the rugby breakdown

7/25/2019 The Rugby Breakdown

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THE RUGBY BREAKDOWNJAN-FEB 2016

SPONSORSHIP SPOTLIGHT

Standard Life Investments to sponsor Britishand Irish Lions shirts for New Zealand tour in2017

All eyes will be on the Lions team next year asthey take on the back-to-back WorldChampions. Standard Life Investments areputting themselves front and centre aftertaking over from HSBC as front of shirt sponsor.British & Irish Lions CEO J ohn Feehan: Wewa nted a pa rtner who shared the sam e va lues

o f re sp e c t, inte g rity, disc ip line a nd frien d ship,

w e ha ve foun d tha t p a rtner in Stan d a rd Life

Inv e stm ent s.

All Blacks partner with Gatorade as Coca-Cola deal ends

New Zealand Rugby haveannounced a new five-year partnership withGatorade, as their dealwith rival Coca-Cola-owned Powerade hasended.

Gatorade is now the"official hydration partner"of the All Blacks andNew Zealand Rugby's other national teams.The deal could see All Blacks featuredalongside global sports stars Gatoradesponsors such as Usain Bolt, Serena Williamsand Michael J ordan, so watch this space.

Coca-Cola renews SA Rugby sponsorshipsfor three years

The soft drinks giant has been a sponsor ofSARU since 1997 and as part of the renewal,Coke will also remain the title sponsor ofSARUs Youth Week tournaments and theprincipal funder of its Schools of Excellenceprogramme.

Penn Mutual Life announces sponsorshipsupport for two Olympic rugby hopefuls

Penn Mutual has announced its supportandsponsorship of two elite rugby athletes duringtheir training and preparation for this yearssummer Olympic Games in Rio de J aneiro,Brazil. The company is proud to welcomeKristen Thomas and Madison Hughes asbrand ambassadors while they train to beselec ted to the U.S. Olympic mens and

womens rugby teams.

World Rugby announces partnership withPuressentiel

World Rugby has partnered with beauty andaromatherapy brand Puressentiel in a four-year deal. The brand will deliver a range ofrugby-related sport and lifestyle products atall major World Rugby tournaments throughto J apan 2019.

Coca-Cola announcedthat it will continue as asponsor of The SouthAfrican Rugby Union foranother three years.This will take thepartnership to 21 years.

Guinness sales increase from Rugby WorldCup despite being banned

Diageo revealed that Guinness sales were up4% in J une-December due to "strong" RugbyWorld Cup activation despite the brand notsponsoring the tournament or appearing inany of the 13 official hosting stadiums.
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-and-irish-lions-shirts-for-new-zealand-tour-in-2017-a3153576.html


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IN FOCUS: SIX NATIONSAccenture will bring Six Nations data to lifewith virtual reality technology

Accenture, the Official Technology Partner ofthe RBS 6 Nations Rugby Championship, hasdeveloped a virtual reality experience todemonstrate the potential of the technologyfor rugby fans. It brings together dataanalytics and immersive virtual reality

technology.Nick Millman, Accenture: This proof ofconcept was a chance to look not only atnew ways for rugby fans to experience thegame, but also to investigate how data andinsight from analytics could be presentedusing virtual reality.

Three new caps in England Squad

Eddie J ones has announced the 23 mansquadthat will take on Scotland on Saturday.Included are three uncapped players:Northamptons 20-year-old tighthead propPaul Hill, the inexperienced Harlequins back-row J ack Clifford and the Bath centre OllieDevoto. This new blood has taken the placeof some more experience in-form players asJ ones looks to make his mark.

New partnership means farewell to the

Millenium Stadium

One of global rugbys best venues, theMillennium Stadium in Cardiff, is no more.Dont worry, the stadium still stands, but it hasbeen renamed the Principality Stadiumfollowing a 10 year dealbetween the BuildingSociety and the Welsh Rugby Union. The re-titled stadium will host Scotland, France andItaly over the next 7 weeks as Wales bid to winthe 6 Nations trophy.

Mark Pougatch John Inverdale

Jonny Wilkinson Gabby Logan

Lawrence Dallaglio Jeremy Guscott

Jason Robinson Matt Dawson

Sir Clive Woodward Jonathan Davies

Brian ODriscoll Keith WoodGareth Thomas Gavin Hastings

Sir Ian McGeechan Jason Mohammad

Maggie Alphonsi Mike Tindall

Ugo Monye Martyn Williams

Marco Bortolami Andy Nicol

Jill Douglas Brian Moore

Martin Bayfield Ali Williams

Chris Paterson

Lewis Moody

Thomas CastaignedeCarlo Del Fava

ITV and BBC pundit line up

2016 marks the start of a new six year dealbetween BBC and ITV, splitting coverageacross the channels in a bid to keep thetournament free to air.ITV has re-called many of the panel thatfeatured during the coverage of the RugbyWorld Cup, while the BBC is mixing

experienced broadcasters with some bignames from the tournaments history.

