the science of inbound marketing for builders and remodelers
DESCRIPTION
Walk through the systematic, consistent approach that will earn you more leads and business through your website. Every builder and remodeler should be using inbound marketing to generate leads. It's a systematic approach to get more potential homeowners to your website as well as getting them to raise their hand. In this free, 60 minute webinar we'll cover the following: A brief overview of the inbound marketing process Real data showing how long inbound marketing takes to work for your business What types of activities will lead to success with inbound marketing Real case studies from local builders and remodelersTRANSCRIPT
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The Science Behind Inbound Marketing for Builders and Remodelers
Spencer PowellInbound Marketing Director@spowell24
Enter questions/comments in the chat panel www.tmrdirect.com
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Agenda
Enter questions/comments in the chat panel www.tmrdirect.com
1. Brief overview of inbound marketing2. Real data behind specific inbound marketing activities3. MIT study of HubSpot: how long does this take?4. 3 TMR Direct case studies - working with HubSpot and
our builder clients5. How to get started with inbound marketing
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Inbound Marketing Overview
Step 1: Attract Visitors
Website
Blogging
Search Engine Optimization
Social Media
Referral Sites
•Create Content
•Optimize that Content
•Promote that Content•Facebook•Twitter•Google+•LinkedIn•Houzz•Pinterest
•Page Titles•Keywords•Links•Meta Data
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Inbound Marketing Overview
Step 2: Convert Visitors
•Create Compelling Offers
•Design CTAs
•Build Landing Pages
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Inbound Marketing Overview
Step 3: Convert Leads to Customers
•Educate
•Nurture
•Re-Convert
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Inbound Marketing Overview
Step 4: Analyze
•Traffic
•Conversion Rates
•Customers
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Pages3. Impact of Social Media4. Impact of Landing Pages
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Eating our own dog food…
594 Visits
4,254 Visits!
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The True Science Behind Inbound Marketing
1.Impact of Blogging
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Blogging 8 times per month = 3x the traffic
Blogging 4 times per month = 2x the traffic
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Custom Home Builder & Remodeler Example
40 Visits
663 Visits
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Blogging 8 times per month = 4x the leads
Blogging 4 times per month = 3x the leads
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Custom Home Builder & Remodeler Example
8 Leads
65 Leads
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Agenda
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Agenda
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Home Builder Example
0 Blog Articles
60 Blog Articles
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging
2.Impact on Website Content
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Agenda
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Bigger Websites (i.e. more website pages), attract more website traffic
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Home Builder Example
558 Visits
3,156 Visits
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content
3.Impact of Social Media
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Agenda
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content3. Impact of Social Media
4.Impact of Landing Pages
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Agenda
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Home Builder Example
24 Leads
293 Leads
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MIT Study of HubSpot
•Avg. of 2.7x increase in traffic after 12 months of active use
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MIT Study of HubSpot
•Experienced lead database growth of 30.4x after 12 months of active use
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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TMR Direct: Homebuilder & Remodeler Case Studies
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TMR Direct: Homebuilder & Remodeler Case Studies
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TMR Direct: Homebuilder & Remodeler Case Studies
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Get Started with Inbound MarketingInbound Marketing Assessment
HubSpot + TMR Direct
HubSpot + DIY Inbound Marketing
Not a fit for Inbound Marketing
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Questions?
Get Started with Inbound Marketingmarketing.tmrdirect.com/IMA
Spencer PowellInbound Marketing Director@[email protected]
Sources of Data: HubSpot and MIT