the rules to organizing a tedx event

7/29/2019 The Rules to Organizing a TEDx Event

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The Rules to Organizing a TEDx Event

NOTE: THIS DOCUMENT IS A CUMULATION OF TEXT FOUND onTED.COM

Note: You may not begin organizing an event until after your application for a licensehas been approved by TED.

General rules

Spirit/purpose: Your event must maintain the spirit of TED itself: multidisciplinary, focused on the power of ideasto change attitudes, lives and ultimately, the world.

Focus/theme: TEDx event themes should be multidisciplinary and broad. TEDx events must feature a diversity ofspeakers from across several disciplines that address a variety of topics. These topics should not fall under a

single subject.

Format: A suite of short, carefully prepared talks, demonstrations and performances on a wide range of subjectsto foster learning, inspiration and wonder -- and to provoke conversations that matter. (The typical presentation

should be an 18-minute talk by a single presenter. No talk should exceed 18 minutes. No panels. No break-out

sessions. Usually: No podium.) You may not pay your speakers to present. Length: Your event may not exceed one day in length. Frequency: A TEDx license permits you to organize one event. (If you want to organize a recurring event, you

must apply for a new, second license after you've organized one TEDx event.)

Location: TED allocates one location-based license per applicant; you must live in the city for which you areapplying for a license. Your TEDx event must happen in the city for which you received the license. TEDx events

do not travel -- a TEDx license is valid for one city, and for one event.

Admission/tickets: You may not use your event to make money. You may not use your event to raise funds forcharities or other organizations. (TED will allow certain TEDx events to charge a small admission fee -- always

under $100 -- to help cover the event's production costs. In order to charge an admission fee, you must firstsubmityour proposed ticket pricefor approval from TED.)

Attendance: Up to 100 individuals may attend your event. (Only individuals who have attended an official TEDconference in person may organize an event with more than 100 attendees. I.e., the primary license holder -- the

individual whose name is on the application form -- must have attended a TED conference. Having attended aTEDx event does not qualify you to host an event for more than 100 guests.)

Introduction video: A short,official video introductionmust be played at the beginning of your event. (Playing thisvideo is not optional; the purpose of the video is to make sure that your audience understands what TEDx is, and

the difference between it and TED.)

Pre-recorded talks: A minimum of two official,pre-recorded TEDTalksmust be shown at events which are lessthan half a day in length. For longer events, 25% of the total number of talks must be official, pre-recorded

TEDTalks. Talks from theTEDxTalks sitedo not apply.

Live original content: You must record all original stage content (live talks, performances, etc.) on video. Afteryour event, you must make this video accessible to TED and the public.

Speakers: Organizers cannot be speakers at their own event. Speaker waiver: All of your speakers, performers and other stage presenters must signthis permission release

form, giving TED and others the right to edit and distribute video of their presentation.

Branding: Never use the TED logo. Do not use the generic TEDx logo; you must use your own event's official,unique TEDx brand identity (see the "Branding / identity / logo") in all communications. You must make it clearthat your event is independently organized.

License term: Your TEDx license is valid for one year from its date of approval, or until the conclusion of yourevent -- whichever comes first. You must re-apply for each subsequent event.

License transfers: TEDx licenses are non-transferable -- you cannot transfer your TEDx license to anotherindividual. (If you want to relinquish your license to allow another organizer to have it, you'll need tonotify usfirst.

The new licensee will need to fill out his or her own application.)

Co-branding: We do not allow co-branding (i.e., connecting the TEDx logo/identity/name to the name ofanother organization), except in certain circumstances;pre-approvalis always required:
https://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttp://storage.ted.com/tedxresources/TEDx_Intro.ziphttp://storage.ted.com/tedxresources/TEDx_Intro.ziphttp://www.ted.com/pages/tedx_playing_tedtalkshttp://www.ted.com/pages/tedx_playing_tedtalkshttp://www.ted.com/pages/tedx_playing_tedtalkshttp://tedxtalks.ted.com/http://tedxtalks.ted.com/http://tedxtalks.ted.com/http://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://www.ted.com/pages/tedx_branding_ruleshttp://www.ted.com/pages/tedx_branding_ruleshttp://www.ted.com/pages/tedx_branding_rulesmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.ted.com/pages/tedx_branding_ruleshttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://tedxtalks.ted.com/http://www.ted.com/pages/tedx_playing_tedtalkshttp://storage.ted.com/tedxresources/TEDx_Intro.ziphttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQ


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Corporations/organizations: Co-branding your event with a company, organization or agency is onlypermitted in the case of an internal event. (To be considered an internal event, your event must be foremployees only, promoted only within the organization -- not to clients, the public, etc. Video and other

material from your event may only be shared inside the organization.)

Schools/NGOs/camps: We do not co-brand with NGOs. We only co-brand with schools and universities. Clubs: In the case of schools, colleges and universities, it is possible to create a club to assist with the

organization and structure of your TEDx event.

Schools: TEDx events that take place at a school may create a TEDx event club at their school in orderto execute their TEDx event. The activities of this club can include: team building, regular TEDtalkviewing events and organizing and structural planning of a TEDx event. The name of the club should

mirror the name of the TEDx event with a space and then the qualifier "Club". Eg. A school club forTEDxIBYork would be TEDxIBYork Club. Note:A teacher advisor must be part of a TEDx event club, as

well as a student TEDx event club leader who would ideally be the primary licensee of this event.

Universities: University organizers can create a TEDx event club at their school in order to execute theirTEDx event The activities of this club can include: team building, regular TEDTalk viewing events and

organizing and structural planning of a TEDx event. The name of the club should mirror the name of the

TEDx event with a space and then the qualifier "Club". Eg. A university club for TEDxYale would beTEDxYale Club. Note: A teacher advisor must be part of this TEDx event club, as well as a student

TEDx event club leader who would ideally be the primary licensee of this event.

