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THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Email: [email protected] Twitter:

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THE RISE OF NETWORKED INDIVIDUALS

Lee RainieDirector – Pew Internet ProjectSpeech at University of Minnesota 4.22.10Email: [email protected]: http://twitter.com/Lrainie 202-419-4500

April 22, 2010 2Rise of Networked Individuals

2000

46% of adults use internet

5% with broadband at home

50% own a cell phone

0% connect to internet wirelessly

<10% use “cloud”

= slow, stationary connections built around my

computer

The internet is the change agent Then and now

2010

75% of adults use internet

62% with broadband at home

80% own a cell phone

53% connect to internet wirelessly

>two-thirds use “cloud”

= fast, mobile connections built around outside servers

and storage

April 22, 2010 3Rise of Networked Individuals

Media ecology – then (industrial age)Product Route to home Display Local storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co

April 22, 2010 4Rise of Networked Individuals

Media ecology – now (information age)Product Route to home Display Local storage

cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console

game console paperSatellite radio e-reader / Kindle storage sticks/disks

e-reader/Kindle

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Ubiquitous computing ageCloud computing

“Internet of things”

April 22, 2010 5Rise of Networked Individuals

Media ecology – now (information age)Product Route to home Display Local storage

cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console

game console paperSatellite radio e-reader / Kindle storage sticks/disks

e-reader/Kindle

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

48% of adults own laptops – up from 30% in 2006

37% of adults own DVRs – up from 3% in 2002

18% of adults own personal gaming devices

37% of adults own game consoles

43% of adults own MP3 players – up from 11% in 2005

April 22, 2010 6Rise of Networked Individuals

Media ecology – now (information age)Product Route to home Display Local storage

cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console

game console paperSatellite radio e-reader / Kindle storage sticks/disks

e-reader/Kindle

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

… and this all affects social networks1) their composition

2) the way people use them3) their importance

4) the way organizations can play a part in them

April 22, 2010 7Rise of Networked Individuals

Behold the idea of networked individualismBarry Wellman – University of Toronto

The turn by people from groups to social networks = a new social operating system

April 22, 2010 8Rise of Networked Individuals

Technology affects network creation, composition

• Bigger• Looser• More segmented • More layered

=• More liberated• More work• More important as sources of support and

information, filters, curators, audience

April 22, 2010 9Rise of Networked Individuals

Big societal forces pushing/pulling us toward networked individualism

1. Affluence and affordable technology

2. Changes in family composition, roles, responsibilities

3. Expanding consumer options

4. Income and wealth volatility

5. Job security and longevity

6. Rise of free agency and freelancing

7. Employer changes pushing workers towards management of retirement and health care

8. Rise of DIY politics and religion

April 22, 2010 10Rise of Networked Individuals

8 ways the inform and influence ecosystem has

changed in the digital age and pushed along networked

individualism

April 22, 2010 11Rise of Networked Individuals

Information ecosystem change – 1

Volume of information grows

April 22, 2010 12Rise of Networked Individuals

April 22, 2010 13Rise of Networked Individuals

Information ecosystem change – 2

The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of social media.

April 22, 2010 14Rise of Networked Individuals

Social networking

57% of online adults use social network sites

73% of online teens use them

April 22, 2010 15Rise of Networked Individuals

Picture sharing

~50% of online adults post pictures online~70% of online teens do that

April 22, 2010 16Rise of Networked Individuals

Posting comments on websites/blogs

26% of adults post comments on sites

April 22, 2010 17Rise of Networked Individuals

Twitter

19% of adults use Twitter or other status update methods

8% of teens use them

April 22, 2010 18Rise of Networked Individuals

Blogs

11% of online adults keep blogs14% of online teens keep them

>40% of internet users read blogs

Information ecosystem change – 3

People’s vigilance for information changes in two directions:

1) attention is truncated (Linda Stone)

2) attention is elongated (Andrew Keen; Terry Fisher)

April 22, 2010 20Rise of Networked Individuals

Information ecosystem change – 4

Velocity of information increases and smart mobs emerge

84% of online adults are in a group with online presence~50% belong to listservs or regular group emails

~40% get email- or text-alerts

April 22, 2010 21Rise of Networked Individuals

Information ecosystem change – 5

Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are

April 22, 2010 22Rise of Networked Individuals

Information ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

1) Augmented Reality

April 22, 2010 23Rise of Networked Individuals

Information ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

2) Mirror Worlds

April 22, 2010 24Rise of Networked Individuals

Information ecosystem change – 7

Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”

~40% of online adults get RSS feeds ~35% customize web pages for info they want

April 22, 2010 25Rise of Networked Individuals

Information ecosystem change – 8

Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself

31% of online adults rated person, product, service

April 22, 2010 26Rise of Networked Individuals

What technology has done to networks

• Reified networks and made them more vivid

• Allowed for immediate, ad hoc creation of networks (“Here Comes Everybody” and “Smart Mobs”)

• Added more segments to networks, especially communities of interest and “just in time, just like me” groups

• Turned media making into a social activity and a network-building, network-sustaining activity

• Made it possible for “impersonal” organizations, enterprises to become nodes in people’s networks

• Created “consequential strangers” and “audience” as social network layers

April 22, 2010 27Rise of Networked Individuals

What technology has done for Networked Individuals. They have a different …

• Sense of information availability – it’s ambient and “I control the playlist”

• Sense of time – it’s oriented around “continuous partial attention” and then intense digging

• Sense of community and connection – it’s about “absent presence” as much as it is about “membership” – and it is portable

• Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

April 22, 2010 28Rise of Networked Individuals

The dark sides of networked individualism

• Tech-induced isolation• Tech-induced distractions – danger and

diversions• Tech-induced disclosure - loss of privacy• Tech-induced social balkanization and

extremism – bonding rather than bridging• Tech-abetted failures of “information

markets”• Tech-abetted awful activities

April 22, 2010 29Rise of Networked Individuals

Why good social networks (and social networking) matter

• Healthier• Wealthier• Happier• More civically engaged = better communities

-----------------------------• Diversity matters – “bridging” is as essential as

“bonding” social capital• Size matters – networked individuals add to

stores of social capital

April 22, 2010 30Rise of Networked Individuals

Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Email: [email protected]

Twitter: http://twitter.com/lrainie

202-419-4500