The Reinvention Divide

Special Issue to help you transform your burning desires

into money and happiness

The Reinvention Divide Magazine

Editorial Team

Chief Executive Officer:

Danilo Bueno

Reporters:

Igor Keys

Sarah Fisher

Douglas Winemaker

Margareth McQueen

Harrison Potter

Lisa Hewlett

Joe Ann Bell

Editor-Chief:

Teodore “Irish” Green

Reviser:

Samantha Wattson

Graphic Designer:

Diane Wonder

The Report Index

The Reinvention Imperative _________ __________________ Pg. 04

Developing a True Success Mind-Set _____________________ Pg. 21

Changing careers: Reinventing a career, in mid-career _________ Pg. 23

How to Reinvent Your Career at 40 or After 50 ____________ Pg. 25

Military to Civilian _________________________________ Pg. 30

The Role To Personal Branding Today ___________________ Pg. 32

U.S. Employment Projections 2010 – 2020 _______________ Pg. 36

6 Ways To Change _________________________________ Pg. 49

How To Use LinkedIn To Find A Job ___________________ Pg. 52

5 Steps To Reinvent Yourself __________________________ Pg. 60

Major Life Press 21218 St. Andrews Blvd Suite 407

Boca Raton – FL – USA

This special issue presents to you, professional reader, what this

year looks like for the American People. The challenges this year are

finding new opportunities to overcome the damage done by the global

recession. We are watching right now, the impact of the second crisis

wave hitting Europe and threatening the whole world, again.

In this special issue, you will discover how people in difficult

situations reinvented their lives to earn the money they needed and attain

the life they desired.

This magazine has the aim to show you proven ways to shape-up

your life better than you ever dreamed using proven methods and

techniques form the real world. We hope that this diverse report helps to

transmute your desire into money and a happy life.

Here is a good blog to guide you! Erich Willner, former

top-level executive and successful consultant talk sabout career and

job market. With professional articles and a Road Map he conducts

the readers to reinvent their lives and career, Erich Willner teaches

you a simple method for you to achieve financial freedom.

Visit and find-out: www.erichwillner.com

We can rename Ted Williams as a new American Hero.

His life changed dramatically when Ted (a homeless)

decided to revolutionize his life and didn’t measured efforts to

achieve his aim.

Ted is one of some success cases that we will show you to

illustrate how it is possible change reality with definite aim,

desire and concentration!

Reinventing oneself has always been a

powerful strategy. In the past, great figures like

Lee Iacocca, Sam Walton and Fred Smith built

entire careers out of mastering the art of

reinvention. But something has changed. In the

good old twentieth century, you could reinvent

your company, product category or industry once,

and then go for a decade before doing anything

especially innovative again.

That doesn’t work anymore. The

world has changed, and more importantly,

change itself has changed. Information and new

knowledge now travel around the world at the

speed of light, and technological innovation

proceeds at close to the speed of thought. Today

you cannot just reinvent now and then: to survive

and thrive in a time of vertical change, you have

to be redefining and reinventing yourself

continuously.

In the past, stability and change were

two contrasting states: when you achieved

stability, you did so despite change. Today change

itself has become an integral part of stability:

today you can achieve stability only by embracing

change as a continuous and permanent state.

It used to be, you could find

something you do well, learn how to do it, and

just keep on doing it. Not anymore. In the past,

reinvention was an option. Today it is an

imperative.

There’s something you need to do right away, or you’ll fall so far behind you may never catch up: you need to reinvent

your business. And you need to do it today—or someone else will tomorrow.

“

”

Change has changed! “ ”

Three Digital Accelerators

The accelerating pace of technological

change over the past three decades has been the

equivalent of an airplane taxiing on the runway,

preparing for takeoff. Three fundamental,

interlocking technological trends—the

accelerating increase in processing power,

bandwidth, and digital storage capacity—have

reached escape velocity, plunging us into a time

of unprecedented transformation.

The impact of these three

accelerators—including enormous gains in

versatility, miniaturization, mobility, product

intelligence, interconnectivity, and a raft of other

technological dimensions — will be felt in every

industry, every corner of the globe, and every

aspect of society.

This will affect how we educate,

communicate, collaborate, market, sell, and do

everything. This means you can’t go backward,

and you can’t stand still. You can’t rest on your

laurels, and you can’t keep doing what you’ve

always done, even if you do your best to keep

doing it better.

The only way to survive, let alone

thrive, is to continuously reinvent and redefine

what you do. And if you don’t do it now,

someone else will.

Change from the Inside Out

This wave of technological

transformation is approaching with the speed and

force of a tsunami.

It is what I call a “hard trend,” which

means it is not a maybe. It’s going to happen all

around us and to us, whether we want it to or

not. There is no choice in the matter.

However, there is choice in how we

respond.

By being anticipatory, you can

harness that wild force and apply it to whatever

you do. Reinventing means seizing the

opportunity to rewrite your own history—before

it happens.

There are two kinds of change:

change from the outside in, and change from the

inside out. The first happens to you. The second

is an initiative that you take through conscious

intention.

Today there is an urgent need to

anticipate and take the initiative to change from

the inside out, even as all these transformations

are coming at us from the outside in.

The highway is littered with the

corpses of companies that failed to see this.

Kodak failed for ten years to

embrace the shift to digital. (Unlike Sony and

Canon.)

Yahoo! didn’t see how to profit

from search. (Google did.)

AOL didn’t see how to profit from

digital content. (Google again.)

When Blockbuster Video failed to

reinvent itself and grasp the leap to online video,

Netflix was happy to do it for them.

The major record labels never saw

iTunes coming, and the major networks are

missing the shift to interactive television.

The reinvention imperative is

simply this: take the initiative to transform from

the inside out— or be dashed upon the rocks of

inertia as the wave of digital acceleration sweeps

over your product or service category, your

industry, your career.

Anticipate and flourish; entrench

and die.

The New Golden Rule of Business

If you are a business, this means

you have an urgent question in front of you every

day: Are your customers changing and learning

faster than you are? Because they are changing

and learning fast.

And if you are not already

designing the solutions to the problem they are

about to have next week and next year, then you

are behind a curve you cannot afford to be

behind.

Here was the old Golden Rule in

business: “Do unto others as they want to be

done to.” Find out what your customers wanted,

and give it to them. Only that doesn’t work

anymore.

Our capabilities are changing too

rapidly. Today, if you ask your customers what

they want and then give it to them, you’re too

late. Customers today don’t know what they

want, because the things they most want are

things they don’t yet know are possible.

The new Golden Rule in

business is this:

“Give your customers the ability to do what they

can’t currently do—but would want to do if they

only knew it was possible.”

To survive and thrive, look into

your customers’ visible future. See what

problems they are going to have and solve them

before they happen, so that by the time they’re

just starting to experience the problem, you

already have the solution. And if you don’t?

Then it’s over—the wave will take you out to sea.

Because this technology-driven transformation

will not wait, pause, or stand aside while you

think about it.

