Social media becomes more important every day to engage your patients, employees and the media. That’s why Ragan and Swedish Health Services have brought together the best health care communicators, physicians and social media pioneers on April 13-15, 2011. We’ll show you the very latest social media best practices that will make an enormous difference in your health care communications.

Come to Seattle this spring to learn how to market your message, how to blog to prospective patients, communicate with e-patients, develop the right video strategy, build a knockout Facebook fan page, engage your physicians with social media and much more!

Plus! Don’t miss the roundtable luncheon discussion by physicians who lead in patient engagement through their blogs, Twitter and online chats.

4 Dynamite Keynote Presentations3 Days of Intense Training

2 Hands-On Pre-Conference Workshops

WHaT WIll yOu learn?• Find out you don’t need 450,000 Facebook fans to be

a social media success

• 10 things you MUST know about the “Mobile Revolution” in health care communications

• Identify crucial motivations for stakeholders in health care (patients, physicians, and organizations) to engage in social media

• Learn how to communicate with e-patients to transform patient care and deliver better health care information

• Use micro-blogging sites such as Twitter and Yammer to distribute news and connect

• Discover how Mayo Clinic transformed social media health care to revolutionize its patient care

• Take home tips about HIPAA and patient privacy in the share-everything-about-everything era

• Engage your online community through creative Facebook fan pages

• A blogging pediatrician’s approach to balancing evidence-based statistics with the “power of story” to communicate important health issues

• Uncover video tips to help raise awareness, engage your staff and get millions of views on YouTube for your hospital

• Create and implement social media guidelines and policies painlessly by engaging senior leaders and social media champions

• Use Microsoft technologies and solutions on social media to expand your reach

• Learn what the Flip Cam and Kodak Zi8 (and their brethren) can and can’t do

• Edit, package, and present short employee videos to your video-hungry audience

Swedish Health Services and Ragan Communications present:

SOCIALMEDIA

THE ROLE OF

in Engaging Patients,Employees and the MediaApril 13-15, 2011 • Seattle

WHO WIll be SPeaKIng?• Children’s Hospital of Boston• E-Patient Dave• Gundersen Lutheran Health System• Kaiser Permanente• Mayo Clinic• Microsoft• Providence St. Vincent Medical Center• The American Red Cross• Seattle Children’s Hospital• Shel Holtz• Swedish Health Services• Texas Children’s Hospital• The University of Texas MD Anderson

Cancer Center

WHO SHOulD aTTenD?Hospital communicatorsMarketing directorsHealth care communicatorsPublic relations professionalsHealth care executives

Presented by:

FOllOW THe buzz abOuT THe evenT On TWITTer aT #SWeDISHragan

In the three hours of this valuable overview, Dana Lewis will show you how communicators use social media in health care, the strategic potential of social media for physicians and health care professionals and the online ROI for health care organizations.

But what about the FDA, HIPAA and patient privacy? While these are all important, they’re not an excuse for health care organizations to avoid social media and shun online communities. And while organizations should adopt social media, they should also avoid using Facebook as a Band-Aid for organi-zational issues.

In this workshop, you’ll learn how the public, medical professionals and organizations use social media in health care. You’ll understand each group’s motivations, identify their rules of engagement and use this knowledge to improve your bottom line. Your questions will be answered by a professional who uses social media to shape the new health care industry. You’ll walk away with a comprehensive understanding of health care social media and with the skills to develop and deploy a strategic plan for social media.

You’ll learn how to:• Identify the motivations for stakeholders in health care (patients,

physicians and organizations) to engage in social media• Understand the latest thinking on HIPAA, HR issues and other

legal and risk-management concerns related to social media• Use social media to overcome real-life barriers in health care

interactions• Identify a plan that strategically meets your organization’s goals• Discern situations where a bigger problem needs a solution

beyond social media• Measure your efforts, determine ROI and make the business case

for social media• Determine whether an individual or group presence in social

media is more effective• Communicate health care standards online• Advocate for improvements in health care on social mediaDana lewis is the Interactive Marketing Specialist at Swedish and created the industry standard for health care chats on Twitter. Internationally known for her work in social media, Dana develops and puts into effect social and digital communication strategies for persons, small groups and organizations. She serves on the advisory board for Mayo Clinic Center for Social Media and the South by Southwest Health track.

