the rent vs buy trade show booth guide
TRANSCRIPT
ABOUT BRYAN I’m one of the few lucky enough to wake up every day loving what I do, making “work” less of work and more of an opportunity to express myself creatively.
I bring brands face to face with consumers in highly targets, highly concentrated unique and memorable ways. As a designer of experiences and architects of ideas, I push the creative boundary and shape the brand experience.
In both the physical and digital world, I have been fortunate enough to strategize and develop marketing campaigns for top fortune 500 brands, allowing them to make a big impact to the right people, at the right time, at the right place.
From award winning designs and experiential campaigns, my approach had remained consistent. Create. Communicate. Connect.
BRYAN PECELLI
BY
ACCOUNT SUPERVISOR
732-432-4800
CONTENTSThe Big Trade Show Question | 4
Three Plus Shows Per Year? Buy A Booth | 6 Choice and Design Styles | 7
Express Your Brand Image | 8 Consistent Product or Service | 9
Make the Process More Convenient | 10 Add Features and Amenities | 11
Why Rent? | 12
Test Drive Before You Buy | 14
Concurrent Shows and Renting | 16
Basic Is All You Need | 18
Cash Outlay | 13
Never-Ending Possibilities | 15
Save Money on Associated Costs | 17
A Final Word | 19
Why Buy? | 5
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THE BIG TRADE SHOW QUESTION
Marketing Genome Project is here to help you make this important decision and put you in the best position to get the most out of upcoming trade shows. Determining whether to buy or rent a trade show booth is an important choice, so let’s explore each option. First, we’ll look at the reasons companies choose to purchase a booth of their own.
BUYING VS. RENTING – WHICH IS BEST FOR YOU ?
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Why Buy? ? Having your own trade show booth can be a substantial value. It’s a way to take ownership of your trade show activities with a booth design and amenities that perfectly represents your company and its products or services – now, and in the future. With your own booth, you have a marketing tool that’s always ready, even on short notice. Why do companies
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1. THREE-PLUS SHOWS PER YEAR? BUY A BOOTH
In making the choice between buying and renting, ask yourself how many trade shows you expect to be part of each year. If you’ll be attending three or more, you’re probably better off buying a booth.
The cost of renting a booth and making whatever customizations are necessary is usually about one-third of purchasing your own booth. For what you’d spend for rentals on three trade shows, you could have your own first-class booth with a one-of-a-kind design that’s just right for your company.
“IF YOUR GOING BIG, YOU NEED
YOUR OWN BOOTH
“
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2. CHOICE AND DESIGN STYLES
There are endless designs to choose from in creating an exhibit booth. By having a booth custom-made according to your specific needs, you’re able to add all the features you want to best showcase what your company is all about.
If you expect to be active in presenting at trade shows, having your own customized booth alleviates last-minute hassle and brings peace of mind. You know that your booth contains all the necessary features, colors, sections and specific design elements that you need to succeed. When it’s time for a show, you simply load up the booth and hit the road.
THERE ARE NO LIMITS IN DESIGNING YOUR OWN STUNNING BOOTH
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By having a top-notch booth created just for you, you’ll be able to have all the important elements of your brand woven into the design. This means primarily three things:
`Specific Colors If your company is known by certain colors, they can be fully expressed throughout your custom booth.
Company Name & Logo You control how your name and logo are featured on the booth to gain instant recognition from trade show attendees.
Messaging Your unique selling proposition can be featured in strategic areas of your booth to get peoples attention and draw crowds.
3. EXPRESS YOUR BRAND IMAGE
Custom-designed booths are turnkey exhibits that stand out in many ways
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If your company does one thing, or sells a tightly defined category of products, buying your own booth is usually a smart idea. You won’t need to make many modifications, because your offering will be consistent from show to show. The booth you have created just for you will be customized to perfectly present what you do or sell, making it an awesome tool show after show, year after year.
When you know what you have to offer, and you don’t anticipate a lot of changes in the near future, owning your own trade show booth is a good choice. There are no last-minute surprises, and you’ll always present at every show a brand image that’s totally consistent.
4. CONSISTENT PRODUCT OR SERVICE
BOOTH OWNERSHIP BRINGS THE ULTIMATE IN TRADE SHOW CONSISTENCY
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With your own exhibit booth, you won’t be faced with all the tasks involved in choosing a rental when the next trade show is approaching. There will be no time spent working with designers and customizers and sorting through available styles and sizes of booths. Your booth is fully equipped and ready to go when you are.
In many cases, convenience is a key deciding factor in determining whether to buy or rent a booth. If you know that what you’re offering will be essentially the same over the next year or several years, make it easy on yourself by purchasing a booth with a targeted message and all the critical components necessary to attract attention and make sales.
5. MAKE THE PROCESS MORE CONVENIENT
ATTENDING TRADE SHOWS IS EASY WHEN YOU HAVE YOUR OWN CUSTOM BOOTH
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Don’t think that a custom-designed booth has to be static. If the time comes when you need additions or modifications, these can be performed easily and according to your exact specifications. Think of your booth as a living entity: it can change with you as you grow and expand.
When you work with Marketing Genome Project to construct the perfect trade show booth for your company, you have a team of experts who can make any changes or alterations whenever they’re necessary. This gives you the ultimate in flexibility as your company moves on from show to show, always wanting to present the best possible exhibit for the best possible results.
6. ADD FEATURES AND AMENITIES WHENEVER YOU WANT““
YOU CAN MAKE ANY CHANGES YOU WANT TO YOUR BOOTH TO DRIVE SUCCESS
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WHY RENT?
For many companies and entrepreneurs, booth rental makes a lot more sense than purchasing a booth outright. Here are some reasons why you might consider opting for a rental
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$$1. CASH OUTLAY
Let’s face it: some companies simply don’t have the cash reserves to purchase a fully customized trade show booth. But that shouldn’t be a deterrent. There’s a lot you can do with a good rental booth while preserving cash for more critical expenditures.
If you’re currently unable to buy your own booth, or if you’re new to the trade show game and want to get a “feel” for exhibiting before freeing up a large chunk of your financial resources, renting a booth is a wise move.
GET A WIDE SELECTION OF FEATURES AND AMENITIES WITH A RENTED BOOTH AND SAVE MONEY!
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GET THE FULL EBOOK HERE!
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