Change Is the New Dependable

Since the turn of the century,

Newton, Iowa was the “washing machine capital

of the world, ”with the Maytag corporation

headquartered in the middle of town at One

Dependability Square.

In October 2007, after a year of

record losses, the Maytag plant closed down

production. Maytag didn’t do anything terribly

wrong. It simply got disconnected from the

accelerating pace of change. It was a classic case

of a solid company resting on its laurels and

expecting to continue profiting from an

established identity that was sorely in need of

reinvention.

Remember the famous television ads

with a Maytag repairman confessing to the

camera that he was lonely because nobody ever

called him? It was a cute idea: the machines ran

so well (went the obvious subtext) that nobody

ever needed the repairman. They were built,

after all, at One Dependability Square.

But what if, instead of sitting

around waiting for the phone to ring, that guy

had been in the lab dreaming up ways to reinvent

the washing machine? That is exactly what

Professor Stephen Burkinshaw did. After thirty

years of textile chemistry research, the British

scientist created a washing machine that uses

almost no water at all.

Give your customers the ability to do what they can’t

currently do—but would want to do if they only knew

it was possible.

“

”

The Xeros washer employs small

nylon pellets that, when slightly damp, generate a

small electrical charge that electrically attracts

dirt, pulling it out of your soiled clothes and

sucking it into the pellets’ interior. The same

pellets can be used for about a hundred wash

cycles, or about six months’ worth for an average

family, before being replaced and recycled. The

process not only uses less than a tenth the water

of a conventional washer, it also uses only a tiny

fraction of the energy, because it has no need of a

spin or rinse cycle.

It’s been estimated that, if every

American home had a Xeros, the savings in

carbon emissions would be equivalent to pulling 5

million cars off the road.

Reinventing HVAC

Not long ago I met with a group of

people in the heating and air conditioning

business.. As we spoke about the reinvention

imperative, one gentleman raised his hand.

I suggested we back up a step and

first take a look at what it is they actually did.

They weren’t really in the heating

and cooling business. They were in the

environmental remediation business. Their job

was to provide technology that makes people’s

environments livable and comfortable.

In my hotel room just the night

before, I pointed out, every time the AC came on

it created a rattling noise that made it nearly

impossible to talk on the phone.

Reinventing means seizing the opportunity to rewrite your own history—before it happens. “

”

I can see how that would relate to things like electronic

gadgets and auto manufacturing. But air conditioning is

basically air conditioning. How would this be relevant to our

business?

“

”

“You see where you guys come in?” The man shrugged. “They needed someone to fix the AC.” “Perhaps,” I replied, “but is there a bigger opportunity here?” There sure was: I didn’t need new AC, I needed noise cancellation.

All sounds are composed of

specific wave forms. When you combine a given

sound wave with the opposite wave form (its

anti-sound, so to speak), the two cancel each

other out.

At the moment, all the

significant patents in this area are for noise-

canceling headsets.

So why not create noise

cancellation for heating and air conditioning

systems?

All you’d have to do is identify

the offending sounds the system creates (usually

a fixed pitch, which is easy to identify and cancel),

set up a small speaker system broadcasting the

opposite wave forms at the same volume, and

you’ve got completely silent heating and air

conditioning for hotels, offices and, ultimately,

homes.

There’s probably some patentable

design in there—and there’s certainly an

opportunity for an enterprising HVAC company to

reinvent their own industry.

Continuously Decommoditize!

One inevitable by-product of

advancing technology is commoditization.

Someone makes an innovative breakthrough. For

a time, they stand out as unique in their field. But

because of the breakneck speed of technological

advance, pretty soon everyone else is offering

those same features.

When the Apple iPhone was

released in June 2007, one of the most dramatic

new features was the way the screen image

automatically swiveled when the user turned the

phone, flipping from horizontal to vertical and

back again. It was magical.

In less than a year, all the other

smartphones had it too.

What happened here? A product feature that was

Today, if you ask your customers what they want and then give it to them, you’re too late. “

”

special, unique, even astonishing, quickly became

a standard feature. In other words, it

disappeared.

This is why the reinvention

imperative is about not occasional reinvention

but continuous reinvention.

This is why Apple has to keep

pushing the envelope if it wants to survive—and

why you do, too.

Every product or service has the

potential to become a bland, vanilla, me-too

commodity that competes on price alone. More

importantly, any product or service can be taken

in the opposite direction and made unique, and

therefore far more valuable. In the nineties the

idea of kaizen, continuous improvement, was all

the rage. No more: the pace of transformation is

too fast.

What’s needed is continuous

decommoditization. Decommoditization means

going against the natural tide of entropy, the

tendency for our products and services to settle

into a watered-down version that seems safe and

caters to the broadest marketplace (read: lowest

common denominator).

Vanilla Quicksand

The truth is that there is nothing

safe about commoditizing. In the mid-twentieth

century, vanilla was good. Vanilla was reliable,

predictable, dependable. It worked. Today it is

entropy, hydrogendeath, a branding quicksand

that can prove crippling or even fatal.

Toshiba learned this lesson the

hard way.

In the mid-nineties, Toshiba led

the market in laptop computers. I was consulting

to them at the time, and looking at the hard

trends, it was easy to see that laptops as a

category were on the rise.

The increase in processing

power, storage and bandwidth meant that

computing devices would rapidly become more

powerful and at the same time dramatically

smaller, lighter and more mobile.

Those same trends assured

that we would see enormous gains in global

connectivity, making mobile laptops the viable

choice as serious business machines.

“By the early 2000s,” I pointed

out, “laptops will become the new desktop—just

as smartphones will later become the new laptop

— and people will use them largely to get

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on the Internet.” I suggested they outfit every

laptop model with a built-in modem, and bundle

them with a new service that would offer the user

an array of online services to help them get the

most use out of their laptop’s new features as a

mobile worker.

Some at this company liked the

idea … and some didn’t. Those clinging to the past

won out over those looking to the future. Rather

than invest in the laptop experience of the future,

they put their resources into introducing an entire

new line of desktop computers: a commitment to

a disappearing past.

They could not have made a

worse move.

Sure enough, the Internet

exploded—and so did laptop sales. By anticipating

the increasing mobile worker trend, Toshiba

could have redefined an entire market segment,

thereby making themselves the automatic market

leader. But instead of decommoditizing, they

turned their product into a commodity.

By the year 2000 they had lost

their market lead. Thus far, they’ve never gotten

it back.

Water, Coffee, Wine

Anything can be

decommoditized, even things we take for

granted. In the nineties Starbucks

decommoditized coffee, Victoria’s Secret

decommoditized underwear, and Herman Miller

decommoditized the chair. Today, Glacéau

Vitaminwater and a host of others are

decommoditizing water—and making huge

profits. Gdigital and others are decommoditizing

electricity. 1-800-GOT-JUNK has decommoditized

junk removal.

Some years ago I spoke in

Singapore for a presentation honoring all the past

global winners of the Ernst & Young Entrepreneur

of the Year awards. One of the winners was a

young woman who had built a business around

importing French wine to China.