If you pay attention to Ed Bennett’s list of hospitals engaged in social media, you know that the rate at which hospitals are jumping on social media is accelerating. Each month dozens of hospitals launch Facebook pages, Twitter accounts and YouTube channels. That doesn’t mean they are doing it well! In fact, a lot of hospitals succumb to the shiny-new-

object syndrome and rush into channels without any strategy.In this example-rich session, online communications authority

Shel Holtz will explore the best practices hospitals employ in social media:• How to make your Facebook fan page a hub for community

interaction

• The role of blogs in hospitals• Why Twitter has become the most popular social media tool for

hospitals• How to integrate your social media • How some hospitals employ lesser-known social media tools to

great effect• When podcasting makes sense for hospitals and health care

institutionsShel Holtz brings more than 30 years of experience to his assignments. He has written or co-written six books on communication along with several manuals and countless articles. He is also a sought-after speaker. He has consulted with hundreds of companies; in health care, his clients have included Mayo Clinic, Johns Hopkins Medicine, Northwestern Memorial Hospital, Texas Health Resources, Thomas Jefferson University Hospital and the California Hospital Association.

9 a.m.–noon | Pre-COnFerenCe WOrKSHOP 1

Health Care Social Media Boot Camp

1 p.m.–4 p.m. | Pre-COnFerenCe WOrKSHOP 2

Hospital Social Media Best Practices

Wednesday, aPril 13, 2011

2

9 a.m.–10 a.m. | OPenIng KeynOTeHow to be prepared before testing the limits of social media

Swedish Health Services in Seattle received signifi-cant attention when it tweeted its first live surgery, including 36 hours of conversation on Twitter and media coverage. Before pushing the boundaries of social media, it’s important to establish a solid strategy and policy. Learn the fundamentals that

Swedish put into place before launching its social media program. You will also hear the ways that Swedish engages the community through social media, including its “I’m a Swedish Baby” Facebook fan page, with more than 3,000 fans.

You’ll learn how Swedish: • Developed its social media policy• Built a social media strategy to fit the strategic direction of the

organization• Planned and executed Twitter coverage of a live surgery• Launched its “I’m a Swedish Baby” Facebook fan pageMelissa Tizon is the Communications Director for Swedish, the largest nonprofit health system serving greater Seattle. She has worked at Swedish since 1998 where she oversees internal communications, marketing, Web initiatives and PR, including social media. She is actively involved in the Puget Sound chapter of the Public Relations Society of America and is a contributing editor to Ragan’s HealthCare Marketing & Communications News.

3:45 p.m.–4:45 p.m. | SPeCIal KeynOTe10 things you need to know about the Mobile Revolution in health care communications

The online world is moving from desktop and laptop computers to mobile devices like smartphones and tablets. Organizations that aren’t at least in the planning stages of mobile application development and communication strategies are already behind the curve.

In this session, you’ll learn 10 things about the Mobile Revolution, including:• The state of the shift to mobile and the implications for

communicators• The mobile applications that lend themselves to health care

institutions• How consumers and stakeholders already use mobile devices for

medical information and communication• The challenges in mobile development• The role your traditional online communications will play in a

mobile worldShel Holtz, abC, is Principal of Holtz Technology + Communication. He brings more than 30 years of experience to his assignment. He has consulted with hundreds of companies; in health care, his clients include Mayo Clinic, Johns Hopkins Medicine and many others.

9 a.m.–10 a.m. | OPenIng KeynOTeHow to encourage your physicians to engage and empower your audience through social media

Media coverage of health issues and the abundance of online information can cause great confusion. For parents in particular, this confusion can generate fear when it comes to making important health care decisions for their children. Find out how a pedia-trician at a top-ranked children’s hospital engages

parents by blogging about key issues, sharing her own experiences. In this keynote presentation, you will learn:

• A pediatrician’s approach to balancing evidence-based statistics with the “power of story” to communicate important health issues

• Helpful tips and best practices for creating a blog for your hospital • Why (and how) your physicians need to stay on top of the latest

health stories to stay credible with patients• How health care communicators and physicians can collaborate

to engage and inform key audiences • About Seattle Mama Doc’s success in the first six months

(snapshot of Web analytics and media coverage) Wendy Sue Swanson, MD, Mbe, is a member of the medical staff at Seattle Children’s Hospital and the author of the hospital’s pediatric health blog, Seattle Mama Doc. She is also a Clinical Instructor in the Department of Pediatrics at the University of Washington School of Medicine, and a community-based pediatrician at The Everett Clinic in Mill Creek, Wash.

