the role of portals and blogs in health communication
DESCRIPTION
The Role of Portals and Blogs in Health Communication. Smith A. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)TRANSCRIPT
Preventing workers from
becoming patientsAndrew Smith
European Agency for Safety and Health at Work
EU-OSHA
EU-OSHA – key facts
• An EU information agency dedicated to
promoting safer, healthier and more productive
workplaces
• Set up in 1996 in Bilbao, Spain
• 65 staff
• €14.5 million annual budget
• Network based
Main activities
• Identifying new and emerging risks
• European Risk Observatory
• Promoting a risk prevention culture by sharing
good practice
• Working environment information
• Practical tools
• Raising awareness and campaigning
• Healthy Workplaces Campaign
Safety and health trends in EU
• Small Agency
• Big issue
Work-related deaths in the EU-27
57%6%
23%
1%0.4%
4%5% 3%
Communicable diseases Cancers
Respiratory Diseases Circulatory diseases
Mental Disorders Digestive systems diseases
Genitourinary system Accidents and violence
Deaths attributed to work: 167 000 / year
Sources: Hämäläinen P, Takala J,
Saarela KL; TUT, ILO, EU-OSHA, 2008
Magnitude of non-fatal work-
related illnesses
Source:
http://epp.eurostat.ec.europa.eu/portal/page/portal/product_details/publication?p_product_code=KS-SF-09-063
Communications challenge
• 220 000 000 workers
• 25 000 000 SMEs
• 27 member states
• 23 languages
Our approach
• Use network and communication
partnerships to help get the message across
• Applies equally to our campaigning and
awareness raising activities as well as to our
electronic communications
• Online interactive risk assessment
Website
• Open Source Content Management System
• Content added by editors across Europe
• Multilingual – supported by 2000+ term
thesaurus
• More technical info in EN
• Translated using XLIFF technology (the system
collects html content across the website and
automatically replaces it once it is translated)
• For the blog – we offer Google Translate
Website
Online promotion activities
• Teasers
• Newsletter (OSHmail) (43,450 subscribers)
• Alert service (5,676 subscribers)
• Short messages
• RSS service
• Targeted Google adwords campaign
Social Media and future initiatives
• To reach different audiences, communicate, share
and promote information in different ways.
• To engage in a two-way interaction
• Attract readership and engage in conversations
• First tools: • Blog
• YouTube
OSH blog and Google Translate
Online interactive Risk
Assessment (OiRA)
• State of the art tool for micro and small
enterprises
• But needs to be adapted to sector and country
and SMEs persuaded to use it
• Development and diffusion strategy based on
partnership and complementarity
The tool
• 5 steps
• the tool is
developed
from the
company
point of view
• easy to use
Diffusing innovation through
partnership
• Social partners bridge the gap between distant
public authority in Bilbao and SMEs across
Europe
• Develop and customise the tool for their sector
• OiRA can be accessed from social partners
websites
• Ownership encourages take-up by the SMEs
we’re trying to reach
• Agency is testing top-down and bottom-up
approaches
Top-down approach
• Agency promotes the tool at EU level and puts
at the disposal of the EU social partners the
tool with the “EU generic content”
• EU social partners from one specific sector
develop the “EU sectoral tool” (in English with
references to EU legislation)
• Social partners at MS level are invited to
adapt the tool at national level (language,
legislation)
Bottom-up approach
• Social partners / Governments / Public
institutions at MS level develop the tool
• If Governments/Public institutions want to develop
a generic or sectoral tools, social partners should
be involved
• In case of a request from national social partners,
whose mirror EU committees have not developed a
sectoral tool, EU-OSHA will seek to involve the EU
social partners in the project.
What EU-OSHA offers
• EU-OSHA puts the OiRA tool (in English) at the
disposal of governments / public institutions /
national/EU social partners for free.
• EU-OSHA provides generic EU content and
technical support
• EU-OSHA does not provide expert support to
produce the different checklists.
Once the tool is available
• The tool will be hosted in EU-OSHA website servers and it will be accessible via the EU-OSHA portal as well as governments’ / public institutions’ / social partners’ websites
• The tool(s) will be free to access for any SME or any type of company who would like to make use of it via any of these websites.
• The tool can be updated
Pilot OiRA projects in 2010
• Top-down• EU Sectoral Social Dialogue committees –
construction, woodwork…
• Bottom-up (national)• Belgium – generic national tool
• France• ANACT – live performance
• INRS – hairdressers (?)
• Cyprus – several sectors...
• Bottom-up (sectoral)• Wind energy association (Spain)
Thank you for your attention