When she began, she faced a

major hurdle: the Chinese could not, would not,

drink French wine. The traditional wine of that

part of the world is quite a bit sweeter than its

European counterpart. When she first brought in

her French wines, her Chinese customers were

adding sugar to make it palatable.

This wasn’t a marketing problem: it

went deeper. Her market didn’t know what

“good” was, in relation to Western wines. She

had to redefine the entire product category in

order to participate in it.

To help retrain her customers’

palates, she made wine tastings a popular event.

Now she has a huge business there. And the

Chinese are never going to impose a trade

embargo against her wine. Why not? Because it

doesn’t compete with what they produce. It is a

completely decommoditized product.

Anything and everything can

become a commodity—and any product or

service can be decommoditized.

You can wrap a service around a

product and decommoditize it, or you can wrap a

service around a service and decommoditize it, or

you can wrap a new product around an existing

product.

The combinations are limited only

by your imagination.

Outstanding Wood

One of my favorite examples of

decommoditization concerns a Wisconsin flooring

entrepreneur named Tryggvi Magnusson.

An expert who had helped

develop the technology used in flooring

laminates, Magnusson had consulted to the

biggest and the best: Armstrong, Formica, Shaw,

Masco, and the other giants in flooring.

In the nineties, he developed a new

coating system for floors called WearMax that

contains an abundance of ceramic particles.

(Ceramic is second in hardness only to natural

diamonds.) Sales went from zero to $25 million—

in his first year in business.

Not content to rest on his laurels,

Magnusson continued to innovate.

A few years later, he noticed that

his flooring manufacturer clients were looking for

something fresh and new—and they were also

growing impatient with the sixty- to ninety-day

wait for container orders to come from overseas.

To solve the second problem, he developed From

the Forest, a supply company based purely on

U.S.

woods and using only raw

materials sourced from managed forests so as to

preserve and protect our natural resources. To

address the first need—for something new and

different—he did something extraordinary: he

decommoditized wood.

He took maple and began

experimenting with heating it to cook the sugars

in the wood, and found that he could bring out

new colors, not by adding coatings to the wood,

but by bringing out different natural hues and

shades from within the wood itself. The result is a

new color process, which he can customize by

using a variety of exotic woods and varying the

lengths of time he cooks them.

Tryggvi Magnusson created not one

but two successful companies—by

decommoditizing floors.

Find Your Core

In 1889 a Kyoto entrepreneur

named Fusajiro Yamauchi founded a company to

sell his exquisite, handmade traditional Japanese

playing cards. Called hanafuda (literally “flower

card”), each card was crafted out of bark from the

mulberry tree. It was a bold gamble: card playing

had a century earlier been a banned practice in

Japan, and while it was no longer illegal in 1889, it

was still far from a popular pastime.

But the business caught on.

Yamauchi opened a second shop in Osaka, and

soon his company was flourishing. He retired a

successful man in 1929, passing the business on

to his descendants to run.And if that had been

that, today they would probably be nonexistent

or, at best, unknown outside Japan. But that was

not that—because Yamauchi’s little card company

reinvented itself.

His grandson Hiroshi visited the

United States in the 1950s and managed to

secure the rights to put Disney characters on his

playing cards. In the 1960s he began to

experiment further, creating a taxi company, a

hotel chain, an instant rice company, and a TV

network—none of which caught on.

He kept trying.

He moved into the toy market, and

in the 1970s began dabbling with electronic

family entertainment.

In 1977 he hired a young student

named Shigeru Miyamoto to help him develop

some new products.

If the name is not familiar to you,

ask your kids: Miyamoto went on to develop such

runaway bestselling games as Super Mario Bros.,

Donkey Kong, and The Legend of Zelda.

Yamauchi is today the richest man in

Japan. His company is called Nintendo.

From handmade nineteenth-century

playing cards to the twenty-first-century Wii may

seem like a leap of light-years, and it is, In terms

of the outer form of the products. But the genius

of Nintendo’s success is that Yamauchi and

Shigeru found a way to completely reinvent the

company yet remain unerringly true to its core:

Nintendo = games based on memorable

characters.

Be Extraordinary

A friend of mine, Lillian Montalto,

has a thriving real estate business in

Massachusetts. She and her husband, Bob

Bohlen, who has his own agency in Michigan,

both have amazing sales records.

Combining their best years, the

couple has done a combined annual business of

more than half a billion dollars.

Half a billion dollars’ worth in one

year—and that’s residential.

One day I asked Lillian how she

does what she does.

“I decided I wanted to take all the

pain out of the process of finding or selling a

home and moving,” she said. “So I started

thinking creatively.” And did she ever.

Lillian sets up a personal Web page

for each customer (she was one of the first

Realtors® to do so), where she posts photographs

of each room and the different views out each

window and around the yard. She includes short

video clips (with narration) and highlights local

attractions and places of interest for each

individual family member. She manages

communications with each customer in the way

that particular customer prefers, whether that

means face-to-face meetings, phone calls, e-mail,

text messages, or whatever.

While on vacation in England, she

fell in love with English taxicabs, with their limo-

like facing sets of backseats. She thought that

would be a great way to show properties, so she

bought one and had it shipped to the States. Now

she has a driver take prospective clients around

while she sits in the backseat across from her

clients, answering their questions.

When it comes time for the move,

she provides a moving truck free of charge. If her

clients have children, she helps evaluate the

school systems based on the clients’ needs—and

when it’s time to register the kids for school, she

takes care of it. If you need a cleaning service,

doctor, or dentist, Lillian finds out who is best in

the area and makes recommendations. And their

Web sites are in more than a dozen different

languages.

Not surprisingly, people tell their

friends about Lillian. (Wouldn’t you?) Most

ordinary agents would say they couldn’t afford to

do all those things. Lillian knew she couldn’t

afford not to.

Lillian made a decision not to be an

ordinary real estate agent. She decided to be

extraordinary.

She thoroughly decommoditized

her real estate business—and she honored her

core, which was to be the best at helping people

make a transition to a new life.

What Is Your Core?

The find your core principle

applies not only to your business, your company,

or your industry, but also to you personally. There

is only one of you on the planet. Each one of us is

unique.

The reinvention imperative puts

each of us on a quest to be the best me we can

be.

What is your core? This is what

we were asking the HVAC people. Their core is

not heating and air conditioning, it is helping

people manage their physical environment.

Think Zappos is about shoes? Think again. The

shoes Zappos sells are just shoes—but they have

completely decommoditized the way they sell

them.

“We hope that ten years from

now,” says Zappos CEO Tony Hsieh, “people

won’t even realize that we started out selling

shoes online, and that when you say ‘Zappos,’

they’ll think, ‘Oh, that’s the place with the

absolute best customer service.’ And that doesn’t

even have to be limited to being an online

experience. We’ve had customers email us and

ask us if we would please start an airline, or run

the IRS.”

That is their core: not their shoes,

but their approach to customer service.