11:30 a.m.–12:30 p.m. | ClOSIng KeynOTe How e-patients and social media will transform patient care

Dave deBronkart found himself diagnosed with stage IV kidney cancer in January 2007, with a median survival of 24 weeks. But deBronkart—or e-Patient Dave, as he’s known online—did everything he could to help his case. First and perhaps most important, despite the odds, Dave decided to use a

positive attitude, and do everything in his power to help his physicians. He used the internet in every way possible: He joined a smart patient community, he shared his online medical records with family and friends, and he started an online CaringBridge support network. More than three years later, the healthy e-patient advocate brings inspiration to fellow patients and delivers a wake-up call to health care communicators, physicians and providers.This session will show you how to:• Understand how the internet has genuinely changed what

e-patients can contribute• Empower your e-patients: Make them partners with their doctors

through participatory medicine• Engage with your e-patients: Encourage them to understand

their health and participate actively in care decisionsDave debronkart, “e-Patient Dave,” may be the leading spokesperson for the e-patient movement. A high-tech executive and online community leader for many years, he was diagnosed in 2007 with stage IV kidney cancer. He used the Internet in every way possible to partner with his care team and beat this unbeatable disease. Today he is cancer-free.

4 Dynamite Keynote Presentationsthursday, aPril 14, 2011

Friday, aPril 15, 2011

3

thursday, aPril 14, 2011

9 a.m.–10 a.m. OPenIng KeynOTe(see details on page 3)

10:15 a.m.–11:15 a.m.

Behind the firewall: Engaging and motivating employees through social media and technology

Communicating about cancer care, research, prevention and education to more than 17,000 employees isn’t easy. The Internal Communications team at The University of Texas MD Anderson Cancer Center has a multi-channel approach to its communications that incorporates social media and technology, including interactive intranet

sites, television channels, videos, podcasts, blogs and more. Megan Maisel, Associate Director for Internal Communications

at the MD Anderson Cancer Center, shares how her team uses these tools to educate, inspire and motivate employees who are Making Cancer History®.

You will learn how to:• Quickly produce and broadcast videos and audio podcasts on

the cheap• Launch blogs to manage issues and share news and inspira-

tional stories• Use micro-blogging sites such as Twitter and Yammer to

distribute news and make connections• Connect with the public through Facebook and other social networks• Interact with senior leaders and cancer experts• Create and implement social media guidelines and policies, without

pain, by engaging senior leaders and social media championsMegan Maisel is Associate Director for Internal Communications at The University of Texas MD Anderson Cancer Center in Houston, where she focuses on multi-way communication programs for the organization’s more than 17,000 employees.

11:30 a.m.–1 p.m.

Physicians roundtable luncheon discussion: How to persuade your physicians to engage patients through social mediaLed by Dr. Wendy Sue Swanson, MD, Seattle Children’s Hospital and The Everett Clinic, @SeattleMamaDoc

You’ll hear from a panel of physicians who lead in patient engagement through their blogs, Twitter and online chats about:• How these doctors manage to balance the rewards of social media

with the huge cost (time commitment)• Why have these doctors joined social media? What’s in it for them?

For their patients? For their employers?• How to deal with privacy and getting past HIPAA.

LED By:Dr. Wendy Sue Swanson, MD, Seattle Children’s Hospital

PanELiStS:

1:15 p.m.–2:15 p.m.

Create a social media strategy that even your biggest social media skeptic can’t say no to

Are you struggling with IT, upper management, and other red tape to sign off on your social media plan? You need the secrets to creating a killer social media strategy from an organization that’s broken down those barriers. Find out how to win over skeptics through the success story of the American Red Cross www.redcross.org.

American’s No. 1 emergency disaster response team started its social media journey in 2006 during Iowa floods. This disaster helped pave the way to gain access to blocked social media sites and other external sites to communicate news to the public, media and emergency workers. During this session you will learn how to create a strategy from the ground-up and gain the confidence of all your skeptics. You will learn how to:• Overcome IT security fears to gain access to social media sites• Document the benefits of social media to present a solid case

to upper management• Receive national attention from media for your successful efforts• Show how social media can be budget-friendly to help commu-

nicate your message• Handle any crisis: Prepare a social media strategy that is built

for speedJason golden is the Senior Systems and Operations Lead for the American Red Cross national headquarters Communications department and has been involved in Red Cross communications for 10 years. His day job includes maintaining the national Red Cross chapter database, providing internal communications solutions to the organization and staying on top of the latest technology trends.