Co-events: TEDx events are stand-alone events -- they may not be combined with or integrated into any pre-

existing conference or event. Recurring events under one license: Organizers who want to produce weekly TEDx events may apply for a

license for a recurring event. (We only consider weekly events to be "recurring"; monthly events must apply for

a new license at the end of each cycle.) To apply for a recurring event, you must first have organized at least

one TEDx event. If you would like to request a license for a recurring event,contact us.

Closing out your event: After your event, you'll need to do the following:1. Fill outthe organizer survey(required)

2. Sendthe audience surveyto your attendees(required)3. Upload photos to Flickr, tagged "TEDx" + "TEDx[place name]" (required)

4. Upload video (if any) to theTEDx channel on YouTube(follow ourguidelines)(required)

5. Tell usyour story (optional)

6. Re-apply to renew your license (optional)

7. Share withthe community(optional)

8. Subtitle your videos to reach a wider audience! TEDx talks can be transcribed and translated throughTED's Open Translation Project. Follow thesefive steps to get started. (optional)* Read thecomplete guideto closing out your event.

Naming a TEDx event

All TEDx event names follow the same convention: a name beginning with TEDx, followed by a location-baseddescriptor such as the name of your city, school, or neighborhood. (E.g., TEDxSydney, TEDxThames, TEDxUSC.)TED must approve your event's name; we approve when you submit the standard application form.

TEDx events are community-driven and must be named after the local area in which the community it will serve issituated. If the name of your city or town is taken - or if your city is very large - consider a neighborhood, street, river,lake or public square name. The TEDx name you nominate must be local and specific to your area within your townor city.

TEDx names are discretionary, and take into consideration the overall TEDx strategy. You are not guaranteed toreceive the TEDx name for which you apply, even if it is listed as "Available."

Country names: No country names will be granted, with the exception of small islands. No state names orprovince names will be granted.

Major city names: Place names corresponding to major cities will be reserved for individuals organizing eventsattended by more than 100 people. (To organize an event attended by more than 100 people, you need to have

attended a TED conference in person.)

Building names: No building or museum names will be granted.
mailto:[email protected]:[email protected]:[email protected]://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dG1IS0tUdjBUa0N5VjQ1SC13aldBU0E6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dG1IS0tUdjBUa0N5VjQ1SC13aldBU0E6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dG1IS0tUdjBUa0N5VjQ1SC13aldBU0E6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dHFDUkZ2a2NCNTl6dmZoTEJQQU5PMXc6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dHFDUkZ2a2NCNTl6dmZoTEJQQU5PMXc6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dHFDUkZ2a2NCNTl6dmZoTEJQQU5PMXc6MQ#gid=0http://www.youtube.com/user/TEDxTalkshttp://www.youtube.com/user/TEDxTalkshttp://www.youtube.com/user/TEDxTalkshttp://www.ted.com/pages/tedx_photo_video_ruleshttp://www.ted.com/pages/tedx_photo_video_ruleshttp://www.ted.com/pages/tedx_photo_video_rulesmailto:[email protected]:[email protected]://www.ted.com/pages/tedx_communityhttp://www.ted.com/pages/tedx_communityhttp://www.ted.com/pages/tedx_communityhttps://docs.google.com/document/pub?id=189Kte9b_RCXuSm55UiZeq6qSfD7jlGJ_5OVw2Qr6jzYhttps://docs.google.com/document/pub?id=189Kte9b_RCXuSm55UiZeq6qSfD7jlGJ_5OVw2Qr6jzYhttps://docs.google.com/document/pub?id=189Kte9b_RCXuSm55UiZeq6qSfD7jlGJ_5OVw2Qr6jzYhttp://www.ted.com/pages/tedx_closinghttp://www.ted.com/pages/tedx_closinghttp://www.ted.com/pages/tedx_closinghttp://www.ted.com/pages/tedx_closinghttps://docs.google.com/document/pub?id=189Kte9b_RCXuSm55UiZeq6qSfD7jlGJ_5OVw2Qr6jzYhttp://www.ted.com/pages/tedx_communitymailto:[email protected]://www.ted.com/pages/tedx_photo_video_ruleshttp://www.youtube.com/user/TEDxTalkshttps://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dHFDUkZ2a2NCNTl6dmZoTEJQQU5PMXc6MQ#gid=0https://docs.google.com/a/ted.com/spreadsheet/viewform?formkey=dG1IS0tUdjBUa0N5VjQ1SC13aldBU0E6MQ#gid=0mailto:[email protected]


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Co-branded names: Names co-branded with organizations, non-profits and NGOs are not al lowed. We don't co-brand with other conferences or seminars. We only co-brand with schools and universities, eg TEDxUSC.

Corporate names: When approved, corporations can only organize private, internal TEDx events (e.g., an eventnamed TEDxPWCDublin may only be attended by PWC employees).

Theme names: We will not approve theme-based names (e.g., "TEDxMarketing" or "TEDxEducation"). We willnot approve any location-based name with a theme or vertical added to it (e.g., "TEDxSydneyDesign" or"TEDxNewYorkSpace"). You may give your event program a theme ("Revolutionary Ideas"), but the name of your

TEDx event (appearing on your logo, website, etc.) must be the standard location-based name.

Name abbreviation / variation: Name abbreviations and variations are not allowed. You must always refer toyour event with the name you were approved for. (E.g., if you are licensed for "TEDxPhoenix," you may not

refer to your event as "TEDxPHX" or any other variation. You must refer to it as "TEDxPhoenix" in all copy,

messaging, logos, etc.)

