the roi challenge - yes, social media can be measured!
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MASTERMINDS
THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!
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CAN SOCIAL MEDIA BEMEASURED?
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WHAT THE HECK ARE WEMEASURING?//
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EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH?
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• Increased Brand Awareness
• Improved Customer Service
• Lead Generation
• Community Building
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QUALITATIVE//
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QUALITATIVEQUANTITATIVE//
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ACTIVITY REACH ENGAGEMENT
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• Number of outbound posts on all of your social media channels
• Questions answered
• Thanking people for sharing
• Retweets of content
ACTIVITYWHAT IT IS:
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• Number of posts, replies broken down by channel
• Number of unanswered posts, broken down by channel
• Total numbers for the week
• Benchmarking and monthly review
ACTIVITYMEASUREMENT:
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• Geographic/ Demographics of fans
• Fans
• Followers
• Total audience reached through viral sharing
REACHWHAT IT IS:
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GEOGRAPHIC BREAKDOWN OF FANS//
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DEMOGRAPHIC BREAKDOWN OF FANS//
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• Actual Reach (On Facebook)
REACHMEASUREMENT:
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REACHMEASUREMENT:
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• Actual Reach (On Facebook)
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//REACHMEASUREMENT:
• ActualReach(OnFacebook)
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MEASURING SOCIAL MEDIA REACH ON TWITTER
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MEASURING SOCIAL MEDIA REACH ON TWITTER
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MEASURING SOCIAL MEDIA REACH ON TWITTER
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• Brand mentions
• Sharing of content
• Video, Photo views
• Link clicks
• Comments received
ENGAGEMENTWHAT IT IS:
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• Monitoring social media across the web
• Utilize a dashboard
ENGAGEMENTMEASUREMENT:
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Detox Sunday Chatter
Brown winsGulf Coast Poker Tournament
Cooking Demonstration
Taylor Hicks Buzz
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WHAT YOUR WEEKLY REPORT SHOULDINCLUDE (AT A MINIMUM)
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• Total # of posts broken down by channel
• # of unanswered posts, broken down by channel
• # of Fans/Followers by channel
• Geographic breakdown of fans
• Total reach of all messages shared
• Overall buzz volume across social web
• Sentiment
• Key posts
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QUALITATIVE//
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CUSTOMERSERVICE
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CUSTOMER SERVICE//
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CUSTOMER SERVICE//
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CHANGINGPERCEPTIONS//
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!! !
CHANGING PERCEPTIONS//
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CHANGING PERCEPTIONS//
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CHANGING PERCEPTIONS//
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QUALITATIVE
MEASUREMENT//
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THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!
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