NATURAL GRAPHITE SUPPLIERS/CUSTOMERS
38 000 TONS IN 2014
0% 20% 40% 60% 80% 100%
PANASONIC
SONY
SDI
LGC
BYD
Lishen
Maxell
ATL
BAK
A123
Tons
Nippon Carbon Mitsubishi Chemical
Shenzhen BTR Chuo Denki Kogyo
Carbon Tech Ghangsha Hairong
LS Mtron Carbonics Others
Natural Graphite Battery makers
& suppliers relation in 2014
Natural Graphite market share in
2014
47
Hitachi Chemical
17%
Nippon Carbon 15%
Mitsubishi Chemical
7%
Shenzhen BTR 35%
Chuo Denki Kogyo
1%
Carbon Tech 3%
Ghangsha Hairong
4%
LS Mtron Carbonics
10% Others 8%
Others: Sumitomo, Mitsui, LG, etc…
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ARTIFICIAL GRAPHITE
14 000 TONS IN 2014
0% 20% 40% 60% 80% 100%
PANASONIC
SONY
SDI
LGC
BYD
Lishen
Maxell
ATL
BAK
A123
Others
Tons Hitachi Chemical JFE Chemical
Shenzhen BTR Shanshan Tech
Showa Denko Tokai Carbon
ConoccoPhilipps Others
Artificial Graphite Battery makers
& suppliers relation in 2014
Artificial Graphite market share
in 2014
48
Hitachi Chemical 68%
JFE Chemical 5%
Shenzhen BTR 6%
Shanshan Tech 10%
Showa Denko 7%
Tokai Carbon 3%
ConoccoPhilipps 1%
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LIB SEPARATOR MARKET 2014
LIB separator market, M$,
CAGR 2004/2014: +17%
LIB Separator supplier, market
share in 2014
49
Others: TDK/Nitto Denko, Foshan Jinhui Hi-Tech, Shenzhen Senior Technology Material, Xinxiang Green next Energy, Dupont,…
0
200
400
600
800
1000
1200
1400
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
M$
Evonik, TEIJIN, HIFUTURE, UBE-MAXELL (…)
NEW ENTRANTS ON THE FIELD: LEADERS:
ASAHI 25%
TORAY 23%
SUMITOMO 1%
ENTEK 3%
SK 13%
CELGARD 14%
UBE 7%
Others 14%
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
ELECTROLYTE SUPPLIERS/CUSTOMERS
44 000 TONS IN 2014
LIB electrolyte market, Tons,
CAGR 2004/2014: +23%
LIB electrolyte supplier, market
share in 2014
50
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2000 2002 2004 2006 2008 2010 2012 2014
Ton
s
Cellular Portable PC TabletsPower tools E-bikes HEVPHEV EV Others
Note: (1) GTHR: Zhangjiagang Guotai-Huarong
NEW ENTRANTS ON THE FIELD: LEADERS:
Zhangjiagang Guotai-Huang JINNIU
UBE 5% Mitsubishi
Chem 14%
In-house 9%
Tomiyama 3%
PANAX-ETEC 13%
GTHR 15% Mitsui
3%
Jinniu 8%
Cap Chem 8%
ShanShan 7%
Soulbrain 7%
Others 8%
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB ELECTROLYTE MARKET 2014 Electrolyte Battery makers & suppliers relation in 2014 (Tons)
51 (2) Panax-Etec bought Samsung Chiel activities in 2010 (1) Full electrolyte formulation in-house
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Sony
Panasonic
SDI
LG Chem
BYD
Lishen
Maxell
ATL
BAK
A123
NEC
YUASA (LEJ)
Yuasa (BEC)
TOSHIBA
Tons
Mitsubishi Chem In-house Tomiyama PANAX-ETEC GTHR
Mitsui BASF Jinniu Cap Chem ShanShan
Soulbrain Tinci Others
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB ELECTROLYTE MARKET 2005-2014 Electrolyte maker sales 2005-2014
52
Ube
Mitsubishi
In-House
Tomiyama
PANAX (2)
GTHR
Mitsui
BASF (Merck, Novolyte)
Jinniu
Capchem
Shanshan
Soulbrain
-
1 000
2 000
3 000
4 000
5 000
6 000
7 000
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
Ton
s
Ube Mitsubishi In-House
Tomiyama PANAX-ETEC Zhangjiagang Guotai-Huarong
Mitsui BASF (Merck, Novolyte) Jinniu
Capchem Shanshan Soulbrain
(2) Panax-Etec bought Samsung Chiel activities in 2010 (1) Full electrolyte formulation in-house
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
BATTERY MARKET FORECASTS
2014-2025
Portable PCs, net-book, Ultra-book Cellular Phones, Smart-phones Tablets Camcorders Cordless Tools, Gardening tools Digital Camera Games, MP3 Cordless Phones Shavers, Toothbrush, RC Cars E-bikes Power tools Security lighting Vehicles: HEV, P-HEV, EV Industrial motive (forklift) Industrial stationary (UPS, Telecom) Medical Energy Storage (Small / large)
Applications covered Parameters analysis
53
Main segment trends
Power need trends (volume, weight, capacity, running time)
Penetration rate for each Chemistry, each form factor,
2013 -2025 Forecasts
OEM strategies and positions
Main drivers & limiters
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
54
PORTABLE ELECTRONIC DEVICES
FORECASTS 2010-2025
-
1 000
2 000
3 000
4 000 OTHERS
INDIA
ASIA
CHINA
JAPAN
EUROPE
USA
Cellular phones demand (M Units)
CAGR 2010-2025: +6%
Cellular Phones market Drivers
Emergent market
Renewal ratio increase
Smartphone penetration increase
LIB cells for cellular phones
trends
Laminates ratio increase
Increase of Thickness
Increase of >1400 mAh capacity
LIB cells demand 2010-2025
Polymer penetration: 30% -> 75%
0%
20%
40%
60%
80%
100%
Polymer
Prismatic
Source: AVICENNE ENERGY Analyses
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
55
PORTABLE ELECTRONIC DEVICES
FORECASTS 2010-2025
0
50
100
150
200
250
Emerging
Mature
Portable PCs demand (M Units)
2014-2025 – Almost stable
Portable PCs market trends
Mature market stable or decreasing
Growth driven by Emerging market
Ultrabook is increasing (20(1) to 60% in 2013(2))
ASP decreasing (<499$ Portable PCs increase from 25% in 2010 to 33% in 2012
(1) Samsung & AVICENNE (2) Intel Source: IDC, Gartner, AVICENNE Energy
LIB cells for portable PCs trends
Thinner cells
Polymer penetration increasing from 7% in 2010 to 28% in 2025
> 2800 mAh for Premium/corporate
2.2 Ah for consumer, emerging market
Source: AVICENNE ENERGY Analyses
LIB cells demand 2014-2025
Polymer penetration: 20% -> 40%
0%
20%
40%
60%
80%
100%
Laminate
Prismatic
Cylindrical
Cyl. 80%
Pris. 1%
Lam. 19%
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
2025 LIB FORECASTS FOR PORTABLE
ELECTRONIC DEVICES
2000-2025 LIB market, MWh, by
application (3C)
2000-2025 LIB market, M cells,
by form factor (3C)
56
0
1000
2000
3000
4000
5000
6000
7000
2000 2005 2010 2015 2020 2025
M c
ells
/yea
r Li-PLi-ion PrLi-ion CylTakeshita - March 2013 (1)
(1) Source: Takeshita, Battery Japan 2013 BJ-3 conference Slide p 4
Source: AVICENNE ENERGY Analyses
CAGR 14-25: + 10%
0
10000
20000
30000
40000
50000
60000
70000
2000
2005
2010
2013
2014
2015
2020
2025
MW
h
Others
Household
Toys
MP3
Video Games
Digital Camera
Camcorders
Cordless Phones
Tablets
Portable PCs
Cellular Phones
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
X-EV MARKET
Why x-EV ?