TraCK One

internal Communications and Social Media

4

Dr. bill Crounse, MD, Senior Director, Worldwide Health, for the Microsoft Corp.

Dr. Ted eytan, MD, Director for The Permanente Federation

Dr. Claire McCarthy, MD, pediatrician at Children’s Hospital of Boston

Dr. bryan vartabedian, MD, pediatric gastroen-terologist at Texas Children’s Hospital/Baylor College of Medicine, Houston

2:30 p.m.–3:30 p.m.

the digital advantage: Expand-ing reach, increasing impact, demonstrating leadership with social media

Microsoft’s Senior Director of Worldwide Health takes full advantage of social media and digital tools to expand the reach and impact of his work on how information technology

can improve health care delivery and services around the world.

Join Dr. Bill Crounse, MD, for this session on how information technology can improve care quality and safety. Dr. Crounse will show you how Microsoft technologies and solutions in the health and health care industries help expand the reach of his work through his popular blog, HealthBlog, and social network-ing tools such as Twitter and Facebook. He’ll also tell you about Health Tech Today, an online, on-demand video series program at the intersection of health and informa-tion technology.

This session will show you how Microsoft:• Uses social media to expand the reach of

its marketing initiatives• Leverages online video to increase the impact

of its thought leadership around the world• Uses digital assets to more efficiently

reach new audiences• Creates a virtual community around its

worldwide health solutions bill Crounse, MD, is Senior Director, Worldwide Health, for the Microsoft Corp. Prior to joining Microsoft, Dr. Crounse was Senior Vice President and Chief Medical Information Officer for Overlake Hospital Medical Center and the Overlake Venture Center in Bellevue, Wash.

3:45 p.m.–4:45 p.m.SPeCIal KeynOTe(see details on page 3)

5 p.m.–6:30 p.m.

Cocktail reception, sponsored by Swedish Health Services

Friday, aPril 15, 2011

9 a.m.–10 a.m.OPenIng KeynOTe(see details on page 3)

10:15 a.m.–11:15 a.m.

Video and social media: Evolution, not revolution a look at Kaiser Permanente’s journey and lessons learned

In 2009, it was the Flip. In 2010, it was the Zi8. In 2011...it’s a whole new world for Kaiser Permanente, one that’s involved spending a little bit more money but

getting dramatically better results. In this session, Vince Golla will talk about

Kaiser Permanente’s use of video in its PR activities, lessons learned and how the team concluded that free is great, cheap is better, but the best solution ultimately is “you’ve gotta spend money to make money.”

Or, more precisely, if you spend a little bit, and wisely, up front, you’ll not only save a ton of time and money in the long term, but you’ll also build an agile, intelligent video-gathering team—one that can feed a PR multimedia machine you can use to reach customers, soon-to-be customers and a general public hungry to see organizations “show—not tell” why consumers should be attracted to their brand and what it stands for.

You’ll learn: • How Kaiser Permanente learned the hard

way what the Flip and Zi8 (and their brethren) can and can’t do

• How to navigate through a complicated organization to arrive at a workable multime-dia solution for a communications team

• How to find and tap the video expertise already working inside your organization

• How to shop with confidence to find video equipment that is perfect for a communications “prosumer” user

• And how to edit it, package it and present it to your video-hungry audiences

vince golla is Digital Media and Syndication Director at Kaiser Permanente. Tasked with managing Kaiser Permanente’s digital reputation, he is accountable for creating and executing against a strategy that comprehensively tells the Kaiser Permanente story in the digital space. Operationally, that includes managing Kaiser Permanente’s national Twitter handles, Facebook fan page, YouTube channel, LinkedIn alumni page and other channels.

11:30 a.m.–12:30 p.m.ClOSIng KeynOTe(see details on page 3)

5

Come to the Emerald City and you’ll be surrounded by shopping, dining, arts and many attractions. Walk over to Pike Place Market to see the famous fish throwers and produce stands, see the Olympic Sculpture Park along the Seattle waterfront or take an elevator ride to the 520- foot-high observation deck in the Space Needle.

