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ww.cxrating.com © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS An Overview of CXMapping using the ABACUS toolkit from the BP Group ww.cxrating.com

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We have got to get scientific about the customer experience. CXRating.com is a new company intent on delivering that promise. Here we look at Customer Experience Mapping using the BP Groups ABACUS toolset.

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  • 1. www.cxrating.com CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS An Overview of CXMapping using the ABACUS toolkit from the BP Group www.cxrating.com

2. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE > SHARE USE 3. www.cxrating.com WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 4. www.cxrating.com > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 5. www.cxrating.com AWARENESS DISCOVER > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 6. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 7. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 8. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 9. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 10. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 11. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 12. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 13. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 14. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT SHARE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 15. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT SHARE USE CUSTOMIZE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 16. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE SUPPORT SHARE USE CUSTOMIZE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE ACQUISITION > < 17. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 18. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 19. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 20. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 21. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY 22. www.cxrating.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE > SHARE USE 23. www.cxrating.com CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS An Overview of CXMapping using the ABACUS toolkit from the BP Group