the rise of social media as an alternative

Sharon Knowles - [email protected]

The Rise of Social Media as an Alternative Marketing Tool


Survey 2009

An overwhelming majority (88%) of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner


So who manages this alternative marketing?

• Marketing?

• PR?

• Customer service

or

Have a dedicated Social Media Department?

social media guru must have control and knowledge of all three areas online. If not relationships will not be made, and certain areas of opportunities in social media will be missed.


Improvements -Facebook

• Facebook Lite Launches – Facebook has officially given the green light to the Lite version of its service which has been under testing for a while now. The experience is very bare-bones and Twitter-esque in simplicity. For now, only U.S. users are able to access this new experience.

• Facebook Google Android Application – Facebook has managed to maintain a solid mobile phone presence through its development of applications for such popular devices as the Blackberry Smartphone and the iPhone. A mobile version of the Facebook website is also available for phones with internet capabilities. Now Android users as well can join in on the fun, as Facebook on Tuesday launched a compatible app for the OS.

http://lite.facebook.com/





http://www.facebook.com/apps/application.php?id=74769995908

http://www.facebook.com/apps/application.php?id=74769995908


Facebook Stats – ‘O Reilly Media

• The number of Facebook users between the ages of 35 and 44 increased by 51%

• Facebook users among the ages 45-54 grew by 47% • Facebook users ages 26-34 increased by 26% • More than half of the 140 million Facebook users are out

of college


Facebook Tools

Facebook offers you many tools, to be successful in marketing your business– Facebook Pages

• Facebook Pages to create and give your business their own profile

– Facebook Groups • Facebook groups are different - they are built

around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group.


Improvements -Twitter

Twitter has acquired Summize—an extraordinary search tool and an amazing group of engineers.. This is an important step forward in the evolution of Twitter as a service and as a company.

Summize is a popular service for searching Twitter and keeping up with emerging trends in real-time. Like Twitter, Summize offers an API so other products and services can filter the constant queue of updates in a variety of ways. The Summize service and API will be merged with our own and integrated under the Twitter brand.


So how does this help me?• There is an undeniable need to search, filter, and otherwise interact with the volumes

of news and information being transmitted to Twitter


Twitter and Marketing?

• 140 characters

• What the heck is a retweet?

• Can I market my products?

• Who will follow me?

• Why will they follow me?

• Smaller urls– www.tinyurl.com


Linked In


Can I use Linkedin??

• Do you need to network?

• Do you need to advertise your services?

• Can I build new business?

• Will I be able to market my products?


Its new!!

www.weebiz.com


The rise of social media


I am ready for change

So after this conference I will design a corporate page on Facebook that will highlight the services or products that we offer.

I will then join Twitter and tweet about the upcoming events and launches that the company is having.

Then I will amble over to linkedin and start up my profile to reflect the awesome job I do for my company whilst highlighting their services and get the opportunity to network with similar minded people.


Thank You

Sharon Knowles

Online Digital Manager

Ananzi

Brabys

Funnel

News Today

Startpage

the rise of social media as an alternative

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