THE RISKS OF THE RISKS OF OVERPRICING YOUR HOMEOVERPRICING YOUR HOMEMAKES COMPETING HOMES LOOK LIKE BETTERMAKES COMPETING HOMES LOOK LIKE BETTER

VALUESVALUESREDUCES AGENT AND BUYER INTEREST AS ITREDUCES AGENT AND BUYER INTEREST AS IT

CAN WASTE THE INITIAL SURGE OF BUYERCAN WASTE THE INITIAL SURGE OF BUYER

INTERESTINTERESTFEWER REALTORSFEWER REALTORS® WILL BE INCLINED TO ® WILL BE INCLINED TO

SHOW YOUR HOMESHOW YOUR HOMEFEWER BUYERS WILL RESPOND TO OUR ADSFEWER BUYERS WILL RESPOND TO OUR ADSIT CAN ATTRACT THE WRONG BUYERSIT CAN ATTRACT THE WRONG BUYERS

THE RISKS OF OVERPRICING THE RISKS OF OVERPRICING YOUR HOME (cont’d)YOUR HOME (cont’d)

IT CAN DISCOURAGE BUYERS WHO WONDER WHY IT CAN DISCOURAGE BUYERS WHO WONDER WHY THE HOME HAS BEEN ON THE MARKET SO LONGTHE HOME HAS BEEN ON THE MARKET SO LONG

BUYERS MAY BE UNWILLING TO NEGOTIATEBUYERS MAY BE UNWILLING TO NEGOTIATE CAN LEAD TO MORTGAGE REJECTION AND CRITICAL CAN LEAD TO MORTGAGE REJECTION AND CRITICAL

LOSS OF TIME!LOSS OF TIME!