IntroductionFinlay Carmichael – Managing Director, C2 Software Ltd

• Quick introduction on who we are...• How the web has evolved• Effective Forums • The potential of RSS• The Blog effect• Controlled User Generated Content• Conclusions

• Kind thanks to Steve Clayton of Microsoft for input on RSS & Blogs

• Formed in 1997• Privately owned, self funded & profitable• UK Based

• Developers of the Activedition CMS Platform• Over 200 implementations throughout the UK

• Leading e-Business Development House• Total solution provider • All development UK based• Offices in Dundee & London

About C2 Software

Our Experience Of Delivering Business Benefit

What is User Generated Content?

How the web has evolved....

Next Generation of Websites

• Subscription to Content– Keeping clients informed– Allow niche and targeted content to be found with

ease

• Involving Customers in a 2 Way Conversation– Embrace customer feedback– Respond to customer issues– Use the web to build relationships with clients

Forums

• Next Level of Contribution– RSS to keep informed– Community Rating – Member Points System– Folksonomy – used across user generated content

• Moderated or Community Moderated– Report Abuse

RSS Subscription

Tag Cloud

Traditional Forum

Functionality

RSS Subscription

User Profiling

Email Subscription

Configurable View

Member Points System

RSS – Really Simple Syndication

• What is RSS?• Why its important

– RSS enabled site allows people to keep informed

– Personalised to what they think is important

• Aggregate the content to other sites to:– promote viral marketing

Tag Cloud – User Tagging

of Content (Folksonomy)

RSS Subscription

to stay informed

Comments on Blog Post

Search Facility

Blog Classification

Community Rating System

Blogs

• Fresh informal content• Invite customer feedback and use the web as an

online conversation• Subscription of specialist expertise areas – drive viral

marketing• Microsoft have embraced the concept

– With over 5% of staff blogging – Recognition that this has helped improve their corporate

image

Blogs

• Benefits– Provides the ideal platform to involve key members in generating

website content– Blogs typically have high search engine rankings

• Fresh content, targeted content (subject specific), likely to encourage links

– Allows members and visitors to keep in touch via subscriptions

• Engages the community in an open, honest discussion– Give people an insight into how the company is open and cares

about its customers – “Naked Conversations”– Comment element is an important part of any corporate blog

English Cut

Listed on Google Expert Content Blog

User Profiles

• Applying the lessons of Bebo, Facebook and My Space to your own community

• Help facilitate members to help each other• Build online communities and self help

networks• Improving communication between staff,

customers and influencers

Recent Posts & Blogs

Help facilitate communicatio

n between members

Avatar

Building an online

network

Mass User Generated Content

• Taking Content Contribution to the next level• Designing contribution forms for the task at hand• Delivering business requirement• Opens content contribution up to more staff• Potential for translation and localisation• Design your own CMS for your Staff & Customers

to use....

Examples

• Send us your Events• Send us your News• Post an Advert• Submit a Job• Submit a CV• Tell us your story – case study• Create a translation in Chinese

How do we deliver on this?

• Activedition CMS– Empower staff with an easy to use CMS

– Keep content fresh– Page Comment System

• Activedition Content Management Designer– Build your own user contribution interfaces– Get the community creating the content for the site

• Activedition e-Community with Community Server– Forums– Blogs– Comment & Rating System– User Profiling

Conclusions

• The web is/has evolved into a 2 way conversation• This is the essence of “Web 2.0”• CMS’s need to adapt to recognise and facilitate this next generation of

sites• Businesses are struggling with this “open” inclusive culture • Trusting staff to respect and be advocates of the brand is key to

engaging customers in an online discussion• There is great potential to learn, interact and influence the conversation

online by embracing these new technologies

• Come and see the ideas in action on stand E315

www.activedition.com

London Office2 Sheraton StreetSohoLondonW1F 88H

+ 44 (0)20 7851 4443

Dundee OfficeTayside Software CentreTechnology ParkDundeeDD2 1TY

+ 44 (0)1382 598450