Place names of 2 or more words: Some place names are composed of two or more words, e.g. SanFrancisco. However, TEDx names must never include spaces. Do not use spaces when referring to your event

in your copy or on your logo. (The capitalization of subsequent words implies the space.) E.g., the name of an

event for the city of San Francisco would be called "TEDxSanFrancisco."TEDx no longer licenses location nicknames or large city/regional names. In addition, if you are choosing a streetname, river, lake or other such entity, your event name must have a location qualifier where appropriate, such asTEDxRegentSt, TEDxBrickLane, TEDxRawaRiver.

Even if your city name is taken, you can name your event after a street or neighborhood, for example, in Londonthere are more than ten local TEDx events, including TEDxLondon, TEDxRegentSt, TEDxEaling, TEDxEastEnd,TEDxSquareMile, TEDxTeddington, TEDxKensington, TEDxBow, TEDxEuston and TEDxMarylebone.

Branding / identity / logo

This section covers proper use of the TEDx brand identity, your event's specific TEDx logo, and completespecifications for print and on-screen applications. In order to maintain and preserve it, the only acceptable versionsof the identity are those appearing in these rules.

The most important rule: Never use the TED logo. Only your event's approved TEDx logo that includes the TEDxtagline may be used. When you use your TEDx event's logo it must be accompanied by the tagline "x=independentlyorganized TED event". This is a lockup -- your logo (as well as the generic TEDx logo) may not be used without thistagline.

When to use your TEDx identity: Your event's TEDx logo must appear on your website, on all outboundcommunications with speakers, attendees and sponsors, and on all PR and marketing materials.

One- or two-line taglineThe TEDx logo is unique artwork that has been created to brand and market all TEDx events. TEDx has an officialtagline that is in a lockup relationship with TEDx: "x = independently organized TED event" must be included in thelogo, either as one line or two lines. (Do not change the wording of the tagline -- the only approved versions areshown here.)

The one-line tagline logo is preferable. However in situations where there is not enough room to use a logo of thiswidth, the two-line tagline logo may be used.


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Logos and place namesYour specific TEDx logo will contain the place name. For longer place names, there is an alternative template thatputs the place name on a second line.

Place names with descendersFor place names that contain lower-case letters with descenders (p, q, g, j, y) use the two-line stacked tagline so thatthe descenders do not touch the tagline.

TED color

Offset printing with Pantone inks: When possible, a spot color should be used for your logo -- this is the bestway to reproduce TED red (Pantone 485).

Offset printing with 4-color process inks: If specifying a spot color is not possible, the 4-color process (CMYK)method of printing may be used to print your TEDx event's logo. 4-color process printing is acceptable, although itis not the preferable way to reproduce our logo. In 4-color process printing the TED red color will only be

simulated.

Note that even though you may be offset printing a publication using 4-color process, it is often possible (andhighly recommended) to specify an additional spot color (Pantone 485) for the logo.

Desktop printing: Sometimes it is more appropriate to produce branded publications and other communicationsusing a digital process -- such as printing from a computer directly to a desktop laser or ink-jet printer. Local

settings and calibrations should be used to determine the best color specifications for your particular printer.

On-screen/web: When your TEDx event's logo is reproduced on-screen in Microsoft PowerPoint presentations, invideo, or online for the web, RGB or web color logos should be used. On-screen applications use RGB

(red/green/blue) values to simulate color. On the web, hex values are used to specify color. Each of these

specifications is shown above-right.


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The colors shown here and throughout these guidelines have not been evaluated by Pantone Inc. for accuracy and

may not match the Pantone Color Standards.

Due to the manner in which color is represented on-screen, the colors shown here may not accurately represent the

true TEDx colors. Therefore, do not use the colors shown here (or a printed version of this page) for color matching.

Instead, always refer to the color specifications and visually match the specified colors accurately using Pantone

Color Standards.

Specifications / templatesWe've created a unified system for TEDx logos, so they all retain the same look and feel. We provide twodifferenttemplates that you can download and customizefor your event. Each includes a text field for you to type inyour event name (in Helvetica) so it automatically appears in the correct place. (For events with longer names, thereis a template that puts the name of your event on a second line.)

Typeface: The typeface (Helvetica) is an integral part of our visual identity and should not be changed orsubstituted. Helvetica comes pre-installed on most computers, but if you do not have access to it, use Arial. If you

have a different version of Helvetica (Helvetica Neue, for example) use the Regular weight of your version. Kerning: Letter-spacing in the TEDxlogo templatesis set to 0. Do not adjust this setting. Alignment: The name of your event should always align left in relation to the "TEDx" part of the logo, and should

be sized to be exactly the same height as the "TEDx" part of the logo. Letter-spacing in the TEDxlogo

templatesis set to 0. Do not adjust this setting.

Color: your TEDx event's logo should always include a red "TEDx", and either black or white text for the otherwords. Use a solid, all-white or all-black background. (For your event's profile on TED.com, we recommend a

white background.) Do not place your TEDx event's logo on other colors or on photographic, patterned or

illustrative backgrounds.

Download:TEDx logo templates (.eps, .pdf, .jpg, .psd)

Background color
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Use a solid, all-white or all-black background, as shown at right. (For your event's profile on TED.com, werecommend a white background.) Do not place your TEDx event's logo on other colors or on photographic, patternedor illustrative backgrounds.

Clear spaceTo remain completely legible and ensure that your TEDx event's logo is presented in the best possible manner, a

minimum buffer zone of clear space should always be maintained around the entire perimeter of your logo. Otherlogos, graphics or copy must be kept out of this zone. (Logos may not be "locked up" with any other logos or images.Other logos cannot appear as if they are a part of your TEDx event's logo.)

