the science of lead scoring, prioritization, and sales success

Steve Durham Product Manager InsideSales.com

Andrew Parry Head of Product Marketing & Strategy InsideSales.com

THE SCIENCE OF LEAD SCORING, PRIORITIZATION & SALES SUCCESS

Introduction

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Heres a sobering statistic: 79% of mar-keting leads never convert to sales. That means inbound reps waste a lot of time chasing the wrong leads.

Outbound sales teams often dont know the best prospects to target, either, further stalling your sales engine.

So its no surprise that sales leaders are frantically searching for ways to improve lead scoring and prioritization to enable their teams to target the buyers most likely to convert and close.

This has created a tsunami of interest in predictive analytics. New sales and mar-keting technologies keep popping up, all of them claiming to offer the most ana-lytics value.

It is easy to get lost in all the noise that predictive analytics vendors are making.

Worse, its easy to buy into applications that are not tailored to your specific sales problems.

Most solutions on the market make pre-dictions, but dont prescribe the actions needed to put that insight to practical use. And stitching together several different applications can cost you as much as 20% in lost productivity as your team struggles to navigate multiple apps.

InsideSales.com has developed a dynamic lead scoring and sorting technology that sits comfortably within the CRM you are already using. This technology has been shown to increase revenue by as much as 24%.

This advanced technology, called Neu-ralView, goes well beyond simple lead scoring by prioritizing sales activities and prescribing the best way to communicate

with your prospects (phone, email, text messages), what day and time to reach out and even what messaging to share.

In this ebook, you will learn how Neu-ralView enables you to analyze your sales process and identify opportunities to accelerate sales. You also will see how this breakthrough technology prescribes the best course of action to take advantage of data-driven insights in real time.

Introduction

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Table of Contents

Published by InsideSales.com34 East 1700 SouthProvo, Utah 84606877-798-9633

Copyright 2015 InsideSales.com / 06v1All Rights Reserved

Introduction 2

About the Authors 5

Sales Problems Solved 61. Who to Contact?....................................................................................................72. When to Call? .........................................................................................................83. How to Accelerate Sales? ....................................................................................9

The Power of Neuralytics 10Sort Signals From Noise ........................................................................................10

How Does NeuralView Help Sales Managers 13I dont know which leads are ready for sales conversations .....................13I dont know what an ideal lead looks like ......................................................13I dont have much marketing feedback regarding lead quality .................14I dont know if my reps are working leads effectively ..................................14I dont how to coach certain reps ....................................................................15

NeuralView In Action 161. Likelihood to Close .............................................................................................162. Likelihood to Contact .........................................................................................16

Close Deals Faster: A Case Study 17Lift Connect and Close Rates ...............................................................................17

NerualView Vs. Competitors 19Prescriptive Lead Sorting That Is Not Biased ...................................................19Provides Two Data Point Scores Relevant To Your Business Model ...........20

Frequently Asked Questions 21

Summary & Credits 24

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About the Authors


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About the Authors

As a product manager for InsideSales.com, Steve develops innovative solutions for the inside sales space and frequently works with enterprise clients and sales managers in pro-viding the latest best practices associated with the products he oversees. Holding an MIS degree from Carnegie Mellon University, Steve has delivered technical elegance and the highest levels of customer satisfaction to the clients of General Motors and Spillman Tech-nologies, where he contributed to key strategic projects before joining the InsideSales.com team in 2014.

Steve DurhamProduct Manager InsideSales.com

Andrew ParryHead of Product Marketing & Strategy InsideSales.com

An expert in product strategy, Andrew delivers reliable business growth and value through his ability to manage projects and teams. A champion of long-lead planning, Andrew works closely with executive leadership in developing product vision, growth strategy, feature definition and prioritization.

With an MBA from Harvard Business School, Andrew contributed his product strategy skills to organizations including Xbox LIVE and Elec-tronic Arts before joining the InsideSales.com team in 2014.