Definition & segmentation
X-EV worldwide in 2014 By country
By car makers
By battery chemistry
X-EV forecasts AVICENNE ENERGY & other analyst forecasts
Battery chemistry forecasts
Battery cost forecasts
X-EV battery forecasts
57
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
0
50
100
150
Million barrel per day
Price of the WTI1 barrel of oil,
US $
MAJOR DRIVER: CO2 regulation
worldwide: From 2013 to 2014
Oil price decrease but HEV sales
increase by 5%, P-HEV by 30%
and EV by 60%
58
WHY X-EV ?
Petroleum consumption worldwide
1960-2030
0
0,5
1
1,5
2
2,5
3
3,5
4
0
20
40
60
80
100
120
19
73
20
05
20
07
20
09
20
11
20
13
20
15 G
aso
line
Pri
ce –
US$
/ G
allo
n
Cru
de
Oil
Pri
ce -
US
$ /
Bar
rel
Source: Energy Information Administration, US Government
Source: http://www.eia.doe.gov/emeu/steo/pub/contents.html
Note 1 WTI: West Texas Intermediate
90
100
110
120
130
140
150
160
170
180
190
2012 2015 2020
CO
2 E
mis
sio
n (
g/km
)
Europe USA Japan China
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
59
HEV, P-HEV & EV
DEFINITION & SEGMENTATION
Note: Micro HEV are not in the HEV statistics & HEV forecast
EV & HEV MARKET
EV 25 kWh
HEV 0.6-2 kWh batteries
MICRO HEV*
MILD HEV
MEDIUM HEV
FULL HEV
P HEV 10 kWh batteries
CITROEN C2, C3 BMW 3Series
Fiat 500 Hyundai i10 Hyudai i30
Kia Smart for2
Toyota Yaris Toyota Auris VW Passat
…..
GM Saturn Vue GM AURA
GM MALIBU HONDA ACCORD
HONDA CIVIC INSIGHT
MERCEDES S400
TOYOTA PRIUS
TOYOTA CAMRY FORD ESCAPE FORD FUSION
MILAN GM YUKON GM TAHOE
NISSAN ALTIMA
0%
20%
40%
60%
80%
100%
0 $ 5 000 $ 10 000 $ 15 000 $
Fuel saving Vs. Cost
HEV
P-HEV
EV
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
HEV WORLDWIDE IN 2014
2 M HEV
HEV sold per year, M units,
worldwide, 2000 - 2014
Penetration of hybrids in the
global sales, 2000-2014
60
Source: TOYOTA, HONDA, NISSAN, FORD, GM, HYUNDAI, MERCEDES, GM, BMW, VW, PORSCHE… Compilation AVICENNE ENERGY
Micro hybrid not included
0,0
0,5
1,0
1,5
2,0
2,5
200
0
20
01
200
2
20
03
200
4
20
05
200
6
20
07
200
8
20
09
20
10
20
11
20
12
20
13
20
14
Mill
ion
TOYOTA OTHERS
USA
JAPON
EUROPE 0%
5%
10%
15%
20%
25%
30%
200
020
01
200
220
03
200
420
05
200
620
07
200
820
09
201
020
11
201
220
13
201
4
Pen
etra
tio
n o
f h
ybri
ds
in t
he
glo
bal
e s
ales
Growth 2013-2014: +5% From 1,9 M to 2 M HEV
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
HEV WORLDWIDE IN 2014
BY CAR SUPPLIER
TOYOTA 69%
HONDA 15%
FORD 4%
NISSAN 3%
GM 1%
HYUNDAI 3%
OTHERS 5%
Total HEV Vehicles
2 Million HEV in 2014
HEV sold per year, M units per
car manufacturers, 2000-2014
61
TOYOTA
HONDA
0
200
400
600
800
1 000
1 200
1 400
1 600
‘ 00
0 H
EV s
old
TOYOTA HONDA
Source: TOYOTA, HONDA, NISSAN, FORD, GM, HYUNDAI, MERCEDES, GM, BMW, VW, PORSCHE… Compilation AVICENNE ENERGY
Micro hybrid not included
Others: Chineses, VW, Porsche, Mercedes, Mazda, Audi, Subaru etc…
HONDA & FORD market share growing
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
HEV WORLDWIDE IN 2014
BY CAR SUPPLIER
TOP 3: TOYOTA, HONDA,
FORD
OTHERS: FORD, GM, …
62
FORD
GM
HYUNDAI
NISSAN
0
10
20
30
40
50
60
70
80
90
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
‘ 00
0 H
EV s
old
FORD GM NISSAN
Source: TOYOTA, HONDA, NISSAN, FORD, GM, HYUNDAI, MERCEDES, GM, BMW, VW, PORSCHE… Compilation AVICENNE ENERGY
Micro hybrid not included
TOYOTA
HONDA
FORD 0
200
400
600
800
1 000
1 200
1 400
1 600
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
‘ 00
0 H
EV s
old
TOYOTA HONDA FORD
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
HEV WORLDWIDE IN 2014
BY COUNTRY
USA 23%
EUROPE 12%
JAPAN 57%
OTHERS 8%
Total HEV Vehicles
2 M in 2014
HEV sold per year, M units per
country, 2004-2014
63
USA
EUROPE
JAPAN
OTHERS
0
200000
400000
600000
800000
1000000
1200000
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
Micro hybrid not included
Source: AVICENNE ENERGY Analyses 2015
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
64
Source: AVICENNE ENERGY Analyses
0
50000
100000
150000
200000
250000
2010 2011 2012 2013 2014
P-HEV sales
Others
Volvo
Mitsubishi
Ford
Toyota
GM Volt,Ampera 0
50 000
100 000
150 000
200 000
250 000
2010 2011 2012 2013 2014
EV sales
Others
CHINA
VW
BMW
Honda
Toyota
Tesla
Renault
Smart
Ford
MITSUBISHI
NISSAN
US 41%
JAPON 25%
EUROPE 22%
CHINE 5%
Others 7% US
25%
JAPAN 11%
EUROPE 26%
CHINA 31%
OTHERS 7%
P-HEV & EV SALES 2010-2014 (YEARLY)
+28%
+58%
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB FOR AUTOMOTIVE
VALUE CHAIN
65
The largest share of the value (40%) comes from cell components
Cell manufacturers & OEM alliance may be the winning model but comes with high risk if the wrong cell manufacturer is selected
Tiers 1- cell manufacturers alliance: most of them disappear (eg. Saft-Johnson Controls, Bosch-Samsung, Enerdel-Delphi…)
Tiers 1- OEM alliance on Battery are not successful
Panasonic and LG Chem, cell manufacturers develop raw -material in-house and make the pack integration for OEM
On a different scale, Toyota, BYD or BOLLORE are fully integrate
1
2
3
5
4
6
Comments
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
66
LIB MANUFACTURING INVESTMENTS
2009-2015
10-12 B$ WORLDWIDE >50 GWh invest from 2011 to 2014)
< 7 B$ invested from 2014 to 2017 by TESLA (5), BYD (1,2), ATL (1)
TESLA Plant, Nevada, Feb 2015
0 2000 4000 6000
PANASONICNISSAN Motor US
SonyBYD
LG ChemJCI
A123SanyoEner1
Nissan-Renault (Fr)Dow Kokam
GS YUASASB Limotive
Hitachi Vehicle EnergyLithium Energy JapanRusnano-Thunder Sky
LG ChemNissan - Renault (UK)
ToshibaBlue Energy
Nissan-Renault (Port)Lishen
BAKSAFT US
SAFTHitachi Vehicle Energy
AESC JaponNEC Tokin
Mitsubishi H.I.SK Energy
Panasonic EVLiTec GmbH
TESLA (2014-2017)BYD (2013 - 2015)ATL (2014 - 2017)
M$
Total Investment (M$) made for LIB manufacturing
Average 2012-2014 Investments: 250 $ / kWh
Source: AVICENNE ENERGY Analyses 2015
2014 – 2017 TESLA, ATL, BYD
Investments: 150 $ / kWh
TESLA GIGA FACTORY, Feb 2015
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
TIME TO MARKET FOR NEW MATERIALS
IN LIB INDUSTRY
The research and development in this industry is very long and time consuming.
