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Copyright ' 2003, SAS Institute Inc. All rights reserved. The SAS Academic Initiative Featuring the Student Ambassadors: Building the future for our SAS Customers Nina Hanke Academic Initiative EMEA Vienna 19 th of June 2003

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Copyright © 2003, SAS Institute Inc. All rights reserved.

The SAS Academic Initiative Featuring the Student Ambassadors: Building the future for our SAS Customers

Nina HankeAcademic Initiative EMEAVienna 19th of June 2003

Copyright © 2003, SAS Institute Inc. All rights reserved. 2

Agenda

! Who are the Student Ambassadors

! What is the SAS Academic Initiative

! The SAS Academic Initiative offering

! Goal of the Students Ambassador Stream

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Agenda

! Who are the Student Ambassadors! What is the SAS Academic Initiative

! The SAS Academic Initiative offering

! Goal of the Students Ambassador Stream

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The Student Ambassadors at seugi21

!! HenrikHenrik TveitTveit from Norway Academic Institution: Norges teknisk-

naturvitenskapelige universitet (NTNU) Trondheim

Degree: MSc

Final Thesis: Towards an automated procedure for annotation of gene products through SAS methods

SAS skills: Enterprise Miner, SAS Text Miner, Programming I+II, Macro

Presentation: �Towards an automated procedure for annotation of gene products through SAS methods�

Copyright © 2003, SAS Institute Inc. All rights reserved. 5

The Student Ambassadors at seugi21

!! Monika SeyerleMonika Seyerle from GermanyAcademic Institution: University of Applied Sciences,

NürtingenDegree: MScFinal Thesis: �Determination of Customer Lifetime value

using Data Mining Procedures and the activity-based Costing�

SAS skills: SAS Enterprise Miner, Oros SoftwarePresentation: Customer Lifetime value and its

determination using the SAS Enterprise Miner and SAS Oros Software

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The Student Ambassadors at seugi21

!! Claus PuhrClaus Puhr from AustriaAcademic Institution: University of Vienna

Degree: MSc

Final Thesis: �The Clinical Data Warehouse�

SAS skills: BASE, GRAPH, MDDB Server, EG, WebEIS

Presentation: �OPIS, a web enabled clinical data warehouse prototype�

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The Student Ambassadors at seugi21

!! Elisabeth MauriceElisabeth Maurice from FranceAcademic Institution: Grenoble Ecole de Management

Degree: MSc

Final Thesis: Prevent Credit Fraud in public innovation grant tender

SAS skills: SAS Enterprise Miner, SAS Marketing Automation, SAS Enterprise Guide, SAS Base, Macro, STAT, GRAPH, SQL, AF, SCL

Presentation: �The value of text mining in pharmaceutical laboratories�

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The Student Ambassadors have the chance to �

Bridge the gap between Academia and Business

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The Student Ambassadors Competition

! Students who work on a SAS related research project can take part in the �Student Ambassador Competition�

! �Student Ambassador Competition� = 2nd year in a row

! Part of the Academic Initiative Offering

! 27 applications from 11 countries

! Selection of the 5 best via a specialist committee

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Agenda

! Who are the Student Ambassadors

! What is the SAS Academic Initiative! The SAS Academic Initiative offering

! Goal of the Students Ambassador Stream

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The Academic Initiative - 3 pillars

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The Academic Initiative - 3 pillars

Professors TeachingResearch Thought leadership

Students Graduate with SAS skills = their competitive advantage

CustomersRequire graduates with SAS skills to ensure continuity in their investment in SAS

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Structure of Academic Initiative

Research Teaching

2nd

level

3rd

level

4th

level

University/Business School & SAS joint activities

University/Business School initiative

University/Business School initiative

SAS Support-SAS Commercial education course offerings- Training materials

SAS Support-Updated info.- Training

Press Release(On relationship start)

Press Release(On collaboration)

Seminars & Events (w /or without biz customers)

On research resultsOn teaching content

PublicationsOn research resultsOn teaching content

Case study write ups

Partnership (License Agreement)

1st level Identify: What teaching / What research

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What does it mean being part of the Academic Initiative

Having an active partnership with SAS

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The Academic Initiative Circle

GraduateGraduateMBA/MScMBA/MSc--levellevel

BI/DW

Professor+

Student

UndergraduateUndergraduateExec. EducationExec. Education

STATS

SOLUTIONS

High Level

SOLUTIONS

RESEARCHRESEARCH

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Agenda

! Who are the Student Ambassadors

! What is the SAS Academic Initiative

! The SAS Academic Initiative Offering! Goal of the Students Ambassador Stream

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What does having an active partnership with SAS mean?