We all have multiple talents, but I

believe there is one special gift in each of us,

typically hidden somewhere within the talents.

Many of us end up in careers

where we may be using one or even several of

our talents, but this will take us only so far. If you

are able to create a career that allows you to tap

into your true gift — to become extraordinary—

there is no limit to how far you can continue to

improve and excel.

Forget the Competition

In today’s environment of

superacceleration, catch-up is a fool’s game.

There is no advantage in keeping up. Forget about

trying to compete. Instead, leapfrog the

competition by redefining anything and

everything about your business. Look at what the

competition is doing—and do something entirely

different.

Decommoditize continuously.

Find your core. Look for creative ways to make

the mundane exceptional and transform the

normal into the extraordinary. Take the time to

examine not only what you do, but how you do it.

Ask yourself: “Am I imitating or innovating?”

What could you do to take your business and

yourself to the next level?

Once you embrace the

reinvention imperative and make it your habitual

way of thinking, you will have a business and a

career in which you can keep growing and raising

the bar forever.

If you are able to create a career that allows you to tap into your true gift—to become

extraordinary—there is no limit to how far you can continue to improve and excel.

“

”

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what is the

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DEVELOPING A BELIEF SELF-CONFIDENCE

That is the root from which all of the above

qualities stem, and it is the same root from which success

grows.

If you don’t believe in yourself, if you don’t believe

you deserve to be successful, if you don’t believe that you

have what it takes to create the successful life you crave –

you will remain exactly where you are right now.

“A man can only do what he can do. But if he does that

each day he can sleep at night and do it again the next

day.”

- Albert Schweitzer

Have you ever observed successful people? Think about

in-demand movie stars, business professionals, politicians,

or any person in a position of power and affluence.

What success factors have they developed?

Which of these qualities do YOU have?

You might be able to check off one or two (or

perhaps a few) of these qualities and call them your own,

but you might struggle with the rest. Most people do,

until they understand the foundation of success:

Developing a True Success Mindset By Igor Keys

• Confidence

• Determination

• Discipline

• Focus

• Self-Worth

• Self-Esteem

• Self-Assurance

• Creativity

• Flexibility

• Resiliency

• Vision

• Patience

• Courage

• Self-Sufficiency

You may be thinking, “Okay, I get it, I need to

believe in myself in order to be successful. But how am

I supposed to believe in myself when I really DON’T

believe in myself?!”

It seems like an impossible challenge, but once

you begin making small changes in your mental and

physical environments, you will be surprised how

quickly your circumstances begin to shift.

Taking Responsibility for Where You Are

Now

The first step in developing a true success mind-

set is often the most painful, but it is also the most

necessary. Before you can move forward, you need to

understand that where you sit right now is no one’s

doing but your own.

That’s not fun to hear, I know. You might be inclined

to argue with me and point to any number of horrible,

debilitating challenges you may have faced in your

lifetime, and you may further argue that they damaged

you beyond repair, forever limiting what you are

capable of achieving.

I won’t presume to tell you that these

experiences don’t matter, or that you are weak for

letting them hold you back. I won’t dare try to belittle

the pain and struggle you have faced, because I know

firsthand how paralyzing fear and pain can be.

However – it’s important that you understand

something about these challenges. They have not made

you who you are today, and they have not determined

the level of achievement you have reached in your life

thus far.

It is only your perception of these events that

matters!

It’s not what happens to you that is important,

only what you choose to do with the experiences and the

conclusions you draw about yourself because of them.

Let’s use a common example to demonstrate this point.

If your mother was highly critical and constantly

belittled you and everything you did, you might now

have a belief that you are no good, that everything you

do is worthless, and that you will never be successful at

anything.

Is such a thing true? Yes, if you agree with it and

internalize it.

But what if you decided not to believe it any

more? What if you decided to prove your mother wrong?

What if you made a promise to yourself that you will

persevere, no matter what else happens to you? What if

you decided to stop focusing on your “flaws” and instead

worked on building your strengths?

It is all within your control.

Do you realize that there are people in the world

who have survived absolutely horrific experiences, and

then went on to become multi-millionaires, set new

world records, and positively affect millions of lives?

Why can’t you do the same?

You absolutely can – if you stop using your

challenges as an excuse not to try.

The whole point of taking responsibility for

where you are now is to stop believing that you would

have been more successful if you hadn’t faced challenges

in life, and acknowledge that you could have excelled

IN SPITE of your challenges (and you still can!).

However, don’t beat yourself up over this

insight. Taking responsibility is not about abusing or

browbeating yourself into doing better. Simply admit

that you could have done better if you’d known how,

and you will begin to try harder beginning right NOW.

Making the Right Choices, Moment to Moment

A common misconception that many of us share

is the belief that success is a cohesive state of being that

we will eventually claim as our own. In other words, we

are under the false impression that we will one day take

a giant leap from unsuccessful and frustrated to rich,

happy and successful.

It may surprise you to learn that success is

instead a process of making the right choices. It rarely

(if ever) happens in one fell swoop. Rather, you go

from making mostly poor or destructive choices to

making better choices more often.

Take a look at the three stages below, and note

the progression of a success-mindset:

Best Choices:

• Definite Aim

• Self-confidence

• Concentration

• Taking continuous actions

Poor Choices:

• Procrastination

• Self-doubt

• Defeatism

• Resignation

One of the more difficult times to be hit by a career crisis is when you're fully qualified, in mid-career. For whatever compelling reason, you're now trying to deal with career issues. These can be sudden unemployment, being passed over for promotion, or even going backwards in a career in a restructure. One way or another, your career appears to have come to an inauspicious halt. That is actually a real crisis, at the mid-term in any career, because it could mean going nowhere at the very time you're supposed to be hitting the high ground. It's not the end of the world, however. There are ways out of this situation, but you need to recognize a couple of weak points in your career that you may have created for yourself to understand the ways out. The crises in careers have one common factor. They come to you. You've lost the initiative in your career. The result is that you're no longer in control of the situation, and that's the core problem that needs fixing. It's also where you start reinventing your career.

Reinventing your career The first stage of reinventing your career is to bury the cause of the problem, which means taking the initiative in your career, and getting control of what happens next. Keep that in mind for the rest of your career, and you'll stay out of trouble.

Researching your moves You start by realistically checking out your possibilities. The possible career moves are what you can do immediately, and what's doable with extra effort. You need to consider both, because the extra effort can get you a long way. It may also be necessary repair work on your career prospects. Things you can do immediately: Move into a different industry/different part of the same industry • Freelancing • Contracting

Use a specialist skill separately

Work on career jobs generic to your qualifications. All of these things can work, and some, like freelancing and contracting, can work very well. You redesign your job description, in effect. Things you can do with extra effort: • Change jobs, and try to get back on track. • Get new qualifications to be more competitive • Create a new mix of existing and additional

qualifications. • Change roles in the existing career situation

(moving sideways, but out of the danger zone.)