Time to market to commercialize a new material is long. Remember that the first Li-ion battery was launched by Sony in 1991 with LCO cathode, graphite, LiPF6 electrolyte & polyolefin membrane. It was 20 years ago.
LTO was invented by Matsushita in 1993 (22 years ago)
Lithium iron phosphate was invented in 1995 (20 years ago).
So, it takes between 10 & 20 years to commercialize a new material in the battery industry.
67
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
BATTERY TECHNOLOGY ROADMAP
68
Batteries take a long time to develop; to reach the
automotive market, another 4 to 5 years are needed
Source: Avicenne Energy analysis
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
TIME TO MARKET FOR NEW MATERIALS
IN LIB INDUSTRY
69
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
SAFETY ISSUES
70
Li-ion and LMP are not thermally stable what raises serious
safety concerns
In the 80’s, lithium metal batteries were put into the markets (Moli Energy). Their further development has for a long time been slow because of a low cycle efficiency and safety issues: High chemical reactivity and a low melting point enable strong chemical reactions, even explosions. In the charging-discharging process, lithium metal can form dendrite and accumulate on electrodes. The growing lithium dendrite could puncture the separator and result in an internal short circuit.
• CONSEQUENCES: Except BOLLORE, all the companies developing Li metal batteries cancelled their projects
Bac
kg
rou
nd
M
ob
ile
Li-ion batteries for mobile devices mostly used a Lithium Cobalt Oxide Cathode and liquid
electrolyte.
In case of overcharging or short-circuit (contact between anode & cathode) a chain reaction
starts -> heating & gasing -> fire (“Thermal runaway”)
CONSEQUENCES: In 2006, SONY had to recall millions of portable PCs for total costs of
400 million USD, more than there profit-to-date
Au
tom
oti
ve
A
irc
raft
Boing 787: The fire that burned near the tail of a parked Boeing 787 in Boston was caused
by an overheating Lithium ion battery pack. The battery fire could have been hot enough to
melt the carbon-fiber reinforced plastic that makes up the plane’s shell.
CONSEQUENCES: All the 787 worldwide are grounded. Considerable losses for Boing.
With new cathode chemistry, most of the automotive today on the markets experienced safety concerns:
(1) BYD Taxi in China with a lithium iron phosphate cathode (2) GM Volt in the US with a LG Chemical battery using LMO cathodes (as a result of a crashed tested Chevrolet Volt caught three weeks after the testing !) (3) PRIUS P-HEV in the US (converted from HEV Prius by a local engineering company without any authorisation by Toyota)
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB BUSINESS
RECALLS SLASH BATTERY PROFIT
71
More & more incidents & accidents
All the battery makers and the OEM are concerned
Recall cost impact drastically the battery business and the profitability
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
Op
era
tin
g p
rofi
t/R
eve
nu
e
RECALL SLASH BATTERY PROFIT
Sanyo
MBI
BYD
SGS
Sony
NEC
Maxell
LGC
SDI
Average
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
SAFETY IS A SINE-QUA-NON SELECTION
CRITERIA FOR BATTERY TECHNOLOGIES
72
Some technologies are already out of the game due to
stability issues
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB BATTERY COST
Raw material cost (Co, Mn, Ni, Al, Cu, …)
Anode, cathode, Electrolyte , separator, binders, Cu & Al foil, etc… cost structure :
CAPEX,
labor cost,
R&D
Marketing, Adm, Overhead, margin)
Raw material needs / mAh
Electrode process Yield
Assembly Process Yield
Cell manufacturing cost
Module manufacturing cost
Pack assembly cost
…
Costs analysis Battery price in 2014
$/kWh
73
0
100
200
300
400
500
600
700
800
900
1000
LIB18650
cell
LIB EVCell
LIB packfor EV
LIB HEVcell
LIB packfor HEV
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
BATTERY & POWER ELEC. COST IN EV
74 AVICENNE ENERGY - CONFIDENTIAL INFORMATION
€ 8,250 -€ 18,100
€ 5,500 -€ 8,000
€ 50 -€ 300
€ 1,000 -€ 2,500
€ 100 -€ 400 € 50 -
€ 400
HV batt. Pack for EV€ 8,150 -€ 15,100
€ 150 -€ 350 € 900 -
€ 1,250
€ 150 -€ 350
€ 150 -€ 250 € 300 -
€ 500
€ 1,500 -€ 3,000
Charger
DC/DCconverter
InverterRectifier
GeneratorInverter
HV battery
cell Packaging material
LV batterypack
CoolingSyst
HVCables &
Connectors
Batt.MagtSyst
Batt.Packaging
Manuf.
