the roles of communication education in promoting asean socio-cultural community: a malaysian...

THE ROLES OF COMMUNICATION EDUCATION IN PROMOTING ASEAN SOCIO-CULTURAL COMMUNITY: A MALAYSIAN PERSPECTIVE

INTERNATIONAL SEMINARASEAN COMMUNITY 2015: CHALLENGES FOR COMMUNICATION

EDUCATION

YOGYAKARTA, INDONESIA4 JUN 2013

BYPROF DR ADNAN HUSSEIN

UNIVERSITI SAINS MALAYSIA

© Adnan Hussein 2013

OUTLINE The ASEAN Community – An Introduction ASEAN Socio-Cultural Community (ASCC) Blueprint The Role of Higher Education Education Networks

Southeast Asian Ministers of Education Organisation (SEAMEO)

ASEAN University Network (ANU) Trends of Global Education: Challenges Communication Studies in Malaysia Moving Forward Conclusion


ASEAN COMMUNITY: AN INTRODUCTION

The ASEAN Leaders adopted the Declaration of ASEAN Concord II (Bali Concord II) in Bali, Indonesia on 7 October 2003 to establish an ASEAN Community by 2020.

ASEAN Community Goals The ASEAN Community shall be established comprising

three pillars, namely political and security community, economic community, and socio-cultural community that are closely intertwined and mutually reinforcing for the purpose of ensuring durable peace, stability, and shared prosperity in the region.

To support this ASEAN is proactively and harmoniously guiding policies to expand access to benefits in area of human, cultural and natural resources.


In 2009, a blueprint was agreed upon, setting out strategic objectives to build a caring, sharing and inclusive society with the well being, livelihood and welfare of the people are in our hearts.

A central feature of this, rest in human resources development, social welfare and protections, social justice and rights, ensuring environmental sustainability, building the ASEAN identity and narrowing the development gap.

Through the cooperation areas of education, sports, cultural and arts, information, labour, food, women, civil services, and science and technology, proposal for providing the regions human capital needs, now and into the future, are shared and plan are drawn up for region-wide implementation.

Also implemented are a wide range of cooperation in social welfare and development, health, disaster management, ran down the haze, pollution, environment and rural, development and poverty eradication

ASEAN SOCIO-CULTURAL COMMUNITY: THE BLUE PRINT


For the ASEAN socio-cultural community, policy and programmes must be people oriented, and socially responsible and aim at achieving enduring solidarity among the people and member states of ASEAN

The ASEAN Socio-cultural envisioned an ASEAN community, and identified with high human development, strong social justice and narrowed development gap, good social welfare, and environmentally sustainability.

Overall, for ASEAN to be an effective fulcrum for the region’s architecture for cooperation and coordination ASEAN strive to into account all elements, views, concerns and needs.



The 13th ASEAN Summit Formulate and adopt The ASCC Blueprint ensures that

concrete actions are undertaken to promote the establishment of an ASEAN Socio-Cultural Community

ASCC Education Objectives: creating a knowledge based society; achieving universal access to primary education; promoting early child care and development; and

enhancing awareness of ASEAN to youths through education and activities to build an ASEAN identity based on friendship and cooperation.



Actions in close collaboration with the Southeast Asia Ministers

of Education Organization (SEAMEO) and the ASEAN University Network (AUN); Promote and continue education networking in various levels

of educational institutions; Enhance and support student and staff exchanges and

professional interactions; Create research clusters among ASEAN institutions of higher

learning; and Strengthen collaboration with other regional and

international educational organisations to enhance the quality of education in the region;



ASEAN COMMUNITY, THE PILLARS & THE PLATFORM

ASEAN COMMUNITY

HIGHER EDUCATION

EDUCATION NETWORKS


THE ROLE OF HIGHER EDUCATION

Education underpins ASEAN community building It lies at the core of ASEAN’s development

process, creating a knowledge-based society and contributing to the enhancement of ASEAN competitiveness.

Education as the vehicle to raise ASEAN awareness, inspire the “we feeling”, and create a sense of belonging to the ASEAN Community and understanding of the richness of ASEAN’s history, languages, culture and common values.


THE ROLE OF HIGHER EDUCATION Higher education goals in ASEAN countries should

strive towards better understanding, promoting sense of ASEANness, sharing of knowledge and expertise, creating and promoting common core values and cultural practices, creating harmonious and stable countries, respect the sovereignty of each individual country, greater sharing of cultural products and artifact, through communication channels

Good and adequate knowledge of the diverse cultural practices and beliefs.


THE ROLE OF HIGHER EDUCATION At the 11th Summit in December 2005

to enhance regional cooperation in education, the ASEAN Education Ministers identified four priorities that ASEAN cooperation on education would address (i) Promoting ASEAN Awareness among ASEAN

citizens, particularly youth; (ii) Strengthening ASEAN identity through education; (iii) Building ASEAN human resources in the field of

education; and (iv) Strengthening ASEAN University Networking.


ASEAN EDUCATION NETWORKS Higher education needs to move beyond

national borders. The priorities of ASEAN cooperation on

education would be undertaken through collaboration with Southeast Asian Ministers’ of Education Organisation (SEAMEO).


ASEAN EDUCATION NETWORKS Cross-Border Higher Education

Higher education needs to move beyond national borders.

Requires cooperation between countries and agreements between universities

Use ASEAN dimensions as platform to develop cross-border education initiatives

Regional Credit Transfer System (SEA-CTS) Regulation / recognition framework should be developed Organizing summer workshops for academic exchange

on academic topics.


