camden.gov.uk

The role of MDM in the UK General Election

Hilary Simpson - London Borough of CamdenTony Ellis - IBM

camden.gov.uk

Agenda

1. UK’s New Voter Registration System

2. Challenges of identifying potential voters

3. Camden’s MDM Project

4. Using MDM to identify potential voters

camden.gov.uk

Ø Local Government People services specialist – making a sustainable difference for Camden Residents

Ø Track record of simplifying complex projects and rapid implementations

Ø Information security and governance expert

Ø Like technology that is easy to use, that works and saves time – without any need for hype.

Ø Winner Women IT Public Sector Deployment award 2015

Email: hilary.simpson@camden.gov.uk

Hilary Simpson – London Borough Camden

camden.gov.uk

Ø Information Management Specialist IBM (Private and Public Sector)

Ø CIO Public Sector (20 years experience)

Ø Implemented 3 MDM Hubs

Ø Chair of 2 MDM Supplier User Groups

Ø Chair and Founder UK Government MDM Best Practice Group (Data Connects)

Ø Champion Joined Up Data to transform public sector services

Twitter: @tellis_once

Email: tonyellis@uk.ibm.com

Tony Ellis - IBM

camden.gov.uk

Individual Electoral Registration (IER)

TO THE COUNCIL

Neil MikeVyvyanRick

Want to vote. We live at 10 Mayhem Street

TO THE COUNCIL

Neil

Wants to vote. I live at

10 Mayhem Street

TO THE COUNCIL

Mike

Wants to vote. I live at

10 Mayhem Street

TO THE COUNCIL

Vyvyan

Wants to vote. I live at

10 Mayhem Street

TO THE COUNCIL

Rick

Wants to vote. I live at

10 Mayhem Street

camden.gov.uk

UK’s Missing Voters

Ø Social Mobility (London most mobile)

Ø 18-24 year olds

Ø Students

Ø Rented sector

Ø BME Voters

Ø Military

camden.gov.uk

Register To Vote – Good News and Bad News

Ø Interim registration process to reduce risk implementation

Ø Local council Electoral Rolls matched against DWP data

Ø Successful match DWP = Automatically registered to vote

Ø Failed match DWP = Citizen has to register again

camden.gov.uk

The Story of Anthony

Ø Anthony lived at same address 20 years

Ø Anthony had same National Insurance Number (NINO) all his life

Ø Anthony registered to vote at his local council (not Camden) for 24 years but used preferred name Tony

Ø Anthony did NOT get automatically registered via DWP matching (Anthony v Tony)

Ø Anthony had to register again to vote- Reminder letters- Canvassers

Ø Anthony not impressed with democratic process

camden.gov.uk

Camden’s MDM Story

camden.gov.uk

Ø The London Borough of Camden is a hugely diverse part of inner London. With bustling Covent Garden at its tip and fed by the arteries of Euston and King’s Cross, the borough fans out to Kilburn in the west, Hampstead and Highgate in the north and Kentish Town to the east.

Ø Population of 220,000 with an estimated annual turnover of 30%

Ø By 2017 Camden needs to make £150m - £180m of savings. By 2018 Council budget cut by 50%.

Ø Significant structural and organisational changes:- Multi agency approaches- Early intervention- Place shaping- Shared services

About Camden

camden.gov.uk

About Camden

Camden

camden.gov.uk

About Camden

camden.gov.uk

What Does a London Council Do?

RegenerationLibrariesStreet Care CitizenshipBirths, deaths

& marriagesParkingLicensing

Refuse CollectionLocal TaxationWelfare Benefits SchoolsHousingAdult CareChildren’s CareVoting

80% of all Government Servicesare via local councils

Providing Services 0ver 650 services to

Residents & Businesses

camden.gov.uk

Implemented MDM 2013

Integrated and Multi Agency Working – organisations focused on working together rather than in departmental silos

Prevention - Intervening earlier before things go wrong ; keeping services informed of data changes they wouldn’t otherwise know about ; strategic insights from joining up residents data

Customer Service Transformation – relies on consolidated view of the citizen and business

Efficiency – insights on duplication, fraud, enriching data sources when information is linked up ie phone numbers,

camden.gov.uk

MDM Data Sources

AddressGazz

Electoral Roll

Council Tax

Library

SchoolsYouth

AccessibleTransport

EarlyYears

CRM

HousingAdultSocial Care

Children’sServices

ParkingPenalties

Parking Permits

HousingBenefit

CitizenPortal

Camden’s Resident’s Index

camden.gov.uk

Single Trusted View of Citizen

16

FIELDS Source A B C D E GOLDEN

Full Name Fred Smith Freddie Smith Frederick Smith Fred Smith Fried Smith Fred Smith

