the romanian handball
TRANSCRIPT
The Romanian Handball
29% of Romanians declare they follow handball
+8% vs . 2014Source: SNA 2015
1.
42% 35% 29%Read, watch or play it
2.In 2015,
ALL national teams involved,
QUALIFIED to the final tournaments
Women – Senior
Qualified to the World Championship Denmark, December 2015
Eliminated the Vice-World Champions: Serbia
Women – Youth
Qualified to the European Championship Spain, July 2015
Go as the World Champions to fight for medals
Men – Youth (U21)
Qualified to the World Championship Brazil, July 2015
Eliminated:- the Vice-World Champions: Croatia- The World Championship Semi-Finalist:
Slovenia
Women – Juniors (U17)
Qualified to the European Championship Macedonia, August 2015
Men – Senior
Qualified to the next round of the qualify-ing phase of the World Championship
Eliminated: Italy and Kosovo
THE ONLY TEAM SPORTS
IN ROMANIA TO
CONSTANTLY QUALIFY TO
FINAL TOURNAMENTS &
FIGHT FOR MEDALS
THE ONLY NATION IN THE WORLD THAT HAD BEEN TO ALL THE WOMEN WCs
HC Odorheiul Secuiesc won the Challenge Cup 2015
HC Baia Mare played the quarter finals of the Champions League
2015,
the year of the re-launch of the Romanian Handball Brand
3.
THE DREAMTo make Romanians proud with the Romanian Handball
THE ROMANIAN HANDBALL SONG: Cu căciulile pe frunte
4.In 2015,
SOLD OUT at all the games of the Romanian National Teams
(Senior/Youth/Junior; Women / Men)
Cluj-Napoca x 3
Turda x 2
Roman x 3
Resița x 1
Pitești x 3
+35 000 spectators
5.Fans attended also the away games
6.Highest number ever
of handball games live on TV
LIVE ON TV IN 2015: MORE THAN 130 GAMES
INVOLVING ROMANIAN TEAMS
7.Highest number ever
of handball news on TV
More than 400 news on the major channels
Estimated worth: more than 600 000 euro
MASTER CLASS WITH
TOMAS RYDE
FOR THE ROMANIAN
JOURNALISTS & BLOGGERS
11.Very strong relationship with the core fan groups
Limited edition containing GOLD from the GOLD MEDALS
3 000 posters across the country)
Free travel & tickets to the Serbia – Romania game for more than 200 fans
9.Very strong marketing campaigns to promote the
National Teams games
INTERNET, OUTDOOR & POSTER CAMPAIGN TARGETING THE DEDICATED FANATICS
WoM & internet campaign
targeting the amateur
handball community
WoM & internet & poster
campaign targeting
the business community
SOLD OUT EVENT
10.Very strong CSR campaigns
MASTER CLASS WITH
TOMAS RYDE
(NATIONAL TEAM COACH)
FOR
THE ROMANIAN
SPORTS
HIGH-SCHOOL TEACHERS
SPECIAL PROJECTS WITH ROMANIAN UNIVERSITIES
(CSR)
Live first hand the sports journalist experience!
MATEI PSATTASocial Media Director ILeo
LORAND (BOȚI) BALINTMarketing Director FRH
CĂTĂLIN STRIBLEAJurnalist, blogger (www.striblea.ro)
MIRCEA TOMESCUBrand & Comm Director BRD SOCIETE GENERALE
WORK ON THE MARKETING OF HANDBALL
Universitatea Transilvania Brasov
IAA, SNSPA Bucuresti & Olanda
Scoala AD*C Romania
VOLUNTEERING PROGRAMS(CSR)
More than 150 young people involved as volunteers
SPECIAL PROJECTS FOR FANS WITH DISABILITIES
(CSR)
THE FIRST EVER POSTER FOR BLIND PEOPLE
MORE THAN 20 BLIND PEOPLE HAD BEEN
IN THE CROWD FOR THE ROMANIA – SERBIA GAME
THE FIRST EVER FAN T-SHIRTS
FORBLIND PEOPLE
11.INTERNAL COMMUNICATION BRD
12.NEXT ON THE ROMANIAN HANDBALL
Handball Events Handball & EducationKids 3-7 y.o.- First Color Book inspired from the Romanian Handball History
Kids 10-14 y.o.- Master Coach Sessions for sports teachers with FRH Senior Coaches - Handball balls in every school
Young 18-23 y.o.- Special Project with Bucharest University to build the first Romanian Robokeeper- Young Reporters for the National Team at Home Games- Business Case Studies / working on the Handball business for students studying business- Conferences in Universities around the country – the Marketing of Sports
Young ProfessionalsSports Marketing Conference
Women World Championships (WC)Denmark December 2015- Objective: qualify to the Olympic Games- In the group stage we play against Norway, Spain, Russia, Kazakhstan, Costa Rica
Women European Championships Qualification (EC)Objective: qualify
Trofeul Carpați 2016Participation: top class teams
Women Youth EC- Objective: medals
Women Junior EC- Objective: medals
Men EC Qualifications- Objective: top 12
Men WC Qualifications- Objective: top 12
Men Youth WC (Brazil, July 2015)- Objective: top 12
Romanian Handball Leagues (women & Men)More than 200 games – more than 60% live on TV- Women: one of the strongest in the world; CSM Bucharest, HCM Baia Mare and Corona Brasov the strongest teams- Men: strongest in the last 10 years with many foreign play-ers involved; Dinamo Bucharest, Minaur Baia Mare, CSM Bucharest, Odorheiul Secuiesc, HCM Constanta
Romanian Cup
Romanian Supercups
Handball & CSRPeople with Disabilities- Build a strong community of handball fans
Telefonul Copilului- Special partnership to offer all the kids playing handball a platform where they can be heard, receive advices and counseling in case they feel they need it
13.THE TEAM & THE PARTNERS
LORAND BALINTMarketing Director – FRH Managing Director – Leo Burnett Romania
CĂTĂLIN STRIBLEAJournalist, blogger (www.striblea.ro)
VIOREL SAMOILĂHead of Design – FRHSenior Art Director – Publicis
RALUCA PĂUNMarketing Manager CEE – Strauss Group
ROXANA COZARUArt Director – TBWA Romania
TIBERIU COMANCopywriter – TBWA Romania
Marketing Department
Brand Strategy, Ideas and creativity, Social Media and Digital, Production, Internal Communications
Public Relations services
Human Resources, Organizational Behavior, Operations Management
Marketing Research services