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Sales Problems Solved


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When to call?Most salespeople simply dont have access to enough information to know the best day of the week or the best time of day to contact a particular prospect. A hot lead is only good if you can reach them.

Although most predictive lead scoring solutions assign leads a score, they dont provide any guidance on optimal contact times. This leaves reps to blindly call leads in the dark, like bats without sonar.

Who to contact?Imagine how you could grow your business as you identify engaged prospects with actionable analytics.

Sales reps often apply the same effort across all of the leads marketing sup-plies them. Are you spending time on the leads most likely to convert and close? Are you focusing too much on unquali-fied prospects while good leads decay in your queue?

How to accelerate sales?What if your reps activities could be pre-scribed throughout their day in the most advantageous way?

Do you find it easy to manage, analyze, understand and make business decisions based on your data? Companies dont automatically develop data competen-cies simply because they have invested in the tools. If your tools are too complex to adopt and use, they might prove to be a waste of time and investment.


+ +Who is Interested? When to Contact? What Content?



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1. Who to Contact?In some companies, sales reps spend as much as 40% of their time just looking for someone to call.

Even if your reps do spend more time on the phone, data shows that an average rep allocates their efforts equally across their lead lists, working just as hard on their worst prospects as they do on their best prospects. And you cant blame them. Without the right insights, reps are left in the dark.

NeuralView targets sales reps efforts to the opportunities most likely to engage and most likely to close by scoring each lead with a predictive and prescriptive self-learning engine that processes massive and complex data sets in real time.


Close Rate

Clos

e Ra

te

BestProspects

WorstProspects

Rep Effort

HOW DO REPS SPEND THEIR EFFORT?



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2. When to Call?To truly target a sales reps efforts, how-ever, more is needed than just big data predictions. NeuralView takes the analyti-cal predictions about a leads likelihood to close and seamlessly injects those pre-dictions into a reps workflow, delivering not just analytics, but action and results. This prescriptive part of the platform pre-scribes the order in which a rep should target leads based on two variables:

Likelihood to Close+

Likelihood to ContactThe ability to rank leads on likelihood to contact in addition to likelihood to close is what makes NeuralView so powerful for sales teams. Consider the value you miss out on without access to this kind of data-driven technology.

Often a lead rated as likely to close is wasted simply because the prospect isnt in the office when your rep tries to call, and the average sales rep will only make between 1.7 and 2.1 call attempts to reach a prospect before giving up.

Making matters worse, you might be shocked to learn that industry research suggests only 27% of inbound leads ever get contacted at all. Think about it. That means 71% of internet leads, some of your warmest leads, are being squandered.


Close Rate

Clos

e Ra

te

BestProspects

WorstProspects

Rep Effort

WE ALIGN EFFORT PREDICTIVE MAPPING



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3. How to Accelerate Sales?Because NeuralView has the ability to prioritize your sales reps call lists in real time, a prescriptive workflow coupled with increased rep effort can yield dra-matic results.

In highly optimized sales environments, where all other automation and manual prioritization efficiencies have already been achieved, the simple addition of Neu-ralView has been shown to deliver 20% to 25% more sales. Combined with other CRM-enhancing technologies, some cus-tomers have seen 30% to 100% aggregate increases in revenue.

While there are many apps and SaaS solu-tions that can help optimize different parts of the sales process, reps can lose between 10% and 20% of their productiv-ity switching between apps. NeuralView integrates directly into leading CRMs, like

Salesforce and Microsoft Dynamics CRM, so your reps can access it right where they already work.

NeuralView displays information in a simple, straightforward way, enabling

reps to know at a single glance who to call, when to reach them, and what mes-saging will resonate, based on real-time buying signals.


Rep Effort

Clos

e Ra

te

BestProspects

WorstProspects

IncreasedRep Effort

WE INCREASE EFFORT PREDICTIVE WORKFLOW

Close Rate


The Power of Neuralytics


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The Power of NeuralyticsNeuralView is powered by Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.