Minimum sizeProportions must stay consistent when your logo is resized. To ensure legibility, never use your TEDx event's logowith an overall width that is less than 2.0 inches. At widths that are smaller than 2.0 inches, the tagline will becomeillegible.

What to avoidDo not set the place name in all caps, or change its size.


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Do not change the color of "TEDx," the place name, or the "x" in the tagline.

Only use the 2-line template for longer place names. Do not change the color of the "x" in TEDx.

Do not create your TEDx event's logo or tagline in your own typeface.

Copy / messaging

To support your TEDx event's graphic identity, several important verbal messages must appear on all your TEDx

communications, especially outbound materials used for PR and marketing, to describe the program as a whole, anddistinguish it from your specific event.

Mandatory language: All communications must include the following copy:This independent TEDx event is operated under license from TED.

On materials with multiple pages, each page must include the following copy:

This TEDx event is independently organized.

Spacing: There is no space between "TEDx" and your event name's place name. E.g., when referring to yourTEDx event with the place name in copy, use "TEDx[place name]".

Capitalization: Never capitalize the place name of your event name (e.g., "TEDxDUBLIN" is incorrect; it shouldbe "TEDxDublin"). This goes for your logo, your website, and any other place where your event's name appears.

Describing the TEDx program: When describing the TEDx program to press, bloggers, attendees and friends,

use the following copy (and be sure to distinguish between the program as a whole and your specific event, neverreferring to your event as "TEDx", but always as "TEDx[place name]"):

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Ourevent is call TEDx (name), where x=independently organized TED event. At our TEDx (name) event, TEDTalks

video and live speakers will combine to spark deep discussion and connection in a small group.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events, includingours, are self-organized.


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Explaining the TEDx program's mission: Use the following copy to describe the TEDx program's mission:In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring peopletogether to share a TED- like experience. At a TEDx event, TEDTalks video and live speakers combine to spark

deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where

x=independently organized TED event.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-

organized.

Unacceptable copy: The TEDx program's brand name is written "TEDx" Do not use the following or any othervariation:

TED-x

TEDX

TedX

Name abbreviation / variation: Name abbreviations and variations are not allowed. You must always refer toyour event with the name you were approved for. (E.g., if you are licensed for "TEDxPhoenix," you may not

refer to your event as "TEDxPHX" or any other variation. You must refer to it as "TEDxPhoenix" in all copy,

messaging, logos, etc.)

Place names of 2 or more words: Some place names are composed of two or more words, e.g. San

Francisco. However, TEDx names must never include spaces. Do not use spaces when referring to your eventin your copy or on your logo. (The capitalization of subsequent words implies the space.) E.g., the name of an

event for the city of San Francisco would be called "TEDxSanFrancisco."

Websites

Your TEDx website may only be used for the purposes of promoting your TEDx event. Your website should offerbasic information about your event (its date and location; background on its organizers; the speaker roster andsession schedule) and information about the TEDx program and TED.

Domain acquisition: Do not purchase a domain name until your license has been approved. You aren't requiredto purchase a domain name, but we strongly encourage it. (A domain name will make your site more findable.)

Whether you decide to buy web hosting from a paid service or opt for a free hosting account is up to you.

However, we do not permit any TEDx site to run advertising, so be sure that your hosting service does not require

you to do so.

Your site's URL: The URL of your website's homepage should be the name of your TEDx event, e.g.TEDxTokyo.com. The .com top-level domain should be your first choice, followed by the top-level domain of your

country (e.g., .pl for Poland). .org and .net should be your next choices.

Ownership of your domain name: When you purchase your TEDx[place name] domain name, you are entitledto keep the domain name as long as you are the TEDx licensee whose event's name corresponds exactly to the

domain name in question. (E.g., as long as you are the licensee in charge of TEDxAcme, you may keep the

domain name "http://www.tedxacme.com.")

Domain name squatting: You may only own the domain name that corresponds to your own event; you may notregister domain names corresponding to other TEDx events -- including prospective events that have not yet been

licensed -- without permissionfrom TED. (In other words, you may not "squat" in domain names for potential

TEDx events if you are not already the licensee, even if you intend to transfer ownership, or intend to apply for alicense for the event at a later point.)

License renewal/relinquishment: If you decide not to renew your TEDx license after your TEDx event, or TEDdoes not renew your license, you must transfer ownership of your TEDx domain name either back to your domain

registrar (or web hosting service), or to another TEDx licensee. TED cannot be held liable for expenses incurredduring the purchase, transfer or re-sale of TEDx-related domain names.

Content: Your site needs to include information about your live speakers, a description of your venue, the dateand location of your event, and information about TEDx and TED.

Unacceptable content: You may not display any content associated with:

Weapons manufacturers

Ammunition companies
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Cigarette companies

Online gambling organizations

Sex-related businesses

Other conferences or seminars

Homepage: Your site's homepage must include the following: A visible link, on your event's homepage, to the TEDx program (http://www.ted.com/tedx)

Language that describes TEDx:

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local,self-organized events that bring people together to share a TED-like experience. Our event is called

TEDx[name], where x = independently organized TED event. At our TEDx[name] event, TEDTalks video

and live speakers will combine to spark deep discussion and connection in a small group. The TED

Conference provides general guidance for the TEDx program, but individual TEDx events, including ours,

are self-organized.

Text in the footer that states "This independent TEDx event is operated under license from TED."

About page: Your site must have an "About" page that includes the following language:About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people

together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to sparkdeep discussion and connection in a small group. These local, self-organized events are branded TEDx, where

x = independently organized TED event. The TED Conference provides general guidance for the TEDx

program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in

California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED,the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then

made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, SirRichard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK

Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place

every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs), and

TEDGlobal is held each summer in Edinburgh, Scotland.