DOB 10-1-1995 01-01-1900 10-1-1995 10-1-1995 10-1-1995

Gender M M M M M

Address 10 The GrangeCamden NW1 0AA

Flat A 10 The Grange

CamdenNW1 0A

10 The GrangeCamden

NW1

Flat A10 The Grange CamdenNW1 0AA

10 GrangeCamden NW1 0AA

Flat A 10 The Grange

CamdenNW1 0AA

Ref 1007689 1007689 1007699 1007689 1007689

NINO AB123456B AB123456B

Home Tel 0231-987-7866 0205-937-996 0205-937-996

Mobile 07988674707 077134563 07988674707

Email fsmith@v.com smithy@bt.com fsmith@v.com

Car Reg FG12KJK LA56YBB FG12KJK

camden.gov.uk

Single Trusted View of Household

17

FIELDS A B C D E F

Full Name Azik Manek John Rogers Liz Lambert Steve Lyons Harry Smith Johnnie Smith

DOB 25-11-1994 24-3-1994 25-11-1993 3-3-1992 28-1-1994 24-3-1992

Gender F M F M M M

Address 10 The Grange

Camden NW1

Flat A 10 The Grange

CamdenNW1 0AA

10 The GrangeCamden

NW1 0AA

10 The Grange CamdenNW1 00A

10 The GrangeCamden

NW1 0AA

10 The Grange

CamdenNW1 0AA

USRN 4567689 6570089 8997431 8841980 8827689 662890A

NINO AB123456B GH908765D AS9894837 ZL9485738 WR89473888 DR93849378

Home Tel 0205-937-996 0205-937-996 0205-937-996 0205-937-996 0205-937-996

Mobile 0744786435 0789763874 034787337 073456299 087767645 0764473636

Car Reg N525XXL AL56UHB

camden.gov.uk

camden.gov.uk

MDM Implemented in Just 3 Months

Start

Finish

Ø EU Tender to select MDM software- Evaluation based on cost, technical ability, ability to deliver- Selected IBM InfoSphere MDM Standard Edition (SE)

camden.gov.uk

UK 2015 General Election

2015 UK General Election responsible for the election of 2 Members of Parliament (MPs)

camden.gov.uk

Register To Vote – Good News and Bad News

Ø Interim registration process to reduce risk implementation

Ø Local council Electoral Rolls matched against DWP data

Ø Successful match DWP = Automatically registered to vote

Ø Failed match DWP = Citizen has to register again

camden.gov.uk

Ø The variation in the match rate across Local authorities in England and Wales with DWP varied from 47% to 87%.

Ø Camden was second lowest match rate in the country at 52%- Population churn e.g. rented properties, B&B - Students- Rising 18 year olds

Ø Traditional method of targeting missing 48% of voters (£££s & Resources)- Letters to voter and households- Canvassers- Publicity campaign

Ø Camden took an MDM centric approach to the problem

Register To Vote – Good News and Bad News

camden.gov.uk

Ø MDM project always business driven. Electoral Registration Manager key stakeholder from very start

Ø July 2014 Camden had a serious problem with potentially 75,000 peoplenot automatically registered

Ø Letters to potential voters cost over £25,000 BUT only 30% respond after3 letters issued

Ø Using MDM Camden matched Electoral Roll against their corporate MDM

MDM and Identification of Potential Voters

Ø Automatically verified an additional 30% voters taking match rate to 82%

Ø Highest % increase in the UK

Ø 1 Member of staff less than ½ a day

camden.gov.uk

Example: Registering Young People

Ø Rising 18s are unlikely to have a National Insurance Number (NINO) to provide for the Electoral Commission on-line service.

Ø Camden were able to validate them from Education records.

Ø 77% of unverified applications that were submitted between 1/12/2014 and 20/4/2015 were automatically verified in Camden using the Residents Index data.

Total applications to register 21119

Total failed ID verification 4520

Total verified through residents index 3484

camden.gov.uk

Embedding MDM into the Process (BAU)

Ø Resident’s Index (MDM) used to vet all applications up to April 20th 2015

Ø Last weekend before Polling Day Camden saw 200% increase in voter registrations (compared previous elections)- Team had just 5 days to verify voter identify- Real risk voters turned away on May 7th- Resident’s Index was critical to meeting challenge

Ø August 2015 - Electoral Commission will be publishing comparative data on how many potential General Election voters were turned away – by Local Authority – due to non-registration.

camden.gov.uk

An MDM Perspective

Ø Critical business leaders/teams involved from the very start

Ø MDM business benefits can be reputational and qualitative as well as financial

Ø MDM can be quick to respond to a new business problem.

Ø Use of MDM now Business As Usual (BAU)

Ø Success of the project used internally to champion efficient use of data

Ø Reputation of council enhanced amongst public sector peers

Ø Resident’s of Camden received an improved and efficient service

camden.gov.uk

Thank You

Questions?