The Roaring 20’s The Roaring 20’s

Continued…Continued…

American business American business begins to flourish!begins to flourish!

The automobile changed The automobile changed America. America.

Even in the 20’s!Even in the 20’s!

Route 66Route 66 Chicago to L.A.Chicago to L.A. Song.Song.

Architecture changed…Architecture changed… RoadsRoads Homes with carports Homes with carports

and driveways.and driveways. Motels.Motels. Gas stations.Gas stations. Tourist sites.Tourist sites. Traffic signals.Traffic signals.

Detroit in 1920’sDetroit in 1920’s

The automobile liberated The automobile liberated people.people.

Travel, independence.Travel, independence.

Urban SprawlUrban Sprawl Cities spreading in all Cities spreading in all

directions because directions because people commute people commute now!now!

By late 1920’s. 1 car By late 1920’s. 1 car per 5 people.per 5 people.

The Airplane!The Airplane!

The AirplaneThe Airplane

U.S. Post Office U.S. Post Office begins.begins.

Charles Lindbergh Charles Lindbergh and Amelia Earhart.and Amelia Earhart. Transatlantic.Transatlantic.

America’s standard of America’s standard of living soars!living soars!

America owns 40% of world’s wealth.America owns 40% of world’s wealth. Annual income rose 35%. $522-$705.Annual income rose 35%. $522-$705.

Electrical conveniencesElectrical conveniences Better power Better power

transmission.transmission. Cities to suburbs.Cities to suburbs.

IronsIrons RefrigeratorsRefrigerators Cooking ranges.Cooking ranges. ToasterToaster

Advertising!Advertising!

““Say it with flowers!”Say it with flowers!”

Listerine 1923. Listerine 1923. Mouthwash. People Mouthwash. People scared of bad breath.scared of bad breath.

Superficial Superficial Prosperity.Prosperity.

Producing too much!Producing too much! Iron and railroad – Iron and railroad –

not doing well.not doing well.

Farms – machines = Farms – machines = more food = lower more food = lower prices.prices.

Installment PlanInstallment Plan

Buy goods over an Buy goods over an extensive period.extensive period.

““Lay-away”Lay-away”

Life seemed great…Life seemed great…

There was little warning There was little warning of what was to of what was to come…come…