Overall
HV batt. CELL
for EV
0 €
2 000 €
4 000 €
6 000 €
8 000 €
10 000 €
12 000 €
Power Elec
Pack Manufacturing
BMS
Thermal Mgmt + packaging
Cell manu
Cell Active Hybrid 5 Volt Bluecar Leaf
HEV P-HEV EV
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
LIB CELL BILL OF MATERIALS
75 AVICENNE ENERGY - CONFIDENTIAL INFORMATION
NISSAN LEAF
GM VOLT BMW ACTIVE HYBRID 5
BOLLORE BLUE CAR
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Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LI-ION BATTERY COST
2013-2020
LIB cell average cost (36Ah pouch)
(EV design ; LMO/NMC cathode)
LI-ION BATTERY PACK COST
FOR EV
76
* For Production > 100 000 packs/year
(1) Active materials only
2015* 2020* 2014*
0
100
200
300
400
500
600
Ce
ll
Pac
k
Ce
ll
Pac
k
Ce
ll
Pac
k
$ /
kW
h
Pack Cost
CellManufacturing
OtherMaterials
Separator
Electrolyte
Anode
Cathode0
50
100
150
200
250
300
350
2014 2015 2020
$ /
kW
h
Margin
Warranty
Overheads
Sales & Adm
R&D
Energy, utilities
Direct labor
Depreciation
Others
Separator
Electrolyte
Anode (1)
Cathode (1)
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
Nice, FRANCE
HEV FORECASTS
2000-2020
0%
5%
10%
15%
20%
25%
30%
35%
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
20
16
20
18
20
20
HEV
pen
etra
tio
n (
% o
f to
tal c
ar s
ales
)
USA EUROPE JAPAN
OTHERS WORLD
HEV MARKET: >2 Million units in 2015 – 3 M in 2020 – 5 M in 2025
77
0
1
2
3
4
5
6
2000 2005 2010 2015 2020 2025
Mill
ion
USA EUROPE JAPAN OTHERS
Micro hybrid not included
Source: AVICENNE ENERGY Analyses 2015
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
EV, P-HEV, EV 2025 FORECASTS
0,9
2 2,2
3,2
5
0,135 0,17
0,4
0,65
0,25 0,35
1
1,5
0
1
2
3
4
5
6
7
8
9
10
2010 2014 2015 2020 2025
Mill
ion
car
s
EV
P-HEV
HEV
S1: HEV, P-HEV & EV market
forecasts up to 2025
S2: HEV, P-HEV & EV market
forecasts up to 2025
78
Scenario 2: thanks to very high incentives, China could
change the game
0,9
1,9 2,1
3,2
5
0,13 0,16
0,38
0,62
0,17 0,27
0,75
1,1
0,3
1
1
1,5
0
1
2
3
4
5
6
7
8
9
10
2010 2014 2015 2020 2025
Mill
ion
car
s
EV in China
P-HEV in China
HEV in China
EV
P-HEV
HEV
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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TOTAL BATTERY DEMAND
2025 FORECASTS
EV, HEV & P-HEV Battery needs (MWh)
CAGR 2014-2025: +16% / S2:+22%
Total battery demand (MWh)
CAGR 2014-2025: +11% / S2: +14%
79
0
50000
100000
150000
200000
250000
2000 2005 2010 2015 2020 2025M
Wh
NiCd NiMH except AutoLIB except Auto NiMH for HEVLIB for HEV LIB for P-HEVLIB for EV S2 EV China Explosion
-
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
200 000
2005 2010 2015 2020 2025
M W
h
NiMH for HEV LIB for HEV
LIB for P-HEV LIB for EV
S2 (China Explosion)
Scenario 2: thanks to very high incentives, China could change
the game
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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X-EV BATTERY MARKET 2000 – 2025 IN
M$ Rechargeable battery market, M$ for x-EV 2000-2025
80
0
5 000
10 000
15 000
20 000
25 000
2005 2010 2014 2015 2020 2025M
$
NiMH for HEV LIB for HEVLIB for P-HEV LIB for EVChina (S2)
Pack Level CAGR 2014-2025: +8% / S2:+11%
CAGR Li-ion 2014-2025: 10% / S2: 13%
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
2005 2010 2014 2015 2020 2025
M $
NiMH for HEV LIB for HEVLIB for P-HEV LIB for EVChina (S2)
Cell Level CAGR 2014-2025: +8% / S2:+11%
CAGR Li-ion 2014-2025: 11% / S2: 14%
(S2) (S2)
Christophe PILLOT + 33 1 47 78 46 00
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35 MILLION MICRO-HYBRIDS CAR IN
2020
Micro-hybrids car market
2010-2020
Advantages of micro-hybrid
compare to HEV
81
Powered by Advanced lead acid batteries
Much more profitable than full HEV: 8 to 10 times less expensive than full HEV to save 5% gasoline instead of 20% (4 times less)
Much more impact on CO2
0
10
20
30
40
50
60
70
80
2010 2015 2020
Mill
ion
Micro-hybrid car sold per year
AVICENNE
OptimisticScenario
JD Power
Valeo
Micro-hybrid Full HEV
Battery Advanced lead acid
NiMH or LIB
Cost ($) 300 3000
Fuel saving 5% 20%
Million Vehicle sold per year in 2020
35 3.5
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HEV, P-HEV AND EV REALITY OF THE MARKET WILL
BOOST MICRO HYBRID AND ADVANCED LEAD ACID
BATTERIES
82
Stand
ard
Lead acid
Batteries
2010 2015 2020 AFTER
Li-ion
batteries
NiM
H b
atte
ries
STANDARD CAR
88.5% EV
P-HEV
FULL
HEV
1%
MILD
HEV
0.5%
MICRO
HYBRIDS
10%
Ad
vanced
Lead acid
NiM
H
STANDARD CAR
44%
MICRO HYBRID
50%
EV
P-HEV
2%
FULL
HEV
4%
ULTRA
BATTERY Li-Air, Li-S, Fuel Cells Li-ion
Christophe PILLOT + 33 1 47 78 46 00
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0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
450 000
1990 2000 2010 2013 2014
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
THE WORLDWIDE BATTERY MARKET
1990-2013
Lithium Ion Battery: Highest growth & major part of the investments
Lead acid batteries: By far the most important market (90% market share)
83
Source: AVICENNE ENERGY, 2014
Lead Acid Batteries
+350 GWh for > US $ 30 Billion
64%
33% 3%
SLI
Industrial
E-bikes
24%
22%
12%
40% 2%
Telecom
UPS
OtherStationary
Forklift
Othermotive
Industrial Batteries
58 GWh for US $ 13 Billion
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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THE WORLDWIDE BATTERY MARKET
IN 2014: US $ 60 BILLION (1)
Portable
Automotive
SLI
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000Others
SLI
Automotive
Portable
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
84
Battery market in 2014 (M$)
(1) Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
Source: AVICENNE ENERGY, 2015
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
US $ 20
Billion for
“other”
applications
Christophe PILLOT + 33 1 47 78 46 00
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BATTERIES 2015 October 6, 2015
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TOTAL POTENTIAL MARKET ANALYZED
IN THE SURVEY (M$, PACK LEVEL1)
Application details US$ 20 Billion in 2014 (1)
85
E-Bikes 12%
Power Tools 9%
Forklift 20%
Telecom 17%
UPS 14%
Medical devices
6%
Marine 3% Other App 6%
E-Bikes
Power Tools
Forklift
Other Motive
Telecom
UPS
Other Stand-by
ESS
Seismic
Other Stationary
Medical Cart
Wheelchair
Medical devices
Marine
Other App (2)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2- Other App: Military, aerospace, Oil & Gas, Railways, Aviation, Utility metering,…
Source: AVICENNE ENERGY 2013
1 2 3 4 5 7 8 9 10 11 6
Battery Market (%)
Power Tools 8%
E-bikes 13%
Industrial
Motive
Forklifts 20%
Others 1%
TOTAL MOTIVE 21%
Stationary
Telecom back-up 16%
UPS 14%
Misc. Standby 2%
ESS 3%
Seismic (1) 1%
Other Stationary 6%
Total STATIONARY 42%
TOTAL INDUSTRIAL 63%
Medical Cart 1%
Wheelchair 0%
Medical Device 7%
Marine 3%
Others (2) 6%
TOTAL 17 600
Christophe PILLOT + 33 1 47 78 46 00
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MARKET SEGMENT SYNTHESIS
