the role of branding & design in a library environment / naira santana
DESCRIPTION
L'Association des bibliothécaires du Québec - Quebec Library Association 2014: Bibliothèques et design / Libraries by Design Design has a huge impact on the success of libraries’ communication with their users. Join us on a journey through the basics of graphic design history, a crash course in graphic communication, branding, typography, signage and the role of design in our libraries. You will also learn about graphic corporate identity and the benefits of respecting the guidelines of this identity. All you wanted to know about graphic design but you were scared to ask!TRANSCRIPT
branding &graphic design *
* the role of branding and design in the library environment
design can change history
branding
Brand is the "name, term, design, symbol, or any other feature that
identifies one seller's product distinct from those of other sellers."
“A brand is what people think about you when you are not around.
And a brand is why they buy what you are selling, hire your service or
agree to your argument.”
Bruce Turkel
values (why)
visual identityexperience
graphic design
web designidentity design
cover designbook design
layout designtypography
artist vs. communicator
93%non-verbal communication
Graphic design is the art of communication, stylizing, and problem-solving through the
use of type, space and image.
form follows functionaesthetics vs. objective
pretty
brandpersonality
message /valueslimitationsaudience
content( copywriter )
image(photographer / illustrator)
diytemplates, guidelines
white space
consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency
brand imprintsrecognition
why ?
audience