All photos in this column courtesy of Seattle’s Convention and Visitors Bureau. All rights to these materials are retained by SCVB.

thursday, aPril 14, 2011

9 a.m.–10 a.m. OPenIng KeynOTe(see details on page 3)

10:15 a.m.–11:15 a.m.

How one hospital’s end-of-life care program earned the label of ‘the best place to die’

Gundersen Lutheran Health System in La Crosse, Wis., found itself in the middle of the “death panels” debate, but they chose to do so. A potential PR firestorm hit when national politicians used advance care planning as a political football during the presidential campaign. Instead of avoiding the subject, the

Gundersen Lutheran PR team invited NPR, ABC, The Washington Post and other national media members to see what advance care planning is really like. Despite the negative headline, “Why La Crosse, Wisconsin is the best place to die,” the plan worked. Gundersen Lutheran gained positive international attention toward one of the most important issues facing hospitals: end-of-life care and most importantly international exposure to the system’s Respecting Choices program.

Chris Stauffer, Gundersen Lutheran’s media and communica-tions director, will discuss why the PR team decided to openly discuss end-of-life care and what it means for all of us. He’ll also talk about telling the truth to the media, using their emotions against them and finally a discussion on how Gundersen Lutheran has turned national exposure into other opportunities. • Don’t want to talk about death? What if you are really good at it? • No talking points. Just the truth. • The media wants emotion. We used their emotions against them. • After death.... what could possibly be next?Chris Stauffer has been with Gundersen Lutheran Health System for six years. He’s helped bring NBC, ABC, BBC, Good Morning America, The Today Show and other national media outlets to La Crosse, Wisconsin to feature everything from multiple sets of twins delivered by the same doctor to end of life care.

11:30 a.m.–1 p.m.

Physicians roundtable luncheon discussion: How to persuade your physicians to engage patients through social mediaLed by Dr. Wendy Sue Swanson, MD, Seattle Children’s Hospital and The Everett Clinic, @SeattleMamaDoc

You’ll hear from a panel of physicians who lead in patient engagement through their blogs, Twitter and online chats about:• How these doctors manage to balance the rewards of social media

with the huge cost (time commitment)• Why have these doctors joined social media? What’s in it for

them? For their patients? For their employers?• How to deal with privacy and getting past HIPAA.

LED By:Dr. Wendy Sue Swanson, MD, Seattle Children’s Hospital

PanELiStS:

1:15 p.m.–2:15 p.m.

Why you don’t need 450,000 Facebook fans to be successful in social media

Facebook, Twitter and blogs have given communicators many great ways to share their stories, market their organizations and build brand and reputation.

But they’ve also increased the complexity of our work, blurred lines of responsibility and put us at odds with our IT departments.

In this session you will learn:• Why you don’t need 450,000 Facebook fans to be successful in

social media• One simple (and free) way to organize your department’s social

media activities• Why information is your best friend—even if you’re a writer• How and when to take calculated risks with your social media • How to become a tech-savvy computer geek (or at least make

people think you are)• What you need to know about HIPAA and patient privacy in the

share-everything-about-everything era• Why the best communicators are those who help other people

communicate wellMatt Cyr is the Director of Patient and Family Communications at Children’s Hospital Boston. The hospital’s Thrive blog was named one of the best pediatric health blogs in the U.S. by Parent and Child magazine in 2009. In addition, Matt develops content and strategy for the Children’s Facebook page, which boasts more than 450,000 fans and is the largest Facebook page of any hospital in the world.

TraCK TWO

PR & Marketing

6

Dr. bill Crounse, MD, Senior Director, Worldwide Health, for the Microsoft Corp.

Dr. Ted eytan, MD, Director for The Permanente Federation

Dr. Claire McCarthy, MD, pediatrician at Children’s Hospital of Boston

Dr. bryan vartabedian, MD, pediatric gastroen-terologist at Texas Children’s Hospital/Baylor College of Medicine, Houston

2:30 p.m.–3:30 p.m.

How to raise awareness, engage your staff and record more than 12 million views on youtube

Have you seen the “Pink Glove Dance”? More than 12 million viewers of the viral video success have seen it on YouTube.