TEMPLATE
86 Source: AVICENNE ENERGY Analyses
LIB market in value
2012/2025 -
CAGR
Battery market in
value 2012/2025 -
CAGR
LIB main drivers &
limiters
Battery market by
Area
LIB market by Area
LIB Penetration in
% of total device
LIB market in M$
Major competitors
Major customers
Most important performances characteristic, ASP, Average capacity
LIB most valuable improvement LIB form factor
ASP in 2012 &
2020
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87
1- E-BIKES LIB: FROM US$ 1,1 BILLION IN 2013 TO 2,7 IN 20201 – CAGR: +18%
0
1000
2000
3000
4000
5000
LIB
Lead Acid
Market 2013-2020 (US $,
Million) – CAGR: 13%
Main drivers
E-bike in China: Banning of gasoline powered motorcycles in china boost e-bikes: “Necessary”
In US, Europe and Japan, “Green image”, sport, leisure, transportation: “Environment & Health”
LIB penetration in China from 6 to 14%
Main Limiters
In Japan, US and Europe, E-bikes are already equipped by Li-ion
In China the only parameter to choose a battery is the cost
Chinese E-bike ASP: 320 $/kWh: very difficult to penetrate this market
Source: AVICENNE ENERGY Analyses
Performances characteristic
1- Cycle life
2-Energy density
3- Low cost
Average Capacity:300 Wh
Battery needs Most valuable improvements
1- Price decrease 2- Cycle life 3- Fast charge
Form factor: from cylindrical to Laminate No standardization
LIB needs
0%
50%
100%
201
2
201
3
201
4
201
5
201
6
201
7
201
8
201
9
202
0
LIB Penetration (% device)
LIB Penetration
China
US, EU, Jap
Note: 1- Pack level – 2- A Johnson Matthey affiliate
-
1 000
2 000
3 000
2012 2014 2016 2018 2020
LIB market (M$)
CHINA Others
3% 10%
77%
10% Battery 2013 by Area
US
Europe
China
Others
Competitors BMZ (Germany)
AXEON2 (UK)
HITECH (Taiwan)
Phylion (China)
…
Customers Bosch,
Panasonic
Bion-X
TranX-Z
+ > 500 e-bike mfg.
3%
14%
73%
10% LIB 2020 by Area
US
Europe
China
Others
ASP1 : 2012: 600 $/Kwh 2020: 400 $/kWh
ASP : 2012: 80 $/kWh 2020: 70 $/kWh
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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88
2- POWER TOOLS LIB: FROM US$ 0,8 BILLION IN 2012 TO 1,2 IN 20201 – CAGR: +7%
0
500
1000
1500
2000
Li-ion
NICd
Market 2013-2020 (US $,
Million) – CAGR:+3%
LIB Main
drivers Higher voltage
NiCd substitution
NiCd regulation
Cordless power tools & gardening tools market increase (+4% per year)
Higher energy density, less weight
LIB main
Limiters LIB average sales price
Reliability
High rate discharge
Fast charge
Life time
Source: AVICENNE ENERGY Analyses
Important characteristic:
1- Higher power & capacity
2-Fast recharge
2012 ASP NiCd: 350 $/kWh
2012 ASP LIB: 550 $/kWh
Average Capacity: 60 Wh
Battery needs Most valuable improvements
1- Price decrease
2- Fast charge
3- High rate discharge
Form factor: Cylindrical
No standardization
LIB needs
0%
20%
40%
60%
LIB Penetration
LIB Penetration
Note: : 1- Pack level
-
500
1 000
1 500
20
12
20
14
20
16
20
18
20
20
LIB market (M$)
Customers Bosch
B&D
TTI
Makita
Jingding
Hilti
…
ASP1 2012:560 $/Kwh 2020: 390 $/Kwh
ASP: 2012: 335 $/kWh 2020: 275 $/kWh
Battery 2013 by Area
>75% of the power tools are made in China
But, battery pack could be made on the end-user area (Ex: Bosch – Axeon Poland)
LIB 2020 by Area
Power tools will be made in China
Local demand in Europe, US, next to the end user to increase flexibility & Just in Time mfg.
Competitors
Cell/Pack Mfg.: TOP3: Samsung, Panasonic, Sony (> 75%)
Pack makers: AXEON (Bosch),
Christophe PILLOT + 33 1 47 78 46 00
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89
3- MOTIVE INDUSTRIAL: FORKLIFTS2 LIB: FROM US$ 60 MILLION IN 2013 TO 375 IN 20201 – CAGR: >40%
0
1000
2000
3000
4000
5000
6000
LIB
Lead Acid
Market 2013-2020 (US $,
Million) – CAGR:7%
Main drivers
Where economies are healthy, they reflect strong motive power production
Europe & US got high E-forklift ratio compare to Asia
LIB higher life time (* 3 to 5)
Multiple shift operation where battery change is required (time consuming)
Main Limiters
Low penetration of E-forklift in Asia High LIB capital price (x 5 compare to lead acid) Safety concerns in two of the lift truck types, sit-down rider and high reach, the counterbalance for the lift truck is supplied mainly by a lead acid battery
Source: AVICENNE ENERGY Analyses
important characteristic
1-high charge/discharge rates and capacity
2-high life time, range,
Average Capacity: 22 kWh
Battery needs Most valuable improvements
1- Price 2- Convince customers on “total cost of ownership”
Form factor: large format prismatic – size standardization
LIB needs
0%
2%
4%
6%
8%
LIB Penetration
Note: : 1- Pack level 2- Including all kind of Material handling equipment
-
100
200
300
LIB market (M$)
Customers For lead acid, After market represent 60% of the market: lot of different customers (industrials)
For LIB, OEM Forklift: TOYOTA, Kion , Jungheinrich, NACCO , Crown, Mitsubishi Caterpillar
42% 51%
7%
LIB 2020 by Area
US
Europe
Others
ASP 2012:550 $/kWh 2020: 365 $/kWh
ASP 2012:150 $/kWh 2020: 144 $/kWh
Battery 2012 by Area Europe – largest producer of motive power batteries – has higher percentage of electric vs. gas trucks (75%) than in N. America (64%) – China: High % of Gas/propane trucks (> 80%)
Competitors
Lead Acid & LIB: Enersys (35%), Exide (10%), East Penn (10%), Hoppecke (10%), Crown (10%)
LIB systems: BMZ, Lithium Balance, …
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90
4- STATIONARY: TELECOM MARKET LIB: FROM US$ 0,2 BILLION IN 2013 TO 1,1 IN 20201 – CAGR: >50%
-
1 000
2 000
3 000
4 000
5 000
20
12
20
13
20
14
20
15
20
16
20
17
20
18
20
19
20
20
LIB
Lead Acid
Market 2013-2020 (US $,
Million) – CAGR: +7%
Main drivers
LIB developed for new equipment
Increased Bandwidth requirements
Wireless Market driving growth
Strong Network Growth in China, India, E. Europe & S. America
2G-> 3G -> 4G … need new equipment's
LIB: Specially in Hot climate
main Limiters
Lead Acid Vs. Li-ion…
Lead Acid capital cost 5 times cheaper
Total cost of ownership could be compare with Lead acid
14%
28%
20% 14%
16% 8%
Battery 2012 by Area
ChinaEuropeUSIndiaOthersJapan
Source: AVICENNE ENERGY Analyses
Most important performances characteristic
1- Hot T°C performances
2- Customized for the new Equipment network
Average Capacity: 5-10 kWh modules (100 Ah)
Battery needs Most valuable improvements
1- Capital costs 2- Safety Proof 3- Reliability
Customized battery developed for new equipment
LIB needs
0%
5%
10%
15%
20%
LIB Penetration
Note: : 1- Pack level
-
500
1 000
1 500
20
12
20
14
20
16
20
18
20
20
LIB market (M$)
Customers Not so many customers; big telecom carriers in each countries
16%
21%
19% 19%
20% 5%
Battery 2020 by Area
China
Europe
US
India
Others
Japan
ASP 2012: 600 $/kWh 2020: 400 $/kWh
ASP 2012: 200 $/kWh 2020: 185 $/kWh
Competitors Lead Acid & LIB: Enersys (35%), Exide (10%), and local suppliers in each countries
LIB systems: “large companies” : SAFT, others?
