Table of Contents

Following are valuable excerpts from our recently published ebook, The Retailers Performance Guide, including:

1. How Sephora Saves 150,000 Hours a Year With Mobile Reporting.

2. Mobile Reporting for Retail: A Competitive Advantage.

3. You Dont Just Need Data. You Need Decision-Making Tools.

4. Visualize KPIs to Improve Retail Performance.

5. Data Reporting Does Not Equal Good Visual Reporting.

6. What to Look For In a Mobile Solution.

How Sephora Saves 150,000 Hours a Year with Mobile Reporting.Sephora is one major retailer that has embraced a mobile-first business modeland seen powerful results. The retailer recognized the need to consolidate data sources and report from one primary platform. Sephora knew it needed a user-friendly tool that could help personnel make fast, real-time decisions. Thats when Sephora met Roambi.

Since the Roambi rollout, Sephora has documented several benefits, including:

150,000 hours saved. The workload associated with pulling and analyzing data is dramatically reduced. Sephora saved nearly 150,000 hours of workload in 2014, which was previously dedicated to data management.

Improved operational eciency. In addition to the 150,000 hours saved, Sephora has allocated the previous payroll spent to client hours.

90% reporting from a single source. Sephora estimates that Roambi assists in 90% of reporting and metrics used to manage stores.

Increased ROI. Sephora measured ROI through time studies conducted by internal operations. On top of the 150,000 hours saved, Sephora anticipates even more time saved in 2015.

Mobile Reporting for Retail: A Competitive Advantage.

The digital revolution has created a multitude of challenges and opportunities for the retail industry.

For traditional brick-and-mortar retailers, the proliferation of internet technology (desktop computing, mobile, cloud, internet connected devices, etc.) has changed the way consumers buy. Ecommerce businesses, traditional stores, and companies doing business across diversified channels all face evolving challenges that impact retail revenues, competitive advantage, and overall performance:

Rapidly changing customer experiences. The omnichannel business model creates both challenges and opportunities. A shift in supply chain demands. The need for better executive reporting.

Due to these challenges, typical strategies to fuel retail growthopen new locations, optimize existing ones, and secure better supplier priceshave become much less eective. Companies must evolve to have business operations better meet consumer demand. The new omnichannel, data-driven, digital landscape requires optimization through business intelligence (BI).

But the flood of customer and store data will only take you so far.

You Dont Just Need Data. You Need Decision-Making Tools.

The challenges retailers face mean that they need real decision-making insights more than ever. Retailers must improve store performance, but they dont just need data to do this. They need the right tools to make the best use possible of that data to actually impact key performance indicators.

Mobile visual reporting turns large, unwieldy datasets into interactive visual reports that are available anytime, anywhere. The best mobile visual reporting tools are optimized for smartphones and tablets first.

Visualize KPIs to Improve Retail Performance.

Whats the first step to improving retail performance with mobile visual reporting? Define your organizations KPIs. Once you determine the factors that drive business results (not vanity metrics), you can use mobile reporting to better visualize, analyze and share insights.

Start with the following KPIs, and include any others that are important, or unique, to your business model.

Same-store sales Sales per square foot Margin per square foot Average daily sales and units per transaction Footfall Returns Sales per hour Overtime

Data Reporting Does Not Equal Good Visual Reporting.

There are many BI providers that can pull data from multiple sources, but a deluge of data does not translate into simple visual reporting. Common problems with BI platforms include:

Access to lots of data, but not streamlined. Poor user interfaces due to the fact that BI providers

often develop mobile solutions as an afterthought, with little attention paid to optimizing the user experience.

Desktop-only solutions provide little value for on-the-go executives.

Some providers can oer fantastic data organization and visualizations, but without a great mobile option, executives and store managers are chained to their desks. This means lost opportunities and intelligence while out on the sales floor or on the move.

Higher cost and more complex implementation.

What to Look For In a Mobile SolutionWith data on hand 24/7 at the oce, during travel, and at home, executives can make better decisionsbut only the right solution will oer fewer costly mistakes from opaque, complicated data systems. Best-of-breed mobile reporting oers key insights that are:

Intuitive to understand. Comprehensive across channels, product lines and geographical areas. Accessible anywhere, across platforms and in real time, thanks to an oine

mode that works everywhere. Easily, safely shared. Not stored in complicated spreadsheets. Not stored in dierent file types or systems. Built with enterprise-grade security and functionality if needed. Hosted on-premise or in the cloud.

The right mobile solution gives you the power to unify your workforce, empower sales teams and keep players across the organization on the same page. Superior mobile visualization improves entire businesses, oering everyone the ability to understand the data that matters.

Improve Retail Performance Starting Today.How are retailers using mobile reporting to improve store performance?

This ebook is based on best practices from more than 30 retail leaders that use Roambi to drive results through mobile reporting.

Download the full ebook, The Retailers Performance Guide, for an insiders manual to improve retail operationsusing the one tool that every store should have.