the role of programmatic: from tv to digital media - digiday programmatic rome, 11/11/15
TRANSCRIPT
A BIT ABOUT ME
• 11 years media, search, social and brand experience, 9 years agency background
• Most recently, Digital Marketing Director for MoneySuperMarket
• MSM at the forefront of programmatic in the UK
@davidharling
A BIT OF CONTEXT
• Built and led an in-house team of 40
• Set up a sophisticated technology digital media stack
• First advertiser in UK to embrace a DMP
• Set up In-house trading desk
• Programmatic media buying using 1st party and 3rd party data
@davidharling
WHY SHOULD WE BE EXCITED ABOUT IT?
It’s the future of all media buying and its happening right
now!!!
WHY SHOULD WE CARE?
Performance Cost Efficiencies
Targeted media
Cost off inventory
Reach and use of data