COMMUNITY MANAGEMENT CAREER PROFILES

CAREER PATH OF THE COMMUNITY PROFESSIONAL

From The Community Roundtable’s Community Manager Salary Survey 2014

THE ROLE, COMPENSATION AND CAREER PATH OF THE COMMUNITY PROFESSIONAL

COM M U N I T Y M A N AG ER

M A N A G E R

COM M U N I T Y S T R A T E G I S T

S T R A T E G I S T

MONITORING ACTIVITY AND LISTENING

COMMUNICATION AND EDITORIAL

CURATING AND SHARING CONTENT

DEVELOPING THE COMMUNITY STRATEGY

MEASURING AND REPORTING COMMUNITY PERFORMANCE

DEVELOPING COMMUNITY POLICIES AND GUIDELINES

DEVELOPING THE COMMUNITY STRATEGY

ADVOCATING FOR THE COMMUNITY

INTERNALEXTERNAL INTERNALEXTERNAL INTERNALEXTERNAL

$74,939$69,887 $90,400 $113,263$85,075 $106,356

CORPORATE

AGENCY

FREELANCE

80% |

8% |

6% |

62% |

24% |

11% |

79% |

5% |

7% |

of professionals reported being promoted within community management.

COMMUNIT Y STRATEGISTS AND DIREC TORS OF COMMUNIT Y ARE MORE L IKELY TO HAVE THESE KEY SKILLS:

THE MA JORIT Y OF COMMUNIT Y ROLES ARE NOT SOURCED THROUGH FORMAL HR PROCESSES

than managers and strategists, suggesting individuals with those skills are scarce and can negotiate for more �exibility.

20%27%

G E T C R E A T I V E A B O U T F I N D I N G Y O U R N E X T R O L E

Only 27 percent of community professionals found their role through an external job posting

PROGRAM MANAGEMENT

BUILDING A COMMUNITY ROADMAP

DEVELOPING EXECUTIVE SUPPORT AND COACHING EXECUTIVES

CREATING, PURCHASING OR DELIVERING TRAINING

Although Community Manager is the most common job title among professionals surveyed, other roles are emerging.

COMMUNITY SPECIALIST

COMMUNITY MANAGER

COMMUNITY STRATEGIST

DIRECTOR OF COMMUNITY

OTHER

HIRING AND MANAGING COMMUNITY TEAM MEMBERS, CONTRACTORS, AGENCIES

INTERNAL CONSULTING

20 percent of community professionals de�ned their own new role

Other sources

Source: Community Manager Salary Survey 2014

GET MORE INSIGHTS AT WWW.COMMUNITYROUNDTABLE.COM/CMSS14

DIR E C T O R O F C O M MUN I T Y

D I R E C T O R

CAREERS

39% 39 percent of community professionals were approached by or introduced to the hiring manager/team

COMMUNIT Y PROFESSIONALS WHO WORK WITH INTERNAL (EMPLOYEE-FACING) COMMUNITIES EARN

MORE THAN THEIR EX TERNALLY-FACING PEERS

DIREC TORS OF COMMUNIT Y WHO WORK WITH EX TERNAL (MARKE T-FACING) COMMUNITIES HAVE THE MOST COMMUNIT Y MANAGEMENT EXPERIENCE

WORKING REMOTELY DOES NOT HINDER CAREER PROGRESSION

BUSINESS AND STRATEGIC SKILLS BECOME MORE IMPOR TANT IN SENIOR COMMUNIT Y ROLES

3X

30%

39%

PERCENT OF TOTAL

WORK EXPERIENCE

IN COMMUNITY

MANAGEMENT

29%48% 44%45%

more likely to work for agencies than community managers.

AVERAGE YEARS

OF WORK

EXPERIENCE

INTERNALEXTERNAL INTERNALEXTERNAL INTERNALEXTERNAL

AVERAGE YEARS

OF COMMUNITY

MANAGEMENT

EXPERIENCE

PERCENTAGE OF PROFESSIONALS WHO REPORTED WORKING REMOTELY MOST OF THE TIME

MONITORING ACTIVITY AND LISTENING

10.8 14.3 16.216.415.6 15.3

4.5 7.1 7.4 4.7

4.2 6.9

D I R E C T O R S O F C O M M U N I T Y A R E 7 1 % M O R E L I K E LY T O W O R K R E M O T E LY

C O M M U N I T Y S T R A T E G I S T S A R E T H R E E T I M E S

24% 24% 41%

A N E M E R G E N T C A R E E R PA T H

XXX

W O R K E N V I R O N M E N T

R E M O T E W O R K

T O P T H R E E P R I O R I T I E S

Y E A R S O F E X P E R I E N C E

AV E R A G E S A L A R Y

36%

?

8%

17%55%

13%

7%

M A N A G E R

M A N A G E R

S T R A T E G I S T

S T R A T E G I S T

D I R E C T O R

D I R E C T O R

M A N A G E R S T R A T E G I S T D I R E C T O R

L O O K I N G F O R A P R O M O T I O N ?