TEDs media initiatives include TED.com, where new TEDTalks are posted daily; the new TED Conversations,enabling broad conversations among TED fans; and the Open Translation Project, which provides subtitles and

interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world aregiven the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host

local, self-organized events around the world; and the TED Fellows program, helping world-changing

innovators from around the globe to become part of the TED community and, with its help, amplify the impact of

their remarkable projects and activities.

For information about TED's upcoming conferences, visit http://www.ted.com/registration

Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http://www.facebook.com/TED

Images: Never use the TED logo or TED conference images on your website or any other promotionalmaterials. You may only use your TEDx event's logo and TEDx images.


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Sponsors: Sponsor or partner logos or names may not appear on your site's homepage. Instead, create aseparate page dedicated to your sponsors, and link to the page from your site's global navigation bar.Anywhere it appears, the sponsor's logo must be smaller than your TEDx event's logo.

Speakers

Selection: TEDx Organizers are responsible for procuring and handling their own speakers. TED staff do not helpidentify or secure speakers. TEDx organizers cannot speak at their own TEDx events.

Payment: TEDx events may never pay speakers. Sponsorship: Speakers may not sponsor any portion of your TEDx event, in-kind or otherwise. Sponsors of your

event cannot be speakers.

Duration: No talk can exceed 18 minutes in length. Multi-topical and Multidisciplinary: TEDx events must feature a diversity of speakers from across several

disciplines that address a variety of topics. These topics should not fall under a single subject.

Programming: Up to 75% of your program can consist of original speakers. 25 percent of your program shouldfeature TEDTalks that have been featured on TED.com

Presentations: Every talk's content must be in compliance with copyright law. Speakers must inform youbeforehand of any third-party material that will be used in their presentations and seek written permissions tocopyrighted materials when applicable. TED cannot assist with this process or act as a consultant on individual

cases. Content: Speakers must tell a story or argue for an idea. They may not use the TED stage to sell products,

promote themselves or businesses. Every talk's content must be original and give credit where appropriate.

Speakers cannot plagiarize or impersonate other persons, living or dead.

Speakers must be able to confirm the claims presented in every talk -- TED and TEDx are exceptional stagesfor showcasing advances in science, and we can only stay that way if the claims presented in our talks can

stand up to scrutiny from the scientific community. TED is also not the right platform for talks with an

inflammatory political or religious agenda, nor polarizing us vs them language. If Talks fail to meet the

standards above, TED reserves the right to insist on their removal.

Speaker release: Everyone who appears onstage must sign theTEDx Speaker Release form. TEDxTalks videos: TEDx event teams must upload videos of every talk from their event to the TEDxTalks

YouTube channel (and only the TEDxTalks YouTube channel) unless the content is in violation of the above

rules. If an organizer chooses to withhold a talk, they are fully responsible for informing TEDx staff and then for

communicating the reasoning of their actions to the speakers.

Photo + video

Rights

Before covering an event, photographers must signthis release formstating that they will release the photosunder the Creative Commons "Attribution - Noncommercial - NonDerivative" license and authorize TEDConferences, LLC to replicate and distribute their photos for publicity releases, program marketing, and on print

and web TED properties.

Photos of TEDx events must be released under a Creative Commons license ("Attribution - NonCommercial -NonDerivative"), so they can be freely shared and reposted

Credits

When posting photographs anywhere (e.g. on Flickr), clearly credit the photographer in metadata, captions andtags

If you use an image from another TEDx event, contact the event's organizer to confirm that use of the image isauthorized

Video

Sponsor logos on your videos: Sponsor logos may only be shown on one slide at the beginning and end of eachvideo. This slide must be 3 seconds long at maximum and adhere to our official sponsorship slidetemplate.
http://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/TEDx_Speaker_Release.DOChttp://storage.ted.com/tedx_photography_release.docxhttp://storage.ted.com/tedx_photography_release.docxhttp://storage.ted.com/tedx_photography_release.docxhttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_photography_release.docxhttp://storage.ted.com/TEDx_Speaker_Release.DOC


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There may only be a single slide in your video to feature all of your sponsor logos. Sponsor logos may not appearanywhere else in the video. If you have multiple sponsors you must feature all of your sponsor logos on the one slide.Never superimpose your event logo or a sponsor logo over the speaker's talk or slides. Never feature rolling credits.

Slides related to sponsors must appear in the following sequence:

1. General event intro graphics (optional)

2. Your TEDx event logo (Required)

3. Sponsor pre-roll card (cannot exceed 3 seconds)

4. Talk (Required)


6. Post-roll card (optional)

The pre- and post-roll sponsor logo slides you display in your videos should use the layout ofthesetemplates(versions for 4:3 and 16:9 provided). If you are unable to edit these image files, recreate the layout inyour image/slide editor of choice.If you are featuring multiple sponsor logos, send a still image of your slide [email protected] approval.Sponsor logos must appear smaller than your TEDx event's logo.Standards

Resolution: Shoot and upload photos in the highest possible resolution. (For JPEGs to be considered "highresolution," they must meet or exceed a minimum of 7x5 @300 dpi.) If large file sizes cause problems having todo with bandwidth or storage, contact [email protected].

Unedited photos only: Do not modify photos -- e.g., do not adjust contrast, color balance, apply filters orairbrush.

Watermarks: Do not put watermarks, text or other labels onto the photos Do not superimpose your event logo oryour photographers information.

Credits: Credit the photographer in the digital image with metadata (never watermarks, text, etc.) Youtube: Adhere to YouTube's Terms of Service and Community Guidelines with every video uploaded to the

TEDxTalks YouTube channel. Before you upload any video, you must confirm that all the images, music and

video clips used in your speakers' presentations are cleared for distribution on YouTube. Securing rights to any

copyrighted materials is entirely the responsibility of the TEDx organizer.