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91
5- STATIONARY: UPS MARKET LIB: FROM US$ < 0,1 BILLION IN 2013 TO 0,5 IN 20201 – CAGR>+40%
-
500
1 000
1 500
2 000
2 500
3 000
3 500
20
12
20
13
20
14
20
15
20
16
20
17
20
18
20
19
20
20
LIB
Lead Acid
Market 2013-2020 (US $,
Million) – CAGR: +4%
Main drivers
UPS Drivers: New Data Storage Centers Mobile Society
LIB drivers: Less volume, less place > Life time
LIB is more needed where data are sensitive Li-ion battery could also help to save electricity during peak time
main Limiters
Safety could be an important issue here
Source: AVICENNE ENERGY Analyses
Most important performances characteristic
1- Back-up at high current
2- weight, volume
3- life time
Average Capacity: 3-5 kWh modules
Battery needs Most valuable improvements
1- Convince on Safety 2- Capital Cost 3- Reliability
Form factor: Cylindrical New development for new equipment
LIB needs
0%
2%
4%6%
8%
10%
LIB Penetration
Note: UPS: Uninterruptible Power Supply
APC: American Power Conversion
-
200
400
600
LIB market (M$)
Customers Few leaders/many products:
Emerson/Liebert
Schneider/APC
Eaton Powerware
Gamatronic
Riello
ASP 2012:600 $/kWh 2020: 400 $/kWh
ASP 2012: 200 $/kWh 2020: 170 $/kWh
14%
28%
20% 14%
16% 8%
Battery 2012 by Area
ChinaEuropeUSIndiaOthersJapan
16%
21%
19% 19%
20% 5%
Battery 2020 by Area
China
Europe
US
India
Others
Japan
Competitors Lead Acid & LIB: Enersys (35%), Exide (10%), and local suppliers in each countries
LIB systems: local companies providing > services
Christophe PILLOT + 33 1 47 78 46 00
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THE BATTERY MARKET FOR ENERGY
STORAGE SYSTEM (ESS)
ESS segmentation ESS by power rating
92
Source: KEMA, Market Evaluation for Energy Storage in the United States, 2012
ESS
Mecanical Kinetic Flywheels
Potential
Hydroelectric
(PHS)
Compressed Air
(CAES)
Fuel
Chemical
Electrochemistry BATTERIES & Flow Batteries
Photo synthesis & Biomass
Gaz, H2 Thermal
PHS: Pumped Hydroelectric Storage CAES: Compressed air energy storage Source: Electricity Storage Association
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93
6- ESS (LARGE SYSTEMS2) LIB: FROM US$ 0,2 BILLION IN 2013 TO 0,7 IN 20201 – CAGR: +30%
0
200
400
600
800
1000
1200
1400
LIB
Others
Battery Market 2013-2020 (US
$, Million) – CAGR: +25%
Main drivers
Integration of Renewable energy
Poor electricity network
Gas Turbine Replacement
Purpose:
Frequency Regulation
Peak Shifting
Load Leveling
main Limiters
Not a mature market
Business model ?
Regulation?
Battery capital cost (leasing could be a good solution)
Source: AVICENNE ENERGY Analyses
Most important performances characteristic
1- Life time
2- Power capabilities
3- Cost
Average Capacity: from 10 kWh to MWh
Battery needs Most valuable improvements
1- cost of ownership
Customized development
LIB needs
0%
20%
40%
60%
LIB Penetration
Note: : 1- Pack level – 2- > 10 kWh systems
:
-
200
400
600
800
LIB market (M$)
Customers Large Electricity providers
New comers with renewable energy
Often support by local government
22%
45%
11%
6% 16%
Battery 2012 by Area
CHINA
US
JAPAN
EUROPE
OTHERS
88%
1% 11%
Battery 2012 by type
> 100 kWh
10-100kWh
< 10 kWh
Competitors All big LIB suppliers: Panasonic, Samsung, LG, … A123, Johnson Controls Yuasa SAFT Tesla Altairnano …
ASP 2012:900 $/kWh 2020: 500 $/kWh
ASP 2012: 500 $/kWh 2020: 450 $/kWh
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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94
7- ESS (SMALL SYSTEMS)2 LIB: FROM US$ 40 MILLION IN 2013 TO 170 IN 20201 – CAGR>30%
-
50
100
150
200
250
300
350
LIB
Others
Battery Market 2013-2020 (US
$, Million) – CAGR: +27%
Main drivers
Residential back-up
PV Integration
« Net Zero Energy Home »
Electricity cost
Government subsidiaires
main Limiters
Not a mature market
Business model ?
Regulation?
Battery capital cost (leasing could be a good solution)
Source: AVICENNE ENERGY Analyses
Most important performances characteristic
1- Energy density
2-Life time
3- Power capabilities
Average Capacity: < 10 kWh
Battery needs Most valuable improvements
1- Cost of ownership
2- Life time
3- Charge acceptance
Customized development
Standardization?