For Professors,Teachers,Researchers

- Support in curricula development ⇒ Academic Initiative Managers

- Support with teaching material ⇒ the SAS Trainer�s Kit

- Support in academic marketing ⇒ newsletters, press releases, reference stories, articles in sascom magazine

- Non commercial pricing structure ⇒ Master License Agreement for Degree Granting Institutions

Copyright © 2003, SAS Institute Inc. All rights reserved. 18

What does having an active partnership with SAS mean?

For Students

- Support students with final thesis scholarships ⇒Fellowship Program

- Support through home copies ⇒ Learning Edition

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What does having an active partnership with SAS mean?

For both Professors,Teachers, Researchersand Students

- Access to international academic network ⇒ world wide Academic Initiative

- Provide access to User groups ⇒ 1Prof.+1 Student for free deal + Student Ambassador Competition + Academic Intelligence Award

- Access to BetterManagement.com ⇒ 1 part of course delivered via BetterManagement.com

Copyright © 2003, SAS Institute Inc. All rights reserved. 20

Academic Intelligence Award - SeUGI20 Paris

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Student Ambassadors - SeUGI20 Paris

Student Ambassadors

1.) Adeline Laulanie (UK) 2.) Samuel Dupont (Belgium)3.) Bart Baesens (Belgium)4.) Uwe Steinlein (Germany)5.) Jurek Krawzuk (Poland)

Copyright © 2003, SAS Institute Inc. All rights reserved. 22

What does having an active partnership with SAS mean?

For both Professors,Teachers, Researchersand Students

- Access to international academic network ⇒ world wideAcademic Initiative

- Provide access to User groups ⇒ 1Prof.+1 Student for free deal + Student Ambassador Competition + Academic Intelligence Award

- Access to BetterManagement.com ⇒ 1 part of course delivered via BetterManagement.com, forum to present your �thought leadership� to Business people

Copyright © 2003, SAS Institute Inc. All rights reserved. 23

& Academia Working Together

! Reach industry with your thought-leadership� Increase brand awareness, brand relevancy� Posted articles, research� Webcasts (BetterManagement VISION)

! Develop prospects for educational programs� Executive Education� Executive MBA

! Develop new revenue streams � E-learning� Master Kits

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- Academic Partnerships

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- Academic Partnerships

Graziado School of Business, Pepperdine UniversityProfessor Linnea McCord, Assoc. Dean Kerns�Ethics and Legal Mandate: Survival in the Sarbanes-Oxley Era�

Wharton School of Business, University of Penn.Professor George Day�Winning the Competition for Customer Relationships�

Darden Graduate School, University of VirginiaAdjunct Professor Peter Turney�Collaborative Performance Management�, �Value Creation�

Keenan-Flagler Business School of UNCProfessor Ron Williams�Return on Minimized Investments � Leveraging Investments in IT and Intellectual

Capital�

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What does having an active partnership with SAS mean?

For our commercial customers

�I know, that you � our customers � need qualified peoplethat can exploit the investment you have made in SAS.Through our Academic Initiative, SAS is going to continue toensure that you have the qualified people you need�

Dr. Jim Goodnight 11th of June 2002SeUGI Opening Plenary

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What does having an active partnership with SAS mean?

For our commercial customers

- Link between University/Business School and customer- Recruitment- Internships- Final thesis

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Agenda

! Who are the Student Ambassadors

! What is the SAS Academic Initiative

! The Academic Initiative Offering

! Goal of the Students Ambassador Stream

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" Platform for the Student Ambassadors to Bridge the gap between Academia and Business � demonstrate their SAS skills

" Platform for business customers to Bridge the gap between Academia and Business � SAS usage from the academic point of view

" Platform for our customers to recruit graduates with SAS skills

" Forum to exchange and discuss new research findings

" Give example of SAS investment in the future of our existing customers

Goal of the Student Ambassador Stream

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The SAS Presidents quote

�I know, that you � our customers � need qualified peoplethat can exploit the investment you have made in SAS.Through our Academic Initiative, SAS is going to continue toensure that you have the qualified people you need�

