the road to be the official music game in thailand - thapster
DESCRIPTION
Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store. Mr.Thitipong Krungkaew, (Co-Founder & Producer) and Mr.Ratapatr Chotimongkol (Business Development Manager) both from Sinoze Game Studio will be sharing with us about their journey for the road to success of making Thapster the no.1 hit of music game in Thailand. The story will include approaches they were using both in terms of business and production, problems they faced and how they resolved them, vision of the team and the app itself including all other misc story along the journey. See the meetup event link at http://www.meetup.com/Indie-game-developers-and-development/events/139630732/.TRANSCRIPT
![Page 1: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/1.jpg)
Presents
![Page 2: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/2.jpg)
Who am I ?
Sinoze Co-founderCTOProducer of Thapster
Past :Graphics Programmer
Now :CodeManage ProjectDesign QAFanpage Admin, Order Pizza
![Page 3: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/3.jpg)
Topics Thapster History Problems Achievement The Future Lessons Learned
![Page 5: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/5.jpg)
#1 Official Thai Music Game
![Page 6: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/6.jpg)
High Quality App
![Page 7: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/7.jpg)
Featured App
![Page 8: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/8.jpg)
Data Overview
Average Plays / Day 278,281
680,461 installs Soon...
Time Spend / Session 17.6 min
~30,000,000 plays
Data Collected on September 27th 2013
![Page 9: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/9.jpg)
Free iPhone “Game” Ranking
Thapster Ranking
LINE POP Ranking
![Page 10: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/10.jpg)
Entertainment “Half-life”
Music 25 - 1000 yearsFilm 5 - 25 yearsGame 2 - 5 yearsMobile Game 1/2 - 2 years
The shorter the half-life, the more power the creator holds
Reference : Unite 2013 Keynote
![Page 11: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/11.jpg)
The Community
● Updates● Song Request● Live Support● Android ???
![Page 12: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/12.jpg)
History
![Page 13: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/13.jpg)
$$$
![Page 14: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/14.jpg)
Freedom
![Page 15: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/15.jpg)
![Page 16: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/16.jpg)
Research Research Research
![Page 17: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/17.jpg)
Understanding market
TapSonic (2011)
Tap Tap Revenge 4 (2010)
Cytus (2012)
Jukebeat (2011) Beat Sneak Bandit (2012)
Groove Coaster (2011)
![Page 18: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/18.jpg)
Incubation Period
![Page 19: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/19.jpg)
Concept Art
![Page 20: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/20.jpg)
Planning
“Business Plan”
Monetization
Production/ Programming
Marketing
![Page 21: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/21.jpg)
Pitching Investors
![Page 22: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/22.jpg)
Prototyping
![Page 23: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/23.jpg)
Testing Market
FatFest 2012
![Page 24: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/24.jpg)
Building the Team
Sinoze Office
![Page 25: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/25.jpg)
Drama
![Page 26: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/26.jpg)
1. Users
4. Music Labels 3. Advertiser / Ad Network
Stakeholders2. Product Development
![Page 27: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/27.jpg)
Problems1.1.Thai Users do not
purchase songs
2. Advertising Selling / Operation
● Advertising● Alternative Payment Gateway● Items Shop
● Build larger Users● Co - Promotion Program● Direct Customers
![Page 28: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/28.jpg)
Problems
3. No Sales Pack/ No Exact Price
● Co Promotion Program (itune/ facebook/ youtube)
● Satisfaction Discrimination● Profit Share/ Fix Amount
![Page 29: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/29.jpg)
Future Plan
Thapster 2.0
Internationalized Music Game
International Social/ Casual Game
Better UI/UX designItem ShopPayment GatewayNew Social Features
![Page 30: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/30.jpg)
Lessons Learn
Be friend with everyones
Fails Lead Success
Lean as you can
Stay Focus and Motivate
![Page 31: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/31.jpg)
Contact: [email protected] , Tel. 090-971-2235
![Page 32: The Road to be the official music game in Thailand - Thapster](https://reader033.vdocuments.net/reader033/viewer/2022051314/54b613b94a7959e7658b465a/html5/thumbnails/32.jpg)