LIB needs
0%
20%
40%
60%
LIB Penetration
Note: : 1- Pack level – 2- < 10 kWh systems for home or office 3- Battery pack only, not including the management system, power electronics, installation, … The total price of a 7 kWh system from SAFT is 10 k€ (1800 $/kWh)
-
50
100
150
200
LIB market (M$)
Customers Large Electricity suppliers
Private companies: (Ex: Solarcities, One Energy Corp., SunRun’s)
PV residential solution providers: Panasonic, Kyocera, Sharp, SMA …
88%
1% 11%
Battery 2012 by type
> 100 kWh
10-100kWh
< 10 kWh
Competitors All big LIB suppliers: Panasonic, Samsung, LG, … A123, Johnson Controls Yuasa SAFT Tesla Altairnano …
ASP 2012:8003 $/kWh 2020: 400 $/kWh
ASP 2012: 450 $/kWh 2020: 400 $/kWh
Main countries
Germany
France
US
Japan
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THE BATTERY MARKET FOR ESS IN
2013-2020
95
AVICENNE ENERGY estimates the ESS market in 2013
< 500 M$
0
500
1000
1500
2000
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
M$
ESS market in M$ worldwide
0
500
1000
1500
2000
2009 2010 2011 2012 2013
MW
h
ESS market in MWh worldwide
Li-ion Others
On Sept 2011 NGK-manufactured NaS batteries plant caught fire. Following the
incident, NGK temporarily suspended production
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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2013 OTHER APPLICATION MARKET
US$ MILLION
0
1000
2000
3000
4000
5000
6000
Others
Li-ion
Ni based
Lead Acid
96
US $ 18 Billion in 2013
71% 4%
21%
4%
MOTIVE STATIONNARY MEDICAL
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2020 OTHER APPLICATION MARKET
US$ MILLION
0
1000
2000
3000
4000
5000
6000
Others
Li-ion
Ni based
Lead Acid
97
US $ 28 Billion in 2020 – CAGR 2013/2020: +8%
59%
2%
35%
4%
MOTIVE STATIONNARY MEDICAL
Christophe PILLOT + 33 1 47 78 46 00
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“OTHER APPLICATIONS”
10 B$ POTENTIAL MARKET1
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
98
Battery market in 2012 (M$)
Source: AVICENNE ENERGY, 2013
For Power tools, NiCd batteries are used rather than lead acid batteries
1- Pack level
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Lead Acid LIB
Battery market in 2020 (M$)
> U
S$ 1
0 B
> U
S$ 7
B
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
LI-ION CELL & PACK MARKET DETAILS
Li-ion cell market (B$) Li-ion Pack market1 (B$)
99
1- Pack: cell, cell assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2- Others: Batteries for Power tools, E-bikes, Industrial, medical…
S2: Chinese EV market explosion
Source: AVICENNE ENERGY Analysis 2015
0
5
10
15
20
25
30
35
40
45
2005 2010 2013 2014 2015 2020 2025
Others (2)
Automotive
Portable
0
5
10
15
20
25
30
35
40
45
2005 2010 2013 2014 2015 2020 2025
Others (2)
Automotive
Portable
Portable: from 29 to 65 GWh
Automotive: from 10 to 60 GWh / S2: 100 GWh
Others: from 7 to 32 GWh
2014 -2025
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
TAKEAWAYS
100
Others: Automatic handling equipment, forklifts, back-up, UPS, Telecom, medical devices, Residential ESS, Grid ESS, …
Li-ion battery is driven today by Portable PCs & electronic devices (smartphones, tablets) For HEV, the battery technology is today the NiMH In 2012, most of the car makers (except Toyota) switch to Li-ion P-HEV & EV will be powered by Li-ion: 6 B$ market in 2015 - 11 B$ in 2020 & 15 B$ in 2025 EV expectations attract large Chemical companies New materials are needed to meet Automotive standards HEV will account for less than 5% of the automotive sales in 2020 P-HEV & EV < 2% by 2020 Huge Chinese Market appears in 2014: to be followed ! Micro-hybrid will achieve >50% Lead acid battery will be the first market in 2025 in volume & value A very small EV market in the automotive world will represent a huge market for batteries New LIB applications: UPS, Telecom, Forklift, Medical, Residential ESS, Grid ESS: CAGR > 15% in the next 15 years In 2020, Energy storage will represent less than 5% of the total battery market
Battery Market 2010-2025
CAGR = +10%
RECHARGEABLE BATTERY
MARKET WORLDWIDE
2000-2025
2000 2010 2020 2025
MW
h Others
LIB
NiMH
NiCd
Lead Acid
2000 2005 2010 2013 2014 2015 2020 2025
Lead Acid (+4%) NiCd (-6%)NiMH (-6%) LIB for 3C (+1%)LIB for xEV (+10%) LIB for Others* (+11%)Others
25 B$
54B$
64 B$
83 B$
> 100 B$
280 GWh
380 GWh
575 GWh
775 GWh
14
12
52
(CAGR 2014-2025)
16
(Pack level) 4,3
60B$
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
THANK YOU
Christophe PILLOT
AVICENNE ENERGY
Phone: +33 1 47 78 46 00
Mobile: + 33 6 88 82 79 49
101
About
AVICENNE ENERGY
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
AVICENNE PROFILE
Creation: 1992, by Ali MADANI
Headquarter: Paris
Liaison Office: Japan, USA
AVICENNE Energy Director: Christophe Pillot
5 consultants A Madani C Pillot JP Salvat X Zhang A Yassari
Information for Growth - Powering your company’s market strategy
with in-depth research
104
The Rechargeable Battery market
23rd Edition
Customized
survey
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
OUR BUSINESS STORY
105
1992 •AVICENNE Creation
1994
•AVICENNE advised French Industry Ministry on the European battery business opportunities
•AVICENNE open its office in JAPAN
1999 •« BATTERIES » congress 1st edition in Paris
2003 •AVICENNE work on the due diligence process for the sales of SAFT by ALCATEL
2008 •AVICENNE: expert witness in the NTT-Hydro Quebec conflict
2009 •AVICENNE presented its market forecasts to industrials (CIAPS) in Beijing – China
2010 •Avicenne developed partnership with BATTERY JAPAN •20thEdition of “The rechargeable battery market worldwide 2010-2020
2011 •AVICENNE Energy division is created •13th Edition of BATTERIES Congress
2012 •21st Edition of “The rechargeable battery market worldwide 2011-2025
2014
•23rd Edition of our Battery Market Syrvey
•16th Edition of BATTERIES Congress in NICE, France
• 1 month mission in China: Qinghai EV Rally, CIBF, 50 companies visited
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
OUR METHODOLOGY
MARKET & STRATEGIC ANALYSIS
Primary Research Secondary Research
Executive Interviews Vendor Briefings Product Demos and Tours
Company News & Financials Technology & Product Specs Government Data Economic, Demographic Data
Consumer Surveys Business Leader Surveys
Case Studies Reference Customers
Qualitative Quantitative Strategic