Dr. Jim Goodnight 11th of June 2002SeUGI Opening Plenary

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GrenobleGrenoble Ecole de Management (EMEAEcole de Management (EMEA--France)France)

2002 Academic Intelligence Award Winner

! Post Graduate Program (Bac+6)! By Grenoble Ecole de Management and SAS France team! Educate specialists in business intelligence and SAS business solutions! Dual approach : Covering both Technical and Managerial aspects! Students� sponsoring of SAS & SAS customers for tuition fees &

internships

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SheffiedSheffied Hallam University (EMEAHallam University (EMEA--UK)UK)

! MSc in Business Intelligence.! Sheffield Hallam and SAS UK joint curriculum.! Combined with scholarships, internships and future

recruitment.! Student advantages from SAS training and SAS

certification (qualification).

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UniversitUniversitéé Catholique de LouvainCatholique de Louvain (EMEA(EMEA--Belgium)Belgium)

! Post graduate degree - DEC ��Diplome d�EtudeComplementaire�� together with SAS V8 certification

! Started September 2002 ! DWH component undertaken by SAS training

department. DM by the university! SAS Marketing department support

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Collegium of Economic Analyses#Institute of Econometrics

#Institute of Statistics and Demography

#Research Institute of Economic Development

#Chair of Business Informatics

#Chair of Business Activity Studies

#Chair of International Comparative Studies

Collegium of World Economy#Institute of International Marketing

Collegium of Business Administration#Chair of Financial Management

#Chair of Strategic Management

#Chair of Human Resources Management

#Chair of Logistics

#Chair of Marketing

Collegium of Management and Finance#Chair of Banking

#Chair of Finance

#Chair of Accounting

#Chair of Business Finance

#Chair of Quality Management

#Chair of Business Management

Warsaw School of Economics (EMEAWarsaw School of Economics (EMEA--Poland)Poland)

� SAS Activity-Based Management (formerly Oros ABC) operated by Dept. of Management Accounting.

�Integration of Corporation�s Systems and Data Processing and Presentationtaught by Chair of business.

Copyright © 2003, SAS Institute Inc. All rights reserved. 36

Queensland University of Technology (APQueensland University of Technology (AP--Australia)Australia)

Focus:User groups / seminars

Queensland University of Technology:DM & DW - course start 2003

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City University of Hong Kong (APCity University of Hong Kong (AP--Hong Kong)Hong Kong)Knowledge Discovery Center

-SAS Training in BI fields

-Seminars / Workshops

-Consulting

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Tamagawa University, Keio University and Tamagawa University, Keio University and Scientific Societies (APScientific Societies (AP--Japan)Japan)

Support towards Scientific Societies:

Assent: 7 societies

Advertise: 15 societies

Display: 2 societies

(as of 2002)

Copyright © 2003, SAS Institute Inc. All rights reserved. 39

India School of Business (APIndia School of Business (AP--India)India)

! ISB (India School of business)� Advanced analytics curricula starting in academic year 2003-

2004.

! Increased Business solution possibilities with other major Academic Institutions.

Copyright © 2003, SAS Institute Inc. All rights reserved. 40

Baylor University (USA)Baylor University (USA)! Institutional Research and Testing

(IRT) allows administrators to utilize SAS DW for business decisions on school management.

! Graduate school (71 masters / 15 doctoral degrees) uses SAS DW to evaluate graduate programs based on enrollment, test scores, graduation rates & job placement rates.

! Undergraduate division uses SASDW to track enrollment, recruitment and retention of all Baylor students.

! IRT staff members are teaching courses on decision support system combined with SAS certification.

Copyright © 2003, SAS Institute Inc. All rights reserved. 41

University of Central Florida (USA)University of Central Florida (USA)! Web-based survey system:

� Evaluate performance of both students and faculties who participate in distance learning (e-learning) classes.

! College of Arts and Sciences: � SAS Data Mining Certificate Program:

August 2000 � Data Mining master-of-science degree:

August 2001.

Copyright © 2003, SAS Institute Inc. All rights reserved. 42Copyright © 2003, SAS Institute Inc. All rights reserved. 42