the rise of native advertising, speaker — jack krawczyk (stumbleupon)
DESCRIPTION
CM Summit (May 15, 2012)TRANSCRIPT
The Rise of the Native Ad Unit
Jack Krawczyk
Head of Product MarketingStumbleUpon
CM Summit 2012
May 15, 2012
@JackK
Engagement
Hap
pin
ess
Gone ZoneGone Zone
Media Consumption
Hap
pin
ess
Gone ZoneGone Zone
Television
Ad Opportunity
Engagement
Hap
pin
ess
Gone ZoneGone Zone
Ad Opportunity
Online Video& Homepages
Engagement
Hap
pin
ess
Gone ZoneGone Zone
Social Media
Ad Opportunity
Engagement
Native Advertising
Original content that enables a company to
connect with consumers and advertise its brands
Distributing content requires multiple
“units”
This is the StumbleUpon
“ad unit”
This is the StumbleUpon
“ad unit”
It’s an URLIt’s an URL
That creates this.
This is the Facebook “ad unit”
It’s a postIt’s a post
And this.
This is the Twitter “ad unit”
It’s a tweetIt’s a tweet
Distributing content requires multiple “units” that work
together
Discover
organic
paid
AmplifyShare
emailChannels
Timeline
Follow
Source: Arby’s & Adapt.ly, April 2011