Business Models & Trends Technology Issues Policy & Regulatory Factors Competitive Landscape Profiles of Key Players
Company News & Financials Technology & Product Specs Government Data Economic, Demographic Data
SWOT Analysis Gap Analysis Business Plan Value Proposition Due Diligence Merger & Acquisition
Track valuable Information's
Strategic Analysis
Presentation of the results
Q&A with customers
Customer Evaluation
INFORMATION COLLECTION
SUP
PLY
SI
DE
DEM
AN
D
SID
E
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
METHODOLOGY: EXTENSIVE FIELD RESEARCH TO
RETRIEVE & CROSS CHECK INFORMATION
In Depth analysis Of applications
Cross Check Analysis
Battery Makers
OEM
Raw materials suppliers
Environment & recycling
BMS
Electronics
Substitution technologies
Conferences & Exhibitions
Top management contact network > 19 000 contacts
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
CUSTOMIZED & MULTICLIENT SURVEY
FOR ALL THE VALUE CHAIN
Raw Materials
BMS & Electronics
Cooling Systems
Power Electronics
Batteries
Source : Photo from BASF
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
MORE THAN 200 REFERENCES
WORLDWIDE 3M A123 AIR LIQUIDE AIR PRODUCT AHLSTROM ALCATEL AMPEREX (ATL) APPLIED MATERIALS ARKEMA AROS SECURITIES ARC ASHLAND ATL AMPEREX AT KEARNEY AUSTRIAN INSTITUTE OF TECHNOLOGY AXEON BAIN BASF BATTERY ASSOCIATION OF KOREA BAYER BLACK & DECKER BHP BILLITON BRAND LICENCING PARNERS (BLP) BOURNS BOSCH BOOZ BRUCKNER BUHLER GMBH BYD CABOT CALL2RECYCLE CAP X CATELLA CARBONE LORRAINE CARLYLE CATELLA CATERPILLAR INC. CDN COBALT CEA/LITEN CELGARD CHEMETALL CHEMISHE FABRIK BUDENHEIM CIBA CIAPS CHINA COGEMA CONOCO PHILIPS CRU GROUP CSC CHALLENGE STRATEGY CHANGE DELTA DGA
DIALOG SEMICONDUCTOR DOW CHEMICAL DOW CORNING DUPONT DURACELL EDF ELECTRO ENERGY ENER 1 ENERGIZER EOLITE EPCOS OHG ERAMET ETC AB FACOM FALCON BRIDGE FAIRSHILD SEMICONDUCTOR FAMEART FIST FLORIDIENNE DE CHIMIE FMC FORTU POWER CELL FRANCE TELECOM FREUDENBERG VLIESSTOFFE SE & CO FRAUNHOFER INSTITUTE FULTON INNOVATION GAIA GIL IMPORT BATTERIES LTD. GS MELCOTEC HC STARCK HILTI HITACHI MAXELL HOLLINGSWORTH & VOSE CIE HONEYWELL HPL (HIGH POWER LITHIUM) HUTCHINSON ICC NEXERGY IER IGL EXPORT. INTERNATIONAL COMPONENT CORP. INTERNATIONAL RECTIFIER INTEK INTEL INTERSIL INCO ISRAEL CONSULTING ITRI ITS JBC JETRO JOHNSON CONTROLS
JOHNSON MATTHEY KODAK KRUGER LAZARD LECLANCHÉ LEGRAND LG CHEMICAL LION CELLS LITTLE FUSE LILIPUCIAN LYNAS CORP MATSUSHITA MICROSOFT MTI MICRO FUEL CELLS MOLTECH MOLYCORP MOMENTIVE MOSAID TECHNOLOGIES MOTOROLA MUNSTER UNIVERSITY NANOCYL NCCP – RUSSIA NEC NITECH NKKPC NORILSK NICKEL NOVALED NTK POWERDEX OLIVER WYMAN OMG INC ORANGE OSKR PANASONIC PHILIPS PHOTON PK & WISE PLEXTRONICS POWER GENIX PRAYON PRISMARK PSA RAYOVAC RECHARGE RENAULT RHODIA ROLAND BERGER ROSKILL INFORMATION SERVICES SAFT SAGENTIA SAINT GOBAIN
SAKTI SAMSUNG SDI SANIK SCHRODER VENTURE SCOTENT ENTREPRISE SEPCELL SFPZ SHENZHEN HIGH POWER TECHNOLOGY SCHOTT AG SKC SQM SVE - DASSAULT SOLVAY SONY STIBAT STORCK STRATEGY ANALYSIS TERRAROSSA CAPITAL TIGER GLOBAL TODA KOGYO TOTAL TOTAL WIRELESS SOLUTION TOYO TOYOTA TREOFAN TYCO UMICORE UNIROSS URALELEMENT US NAVY VARTA VOLTRACK WACKER CHEMIE AG WARBURGPINCUS WILDCAT WORLD INDUSTRIAL INFORMATION CENTER WR GRACE & CIE YASLAMEN ZEBRA ZPOWER
109
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
SPEAKER, CHAIRMAN OR WORKSHOP
MODERATOR
Extended Battery Life Working Group on battery technology development for mobile devices Meeting Tokyo Japan , Dec 2014 – 1h30 Presentation “The battery market for mobile 2013-2025”
BATTERIES 2014, FRANCE – (1999-2014) Owner, chairman & speaker “The battery market 2013-2025”
INTERNATIONAL Li-ion BATTERY SUMMIT – Dec 2013, Shenzhen, China “The Li-ion battery raw materials market 2012-2020”
AABC Europe, Mainz (2012, 2013, 2015) “The Lithium ion raw material battery market 2010-2020”
THE INTERNATIONAL BATTERY SEMINAR - FLORIDA Fort Lauderdale, Florida , March 2014 – 2h tutorial
“HEV, PHEV & EV market 2010-2020 ; Battery is the key” (From 2004 to 2014)
EVER 2009, 2011, MONACO “Challenges for EV market in Europe”
EVS 2011, 2013 “Battery market for automotive industry”
CIAPS (China Industrial Association of Power sources), BEIJING, Dec 2009 “Advanced battery market & raw materials worldwide”
Advanced Battery for Vehicles, IQPC, Frankfort, 2009, 2010, 2012 Chairman & speaker,
“The battery business 2009-2020”
EET-2008 European Ele-Drive, MOTOR SHOW GENEVA, International Advanced Mobility Forum – Geneva Motor Show (Professor Gaston Maggetto Award: C. Pillot as the best rated paper & presentation by EET-2008 Scientific Reviewing Committee)
“The HEV & EV market trends & main challenges”
China Industry Battery Fair 2006, 2010, 2014 “The Chinese battery Industry”
…
Tens of INTERNATIONAL CONFERENCES per year
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
AVICENNE ENERGY: RENOWNED TO
HAVE REALISTIC FORECASTS
HEV powered by Lithium ion battery
forecasts from 2008 to 2014
EV sold, in million units, worldwide,
2010 - 2020
0
1
2
3
4
5
2010 2015 2020
Nu
mb
er o
f EV
so
ld w
orl
dw
ide
( M
illio
n)
Source : International Battery Conference, Fort Lauderdale 2007, 2008, 2009, 2010 & 2011
111
0
0,5
1
1,5
2
2,5
2008 2009 2010 2011 2012 2013 2014
Mill
ion
HEV
po
we
red
by
LIB
IIT 2007
IIT 2008
IIT 2009
IIT 2010
AVICENNE 2007
REALITY
AAB (2012)
AVICENNE 2007-2012
ROLAND BERGER (2011)
IIT (MARCH 2010)
ROLAND BERGER (2012)
DEUTSCHE BANK (2012)
IIT (MARCH 2011)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
BATTERIES 2015
3 days congress in France (Paris, Nice, Cannes)
17th Edition (first edition in 1999)
500 attendees
40 Booths Battery makers, raw materials suppliers, IC & BMS suppliers, tests, machining, coating,
80 international experts: Researchers, industrial process, marketing, financials,
www.batteriesevent.com
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
SUMMARY
A small team dedicated on the battery industry since almost 20 years
Working with large group worldwide: FMC, Umicore, Dupont, Dow, Panasonic, LG, Samsung, JCI, Nokia, Bosch, Siemens, Toyota, Renault, …
Synthetic presentation to management & CEO of major groups
We will help and support your growth
Knowledge
Methodology
Expert Network
Flexibility
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
BATTERIES 2015 October 6, 2015
Nice, FRANCE
THANK YOU
Christophe PILLOT
AVICENNE ENERGY
Phone: +33 1 47 78 46 00
Mobile: + 33 6 88 82 79 49
114