Changing careers: Reinventing a career,

in mid-career By Sarah Fisher

A career and profession is something that is part and parcel of a person throughout his or her life. We all must have heard or read the phrase ‘You can take the person out of a profession, but you cannot take out the profession out of the person’. As people grow and progress in life, their knowledge and information increases, which may force them to look at life in a different perspective, thereby making them think about reinventing their career. Since a person takes at least a decade or two to get this kind of information and input, the need to reinvent one’s career strikes during the middle ages – forty or fifty. Whenever people talk or think about reinvention they generally get scared, because they think that they would have to make a major change or start from scratch, and are scared of the daunting task. It is not always necessary. Basically, you would need to reinvent yourself in order to reinvent your career. There are several issues and problems that you would face whether you are reinventing yourself after 50 or if you are reinventing yourself after forty.

Reinventing you career does not necessarily mean that you should take up a different career path, different profession or a new job. The best way to reinvent your career is to make positive changes in your way of working, so that you can stay in your profession and enhance what you offer to your employer. Reinventing Your Career At 40 Or After 50 If you are thinking of taking up a different profession and pursuing a different career, here are some tips that you should keep in mind: Take a Supportive Profession: There is an age when we just cannot learn anything new, and all we can do is to implement and enhance whatever we know at the moment. The age of forty or fifty is a very good example of this. Therefore, try looking for a profession or a career where you do not have to have any major learning curves, or at least something that is quite similar to your original profession and career.

How to Reinvent

Your Career at 40 or After 50

By Douglas Winemaker

Look at the Manual Stress:

Though we all think that we are good and

raring to go till the last years of our lives, it is not

so.

A person’s physical strength deteriorates after

some years, and the age of forty and fifty is one

of the most common ages where the

deterioration starts.

You might find yourself quite confident of

doing some kind of job, but your body may simply

refuse to budge out of the bed after say a month

of being on the job. Therefore, make sure that

the profession that you are taking is something

that does not require a great deal of manual

stress.

Try to convert your hobby/interest into a job /

business:

All of us have various hobbies that we

ignored because we took up a job. However, with

the changing times and mindsets, many hobbies

can be turned into professions today. If you can

find out a way to convert your hobby or an

interest into your job, you will not only have a

chance to do what you like best, but you will also

be able to give your profession the best shot,

thereby giving your clients the best quality of

product possible.

These are just some of the tips that you

should keep in mind before looking to reinvent

your career. Of course, the fact stands that you

are the one who would know yourself the best.

Therefore, you are the best person to decide

which kind of job and what kind of reinvention of

profession is best for you.

Building your NEW FUTURE…

one piece at time!

Reinvent Yourself Rich www.reinventyourselfrich.com

Nate Thomas spent the first years of his

military career as a sniper in the U.S. Marines

infantry, traveling to Africa, Hong Kong and the

Philippines. Eventually, he became a recruiter,

and then decided to retire from the Marines at

the age of 39.

"I enjoyed the Marines, but when my

child was born, I felt it was time for a different

lifestyle," says Mr. Thomas, now 49.

After meeting the chief of police in

Lawrence, Ind., Mr. Thomas was inspired to

pursue a new career in law enforcement. While

still on active duty, he volunteered as a police

reservist, did an apprenticeship and took online

courses in law enforcement. A few years later, he

was hired as an investigator with the Prosecuting

Attorney's Office in Lansing, Mich.

But Mr. Thomas found the adjustment

to civilian work challenging. "People in the

general work force don't have the integrity of

Marines, and sometimes I felt like an alien

without a true community," he says. "I also had to

get used to the fact that the Marines weren't

around to handle logistical issues like travel."

Mr. Thomas is one of a large number of

U.S. military personnel making the transition to a

civilian career. This journey can be even more

difficult than traditional career changes because

military personnel must transform not just their

vocations but their ways of life as well.

Start Early

Like any other career change, the

transition from military to civilian work should

ideally be a gradual one -- especially if you want

to pinpoint a civilian role you feel passionate

about.

Navigating Civilian Life By Margareth McQueen

"Do a lot of investigation while you're still on

active duty," suggests Mr. Thomas.

A good place to start is the Military to

Civilian Occupation Translator

(acinet.org/acinet/moc), which lets service

members match military roles to similar civilian

occupations. Its Skills Profiler prompts you to

create a list of skills and identify occupations that

leverage those skills.

Next, properly

position your military

skills in a

r[eacute]sum[eacute]

and in interviews,

showcasing any awards

you received and

special projects you

took part in.

"Most military personnel have great leadership,

discipline, and technical skills that are of value to

civilian employers," says Mr. Thomas. A

distinguished military career is like having a built-

in reference and will encourage employers to feel

confident that you are a worthwhile investment.

Help From Within

The U.S. Marine Corps itself has

programs to help military personnel deal with

their unique set of transition challenges.

The Transition Assistance Management Program

(usmc-mccs.org/tamp/index.cfm) provides

vocational guidance, job-search workshops and

coaching, says Cindy Castle, Transition Assistance

Program Specialist for the U.S. Marine Corps.

The Marine Corps provides 100% tuition

assistance for active-duty service members and

covers the cost of equivalency tests accredited by

the American Council on Education, which can

shorten the time to get an advanced degree

post-retirement.

Former military personnel can tap

programs like Marines for Life (m4l.usmc.mil/),

which provides job opportunities, mentors and

networking events.

All military branches have similar

offerings.

Report by Alexandra Levit. Write to Alexandra Levit at reinvent@wsj.com

Q. Why is Personal Branding so hot right now?

A. Personal Branding allows you to market who

you are and what your value is. The marketplace

is heating up.

Q. Why is that important?

A. Because the market is flooded with very

talented people so you want to make it easy for

recruiters to find you.

Q. Why are recruiters looking for me?

A. Companies have been sitting on cash and

holding back on adding new staff. However, as

the economy improves, new positions are being

posted and you want to be first in

line. Companies and recruiters want to get the

best candidates so you want a well-known brand .

By Jan Marino

Q. How do I start creating an effective personal

brand?

A. Decide what you want to be known for in the

marketplace. On other words, when

someone mentions your name, how do would

they to think of you. What words or phrases do

you want them to think of first i.e. leader, top

producer, organizer, designer, team player, star,

Q. How do I know if my brand is effective?

A. You’ll because you’ll become known as an

expert and resource. The market will come to you

for answers, trends, contacts and job offers.

The Role Of

Personal Branding Today!

Today’s career game is the ultimate

contact sport—and the rules, playing field, teams,

and competition have all changed.

For professionals in career transition,

the changes can be mystifying and overwhelming.

With Take Back Your Career: How to Play

the New Career Game,

personal career

management and

branding expert Jan

Marino has written the

ultimate playbook.

It leverages Marino’s own

experiences with career transition

alongside stories of clients who have

used the strategies in this book to rise

to the top of their game.

Take Back Your Career explains in clear,

straightforward terms how to slant the playing

field in your favor.

You will learn:

The 10 new rules of the game 10 questions to

uncover your current career fitness level 3-step

exercise to define your career vision and mission.

