the results group llc presents…

THE RESULTS GROUP LLC PRESENTS…

Official Presenting Partner for Pop Warner&

Official Category Exclusive Sponsor Pop Warner Families

The Results Group LLC - 5848 West Olympic – Suite 101 – Los Angeles, CA 90036 – Phone: 323.933.1763 Email: [email protected]

OVERVIEW• Pop Warner Little Scholars, Inc. (PWLS) is the world’s

largest youth non-profit organization that provides youth football and cheer & dance programs for participants in 42 states and several countries around the world.

• Consisting of approximately 360,000 young people ranging from ages 5 to 16 years old, PWLS is the largest youth football, cheer and dance program in the United States.

• Founded in 1929 and currently has over 20 Million Alumni

• As the only national youth sports organization that requires scholastic aptitude to participate, Pop Warner’s commitment to academics is what separates the program from other youth sports around the world.

• A Strategic Partner of the NFL, NFL Players, Disney and ESPN

• Offers the Only Youth Football Regional and National Championship Games

• Estimated 65% of NFL Players played Pop Warner


POP WARNER’S TARGET AUDIENCE

• 5-16 year old boys & girls • 25-55 year old parents who

make the purchase decisions

Plus…

• Over 360,000 active children participate• Over 1 MM active volunteers and parents• Over 20 million alumni of this program, all

with positive brand loyalty• Over 12,000 teams in 145 leagues• 1 in 5 boys 12-17 plays tackle football• Cheerleading is the fastest growing sport

among 5-15 year old girls• PWLS is the largest US Youth Football &

Cheerleading Organization of volunteers, parents & coaches

• International Exposure with Leagues In Japan, Russia, Germany & Mexico

DEMOGRAPHIC PROFILE

YearTackle

Football Teams

Cheer & Dance Squads

Flag Ftball Teams

Total Participants

2002 6,000 4,800 892 360,000+

2001 5,852 4,674 893 360,000

2000 5,795 4,500 880 350,000

1999 5,704 4,500 880 350,000

1998 5,500 4,350 720 320,000

1997 5,000 4,300 720 305,000

1996 4,900 4,250 725 275,000

1995 4,500 3,875 625 250,000

1996 4,900 4,250 725 275,000

1994 4,200 610 225,000

1993 3,900 590 200,000

1992 3,850 590 175,000

1991 3,900 450 180,000

1990 3,950

***2004 Participation est. at 400,000+


• Pop Warner football has been around since the inception of the league in 1929 by founder Joseph J. Tomlin as a four-team conference in Northeast Philadelphia. Since then, participation has steadily increased to today’s record numbers.

• Kids compete with kids of similar age and size. Pop Warner is the ONLY youth football program (local, regional and national) that sets and enforces a strict AGE & WEIGHT MATRIX that reduces the risk and reality of injuries.

• Once a league champion has been decided and a team has won the right to participate in regional championships, all report cards are verified to ensure that all the players are academically eligible.

• Those teams that win at the regional championships are invited to Disney’s Wide World of Sports™ to compete for a national championship in their division.

BOYS PROGRAM (5-16yrs old)Football

Division Name AgeCertification Weight

Range

MITEY-MITE(older/lighter)

5-6-7-8-9N/A

45-85 lbsN/A

JUNIOR PEEWEE(older/lighter)

8-9-1011*

55-95 lbs55-75 lbs

PEEWEE(older/lighter)

9-10-1112*

70-110 lbs70-90 lbs

JUNIOR MIDGET(older/lighter)

10-11-1213*

80-125 lbs 80-105 lbs

MIDGET(older/lighter)

11-12-13-1415*

95-145 lbs95-125 lbs

JUNIOR BANTAM(older/lighter)

12-13-1415*

115-160 lbs115-140 lbs

BANTAM(older/lighter)

13-14-1516*

130-175 lbs130-155 lbs

Division Name AgeCertification Weight

Range


BOYS PROGRAMNFL Pop Warner Alumni

Drew Bledsoe, Quarterback, Buffalo Bills

"It’s a sincere privilege to be recognized by such a history-rich organization like Pop Warner. What Pop Warner is doing for the betterment of children is a step in the right direction for helping develop our leaders of tomorrow.“

Emmitt Smith, Running Back, Dallas Cowboys

"When I played Pop Warner Football, I had a great deal of fun. You could be a kid, you could run around, you could laugh, you could holler. Those were great moments."

