Matt Feodoroff

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We are a programmatic advertising company, purpose-built for the marketer.

Use data to engage your audience across their journey

Video

Mobile

Facebook & Twitter

Display AdsYour

Customers

Search EngineAdvertising

Banner ads& video

Source: IAB

The Brand Automated TradingPlatforms

Ad Exchange

AUTOMATION + DATA (for targeting & feedback) = EFFICIENCY!

Display Ad

70% YoYCompound growth!

Source eMarketer 2014

The use of real-time, software-based systems, rules and algorithms to automate and optimize the purchase and delivery of data driven, targeted and relevant ads to consumers.

MARKETING

TECHNOLOGY

DATA

Better targeting cross-device

Improved performance

Data and insights about target

market

Cost efficiencies

Source: based on the responses from 232 marketers to Brand Innovators – Chango programmatic pulse, November 2014

https://vimeo.com/120328596

All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding

BUILD AUDIENCES REACH CONSUMERS IN THE MOMENT

• Audience buy• Limited targeting• Siloed approaches

• Precise audience targeting

• Ability to respond to signals

• Real-time and multi-device

Build brand awareness

Acquire new customers

Engagecustomers

Awareness Consideration Action/Purchase Experience

Loyalty/Advocacy

Reframe programmatic in a creative context

Leverage all programmatic

formats

Embrace creative sequencing

WHAT’SNEXT?

4G Connected Cars

30B connected devices by 2020

$7.1tr market! (IDC)Nest

$3.2bn