How to become an expert salesperson

of the product you know best

—YOURSELF How to assemble a

pitch-perfect team that will

contribute to your success

How to network like a

seasoned

player—and keep

that network for

life.

And much

more…

Take Back Your

Career is the must-have tool for any professional

in career transition—or anyone who wants home

field advantage on today’s career game.

SPECIAL REPORT

U.S. EMPLOYMENT

SITUATION

(COVER)

SPECIAL REPORT

U.S. EMPLOYMENT

SITUATION

(COVER)

Industries and occupations related to

health care, personal care and social assistance,

and construction are projected to have the fastest

job growth between 2010 and 2020, the U.S.

Bureau of Labor Statistics reported today. Total

employment is projected to grow by 14.3 percent

over the decade, resulting in 20.5 million new

jobs.

Despite rapid projected growth,

construction is not expected to regain all of the

jobs lost during the 2007-09 recession. The 2010-

20 projections incorporate a new BLS system that

depicts education, training, and related work

experience typically needed for occupations. In

occupations in which a master’s degree is

typically needed for entry, employment is

expected to grow by 21.7 percent, faster than the

growth rate for any other education category. In

occupations in which apprenticeship is the typical

on-the-job training, employment is expected to

grow by 22.5 percent, faster than for any other

on-the-job training category.

This news release focuses on five

areas: labor force and the macroeconomy,

industry employment, occupational employment,

education and training, and replacement needs.

Labor force and the macroeconomy -- Slower

population growth and a decreasing overall labor

force participation rate are expected to lead to

slower civilian labor force growth from 2010 to

2020: 0.7 percent annually, compared with 0.8

percent for 2000-10, and 1.3 percent for 1990-

2000.

The projected 0.7 percent growth rate

will lead to a civilian labor force increase of 10.5

million by 2020. (See table 1.) -- The baby-boom

generation moves entirely into the 55-years-and-

older age group by 2020, increasing that age

group’s share of the labor force from 19.5

percent in 2010 to 25.2 percent in 2020. The

"prime-age" working group (ages 25 to 54) is

projected to drop to 63.7 percent of the 2020

labor force.

EMPLOYMENT PROJECTIONS

2010-2020 By The BLS

The 16- to 24-year-old age group is

projected to account for 11.2 percent of the labor

force in 2020. (See table 1.) -- By 2020, the

number of Hispanics in the labor force is

projected to grow by 7.7 million, or 34.0 percent,

and their share of the labor force is expected to

increase from 14.8 percent in 2010 to 18.6

percent in 2020.

The labor force shares for Asians and

blacks are projected to be 5.7 and 12.0 percent,

respectively, up slightly from 4.7 and 11.6 percent

in 2010. (See table 1.)

Gross domestic product (GDP) is

projected to grow by 3.0 percent annually,

consistent with slow labor force growth, the

assumption of a full-employment economy in

2020, and labor productivity growth of 2.0

percent annually.

Industry employment --

Nonagriculture wage and salary employment,

which accounts for more than 9 in 10 jobs in the

economy, is projected to expand to 150.2 million

by 2020, up from 130.4 million in 2010. (See

table 2.) -- The health care and social assistance

sector is projected to gain the most jobs (5.6

million), followed by professional and business

services (3.8 million), and construction (1.8

million). Despite rapid growth in the construction

sector, employment in 2020 is not expected to

reach its pre-recessionary annual average peak of

7.7 million in 2006.

(See table 2.) -- About 5.0 million new jobs--25

percent of all new jobs--are expected in the three

detailed industries projected to add the most

jobs: construction, retail trade, and offices of

health practitioners.

Seven of the 20 industries gaining the

most jobs are in the health care and social

assistance sector, and five are in the professional

and business services sector. (See table 3.) -- The

20 detailed industries projected to lose the

largest numbers of jobs are primarily in the

manufacturing sector (11 industries) and the

federal government (3 industries). The largest job

losses are projected for the Postal Service (-

182,000), federal non-defense government (-

122,000), and apparel knitting mills (-92,000).

(See table 4.) Occupational employment -- Of the

22 major occupational groups, employment in

healthcare support occupations is expected to

grow most rapidly (34.5 percent), followed by

personal care and services occupations (26.8

percent), and healthcare practitioners and

technical occupations (25.9 percent).

However, the office and

administrative support occupations group, with

projected slower than average growth of 10.3

percent, is expected to add the largest number of

new jobs (2.3 million). (See table 5.) -- The four

detailed occupations expected to add the most

employment are registered nurses (712,000),

retail salespersons (707,000), home health aides

(706,000), and personal care aides (607,000).

RYR ANNOUNCE

Transmute your knowledge and skills to New Resourceful Personal Services

earning the money and attaining the life you really desire.

All have large employment in 2010

and are expected to grow faster than the average

of 14.3 percent. (See table 6.) -- One-third of the

projected fastest growing occupations are related

to health care, reflecting expected increases in

demand as the population ages and the health

care and social assistance industry grows. (See

table 7.)

More than one-fourth of the

projected fastest growing occupations are related

to construction. Employment in most of these

occupations, still at low levels in 2010 because of

the 2007-09 recession, will recover along with the

construction industry.

But employment in most

construction occupations is not expected to reach

pre-recession levels. (See table 7.) -- Production

occupations and office and administrative support

occupations dominate the list of detailed

occupations with the largest projected

employment declines.

However, farmers, ranchers, and

other agricultural managers top the list, with a

projected loss of 96,100 jobs. (See table 8.)

Education and training -- Occupations that

typically need some type of postsecondary

education for entry are projected to grow the

fastest during the 2010-20 decade.

Occupations classified as needing a

master’s degree are projected to grow by 21.7

percent, followed by doctoral or professional

degree occupations at 19.9 percent, and

associate’s degree occupations at 18.0 percent.

(See table 9.)

In terms of typical on-the-job

training, occupations that typically require

apprenticeships are projected to grow the fastest

(22.5 percent). (See table 9.)

Of the 30 detailed occupations

projected to have the fastest employment

growth, 17 typically need some type of

postsecondary education for entry into the

occupation. (See table 7.)

Two-thirds of the 30 occupations

projected to have the largest number of new jobs

typically require less than a postsecondary

education, no related work experience, and short-

or moderate-term on- the-job training. (See table

6.) -- Only 3 of the 30 detailed occupations

projected to have the largest employment

declines are classified as needing postsecondary

education for entry. (See table 8.)

Replacement needs -- Over the

2010-20 decade, 54.8 million total job openings

are expected. (See table 9.) While growth will

lead to many openings, more than half--61.6

INTRODUCTION GRAPHIC

percent--will come from the need to replace

workers who retire or otherwise permanently

leave an occupation.

In 4 out of 5 occupations, openings due

to replacement needs exceed the number due to

growth. Replacement needs are expected in

every occupation, even in those that are

declining.

More than two-thirds of all job

openings are expected to be in occupations that

typically do not need postsecondary education for

entry. (See table 9.)