You’ll see how Medline partnered with

Oregon’s oldest hospital, Providence St. Vincent Medical Center in Portland, and engaged more than 200 doctors, nurses, lab techs, administrators and cafeteria workers dancing to “Down” by Jay Sean. But it’s not just a fun video—it serves a purpose, too.

The three-and-a-half-minute video showcases employees in pink exam gloves to raise awareness and funds for breast cancer. Take the insights gathered from this surprise hit to inform your own social media efforts.

This session will show you how to:• Engage employees to raise awareness for

an important health care issue• Convince employees to dance on video• Create a video on a tight budget• Make your next video a sensation on

YouTube• Get local and national TV coverage• Measure social media success through

increased donations and “earned media” estimates

Mitch Turpen is Interactive Marketing Manager at Providence Health & Services in Portland, Ore. As Interactive Marketing Manager for Providence Health & Services he directs the Web site strategy and management throughout the Oregon region.

3:45 p.m.–4:45 p.m.SPeCIal KeynOTe(see details on page 3)

5 p.m.–6:30 p.m.

Cocktail reception, sponsored by Swedish Health Services

Friday, aPril 15, 2011

9 a.m.–10 a.m.OPenIng KeynOTe(see details on page 3)

10:15 a.m.–11:15 a.m.

an inside look at Mayo Clinic’s Center for Social Media: the evolution of social media in health care communications

For more than a century, word-of-mouth recom-mendations have led patients from around the world to Mayo Clinic. Social media, the most far-reaching communi-

cations revolution since Gutenberg’s printing press, has made word-of-mouth even more important.

Through Lee Aase’s session, you’ll hear and see examples of:• How social media tools transform health care• Why your organization can use social

media to do well by doing good• How using social media externally makes

the best case for internal applications• Why social media is a key to higher

productivity, not a time-waster to be blocked by IT

lee aase is Director of Mayo Clinic Center for Social Media. Through the center and the Social Media Health Network, Mayo is accelerating its adoption of social media and helping other health-related organizations get started. By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.

11:30 a.m.–12:30 p.m.ClOSIng KeynOTe(see details on page 3)

7

HealthCareMarketing &CommunicationsNews

Ready to learn more about how social media is revolutionizing health care? Subscribe to the free HealthCare Marketing & Communications News that features the latest news in health care PR, marketing and social media. With more than 70,000 subscribers, this is the No. 1 resource for your hospital’s communication team. Sign up at www. hmcnews.com.

Swedish Health Services and Ragan Communications present:

SOCIALMEDIA

THE ROLE OF

in Engaging Patients,Employees and the MediaApril 13-15, 2011 • Seattle

register

Call 800.878.5331

Fax the registration form to 312.861.3592

vISIT www.ragan.com/rd/Y1HOSE-NSL

MaIl the registration form to: Ragan Communications 111 E. Wacker Dr., Suite 500 Chicago, IL 60601

Registration fees Standard conference price

Ragan Select member $945

Non-member $1,195

Attendee’s name Title

Organization’s name

Address

City State ZIP/Postal code

Telephone Fax E-mail

Name on credit card

Credit card number Expiration

Lawrence Ragan

Communications, Inc.

111 E. Wacker Drive, Suite 500

Chicago, IL 60601

Ragan Select members: Log in to secure your select member discount now.

yES! i WiLL attEnD. My check for $_______________is enclosed. Charge my credit card: MasterCard Visa American Express Discover

Please send me an invoice. (Make checks payable in U.S. dollars to Lawrence Ragan Communications)

CanCELLationSAll cancellations are subject to a $150 service fee (per attendee). Before March 18, 2011, you will receive a refund of your payment minus the service fee. After March 18, 2011 your payment will be credited toward a future Ragan event, minus the service fee. Registrants who fail to attend and do not cancel prior to the event are not entitled to a credit or refund of any kind. No exceptions.

EaRLy-BiRD REgiStRation DEaDLinE: March 11, 2011

Pre-ConferenCe workshoPs • wed., APril 13, 2011 • $345

9 a.m.–noon Health Care Social Media boot Camp with Dana Lewis

1 p.m.–4 p.m. Hospital Social Media best Practices with Shel Holtz

ConFEREnCE inFoRMationSeattle event CenterNorthwest Rooms305 Harrison StreetSeattle, WA 98109

regISTraTIOn

www.ragan.com/rd/Y1HOSE-NSL