Uploading to Flickr

Help keep the collection of TEDx photography clean, organized and searchable -- follow these instructions whenuploading your TEDx event photos to Flickr:

Tag every photo: TEDx, TEDx[EventName], [photographer's name], [name of speaker(s) in photo

Use a Creative Commons license that matches the license TED uses for TEDTalks: "Attribution -NonCommercial - NonDerivative"

Join the TEDx Flickr Group

Once you've uploaded all your photography, send a link to your set or galleryto us If you cannot access Flickr,email us

Documentary

You can shoot a documentary specific to your TEDx event, but not a general TEDx documentary.

No use of the TED and/or plain TEDx logos.

No filming inside the theatre while your event is taking place; only the designated film crew who is filming theTEDx talks is allowed into the theatre to film during talks and breaks.

You can shoot b-roll in break areas, but not inside the theatre.

TEDx talks cannot be re-edited or remixed; a maximum of 30 seconds of any TEDx Talk may be featured.
http://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.zipmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://storage.ted.com/tedx_sponsor_cards.zip


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If you plan to incorporate TEDTalks shown at the event in a documentary, please read and follow the below rules:

Documentary filmmakers can use excerpts of TEDTalks within their films, provided the speaker agrees. TEDmust secure permission from each individual speaker for any use not produced by TED.

In order for us to approach the speaker with the request, you must provide TED with a brief from the filmmakeron the intended use of the footage, the film's perspective/point of view, and distribution plan. We also like to see

brief bios on the creative team (producer, director, etc).

If the speaker agrees, we will provide the filmmaker with footage on a data DVD in one of our standard formats(any needed conversion will be the filmmakers' responsibility). Depending on the particular conference, footagewill be delivered in one of the following formats: DVCPro NTSC, DVCPro PAL, DVCPro NTSC Anamorphic or

DVCPro HD 1080i60. We do not deliver footage on tape.

No licensing fees are charged, but the footage must be accompanied by an on-screen credit (generally a lower-third) referencing TED.com. We prefer the language "Full talk available at TED.com.

Radio

TEDx events can be streamed live on the radio based on review and approval. Sessions and speakers should playlive and uninterrupted. TEDx events must be broadcast on the radio live -- archived audio of events or talks cannot beplayed. TEDxTalks cannot be broadcast on the radio without further permission. [email protected] yourradio proposal.

Social media / online marketing

Sponsors: Never mention your event's sponsors on social media accounts -- including Twitter, Facebook,newsletter (mailing list) emails or on your blog.

Facebook: The name of your Facebook account should mirror the name of your event. (Set up your Facebookaccount as a "Page," not as a "Group" or "Profile.") Your official TEDx event logo must appear in your Facebook

image. No sponsor logos are allowed. In the "Info" tab, include the below "About TED" and "About TEDx" copy:

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring peopletogether to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark

deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where

x = independently organized TED event. The TED Conference provides general guidance for the TEDx

program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference inCalifornia 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED,

the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then

made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir

Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UKPrime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place

every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs), andTEDGlobal is held each summer in Edinburgh, Scotland.

TEDs media initiatives include TED.com, where new TEDTalks are posted daily; the new TED Conversations,

enabling broad conversations among TED fans; and the Open Translation Project, which provides subtitles and

interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are

given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host

local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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from around the globe to become part of the TED community and, with its help, amplify the impact of their

remarkable projects and activities.

For information about TED's upcoming conferences, visithttp://www.ted.com/registration

Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http://www.facebook.com/TED

Facebook: Download our Facebookinformation one-sheetfor more info. Twitter: Your Twitter account name must mirror the name of your TEDx event. (If your event name exceeds the

15-character limit allowed for Twitter names,contact uswith alternative suggestions, which we must approve.)

You must use your official TEDx event logo as your Twitter image. Download our twitterinformation one-sheetfor more info

Email lists: Never use your email list for any purpose other than communicating information specifically aboutyour TEDx event. Never send out mailings more than once a week.

Other social media channels/online marketing tools:All of the standard naming and branding rules apply. Ifyou have a question,contact us.

Videos: Adhere to YouTube's Terms of Service and Community Guidelines when promoting any video on theTEDxTalks YouTube channel.

Event profiles

Filling out your event profile is mandatory. You'll need to fill out as much information as you can immediately afteryour license has been approved. Events profiles left blank for an extended period of time are subject to deletion, atTED's discretion. (The corresponding license will also be canceled at time of deletion.) We're strict about this rulebecause both the global TEDx community and the TED team rely on the data you enter to make decisions.

Regular updates: Update any key data at least once a week. It's crucial that you keep the general public, andTED, aware of what may have changed about your event. If your event profile has not been updated with the most

current information by your event date, your next event will not be approved.

Required fields: You might be missing certain information about your event at the point that your license isapproved. However, as soon as the relevant information becomes available, it's critical that you update the

information on each of these items:

Your event website

Your event date

Social media pages

Twitter tag

Venue location

Ticket price (your ticket price must be approvedby TED Webcast URL (if you plan on providing a webcast)

Date changes: Our system will allow you to change the date of your event after your license has beenapproved. If you want to change your event's date, follow these steps:

1. Go to theworld map of TEDx eventsand review other TEDx events happening in your region/local area2. If your date change could affect another TEDx event -- i.e. if it is within the same 4-8 week period and

close enough in proximity that your audiences might overlap -- reach out to the other TEDx organizer and

discuss

3. Once you have settled on a new date and confirmed it's acceptable to other organizers in your region,

change it on your event profile page

4. Tell usthe new date

Webcasts: If you're planning on providing a webcast of your event, it's important to let the TEDx communityknow. (Other organizers may want to organize events that feature your event's webcast.) Fill in the "WebcastURL" field as soon as you know the URL. If you know you'll have a webcast but don't have the URL yet, enter

your website's URL -- or a placeholder page on your website that contains information you do have about your

webcast.
http://www.ted.com/registrationhttp://www.ted.com/registrationhttp://www.ted.com/registrationhttp://goo.gl/WSkuIhttp://goo.gl/WSkuIhttp://goo.gl/WSkuIhttp://www.ted.com/pages/[email protected]://www.ted.com/pages/[email protected]://www.ted.com/pages/[email protected]://goo.gl/151PBhttp://goo.gl/151PBhttp://goo.gl/151PBhttp://goo.gl/151PBmailto:[email protected]:[email protected]:[email protected]://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQhttp://www.ted.com/tedx/eventshttp://www.ted.com/tedx/eventshttp://www.ted.com/tedx/eventsmailto:[email protected]:[email protected]:[email protected]://www.ted.com/tedx/eventshttps://spreadsheets.google.com/spreadsheet/viewform?formkey=dEFhX3U4dmwyOExkeE1aRGl3WXdhcUE6MQmailto:[email protected]://goo.gl/151PBhttp://goo.gl/151PBhttp://www.ted.com/pages/[email protected]://goo.gl/WSkuIhttp://www.ted.com/registration


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After your event: After your event, remember to add highlights to your event profile. (Adding highlights is aprerequisite for renewing your license.)

Add a Flickr tag

Add the URL of your YouTube playlist of videos

Make sure your speaker list is up to date

Upload a new photo from your event

Webcasts

Approval: Once you have your webcast url,please submityour webcast link for approval Advertising: No advertising is permitted on or around your webcast. (You may not advertise inside the webcast.

You may not place advertisements on the website hosting the webcast.)

Cost: Your webcast must be free to viewers. Distribution: Talks and other content recorded at your event may not be distributed on broadcast television,

cable television, satellite television or on-demand TV.

Webcast services: TEDx has a webcast channel withLivestreamandUstream. We recommend you reaching outto them and they can set you up on one of our ad-free channels.

Third-party webcast services: You can broadcast your event via a third-party website or with a third-partywebcast service, but make sure to submit your url for approval. (Advertisements in, on or around the webcast are

not permitted.)

Your event profile: Add the URL of the webcast to your event profile as soon as you have it. If you know youwill be webcasting your event but are unsure of the URL, add a link to your website, which should include any

information about the webcast that you have so far. (Doing this will make the global TEDx community aware of

your plans to offer a webcast.)

Webcast archive: Archiving your TEDx event webcast for the public or your attendees is not permitted. (I.e.,you are not allowed to provide a stream of your event's webcast after your event has concluded.)

Viewing parties: You're allowed to organize viewing parties around your TEDx webcast, but no viewing partymay exceed 100 attendees. Viewing parties must be free of charge to guests, and must be held in non-commercial venues (such as homes, schools or libraries).

Livestream Metrics: If you are using Livestream to webcast your event you can get the metrics by following

ourLivestream Google Analytics procedure.

Sponsors

Approval: Before you approach any sponsors, you mustuse our form to submit a list of sponsorsyou would like toapproach, along with an explanation of how you want them to be involved. Only when TED has approved this

sponsor proposal may you reach out to them. If you want to add more sponsors after you've submitted your initiallist,use the formto submit the new list.

Unacceptable sponsors: Under no conditions will TED allow companies or organizations who deal in thefollowing to sponsor TEDx events:

Weapons/ammunition

Tobacco/cigarettes

Adult-oriented products/services Editorial control: Sponsors have no editorial control or veto power over your program. The stage: Sponsors may not present from the stage. No one can pay to be included in the program. Sponsor

logos cannot be displayed on a TEDx stage.Bookstores

It is in TED's tradition to partner with a bookstore and to present attendees with a selection of works from innovativeand creative minds around the world. We encourage TEDx Organizers to host a literary space at their events, andrecommend that you partner with a local bookstore to curate your selection.
http://goo.gl/pS0IVhttp://goo.gl/pS0IVhttp://goo.gl/pS0IVmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://goo.gl/LJnIJhttp://goo.gl/LJnIJhttp://goo.gl/LJnIJhttp://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://spreadsheets.google.com/a/ted.com/viewform?hl=en&formkey=dGoxSHpoM1Awcnc4N2RzMG1QSGUtQkE6MQ#gid=0http://goo.gl/LJnIJmailto:[email protected]:[email protected]://goo.gl/pS0IV


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Revenue: Partnerships with bookstores should be in-kind -- all revenues from book sales should go to the bookstore.In exchange, the bookstore will provide staffing and shipping (if applicable) of the books.If the bookstore provides customized items such as t-shirts or mugs for sale at the event, Organizers can set-up arevenue share deal. Bookstores would be allowed to give out coupons in the gift bags.

Speakers and Bookstores: Speakers' books can be part of the selection at a TEDx event bookstore, but cannot besold individually. Be creative! Ask one of your speakers to curate a selection of their favorite books.

Book signings: Speakers at TEDx events can sign their books, but only as part of a larger book sale, and bookstorepresence.

Maximum contribution amount:

For events with less than 100 attendees, total sponsorship funding may not exceed $10,000 (in cash), thisamount excludes direct cost of venue. For events with 100 attendees or less, try to reach out to as many

sponsors as possible who can offer in-kind support.

For events with more than 100 attendees, sponsorship funding may not exceed $20,000 (in cash) persponsor. If your budget necessitates funding above this amount, you will need toget prior written approvalfrom TED.

Payment: Wherever possible, please have sponsors pay vendors directly. Social media: Do not endorse your sponsors via your event's social media properties. You are not allowed to

promote your sponsors on Twitter, Facebook or any other social media properties.