ASEAN EDUCATION NETWORKS Research and Innovation Collaboration between competent

research teams from multiple universities National and international networking

Key Capacity Building needs quality assurance training Intergovernmental Organisations

Establish ASEAN standards for HEI’s including curriculum, equipment and facilities

Revise curriculum and delivery modes in all programmes to meet labour market needs

Promote academic exchange and student mobility Develop regional quality control and assurance system

Introduce a mechanism for good governance and management of higher education


ASEAN EDUCATION NETWORKS The ASEAN University Network (AUN)

The AUN was established to serve as an ASEAN mechanism to Promote cooperation among ASEAN scholars,

academicians, and scientists in the region; Develop academic and professional human resource in

the region; Promote information dissemination among the ASEAN

academic community; and, (iv) Enhance the awareness of regional identity and the sense of ‘ASEANness’ among members (www.aun-sec.org)


Trends of Global Education Thrusts Common Higher Education Challenges in Southeast Asia

Generally `young’ universities with very limited teaching experience

Ensuring equitable access for all students Geographic spread and diversity of universities Limited research expertise cope with meeting demand, need for infrastructure, larger

teaching corps. Increasing competition for scarce resources, ranking, decline

in academic community. Policies and projects to respond to globalisation including

mobility projects, branch campuses overseas and inter-institutional partnerships

English as the dominant language Benchmarks and standards required to properly evaluate

unfamiliar foreign qualifications


Trends Of Global Education Thrusts Mobility

More than 2.5 million students studying out of their home country, estimated at 7 million by 2020.

Mostly South-North phenomenon. Challenge of making mobility available to all, to

ensure equity. Call to expand programmes to include vocational

placements and lecturer programmes.


Trends Of Global Education: Challenges

Teaching, Learning & Curriculum Developing nations require specialists trained for

science and technology and strong leaders with generalist knowledge who are creative and adaptable.

Teaching and learning has a direct impact on completion rates.

New professional related fields and diverse student populations require academic support and innovative pedagogy.



Quality Quality assurance, accountability and qualification frameworks The need for internationally recognised standards among and

between nations has become urgent. Explosive growth of providers raises questions in regards to quality. Mobility has made comparability of qualifications a key area to be

identified. Need to integrate national, regional and international efforts.

Financing public-good versus private-good debate Education viewed as a major engine of economic development, so

seen as a public good. Governments can no longer keep up with demand, and provide

free education. Increasingly seen as a private good, as individual students benefit,

so they are being asked to contribute. Growing emphasis on cost recovery.



The Private Revolution 30% of global higher education enrolment globally

is in private institutions. The privatisation of public universities. HEIs are

being asked to earn more of their operating expenditure.

Can contribute to commercialisation and conflict with traditional university roles.


Communication Studies in Malaysia Higher Education in Malaysia

Mixture of public and private universities, colleges, foreign universities, polytechnics, and community colleges

Aiming for World Class Status by 2020 7 Strategic Thrusts:

widening access and equity improving quality of teaching and learning Enhancing research and innovation Strengthening higher education institutions Intensifying internationalisation Enculturation of lifelong learning Reinforcing delivery systems of the Ministry


Communication Studies in Malaysia MALAYSIA suffered some setbacks with the breaking up of ministry

of education and minitsry of higher education. SEAMEO is an initiative under the care of Ministry of Education.

Hence the focus is mainly limited to primary and secondary education.

Malaysian communication studies has not reacted positively to the ASEAN Community vision, as it did Malaysian development goals in the early 1970s.

Given that the 1970s was a period of rebuilding in Malaysia, and a particular conception of media role in development was the dominant orthodoxy (Programme Standards: Media and Communication Studies, MQA, 2013).

No serious initiatives to incorporate ASEAN in the syllabus to promote ASEAN Awareness.


Communication Studies in Malaysia The recently concluded workshop on

Malaysian standard of communication studies programme, made no particular mention about the need of Malaysian communication studies curriculum to incorporate ASEAN Community spirit.


Standard Communication Programme Structure


MOVING FORWARD Building ASEAN human resources in higher education, in particular among

communication scholars and practioners. In line with ASEAN Education minister’s meeting in 2005, education sector in

all ASEAN countries should have ASEAN community in their high education curriculum. For instance, in the field of media and communication studies, subjects on intercultural communication, communication and culture, international communications, should focus or given special emphasis on ASEAN cases, research etc. Promoting Asian/ASEAN values Knowledge on cultural practices, history, languages and common values

practiced in the ASEAN member countries There is no doubt that education, will be the most important deciding factor on

the success of the ASEAN Community vision. Ultimately, it is the quality of its education, and probably not its economic

strengths, that will define what sort of ASEAN as a community will be like in the year 2020.


MOVING FORWARD Through ASEAN University Network,

dean/head of faculty/schools/programmes, and scholars of communication in ASEAN countries, formulate a common courses on ASEAN communication studies.

Training workshop on communication-related professional practices

Collaborative ASEAN research Teaching modules on ASEAN values


THE CHALLENGEHarvard’s President Charles Eliot“... a university, in any worthy sense of the term, must grow from

seed. It cannot be transplanted from England or Germany (United States) in full leaf and bearing. ... When the American (Asia Pacific) university appears, it will not be a copy of foreign institutions, or a hot-bed plant, but the slow and natural outgrowth of American (Asia Pacific) social and political habits... The American (Asia Pacific) college is an institution without a parallel; the American (Asia Pacific) university will be equally original…”

Quoted by Da Hsuan Feng (2013) Senior Vice President, Global Strategy, Planning and Evaluation National Tsing Hua University, Hsinchu


Terima KasihMaraming salamatKob Khun Khrab

Cám ơnAw ko-oon Khawp jaiChezu baThank You

the roles of communication education in promoting asean socio-cultural community: a malaysian...

Documents

asean community goals

asean leaders

coordination asean

asean identity

asean summit

economic community

security community

declaration of asean