the same world in other words

THE SAME WORLD IN OTHER WORDS

LJUBLJANA, MARCH 2013

THE SAME WORLD IN OTHER WORDS 1

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first southeast europe meetings industry magazine

@kongresmagazine

Editor in Chief�'ORAZD�ÇADAssistant to the Editor in Chief Jan

KlavoraEditor of Croatia Addendum Daniela Kos

Editor of Kongres Telescope Robert CotterAssociate Editor of Kongres Telescope

Artemis Skordili

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THE WORLD ROLLS. DO YOU ROCK IT?

In many ways the mee#ngs industry is similar to rock'n roll. It is passion, dedica%on, striving to be different and visible. To show all that you 've got with your heart and a strong voice in the right moment. To inspire the audience and leave an impression. To have a special connec*on with every listener and respond to their wishes. To ensure that the listener becoms your fan.

You know how to inspire, and we have a stage on which to present. This is the Kongres Magazine. In its editorial board with a very special euphoria we werw preparing the new number. Since in the six years of successful issuance we have go.en to know its audience, it can without exaggera-on be said that we know what they need and what bars they want to hear.

Therefore we have this year brought it even closer to its readers, breathed into it new content and changed it into an even more a/rac0ve ou2it, all with the aim to become a unique, crea0ve and effec$ve medium for dialogue between you onstage and your buyers in the audience. We are hoping that everyone who is turning the world of congress tourism finds their own space in it. Therefore, we offer a range of solu,ons for your dialogue with readers, from text-‐wri$ng and web op#misa#on to promo%ons in the magazine and on social networks.

In the following lines we present our new service SPECIALISED CONGRESS MEDIA AGENCY and we invite you to send us your greatest hits, contribu+ons, ads with which you want to "shake the scene" and step on our stage.

The stage is yours. Impress your audience.

Range of both print and online edi(ons of the Kongres Magazine is more than impressive. In 6 years 24 issues of the Magazine were published, 8 special edi*ons with some 690 contribu)ons that were read by more than 53.000 people. Are you with us?


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@kongresmagazine




Artemis Skordili



2OKO�0ALMIÆ






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Our selectiOn







cOntents
















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SPECIALISED MEETINGS INDUSTRY MEDIA AGENCY

The Kongres Magazine, being a member of the IMRN -‐ Interna'onal Mee'ng Review is introducing a service of a specialised MEETINGS INDUSTRY MEDIA AGENCY, that implements for you services of distribu(on of your PR messages and the crea%on of news. This way we are crea-ng a bridge between interna'onal congress media and mee'ngs des'na'ons and suppliers. Within the IMR Network we cover the area of CENTRAL AND SOUTH EAST EUROPE.

DISTRIBUTION OF NEWS

Unfortunately it happens too o1en that your news do not get appropriate a5en6on.

The main service is the distribu1on of news to all congress and other media through our informa1on system KONGRES MEETINGS MEDIA NETWORK.

Your messages and news are forwarded to over 2000 media contacts, mostly to journalists and editors-‐in-‐chief. Because of this our distribu1on is different to classic direct marke1ng, which you can perform yourselves. For distribu(on of news we are using the following channels:

• Database of 2000 media (expert journals, magazines, bloggers and digital media) • IMRN Daily, sent to some 250.000 addresses of congress organisers • IMRN Weekly, sent to some 370.000 addresses of congress organisers • Kongres E-‐journal, sent monthly to some 38.000 addresses of congress organisers • News aggregators • Own communication system of the Kongres Magazine (database of over 38.000 contacts)

Being the official partner of IMR we are commited to high professional standards, because of which our PR messages are read and targeted well.

CREATION OF NEWS

Should you wish the news can be prepared by the experienced editorial team of the Kongres magazine. We will make sure the news is wri0en clearly, a!rac%vely and in the language of the interna%onal mee#ngs industry. To reach an appropriate quality of your messages, we offer the following services:

• Correction of news and PR messages

Review and improvement of the news for be3er readability and greater chance of publica1on • Proofreading

Proofreading of messages and news with the help of the English member of the Editorial Board • SEO optimisation

In order to improve your on-‐line presence we offer op+misa+on of messages and news, that includes the adjustment of key words, rearrangment of contents and arrangment of the web sites environment through web connec-ons, social media.