Sponsorship summary: After your event, you'll need tosend TEDa summary of your event sponsorship. The

summary must include a list of all sponsors, what they sponsored and how much they contributed. Both in-kindcontributions and cash must be declared.

Products and giveaways: Branded products may be given away. TEDx-branded products may only be sold atyour event -- not pre/post or online. Profits from these items must go back to support your event. The TEDx

logo/brand may not be licensed for commercial purposes.

Crowdfunding: Crowdfunding: TEDx events cannot use crowdfunding platforms -- such as IndieGoGo,Kickstarter, or other local platforms -- to raise money for any aspect of a TEDx event.

Sponsor logos on your videos: Sponsor logos may only be shown on one slide at the beginning and end of eachvideo. This slide must be 3 seconds long at maximum and adhere to our official sponsorship slidetemplate.There may only be a single slide in your video to feature all of your sponsor logos. Sponsor logos may not appearanywhere else in the video. If you have multiple sponsors you must feature all of your sponsor logos on the one slide.Never superimpose your event logo or a sponsor logo over the speaker's talk or slides. Never feature rolling credits.

Slides related to sponsors must appear in the following sequence:

1. General event intro graphics (optional)

2. Your TEDx event logo (Required)


4. Talk (Required)


6. Post-roll card (optional)

The pre- and post-roll sponsor logo slides you display in your videos should use the layout ofthesetemplates(versions for 4:3 and 16:9 provided). If you are unable to edit these image files, recreate the layout inyour image/slide editor of choice.

If you are featuring multiple sponsor logos, send a still image of your slide [email protected] approval.Sponsor logos must appear smaller than your TEDx event's logo.

PR / press / media

Logos: Use your event's TEDx logo. Don't use the TED logo at any time, and don't allow journalists to use it (inprint or on video). Supply journalists with your customized TEDx logo.

It's a TEDx event -- not TED: Don't say "TED is coming to [city name]." Don't say your event is "organized byTED," "sponsored by TED" or an "official TED event." TED staff should be the sole official spokespeople for TED
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.zipmailto:[email protected]:[email protected]:[email protected]:[email protected]://storage.ted.com/tedx_sponsor_cards.ziphttp://storage.ted.com/tedx_sponsor_cards.zipmailto:[email protected]:[email protected]:[email protected]


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and the program as a whole; any journalist seeking comment from TED should be routed throughMelody

SerafinoandTED.

Press page for journalists: Ask local journalists to visit your website's media section (see below). Provide themwith the URL to the TEDx program (http://www.ted.com/tedx) for detailed information on the nature of the TEDx

program.

Press releases: All press and press releases must be routed through approved by the TEDx program's medialiaison,Melody Serafino. Press releases must contain the "About TED" and "About TEDx" text:

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together

to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep

discussion and connection in a small group. These local, self-organized events are branded TEDx, where x =

independently organized TED event. The TED Conference provides general guidance for the TEDx program, butindividual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California

25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED

Conference invites the worlds leading thinkers and doers to speak for 18 minutes. Their talks are then madeavailable, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, SirRichard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime

Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along

with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in

Edinburgh, Scotland.

TED's media initiatives include TED.com, where new TEDTalks are posted daily, the recently launched TED-Ed

platform for students and educators, the Open Translation Project, which provides subtitles and interactive

transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide, and TEDBooks, shorte-books by speakers that elaborate on a single idea originally presented on TED's stage. TED has established the

annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put

their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around

the world, and the TED Fellows program, helping world-changing innovators from around the globe to become

part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. FollowTED on Twitter or on Facebook.

As you to craft your TEDx press release, please be sure to include the following:

1. Your TEDx event logo at the top of the release

2. Contact information for the organizer handling press inquiries

3. A headline

4. Dateline -- city/state or city/country and date of release

5. Location, date and time of your event

6. A quote from an event organizer

7. Links to your website, Facebook page and Twitter handle

8. Required TEDx and TED boilerplates

Interviews: If you are interviewed for broadcast TV or radio, clearly state, at the very start of the segment, thatyour event is a TEDx event, and explain what that means (it is independently organized, etc.). Represent yourself

as a participating organizer in your specific TEDx program.
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Interview requests for TED staff: Route requests for interviews with TED staff toMelody Serafino, TEDx MediaLiaison.

Creating a media section on your website: If you're planning on having media cover your event, create amedia section on your website. Direct all your media requests to a single, consistent resource.

What your media section should say:All press requests should be sent to [name]. [Name] is the official spokesperson for TEDx[place name].Please note that TEDx event organizers are not able to speak for the TED Conference. Any inquiry

regarding TED should be sent to:

Melody Serafino

TEDx Media Liaison

[email protected]

While we appreciate any coverage, we kindly ask that all journalists and/or bloggers be respectful of the

difference between the TED and TEDx brands.

The 'x' in 'TEDx' stands for "independently organized events." Any headline or text which implies "TED" iscoming to [location] is misleading.

For more information on TEDx, visit http://www.ted.com/tedx.

Having media attend your TEDx event: At TED, we keep the number of journalists to a minimum. We ask youto do the same. Only invite media you know personally.

Members of the press are not allowed to take pictures of or film/videotape your TEDx event. Instead, findone in-house photographer and share selections with the media.

NEXT BE SURE TO READt:The organizer's responsibilities
mailto:[email protected]:[email protected]:[email protected]://www.ted.com/pages/tedx_responsibilitieshttp://www.ted.com/pages/tedx_responsibilitieshttp://www.ted.com/pages/tedx_responsibilitieshttp://www.ted.com/pages/tedx_responsibilitiesmailto:[email protected]

the rules to organizing a tedx event

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