Eighteen of the 30 occupations with

the largest number of projected total job

openings are classified as typically needing less

than a postsecondary education and needing

short-term on-the-job training. (See table 10.)

Interpreting the projections in light of the

2007-09 recession and recovery The BLS

projections are built on the assumption of a full

employment economy in 2020.

The 2007-09 recession represented

a sharp downturn in the projected to grow by

21.7 percent, followed by doctoral or professional

degree occupations at 19.9 percent, and

associate’s degree occupations at 18.0 percent.

(See table 9.)

In terms of typical on-the-job

training, occupations that typically require

apprenticeships are projected to grow the fastest

(22.5 percent). (See table 9.)

Of the 30 detailed occupations

projected to have the fastest employment

growth, 17 typically need some type of

postsecondary education for entry into the

occupation. (See table 7.) -- Two-thirds of the 30

occupations projected to have the largest number

of new jobs typically require less than a

postsecondary education, no related work

experience, and short- or moderate-term on- the-

job training. (See table 6.)

Only 3 of the 30 detailed occupations

projected to have the largest employment

declines are classified as

needing postsecondary education for entry. (See

table 8.)

Replacement needs …

Over the 2010-20 decade, 54.8

million total job openings are expected. While

growth will lead to many openings, more than

half--61.6 percent--will come from the need to

replace workers who retire or otherwise

permanently leave an occupation.

In 4 out of 5 occupations, openings

due to replacement needs exceed the number

due to growth. Replacement needs are expected

in every occupation, even in those that are

declining. -- More than two-thirds of all job

openings are expected to be in occupations that

typically do not need postsecondary education for

entry.

Eighteen of the 30 occupations with

the largest number of projected total job

openings are classified as typically needing less

than a postsecondary education and needing

short-term on-the-job training.

Interpreting the projections in light

of the 2007-09 recession and recovery . The BLS

projections are built on the assumption of a full

employment economy in 2020.

The 2007-09 recession represented

a sharp downturn in the economy, especially the

labor market, has been slow to recover.

As a result, the 2010-20 projections

reach a robust 2020 target year largely because

the 2010 base year began from a relatively low

point. Rapid growth rates for some measures

reflect recovery from the recession and, with

some important exceptions, growth beyond

recovery.

A note about labor shortages and

surpluses in the context of long-term economic

projections Users of these data should not

assume that the difference between the

projected increase in the labor force and the

projected increase in employment implies a labor

shortage or surplus. The BLS projections assume

labor market equilibrium, that is, one in which

labor supply meets labor demand except for

some degree of frictional unemployment. In

addition, the employment and labor force

measures use different concepts. Employment is

a count of jobs, and one person may hold more

than one job. Labor force is a count of people,

and a person is counted only once regardless of

how many jobs he or she holds.

For a discussion of the basic

projections methodology, see "Overview of

projections to 2020," Dixie Sommers and James C.

Franklin, January 2012 issue of the Monthly Labor

Review.

The Ways To Reinvent and Rediscover You By Harrison Potter

1. Decide what reinvention and

rediscovery means for you. Reinvention can

mean anything from weight loss to a new

career. The clearer you are about what

reinvention and rediscovery look like for you, the

easier the process becomes.

2. Begin the process. Set a date and

do it! Reinvention won’t take place if it never

starts. Thinking about it doesn’t

count. Reinvention works best when you take

action. Write down three actions you can take

and complete them. For example, your action list

could include: update your LinkedIn profile, call

someone in your network you haven’t talked to

lately and schedule coffee with them. This

meeting is the beginning of researching the

market for opportunities.

3. Identify and prioritize what you

want to change first. Reinventing yourself can be

overwhelming. The best way to overcome this is

to break your changes down into steps. If your

goal is to change careers, understand that

changing careers involves many things. Take time

to figure out a good starting point. It could be to

take an inventory of your attributes and what

makes your marketable. Or, it may be looking at

what makes your energies flow; what you do well

and where you exceed.

4. Set daily goals and measure your

progress. Goal setting is essential in this process

because it keeps you focused. Try not to set too

many daily goals that you can’t complete. You’ll

set yourself up for failure. Keep it simple and

start with three goals per day.

5. Exercise for 30 minutes daily. Make

it part of your routine. Physical activity boosts

your endurance. You will look and feel better.

This is your secret weapon. Staying power and

stamina are very important in the reinvention

process because there will be

challenges. Exercise puts you in a position to

break through and produce high gains.

6. Reward yourself regularly. Celebrate

YOU. It takes courage to reinvent and rediscover

yourself. When you reach a milestone goal, do

something nice for yourself. Go to a movie,

splurge on gelato-you’ve been exercising, so go

for it!

Reinvention doesn’t happen

overnight. You may find it takes longer than you

anticipated so cut yourself some slack. View the

process as an adventure and growth. Understand

that you’ll be out of your comfort zone. That’s OK

because rediscovery and reinvention move you

into a new stage of your life and you’ll be even

more successful than you are today!

HOW TO USE

To Find a Job By Lisa Hewlett

In today’s electronic age, LinkedIn is an essential tool for all job seekers. Because the site is an online network for over 8.5 million experienced professionals, many hiring managers and recruiters scour LinkedIn profiles to find top quality candidates.

If you’re an active job seeker you must join LinkedIn and learn the many ways the site can enhance your job search or career.

Here are 10 tips to help you enhance your job search using LinkedIn:

1. Complete your profile thoroughly. Think of your LinkedIn profile as your executive bio and complete your profile thoroughly. Often when clients tell me they’ve completed their profile and I go look at it, it’s rarely complete. This is what I mean by complete:

Include your picture as it allows for a deeper sense of connection to you and should be part of your brand on all social networking sites. List your education, past employers, professional affiliations, awards, and keywords related to your jobs and activities. Some people advise to include employment only up to ten years ago. That is often good advice, not always. I’ve been a career coach for 10 years and previously I was an executive search consultant and recruiter. Letting people know I spent many years helping people to land jobs adds to my credibility as a career coach. See http://www.linkedin.com/in/minosullivan. Use your best judgement on this one. Contact past supervisors, peers and subordinates for recommendations. Also include recommendations from customers, clients and colleagues. Hiring managers and recruiters regularly check recommendations to vet potential candidates.

Create a descriptive headline (under your name). The generic title “Corporate Attorney” will not inspire many, but IPO Specialist will certainly attract those seeking to take their companies public. Make sure your headline is something your target audience is looking for.

2. Build your network. Build your network to increase the likelihood that your profile will come up at the top of the list when hiring managers/recruiters are looking for candidates. Invite five people a day, every day, to join your network and you’ll be amazed at the results. If you’re VP Marketing, you don’t want to show up on page 10 when people are looking for marketing pros. You want to be on page 1. The more contacts you have the higher you’ll be.

3. Prepare for interviews using LinkedIn. Expand your research by reading about the people who will be interviewing you. Knowing that you went to the same school, share a sport, both love the theatre, or have an acquaintance in common is a great way to establish rapport.

