the rise of the halal market trends and opportunities · 2020. 11. 10. · source: halal trade and...
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THE RISE OF THE HALAL MARKETTRENDS AND OPPORTUNITIES
Tomás GuerreroManager, Halal Trade and Marketing [email protected]
REGULATED MARKET
Todo lo que no ha sido prohibido expresamente, está permitido.
Halal representa un estilo de vida, un concepto global e integral
Haram se refiere a todo lo que está prohibido
Prohibido, desautorizado, dañino, no ético o abusivo
Según la normativa islámica, son Haram:
The Halal Concept
Source: Halal Trade and Marketing Centre (2020)
Regulated Market
“Halal” is an Arabic term meaning permissible or lawful as per the Islamic law. The Halal Economy is composed of sectors whose core products and services are structurally affected by Islamic Law, such as Food (that mustbe Halal) Finance (that must be Sharia-compliant) or Fashion (that mustbe modesty).
Halal Legal Framework
Halal Certification Bodies Halal Accreditation Bodies
Source: Halal Trade and Marketing Centre (2020)
Regulated Market
Regulated Market
Source: Halal Trade and Marketing Centre (2020)
HALAL MARKET DRIVERS
Halal Market Drivers
Large, Young and Fast-Growing Population
1.3
1.1
1.6
1.9
30%
2.2
1990 2000 2010 2020F 2030F
Global Muslim Population(Bn)
26.4%
15%
18%
21%
24%
27%
1990 2000 2010 2020F 2030F
Muslims’ World Percentage(%)
Source: Halal Trade and Marketing Centre (2020)
Muslim-Majority Countries are Leading the Economic Growth
Source: Halal Trade and Marketing Centre (2020)
Halal Market Drivers
GDP($US Bn, Constant Prices 2018)
GDP per capita($US Bn, Constant Prices 2018)
Indonesia
Saudi Arabia
Turkey
Iran
UAE
Nigeria
Malaysia
Pakistan
Egypt
Kazakhstan
Qatar
UAE
Kuwait
Brunei
Bahrain
Saudi Arbia
Oman
Kazakhstan
Turkey
Libya
68,793
43,000
33,994
31,628
24,050
23,338
16,415
9,370
9,814
7,241
1,042
771
786
454
414
397
358
314
251
179
Source: World Bank (2019)
Fast-Growing Economies
Halal Market Drivers
Emerging Muslim Middle Classes
Source: Hitting the sweet spot: The growth of the middle class in emerging markets, E&Y (2013)
Halal Market Drivers
THE HALAL MARKET
The Halal Market
The Islamic Economy in Figures (2018)
Food & Beverage
• 1.3 Trillion
Finance
• 2.5 Trillion
Fashion
• 283 Billion
Tourism
• 189 Billion
Media/Recreation
• 220 Billion
Pharmaceuticals
• 92 Billion
Cosmetics
• 64 Billion
Source: State of the Global Islamic Economy Report (2020)
Food & Beverage
• 1.9 Trillion
Finance
• 3.4 Trillion
Fashion
• 402 Billion
Tourism
• 274 Billion
Media/Recreation
• 309 Billion
Pharmaceuticals
• 134 Billion
Cosmetics
• 95 Billion
Source: State of the Global Islamic Economy Report (2020)
The Halal Market
The Islamic Economy in Figures (2024)
THE HALAL F&B MARKET
57 OIC Countriesallocated 1
trillion dollars toconsume Halal certified Food
Global MuslimMarket
17%
Halal Food Market Overview
Expenditure of the Muslim Populationon Food and Beverages ($US Bn,2018)
1.3
Source: State of the Global Islamic Economy Report (2020)
854
771
380341 316
Global MuslimMarket
China USA Japan India Russia
Top MarketIndonesia
173 $US Bn
An Opportunity for Italy
Indonesia is Leading the Halal Products Consumption
Key Consumers of Halal Food Products($US Bn, 2018)
Source: State of the Global Islamic Economy Report (2020)
An Opportunity for Italy
OIC Food Dependency
16
68
3735
92
63
Livestock and Meat Vegetables Processed Foods
Exports Imports
of the world food imports
of the world food exports
OIC Food imports reached191 billion dollars
OIC Food exports reached 124 billion dollars
The trade gap in the food sector was close to 66 billion
dollars
Source: Thomson Reuters Report (2019)
OIC Food Export and Imports ($US Bn, 2017)
An Opportunity for Italy
Main Players
Suppliers Producers
Retailers
Logistics
Regulators
New Halal Brands
Source: State of the Global Islamic Economy Report (2020)
An Opportunity for Italy
