the rise of ott professional video, technical motivation - dave robinson - digiworld summit 2013 -...

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Dave Robinson20th November 2013

The Rise of OTT Professional VideoTechnical motivation


“

Sarah change my bedtime

40% on mobile devices


PayTV / OTT hybrid

Add value to the SKY brand

Rival Catch-up TV integrated into STB

Sky content on any device – no STB


Access bandwidths sufficient• Unmanaged Networks Sufficient

• Broadband speeds have increased

• 20% >10Mbps sufficient for 1 HD or 2 SD video

• 60% > 4Mbps sufficient for 1 SD video

• Expect 40Mbps to be common in 2-3 years

• VDSL / Vectoring increase use of copper=> 4xHD streams + plenty left for web surfing

• Fibre / Cable >100Mbps

• CDNs

• Operator based and global

• Bring content closer to the end user

Source Akamai SOTI Q2 13

60% > 4Mbps 1 SD video

20% > 10Mbps 1HD or 2 SD


Compelling Experience

Excellent content

• Technology does not sell

Improved Content Discovery

• Recommendations

• Search

• Social media

Great UIs

• Native apps

• HTML 5

DMC (iPad)

DMR (Connected TV)

CMS

DADA

DMS

DMSDTCP-IP

SourceDTCP-IP Source

CDNCDNCache

12

34

5

Metadata Plugin

RUI Server

MetadataEPG Browse

Select

Play

DLNA CVP2


HTTP Adaptive Streaming

• HTTP Adaptive Streaming (HAS) adapts to available bandwidth

• Truly OTT Solution

• Reliable – uses TCP

• Goes through firewalls

• Reuses web technology

• Standardised –MPEG DASH


• New video codec HEVC (H.265)

• Standardised Jan 2013

• Aim to half the bit rate for same quality

• HD / 4Mbps, SD / 1.5Mbps, iPad / 0.5 Mbps

• Increased reach / Quality

• Availability

• Some devices already support H.265 in S/W

• Qualcomm, Marvell, STi, and Broadcom have H/W

• Piecemeal rollout with new clients

H.265 – the hope for the future

2012 2013 2014 2015

PC 100% 100% 100% 100%

Smartphone

91% 95% 100% 100%

Tablet 85% 92% 100% 100%

Digital TV 0% 0% 20% 45%

Source: Multimedia Research Group 2012