In addi'on we also offer a range of addi'onal services, that can be adjusted to individual clients.


1 2


@kongresmagazine




Artemis Skordili



2OKO�0ALMIÆ






t�� f��




Our selectiOn







cOntents
















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WHY

• The largest regional data base on media, editors, bloggers with all the useful information. • Direct access to IMRN – the largest global congress information hub. • Knowledge of optimisation of your news so that they become worth publishing (newsworthy).

IMRN Distribucija


1 2


@kongresmagazine




Artemis Skordili



2OKO�0ALMIÆ






t�� f��




Our selectiOn







cOntents
















+/.'2%3�-!'!:).%�)3�-%$)!�0!24.%2�/&


PACKAGES

DISTRIBUTION OF NEWS BASIC MEET MEET+

Monthly number of news 2 10 20

Distribu(on through the www.kongres-‐magazine.eu portal

✔ ✔ ✔

Distribu(on through the www.interna)onalmee)ngsreview.com portal

✔ ✔ ✔

Distribu(on through the local media in the Kongres Magazine database

✔ ✔ ✔

Distribu(on through the interna(onal congress media in the IMR Network

✔ ✔ ✔

Distribu(on in the e-‐monthly of the Kongres Magazine

11.000 24.000 38.000

Distribu(on to bloggers and other congress media influen&als

✔ ✔ ✔

Priority posi*on of the news at the Kongres magazine portal

✔ ✔

Twi$er & Facebook pos1ng

Publica(on on the day of delivery of the news ✔ ✔

WRITING OF MESSAGES AND NEWS BASIC MEET MEET+

Limita&on of words in news on request 700 1000 2000

Number of photographs included 1 3 5

Number of videos included 1 2

Number of words for connec/on 2 3 5

Meta tags ✔ ✔ ✔

Proofreading ✔ ✔ ✔

Op#misa#on of the message to be published ✔ ✔ ✔

Des$na$on gateway in print and digital version of the Kongres (50 words)

✔ ✔


1 2


@kongresmagazine




Artemis Skordili



2OKO�0ALMIÆ






t�� f��




Our selectiOn







cOntents
















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ADDITIONAL SERVICES BASIC MEET MEET+

RSS ✔ ✔ ✔

Processing of photographs for publica3on ✔ ✔

Web anchors at the Magazine's web portal ✔ ✔

PACKAGES PRICE LIST BASIC MEET MEET+

Monthly cost of the package (VAT not included) 49,50 € 120 € 190 €

HINT 1

What mee#ngs industry news are worthy of public a3en4on and are worth being reported?

• Presentation of a new meetings service • Results of the market research • Report on awards and prizes • Report on exceptional business results • New strategic partnerships

HINT 2

How should press releases be designed?

Agency contribu)ons must be clearly structured and consist of several keywords, an a"rac%ve !tle, led, core and a clear ci(ng of sources. In this way, you will facilitate the work of journalists.

It is necessary to take into account:

-‐ TITLE is extremely important and is the first contact of the journalist and the reader with your news

-‐ SUMMARY is all essen'al informa(on about the campaign united together in a concise, striking and interes'ng paragraph

-‐ CONTENT should be clear and understandable and gramma(cally correct and readable

-‐ THE LAST PARAGRAPH contains informa(on on the organisa(on and addi$onal informa$on and web links related to the contribu,on.


1 2


@kongresmagazine




Artemis Skordili



2OKO�0ALMIÆ






t�� f��




Our selectiOn







cOntents
















+/.'2%3�-!'!:).%�)3�-%$)!�0!24.%2�/&


TRY US OUT

We offer you the opportunity to try us out. Send us your press release, important informa(on or novelty. One news item will be published experimentally. Try and see for yourself today!

CONTACT AND ADDITIONAL INFORMATION

KONGRES MAGAZINE TOLERANCA MARKETING d.o.o. MEETINGS INDUSTRY MARKETING AGENCY S"hova 4, SI-‐1000 Ljubljana T: + 386 (0)1 430 51 03 F: + 386 (0)1 430 51 04 M: +386 (0)40 530 112 E: gorazd.cad@go-‐mice.eu www.kongres-‐magazine.eu

Member of:

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