Gale Sayers, Former Running Back, Chicago Bears"I started my career in a Pop Warner football league. My coaches emphasized football, at that stage, should be FUN and FUNDAMENTALS. I hope and pray that is still the underlying philosophy of Pop Warner."

Joe Theismann, Former Quarterback, Washington Redskins "Pop Warner also teaches kids the importance of scholastics. For example, I could not go to football practice until my homework was done. So, what it taught me was priorities. That emphasis on education is a discipline that Little Scholars retain for the rest of their lives. I firmly believe that whatever fields of endeavor you might choose to enter…business, education, entertainment, community service…the lessons you learn in Pop Warner can do nothing but help you in the future."


MORE NOTABLE NFL PLAYERSCurrent, Former & other Associated Celebrities

Jake DelhommeStephen Davis Isaac Bruce Corey Dillon Rich GannonEddie George Edgerrin JamesJunior Seau

Marcus Allen Cris Carter John Elway Boomer Esiason Michael Irvin Jim Kelly Joe Montana Deion Sanders

Mandy Moore Paula Abdul Jon Bon Jovi Stuart ScottP. Diddy Darrell Waltrip


• Cheerleading was officially recognized in the 1970’s, but has been a part of the Pop Warner program for several decades. The first ever National Cheerleading competition was held in DeKalb County, GA.

• Today, 140,000 children are participating in cheerleading and dance around the United States.

• Participants are increasing on a yearly basis as both Cheer & Dance sports gain momentum among 5-16 years old girls

• Paula Abdul of AMERICAN IDOL fame among other things, serves as the Official Spokesperson of The Spirit Program

• This has even been recognized by Hollywood with such recent films as Universal Studios blockbuster hit “Bring it On” starring Kirsten Dunst and sequel “Bring it On…Again!”

GIRLS PROGRAM (5-16yrs old)Cheerleading & Dance


SPONSORSHIP LEVELSHighlights

• OVERALL PRESENTING SPONSOR:• Overall brand integration and incorporation in all aspects of Pop Warner (similar to Nextel/NASCAR)

• Inclusion in all marketing materials, Print, TV, Direct Mail and Online promotions.

• Quarterly Direct Mail Campaigns targeting the exclusive PW Mailing List via both US Mail and Email

• Exclusive rights for “National Registration Week” (see slide)

• Exclusive rights to “National Championship Week” (see slide)

• Exclusive rights to “Summer Camp Program” (see slide)

• Exclusive Grass Roots Marketing at all PW games through the season leading up to the Super Bowl

• Exclusive Full Time Web presence on www.popwarner.com

• 3 year commitment at $500K per year

• OFFICIAL CATEGORY EXCLUSIVE SPONSOR:• Inclusion in all marketing materials, Print, TV, Direct Mail and Online promotions.

• Quarterly Direct Mail Campaigns targeting the exclusive PW Mailing List via both US Mail and Email• NFL Players appearances for brand launch/retail specific initiatives• Inclusion in sampling/marketing efforts around “National Registration Week”, “National Championship Week”,

“Summer Camp Program” • Signage at all Regional and National Championship Games• Signage at all Cheer & Dance Camps and Competitions• Signage at National Awards Dinner• Presence at all Regional and National Meetings• 3 year commitment at $150k per year


• Drive traffic into stores by partnering on a National Registration Week.

• PW Volunteers work with individual store managers to set up Registration Tables.

• PW can deliver current/former NFL Players/Alumni to come out for 2 hour autograph signing session

• Create various bounce back opportunities for families coming in that week to sign their children up for Pop Warner.

