The Rhino Project

Business Plan

Rhino War's

Vision:We believe that with

enough relevantinformation we canmobilize the world's

collective consciousnessagainst the destruction

of its own.

Within the next 36months we will become

the leading globalsupplierof Real-time

footage todemonstrate the plight

of thesedefenselesscreatures.

Mission:Rhino war's mission will

be to provide audiovisual footage in a 13

part documentary series to inform and educate

but also torecognize theheroic services of peoplemaintaining andsavingour collective natural

heritage.

To demonstrate theutter disregard these

syndicates have for theconsequences of their

greed in theirdestruction of the verylast remnant of thesemagnificent animalsand our heritage!

Team

Rhino War'sTeam

ProjectCoordinator

JohannRobbertze

Management

Project Funding

BusinessDirection

Executive DirectorVirginia Williams

Project DirectorKoosGreeff

Caterer andprocurementEstelleGreef

Driver

Cameraman andsound editorStefanBotha

Overview Far from civilization, deep in South Africa's arid plains, a war is escalating amidst man andbeast, man and man. In Rhino Wars, Protector vs. Poacher are locked in a battle that will

either save or destroy one of Africa's most noble beasts.

In an age where bio diversity and sustainability are part of the world's collectiveconsciousness, Sub- Saharan Africa is in the middle of a real "rhino war". Fueled by greed

and desperation of potential profit in lean economic times, the scourge of aggressivepoaching - managed by ruthless international crime syndicates - is raging throughout Africa.On a daily basis, wildlife defenders, advocates and game wardens are fighting a battle they

are almost sure to lose with out help, until now.

The rhino project team will take viewers on a wild and dangerous white knuckle ride into thefront lines of wildlife conservation. Even the hardiest viewers will find themselves welling

with tears at the sound of the squealing off a rhino calf, then reeling with rage at the sight offresh jeep tracks in blood marbled mud.

What is really unique about Rhino Wars is that viewers won't merely be armchair observersof all this adventure, nor will they be helplessobservers of a war doomed to fail. Rhino Warsviewers will take part in the daily battle to save one of the earth's most precious creatures.They will be able to connect with these courageous defenders of wildlife and they'll be ableto contribute funds and resources to selectorganizations just by sharing the weekly video

updates from Rhino Wars via social media.

Market Analysis Market

Summary:The worldwide

mediacoverage of

the subject hascreated

outrage andwe believe it is

critical toprovide in-

depthknowledge in

order tomotivate full

scalecommitment to

combat thiscrime. We are

a non-profitorganization in

desperateneed of

committedpartnerships inorder to drivethe productionof material to

inform andeducate.

MarketChanges in the

Past:Time is of theessence. Thesituation has

become so criticalthat the

possibility ofextinction is very

real.

NewsChannels

NatureConservation

Channels

EducationChannels

SWOT DiagramSTRENGTHS

In depth knowledge and experience of thenatural habitat Years of involvement in the manufactureand distribution of this communicationmediumDedicated team prepared to work under allconditions and circumstances

WEAKNESSES

Lack of committed partnerships andsponsors

OPPORTUNITIES

To be part of saving our natural heritageTo expose and prosecute those responsibleTo create sustainable funding

THREATS

ExtinctionFundingViolenceRemoteness

Balanced ScorecardFinancial Perspective

The Rhino Project will begenerating income from exclusiveand unique footage exposing thesubject matter on a real-time andinteractive platform.

VISION &STRATEGY

Customer Perspective

News channels, nature conservationchannels, educational channels and schoolsare some of the customers that will benefitfrom being able to use exclusive materialfor fill-ins. Subscriptions tostrategicallyplaced web cams monitoring keypopulations will also ensure real-timeparticipation.

Learning & Growth Perspective

We believe The Rhino Project will take allstakeholders on a journey tounderstanding the concept of care andresponsibility for our environment better.We believe that by gettinginvolvedwillallow us the perspective to betterunderstand and act to conserve ourprecious resources.

Business Process Perspective

From a business perspective wehope to generate so much publicparticipation and interest so as tobecome financially independent. Itis our express intention to reinvestall profits into similar critical areasof need.

Business Budget FIXED COSTS MONTHLY BI-MONTHLY QUARTERLY TOTAL LOAN ACCOUNT

UtilitiesTelephone, Fax, Internet,Printing and Copying. 10000.00 20000.00 40000.00 60000.00

Food and drinks 22500.00 90000.00 90000.00

Insurance

Transportation

Two Vehicles 10000.00 40000.00 40000.00

Hire Vehicle 40000.00 160000.00 160000.00

EquipmentProduction Equipment 200000.00 200000.00

Fees PermitsEntrance fees Camping feesPermits 12000.00 48000.00 48000.00

Taxes

Employees

Executive producer 30000.00 120000.00 120000.00 40000.00Producer/Cameraman 20000.00 80000.00 80000.00 40000.00

Caterer 8000.00 32000.00 32000.00 8000.00Cameraman - Sound Editor 20000.00 80000.00 80000.00 40000.00Driver - General Assistant 8000.00 32000.00 32000.00 8000.00

Pre - Editing

Two persons 75000.00 150000.00 150000.00

TOTAL 455500.00 170000.00 722000.00 1,092000.00 136000.00

Financial Plan

Cash Flow

Utilities

Transport

Equipment

Fees & Permits

Employees

Pre-Editing

Loan Account

Categories

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Unit

s

0

100,000

200,000

Financial Plan

Financial Plan

ProductionEquipment

Resource 1Two4x4 utility

vehicles

Resource 2Specialized4x4utility vehicle

Resource 3ProductionEquipment

Risks and IssueswithBudget

Set:

Risk 1Breakdown and

servicing

Risk 2Theft and

replacement

Short-TermIssues:

Issue 160% of

equipmentalready

sponsored

Issue 2Procurement ofremaining 40%

Long TermIssues:

Issue 3Replacement of

all borrowedand rented

equipment withown equipment

Time Line

Task Assigned To Start End Dur %

Rhino Wars JR 4/10/12 11/12/12 217

1 Complete shooting-schedule KG & SB 4/10/12 4/18/12 9

2 Zululand shoot/Dr. Player KG &SB 4/21/12 4/27/12 7

3 Umfolozi National Park shoot KG & SB 5/2/12 5/8/12 7

4 Marketing tracer VW & KG & SB 5/2/12 5/8/12 7

5 Episode 1 KG & SB 5/12/12 5/18/12 7

6 Episode 2 KG & SB 5/24/12 5/30/12 7

7 Episode 3 KG & SB 6/5/12 6/11/12 7

8 Editing VW & KG & SB 6/5/12 11/12/12 161

9 Episode 4 KG & SB 6/15/12 6/21/12 7

10 Episode 5 KG & SB 6/27/12 7/3/12 7

11 Episode 6 KG & SB 7/7/12 7/13/12 7

12 Episode 7 KG & SB 7/19/12 7/25/12 7

13 Episode 8 KG & SB 7/31/12 8/6/12 7

14 Episode 9 KG & SB 8/10/12 8/16/12 7

15 Episode 10 KG & SB 8/22/12 8/28/12 7

16 Episode 11 KG & SB 9/1/12 9/7/12 7

17 Episode 12 KG & SB 9/13/12 9/19/12 7

18 Episode 13 KG & SB 9/25/12 10/1/12 7

2012

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