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1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. The rise of the Software Defined Enterprise David Webster SVP, EMC Corporation President, EMC Asia Pacific & Japan

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Page 1: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

The rise of theSoftware Defined Enterprise

David WebsterSVP, EMC CorporationPresident, EMC Asia Pacific & Japan

Page 2: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

The DIGITAL UNIVERSE of OPPORTUNITIES

Page 3: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

A Vocabulary for measuring information

Byte: 1 character

Megabyte: 1,000,000 (a million bytes)

Gigabyte: 1,000,000,000 (a billion bytes)

Terabyte: 1,000,000,000,000 (a trillion bytes)

Petabyte: 1,000,000,000,000,000 (a thousand trillion bytes)

Exabyte: 1,000,000,000,000,000,000 (a million trillion bytes)

Zettabyte: 1,000,000,000,000,000,000,000 (a billion trillion bytes)all the grains of sand on the world’s coastlines

Yottabyte: Unimaginable !!!

50THE ENTIRE WRITTEN WORKS OFMANKIND FROM THE BEGINNINGOF HISTORY IN ALL LANGUAGES

P e t a b y t e s

Page 4: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

4© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Digital Universe 2014

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

2020

4.4ZETTABYTES

44ZETTABYTES

10xMORE

2013

ZETTABYTE = 1,000,000,000,000,000,000,000 bytes

Page 5: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

5© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

MOBILEDigital Universe Growth Drivers

Mobile ‘Connected Things’ will generate27% of the Digital Universe by 2020

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

Page 6: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

6© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Digital Universe Growth Drivers

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

CLOUDMOBILE

Less than 20% of the Digital Universe was touchedby cloud in 2013. Cloud will touch 40% by 2020.

Page 7: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

7© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

MOBILE CLOUD

Digital Universe Growth Drivers

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

BIG DATA

Organizations will need to ingest huge amounts of data quickly, reason over it and act on it in real time

Page 8: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

8© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Digital Universe Growth Drivers

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

MOBILE CLOUD BIG DATASOCIAL

Social networking is transforming the way humans interact

Page 9: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Digital Universe Growth Drivers

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

MOBILE CLOUD BIG DATA SOCIAL

MORE THAN 1 BILLIONSMARTPHONESIN USE WORLDWIDE

COST TO SEQUENCE ONE GENOMEHAS FALLEN FROM $100M IN 2001 TO <$10K in 2013

READING METERSEVERY 15 MINS. IS3,000X MOREDATA INTENSIVE

FACEBOOK GROWS300 MILLIONPHOTOS / DAY

Page 10: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

10© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Mainframe, Mini Computer

TERMINALS

LAN/Internet Client/Server

PC

Mobile Cloud Big Data Social

MOBILE DEVICES

MILLIONS OF USERS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDSOF APPS

BILLIONS OF USERS

Source: IDC

MILLIONS OF APPS

THOUSANDS OF APPS

3RD PLATFORM

2ND PLATFORM

1ST PLATFORM

3RD PLATFORM

2ND PLATFORM

1ST PLATFORM

Page 11: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Industries Face Structural Change

Page 12: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

BUSINESS

Page 13: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

13© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Source: Gartner, “The 2014 Gartner CEO and Senior Executive Survey: ‘Risk-On’ Attitudes Will Accelerate Digital Business” 9 April 2014 G00260067

Rise of the Software Defined Enterprise!

IT “has the highest business priority in more than a decade… Revenue generation tops 5-yr tech-related investment agenda… Some fear being left behind.”

– Gartner

More CEOs See IT As Driver Of Digital BusinessInnovation And Growth

Page 14: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

New IT AgendaProvide Access To

All Applications & Data ThroughMobile Devices.

Use Adaptive, Data-Driven Security To Rapidly Respond To

Emerging Threats.

Build A Data Lake To DeliverInsights And Applications On

All Data.

Move To A Software-DefinedData Centre Infrastructure And

Expand It To A Hybrid Cloud.

2 Use Agile Development ToBuild New Customer-Centric

Applications.

Balance Risk

Cut Operational Costs & Legacy More Than Ever

React Faster ToFind New Growth

Today’s Business Challenges

Page 15: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

15© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

SER

VIC

E PRO

VID

EREN

TERPR

ISE

DAT

A C

ENTE

R

vCloudHybrid Service

EMC - A Unique Federation Of CompaniesEnabling The Software-Defined Enterprise. Solutions & Choice.