SPONSOR OPPORTUNITIESNATIONAL REGISTRATION WEEK

1 week in June or July tied into Back-To-School


SPONSOR OPPORTUNITIES NATIONAL CHAMPIONSHIP WEEK

• Occurs each year in December at Disney’s WWS Complex

• Over 30,000 total attendance for the week long event

• Nationally televised on ESPN and ESPN 2

• Street team distribution on site available

• Overall Signage both at the venue and as Presenting Sponsor on television

Primary Sponsor Naming Rights


• TBD – PW is in negotiation with entities that would put on Pop Warner Branded football and cheerleading camps for boys and girls ages 5-16 during the summer time.

• You would have primary naming rights to this as well as another Registration Drive opportunity to drive traffic into the stores.

• More information to come on this for 2005:

Markets:

Venues:

Structure:

Timing:

Costs:

Additional Sponsors:

SPONSOR OPPORTUNITIES SUMMER CAMP PROGRAMS


• Pop Warner Little Scholars, Inc. (PWLS) is the only national youth sports organization in America that requires its participants to perform adequately in the classroom before permitting them to play.

• Each year, the most academically accomplished Pop Warner kids compete for Academic All-American status. This process begins at the association level and up through each of the eight Pop Warner regions to the national level.

• This allows a retailer to have a Scholastic component to this program, as well as be the Primary Sponsor for the annual SCHOLAR ALL-AMERICAN BANQUET

SPONSOR OPPORTUNITIES LITTLE SCHOLARS

Serving America's Youth Through Safe Athletics and Academic Excellence for 73 Years!

SCHOLASTIC FITNESS: THE NATIONAL POLICY

This can allow for the creation of a academic

based rewards incentive program


• Category exclusive Official Partner of Pop Warner• NFL Player Appearances • Use of all Pop Warner Marks and Logos• Tax deductible Scholarships• Quarterly Direct Mail Campaigns targeting the

exclusive PW Mailing List• Signage at all Regional and National Championship

Games• Signage at all Cheer & Dance Camps and

Competitions• Signage at National Awards Dinner• Presence at all Regional and National Meetings• Full Time Web presence on www.popwarner.com• Opportunity for Registration Promotions and

Participant Contests• Scholastic Program and Fundraising Initiatives• Advertise in all Pop Warner Publications• Discounted Advertising in Pop Warner DVD Video

Yearbook• Discounted Advertising Rates in Pop Warner Partner

Publications• Sampling and Couponing Opportunities• Cross Promotion Events• Public Relations Support• Database Generation via Promotions

OVERALL SPONSOR BENEFITS

• Account Development• Naming Rights/Title Rights• Signage• Booth/Display Space• Speaking Opportunity• Category Exclusivity• Print• Television• Internet/Web• Product Sampling• VIP/Hospitality• Mailing Lists• Merchandising/Promotional

Giveaway• Rights to Marks


• Annual Televised Super Bowl during week long event at the Disney Wide World of Sports Complex in Florida and on ESPN (potential Network deal in negotiation)

• VNR’s during Super Bowl week estimated 18+ million viewers

• Discounted Advertising in Highly Circulated Magazines and PWLS Publications

• Yearly Cheer and Dance Camps serving over 120,000 participants

• Pop Warner Events to be aired on Spike TV’s “Football 101” & Nickelodeon for Kids.

MEDIA & MARKETINGSupport provided by Pop Warner


• Become a sponsor for the LARGEST YOUTH oriented organization in the USA.

• Utilize Pop Warner to drive people into your stores to buy your products.

• Take advantage of the non-profit status of Pop Warner by making tax deductible Scholarship donations.

• Direct market to millions of Pop Warner families, parents, alumni, and kids

• Be a part of a tradition that keeps growing and increasing in size!

SUMMARY

…just to name a few!


The Results Group LLC

Ray Doustdar

President

5848 West Olympic Suite 101

Los Angeles, CA 90036

1.877.835.5729 or 323.933.1763

[email protected]

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