the road to marketing automation - sally lowery
DESCRIPTION
Sally Lowery, VP of Marketing & Sales Operations at Appia, shares her customer experience using Marketo's marketing automation software. She discusses how marketing automation can benefit your company and why you should choose Marketo.TRANSCRIPT
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The Road to Marketing Automation
Sally LoweryVP of Marketing & Sales Operations, Appia
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Many balls, one juggler
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Significant Revenue Responsibility
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Big Vision
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1. Complete website overhaul2. Create a scalable, repeatable pipeline for both Ad
Sales & Business Development3. Drive $1M in recognized revenue4. Establish SFDC forecasting5. Launch retention program for Advertisers6. Launch onboarding program for publishers7. Define brand positioning8. Create booth assets and attend first tradeshow9. Roll out marketing automation10. Create 7 sales enablement pieces11. Create social media roadmap12. Create 9 unique pieces of content13. Blog at least twice weekly
Goals for First 90 Days
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1. Limited Resources2. Big Vision3. Multiple Touchpoints4. Scalability5. Repeatability6. It Makes My Job Easier
Why Marketing Automation Was Critical
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1. Created a plan2. Executed the plan3. Focused on what mattered
How We Created ROI in 8 Weeks
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Snapshot
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Snapshot
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• Trust• 5x a Charm• Proven ROI• Fast & Furious
Why Marketo
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Q&A
Sally LoweryVP of Marketing & Sales Operations, [email protected]