BIG DATA SOLUTIONSPLATFORM AS A SERVICE

AGILE APPLICATION DEVELOPMENT

MOBILITYSOFTWARE-DEFINED DATA CENTRE

INFORMATION INFRASTRUCTURECONVERGED INFRASTRUCTURE

PLATFORMAS A SERVICE

VIRTUALWORKSPACE

BUSINESSDATA LAKE

SECURITYANALYTICS

SOFTWARE DEFINED

DATA CENTRE

Partners

AD

VA

NC

ED S

ECU

RIT

Y

Page 16: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

EMC’s World of ChangeExternal Forces

Internal Dynamics

• New IT Consumption Models• Competitive Value Migration• Growth in New Markets• Changing Global Workforce• New Ecosystem Dynamics• Volatile Global Economy• Growth, Sales transformation• Diverse Solution Portfolio• Global Resources• Federation Strategy

Page 17: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

17© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Global Leadership TraitsApproachable/Communicator

RespectfulAccountable

Resourceful/DeterminedAdaptability

Energy/PositiveValues Bright Individuals But Worships Teams / Teamwork

Empathy/UnselfishnessPassion / Humility

Paranoid / Experienced FailureHighly Disciplined

Deflect Praise, Collect / Accept Blame

Page 18: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Global Leadership PrinciplesTalent Management Focus

Think like a leader (put company 1st, team 2nd, you last)Set clear & simple expectations

Sometimes delegate down, sometimes delegate upHe who talks first loses (listen)

I need more friends & less enemies. Treat everyone as a customer.The one with no ego wins

Admit and learn from failures and mistakesSee problem, fix problem (healthy paranoia)

Take 100% responsibility for failures & delegate success

Page 19: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

19© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

EMC Whole Leadership focusHead, Heart, and Guts

USE YOUR HEAD:Provide clear purpose, direction and strategy

ACT WITH GUTS:Do the right thing based on clear values

DEMONSTRATE HEART:Understand, work with, and develop others

The Head, Heart and Guts model of whole leadership is based on a research study by Delta Organization & Leadership’s Executive Learning Center (now part of Mercer) and the Economist Intelligence Unit.

Page 20: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

20© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

The Research Suggests that Most Organizations Have a Bias

Companies appear to have the greatest supply of leaders who are strategic, analytical, and purposeful

In shortest supply are leaders who have emotional intelligence and can really develop talent…

…and who have clear values and the courage to do the right thing

The Head, Heart and Guts model of whole leadership is based on a research study by Delta Organization & Leadership’s Executive Learning Center (now part of Mercer) and the Economist Intelligence Unit.

Page 21: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

21© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

EMC - Driving for Whole LeadershipGROWTHA good strategy goes nowhere without leaders who are willing to balance the risks and rewards of bold, competitive steps

RISING EXPECTATIONS OF LEADERSPeople expect more than one-dimensional leadership; they expect intellectual challenge, emotional support, andclear vision and values from their leaders

INNOVATIONCreativity is having a unique perspective on a situation. Innovation is driving a new perspective through a resisting system

GLOBAL & APJ INTERDEPENDENCELeaders must appreciate the knowledge, skills and attributes valued by different societies

INCREASED COMPLEXITY OF EXECUTIONGetting things done requires supporting other people to change their behaviors andstanding up for what you believe is right

The Head, Heart and Guts model of whole leadership is based on a research study by Delta Organization & Leadership’s Executive Learning Center (now part of Mercer) and the Economist Intelligence Unit.

Page 22: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

22© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Leading in the Digital Era

• Traditionally, companies selected leaders based on intellectual capacity, compassion or fortitude. Leaders with only one of these characteristics are partial leaders.

• Today, leaders need a balance of "head, heart and guts.“

• The best leaders are emotionally mature, create trust and can work with different types of people.

• Classic business leaders chosen for their cognitive skills may show short-term results, but weak people skills can impair their long-term growth.

• No single leadership model works all the time. Different companies need varied blends of head, heart and guts traits.

Conclusion

Page 23: The rise of the Software Defined Enterprise · Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of ... • Growth, Sales transformation • Diverse

23© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Thank You.