Developed as a system of statistical models and algorithms, Neuralytics under-pins innovations like NeuralView with the ability to sequence the sales process by continually analyzing massive data sets. At the time of publication, it includes 150 million customer profilesthat is nearly half of the adult population of North America and more than 80 billion sales interactions. Each month about 1 billion sales interactions are added to the Neura-lytics database.

Sort Signals From NoiseNeuralytics uses big data best practices to provide sales teams with relevant, action-able insights.

Globalization Larger data sets that include data from adjacent industries and organizations of similar size to your own are more valuable than smaller data sets that focus on data localized only to your specific organization.

Anonymization Data is anonymized to protect privacy.

Normalization If data cannot be tied to outcomes, it has no practical use. In order to predict the most accurate outcomes, data sets must be consistent to minimize redundancy and dependency.

With these best practices in place, NeuralView can access the power of the Neuralytics engine to effectively sort signals your customers exhibit about their habits and buying behaviors from other data noise.

31.2%DEMOGRAPHIC

19.4%HISTOGRAPHIC

24.9%FIRMOGRAPHIC

18.3%PSYCHOGRAPHIC

3.1%GEOGRAPHIC

93SCORE



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Neuralytics is InsideSales.coms pre-dictive and prescriptive self-learning engine.

NeuralView is the prescriptive tech-nology that utilizes the predictions Neuralytics generates to tell reps who to contact, when to call and what to say.

InsideSales.coms sales lead scor-ing & prioritization application is called NeuralView, powered by Neuralytics.

Traditionally, many models have included a human element for some aspect of their lead scoring. These models suffer from shortfalls associated with human efforts, such as biases and finite energies and timetables. With human-led predictive modeling, data can be compromised by misinformed predispositions. Running the predictive algorithms exhausts the human

brain long before all the data-set possi-bilities are exhausted. So your results are inevitably flawed, skewed or at best not comprehensive.

Machine learning, on the other hand, sorts data at lightning speeds, deducing in sec-onds what an entire team of analysts could take months to conclude. Massive data

sets sorted by scientific algorithms also eliminate bias to ensure no opportunity is overlooked.

Neuralytics uses more than 400 data points across five categories: Demo-graphic, Firmographic, Geographic, Histographic and Psychographic.

PsychographicFirmographic GeographicDemographic Histographic

Contextual Data Categories

Founded DateFunding Events

RevenueIndustry

GenderAge

RegionEducation

LocationWeather

LunarSporting Events

EmpathyResilienceAmbitionOpenness

Stock DataMacro Economic

HolidayZodiac



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Company-Specific Modeling Neuralytics delivers best practices and rec-ommendations tailored to your particular business and customers through the Neu-ralView scores given to your reps.

Multiple Models For large companies with a variety of prod-ucts and customer segments, Neuralytics allows users to create individual Neu-ralView models for each product offering or selection of customers.

Custom Inputs Neuralytics uses the key factors that influence your business. By referencing user-specified custom fields in your CRM, Neuralytics leverages this information to train your company model through the insights it delivers via NeuralView.

Neuralytics also provides additional fea-tures that inform the way NeuralView works within your specific business model. These elements tailor NeuralView to your organization to grow your top-line revenue and strengthen your bottom line.

Trust Reports Neuralytics provides Trust Reports that reveal the detailed inner workings of Neu-ralytics and NeuralView in your system. These reports can help you identify sales trends unique to your organization. Find out how many calls your reps need to make to reach high-scoring leads, accu-rately identify how much revenue to expect from each lead score range, and gain additional insights on your ideal cus-tomers. Trust Reports support successful sales strategies and forecasts.


Align sales & marketing to boost revenue

eBook

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How Does NeuralView Help Sales Managers


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NeuralView helps sales managers solve these common problems:

I dont know which leads are ready for sales conversationsBy sorting and scoring your leads in real time, NeuralView can identify the leads most likely to close, showing you how many leads are qualified and likely to convert.

I dont know what an ideal lead looks likeBy identifying which leads are most likely to close, NeuralView provides important insight into which leads are most eagerly adopting your solutions. This knowledge can help your organization more strategi-cally identify and target specific buying

personas, bringing greater alignment to your sales and marketing teams. Trust Reports generated by NeuralView can help

you identify the specific industries that most eagerly adopt your solutions.