6 Nations players star in new Dove video

Dove has launcheda dramatically shotfilm of 6 Nations starsas part of a 'scrumtogether' campaignhighlighting its rugby

sponsorship.

http://www.businesswire.com/news/home/20160201005396/en/Accenture-Develops-Virtual-Reality-Proof-Concept-Bringinghttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.bbc.co.uk/mediacentre/latestnews/2016/six-nations-broadcastshttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.bbc.co.uk/sport/rugby-union/35302469http://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.marketingmagazine.co.uk/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coasthttp://www.bbc.co.uk/mediacentre/latestnews/2016/six-nations-broadcastshttp://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.walesonline.co.uk/news/wales-news/fireworks-signal-fond-farewell-millennium-10777783http://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.telegraph.co.uk/sport/rugbyunion/international/england/12123635/England-coach-Eddie-Jones-names-Jack-Clifford-Paul-Hill-and-Ollie-Devoto-in-Six-Nations-squad-to-face-Scotland.htmlhttp://www.businesswire.com/news/home/20160201005396/en/Accenture-Develops-Virtual-Reality-Proof-Concept-Bringing


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GAME ON2016 could be game-changing

After a phenomenal 2015, World Rugbychairperson Bernard Lapasset is anticipatingan even stronger year in 2016. In 2015, globalparticipation topped 7.2m, while WorldRugby's Get Into Rugby programmeintroduced over 1m boys and girls to rugby.

Leading the charge on growth is RugbySevens. The World Rugby Sevens Series visits 4new c ities this year as the world's top teamshone form ahead of their Olympic Gamesdebut.

Fiji set to develop their own domestic rugbysevens series

Though they may be small, they are mighty.

Fiji is set to have its own 7s series to help selectthe national team, bringing together some ofthe best tournaments on the Islands andmaking its stamp on the fast-growing sport.The projectis currently being developed andcould be live as early as 2017.

Fiji is currently second in the 2015/2016 HSBCSevens World Series.

Japan gets wildcard entry to Singapore 7s

J apan is certainly making its mark on theworld of rugby, and has another chance toimpress after being named as the wild cardteamfor the Singapore Sevens.

The reigning Asian Games champions, whosecured an automatic berth for the 2016 RioOlympics by winning the Asia Rugby SevensQualifier, joins the 15 core teams on the World

Rugby Sevens Series circuit, stopping over inSingapore on 16/17 April.

All Blacks Sevens win in Wellington

It wasnt an easy fight for the men in black,but Sir Gordon Tietjens' side came from behindto score a last-minute try and claim victoryover South Africa in the HSBC Sevens Seriesfinal last weekend. The win gave them their

fifth victory on home soil in the last six years.

New Zealand nowlies in third in theoverall standings,behind Fiji andSouth Africa.

http://www.sport24.co.za/Rugby/lapasset-game-changing-year-for-rugby-20160106http://ur7s.com/news/fiji-set-to-develop-their-own-domestic-rugby-sevens-series-to-help-with-player-developmenthttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.worldrugby.org/sevens-series/news/133020http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.iol.co.za/sport/rugby/japan-gets-wildcard-entry-to-singapore-7s-1968572http://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://www.worldrugby.org/sevens-serieshttp://ur7s.com/news/fiji-set-to-develop-their-own-domestic-rugby-sevens-series-to-help-with-player-developmenthttp://ur7s.com/news/fiji-set-to-develop-their-own-domestic-rugby-sevens-series-to-help-with-player-developmenthttp://ur7s.com/news/fiji-set-to-develop-their-own-domestic-rugby-sevens-series-to-help-with-player-developmenthttp://www.sport24.co.za/Rugby/lapasset-game-changing-year-for-rugby-20160106


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OCTAGONWhich Lions will roar?

With RWC out the way, the countdown is nowon to the British and Irish Lions tour next year.Although it is 18 months away, fans, journalists,coaches and even the players themselves willbe keeping an eye out for those that impressduring the 6 Nations as we attempt to build a37 man squad capable of beating the mightyAll Blacks. A coach wont be named until laterin the year, but NZ born Gatland is bookiesfavourite. Lancasters name is also in there.But the aim of the tour is to win. So lets skipthat one.

Bad boy of rugby named England Captain

Dylan Hartley is a fantastic hooker but hisvolatile behaviour has seen the recently-

named captain spend over a year on thesidelines for being a naughty boy. Only timewill tell if this new responsibility will keep himon the straight and narrow. Englands critics(of which there are many post RWC) will bequick to jump should he do something stupid.But other than Robshaw, who else is fit toskipper the side? Its pretty clear that formerHooker J ones sees a little bit of himself in MrHartley. We at Oc tagon hope this is a positivemove.

Welsh wonders

How do you promote the Six Nations coverage inWales?Talking pigeons, obviously.

At least they can say he tried, or can they?

This rugby players try celebrationwas a littlepremature, given that he actually dived over the5 metre line

The ultimate scrum

Red Bull have come up with one sure-fire way totest your technique scrum down with an F1 car

AND LASTLY

http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464http://www.bbc.co.uk/sport/rugby-union/35302469http://www.bbc.co.uk/sport/rugby-union/35302469http://www.rugbydump.com/2016/02/4880/midweek-madness-baths-forward-pack-take-on-a-formula-1-carhttp://www.bbc.co.uk/sport/rugby-union/35302469http://www.rugbydump.com/2016/02/4880/midweek-madness-baths-forward-pack-take-on-a-formula-1-carhttp://www.bbc.co.uk/sport/rugby-union/35302469http://www.bbc.co.uk/sport/rugby-union/35302469http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464http://www.rugbydump.com/2016/02/4880/midweek-madness-baths-forward-pack-take-on-a-formula-1-carhttp://www.bbc.co.uk/sport/rugby-union/35302469http://www.bbc.co.uk/sport/rugby-union/35302469http://www.walesonline.co.uk/sport/rugby/rugby-news/you-ready-six-nations-bbc-10781464

the rugby breakdown

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