the retail learning tree - insights that ignite no. 7
DESCRIPTION
Do you have "The Perfect Store" or "The Perfect Storm?" It is important when planning retail training, tools and processes that they are appropriate to deliver the wider picture of retail strategy, store selling strategy, store selling principles and the variety of “selling tools” that a retailer can use to drive sales and profit through its stores.TRANSCRIPT
insights that ignite: blue touch-papers
from VM-unleashed! Ltd
vm learning tree:
blue touch-paper no.7
another blue-touch paper
from VM-unleashed! Ltd
insights that ignite: blue touch-papers
from VM-unleashed! Ltd
vm learning tree:
blue touch-paper no.7
Do you measure the new store KPIs?Do you have the ability to measure thestrengths & weaknesses of your storesand analyse store initiative ROI.- Store Traffic & Conversion- Attraction of store areas & displays- Dwell times at displays- engagement rate of displays- Dwell conversion rates- Conversion rates by display
Do you have “The Perfect Store or the Perfect Storm?”
Store SellingStrategy
Store SellingFundamentals
VM Selling Toolkit
StoreImplementation
Analysis of storeimplementation
“The Perfect Store
or The Perfect Storm?”
“The Perfect Store” for the
retailer is always the result of
correctly aligned strategy, selling
principles, tools and support
training.
“The Perfect Storm” arises when
the strategy, principles and
selling tools are simply not
correct, uncoordinated, poorly
resourced and often the result of
poor and outdated retail
awareness, perceptions,
education and training.
Do you know what your correct approachto service and non-service selling shouldbe based on your product proposition,store skill-sets, customer demographic,geographic culture?Do you grade stores by Selling Strategyand do you train your staff accordinglyand appropriately?
Do you get your store VM principlescorrect based on your Selling Strategyand customer proposition?- Assortment structure & segmentation- Display densities & store capacities- Store layout, locations & adjacencies- Product display techniques- Retail calendar & promotions- Visual communication & branding- Store design and customer experience
Do you have the correct VMSellingToolkitto support your store selling strategy?- VM Product Display Book- Seasonal VM Guidelines- Dynamic product communication- A Training Academy- A Retail Calendar- Sales Incentive Schemes- Store design & refreshment actions- Buying & Merchandising Support
Do you have the correct skill-sets in yourstore teams, support and train them toimplement and maintain “Perfect Stores!”- Basic VM skills & awareness- Product knowledge & brand passion- Store space awareness- Store operational disciplines- Daily/weekly rules & regimes- Customer & market awareness- Customer Service Skills
VMGlueTraining from “Boardroom to
Stockroom” creates vertically
coordinated retail teams and
processes, building an awareness
and a VMGlue between buying &
selling, head office and stores.
It is important when planning retail training, tools and processes thatthey are appropriate to deliver the wider picture of retail strategy, storeselling strategy, store selling principles and the variety of “selling tools”that a retailer can use to drive sales and profit through its stores.
“A Fish Rots from the Head”
Remember a fish rots from the
head! Training and education is
not just for the seller on the shop
floor but from the CEO
downwards.
To stay ahead of current best
practice, latest thinking and best
practice tools, processes and
technique a retailer needs….
Training & Education from
“Boardroom to Stockroom”
insights that ignite: blue touch-papers
from VM-unleashed! Ltd
vm learning tree:
blue touch-paper no.7
VM-unleashed unlocks the multi-channel profit potential of retailers by
integrating the buying, visual merchandising and selling functions, for
traditional stores and on-line channels.
which product?
how much of it?
how to segment and group it?
how to display and communicate it?
how to promote and sell it!
...and how to make it happen in your company?
Space planning & allocation
maximising sales/profit productivity per sqm., space density and store
capacities – store grading, square metre to linear metre conversion,
store & web space allocation, fixture capacity and design flexibility.
Assortment structure display
Segmenting the assortment for customer ease-of-shop, balancing
product story types, defining construction of options within stories,
planning the flow of goods to construct and fragment stories.
Store layout & web architecture
Segmentation, architecture and intuitive navigation, sightlines and
focal point planning, best seller merchandising, “contact points” to
stimulate impulse purchasing, cross-merchandising.
Visual Merchandising
Commercial display with optimum option and unit densities, creative
display for maximum rates of sales, integration of actual and planned
best sellers, image makers, high & low margin product.
Retail Calendar, Events & Promotions
sales promotion strategies and calendars, price & promotional
communication, stimulating the assortment, controlling store & web
space, time and graphic communication, dynamic promotional
layering, window strategy & display, store & website promotional
journey, e-newsletter delivery.
VM tools & processes, team structure & training
developing guidelines & manuals, space plans & zoning, developing
store regimes and routines, instilling a culture of visual merchandising
“from boardroom to stockroom!”, improving visual merchandising skills
in-store, developing & delivering training programmes.
…for more information please call Tim Radley
+44 (0)7967 609849.
delivering your store selling fundamentals
- making the most of what retailers have
VM-unleashed is a retail
specialist consultancy working
with clients throughout Europe
on training & implementation.
Tim Radley is the founder and
Managing Director and has
been working with best practice
European retailers for over 20
years including:-.
All Saints, Camper, Boots,
Carrefour, Primark, Otto
Versand, Cortefiel, Oviesse,
Coin, Springfield, Motivi,
Adidas, Sonae, Alessi, Aena,
Marks & Spencer, KappAhl,
Imaginarium, Porcelanosa,
Clarks, Aldeasa, Pepe Jeans,
Trucco, Sony, Koton, Oltre,
GasNatural, Orange…
VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK
Tim RadleyManaging [email protected] 609849www.vm-unleashed.com
pinpointing & delivering ROI opportunities in physical & online stores
from VM-unleashed! Ltd