4. Join LinkedIn groups. Join as many groups as possible, but concentrate first on those whose members are people who could hire you (hiring managers ) or can help you find a job (recruiters/executive search consultants). You may also want to join jobsearch support groups and industry groups. Larger groups allow for more potential contacts and allow you to contact fellow group member even if they are not in your direct network. This can be very valuable in your job search. Groups are a great source of like minded individuals and are great places search in order to expand your network.

Five groups for job seekers include: Executive Suite – Community of over 100,000 US-based executive-level and recruiter members. Star: Candidate for Hire – Group working in tandem with Linked: HR, the largest Recruiters’ Group on LinkedIn, to help top candidates find jobs quickly and efficiently. Career Change Central – Group linking job changers and professionals in career transition with recruiters, hiring managers and career coaches. Jobs Alert – Job search group for middle and senior-level managers worldwide. Indeed.com – Official job search group on LinkedIn for Indeed.com.

5. Participate in discussions. Share your insights and answers to questions on discussion boards thus demonstrating your knowledge and desire to contribute. Post questions or discussion topics yourself. This will help you make valuable connections while building your personal brand. Always be sure to include your email address in your posts.

6. Search for jobs daily. LinkedIn’s job board functions like other job boards with the exception that many of the opportunities listed are exclusive to LinkedIn. In addition, many of the opportunities list the recruiters or employers who posted them, offering another level of personal connection for networking.

Here your profile recommendations really can make a difference, for after you apply, employers and recruiters can instantly refer to your recommendations as support for your resume, cover letter and profile. 7. Ask and answer questions. Using the “Answer” tab you can contribute your knowledge and insight in your area of expertise. For example, if you are an employment lawyer who is looking for a job you can click on “Answer a question” then select “Employment law” where you’ll find two pages of employment law questions.

4By answering selected questions and offering your insights you will establish your brand and expertise and potentially create some networking and job opportunities.

You can also post your own questions. If you are writing an article, which I often suggest to my job search clients, LinkedIn can be a great resource to get some ideas and answers to your own questions which can enhance the value of the content you offer others.

8. Identify target companies. You can identify companies by industry and geography to expand your list of target companies. You can filter your LinkedIn list by exploring the company’s web site and job postings. Then, by going back to LinkedIn, you can identify hiring managers and HR managers for additional information and potentially informational interviews. 9. Promote your blog and/or website. Many executive candidates have a website and/or a blog. You can promote your website/blog to the search engines by optimizing them on LinkedIn. Just go to the category “My Website” on your LinkedIn profile while in the edit mode and select “Other.” You can then add your name or a descriptive phrase describing your web site/blog. This is so much more inviting than a simple URL.

10. Final Tid-bits. Update your profile regularly. Every time you update your whole network will be notified and you’ll get exposure. Include the link to your LinkedIn profile in your signature on every email. That way people can see all your credentials with one click. Post an “out of office” auto responder when you’re away. Please forward this on to anyone you know who is searching for a job.

Understanding how you can have better results using internet tools allied with your LinkedIn profile for you find your job.

Look, in the next page, the job searching evolution using LinkedIn.

Change means reinvention. Each

time a major shift happens in our lives—leaving a

job or a relationship, moving, losing a loved one—

we have to take control of who we will become or

risk never reaching our full potential.

I’ve reinvented myself several times

in my life. Most adults have. But what I always

forget is that we have to choose reinvention. Each

time I’ve done it, I’ve forged my new path

deliberately and with foresight.

When I’ve waited for my future to

find me, I’ve waited in vain, lost in confusion and

sadness, or I’ve gotten tangled up in a situation I

didn’t want.

One morning, after struggling for

months with grief and loss, I woke up and realized

that I was having so much trouble moving

forward partly because I had no idea what it was

that I wanted to move towards.

I was thinking about my past, but

not what I wanted for my future.

That morning, I woke with a vision:

a crowd of people from the life I needed to leave

behind with the sun rising opposite them and me

standing between the two, the sun beating down

on my face.

In the vision, I decided, finally, to turn from the

group and walk towards the sun, my new life.

That vision told me what I

needed to hear—that I had to take control of my

future instead of letting my pain choose for me.

These are 5 steps I’ve identified to reinvent

yourself:

1. Create a vision for your future.

Sit quietly, close your eyes, and imagine the

people, places, or situations that you need to

leave behind. Now imagine the future that you

want, whether it’s simply a feeling, a group of

people, or a situation such as a wonderful new

job.

5 Steps To Reinvent Yourself

By Joe Ann Bell

Imagine how it will feel to be in that

new place. Picture the sun coming up behind your

future, the warm glow of the light on your face.

Stand for a moment and silently voice

your appreciation of everything that came before.

Once you’ve thanked the past, turn towards the

sun, and with compassion and gratitude, imagine

yourself walking away from the past and into the

future.

2. Write about your

reinvention.

Imagine a scene

from it, or write about how

you’d like it to play out.

Where are you living?

What do you do in the mornings, afternoon,

evenings? Who are your friends? What do you

spend your days doing?

Continue writing for as long as this

exercise feels invigorating and exciting. Write

scenes, dialogues, lists, plans. Make the future

come alive. Write about how it will feel to be

there. Keep your writing somewhere where you

will look at it occasionally. Feel free to add to it.

3. Surround yourself with visual

reminders of the life you’d like to create.

If it’s a new job in a particular field,

put objects or images from that field someplace

where you’ll see them every day. If it’s a home,

find a picture of a house that you love and put it

near your front door. It can be anything that

reminds you of what you’re moving toward.

4. Now that you have a vision of your

future, break it up into workable tasks.

What do you need to do—every

day—to create that vision? Look for work? Meet

new people? Search for

a place to live in your

chosen town? Make it

specific. Make a list of

everything you need

to do and a schedule for

when you’ll do it. Then do it and commit to keep

doing it, one day at a time.

5. Every day, go back to that vision

of you walking towards your future.

Every morning or evening, close your

eyes, and see yourself walking into the rising sun,

towards your dreams, and reconnect with why

you’re moving toward this new possibility.

Reinvention is neither easy nor

always smooth. Often we encounter resistance.

We don’t want to let go, even of things that cause

us pain or that are obviously already out of our

grasp. We often struggle with limiting beliefs or

stories about ourselves that hold us

back from trying new things.

But there is one way

to keep your compass pointed to

this new life, even in the midst of

any resistance or struggles you may

encounter on your path.

Each time you find

yourself slipping into old habits—

isolating yourself, making excuses

not to look for work, procrastinating

on a task that might help you

advance in your career—don’t

bother wondering why you’re doing

it or beating yourself up.

Just ask yourself this:

“What can I do in this moment to

keep moving forward?”

Then, no matter what you feel in

the moment—lonely, self-critical,

tired, lazy, or disappointed—do

something to maintain momentum,

even if it’s one small thing. There’s

an old adage that says that true

courage isn’t about not feeling fear;

it’s about feeling fear and acting

anyway. Choose courage instead

of letting your fear choose your

future for you.