Help Sales ManagersHow Does NeuralView

The Lead Quality report helps sales management understand whether the feedback loop generated using NeuralView is helping to attract better leads over time.



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I dont have much marketing feedback regarding lead qualitySales reps often complain marketing is not providing enough quality leads. Marketing fires back that sales isnt following up on the leads they have provided. Between the bickering, business slips away. NeuralView sorts and scores all leads as marketing provides them, identifying the most impor-tant leads to contact right away.

I dont know if my reps are working leads effectivelyBy using NeuralView, sales managers can prescribe which leads and opportunities should be prioritized ahead of others. For example, a rep working an opportunity that has seen lots of engagement and is projected to close can use this insight to

shift gears and simultaneously focus on another opportunity that requires a little more effort and nurturing.


The Industry View report allows sales management to view the breakdown of lead scores within different targeted industries.



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I dont how to coach certain repsBecause NeuralView can accurately predict where prospects are in the buying journey and prescribe the right ways to contact and the right messaging to use, it can also help you to quickly identify and correct gaps in a sales reps process. By looking at historical conversion rates broken down by stage, areas of weakness can be identified. For example, if one of your reps historically converts tons of opportunities between the first and second stages and at the bottom of the funnel but doesnt see an impressive conversion rate between the second and third stages, it might tip you off that this rep is doing something wrong in this stage. Maybe the rep isnt demoing well, or maybe she is being too lenient in letting less-qualified opportunities come in at the top of the funnel. With this informa-tion, you can prescribe better actions and specific coaching advice to help your rep raise his or her conversion rate.

Imagine if you could channel all of your reps experience and energy to the pros-pects most likely to qualify and close?

Using NeuralView, a sales manager can prescribe a reps daily prospecting process.


Trust Reports are used to help managers understand more about how NeuralView is working in their CRM, what value is being driven by the product, and where their reps are expending effort.

Trust Reports are used to help managers understand more about how NeuralView is working in their CRM, what value is being driven by the product, and where their reps are expending effort.


NeuralView In Action


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Displayed in easy-to-consume visuals, NeuralView eliminates any guesswork reps traditionally faced about knowing who to call, when to reach them and what to say.

Key MetricsNeuralView shows two key metrics used to prioritize sales activities.

1. Likelihood to CloseFirst, the Neuralytics engine assigns each lead a score based on the likelihood to close. This insight is culled from the data in your own records combined with data points from the Neuralytics database.

2. Likelihood to ContactSecond, the contactability function of Neu-ralView prescribes who to reach out to and when to call. It sorts leads into a list of optimal contact times by weighing the

NeuralScore as well as a number of other variables, including available demographic, geographic and company information. This process is continuous, recurring every hour to give up-to-date recommendations.

In a single view, reps can see the lead source, the contacts current title and orga-nizational information like total funding.A similar window can be accessed

referencing the leads contactability. Reps can see if their lead has been contacted on a previous deal, what time zone their prospect is in and what the weather is like on location at that particular moment.

Within the same interface, reps can also quickly look at the leads history to see all previous contacts and touches they may have had with this lead.

NeuralView In Action


Close Deals Faster: A Case Study


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Lift Connect and Close Rates

NeuralView lifts connect and close rates, even in a highly optimized sales process.

OutboundEngine has leveraged Neu-ralView to fine-tune its highly optimized sales process. Scott Leese, senior vice president of sales, and Claire Morris, senior operations manager, say NeuralView plays an important role in driving top-line rev-enue growth for their company.

OutboundEngine is a technology company based in Austin, Texas, that provides social and email marketing solutions.

Before turning on NeuralView to better prescribe rep workflow, OutboundEngine already operated in a highly optimized sales environment.

We were under this impression that our engine was as optimized as it pos-sibly could be. We lived in the data. Every day we talked about how we could optimize our dials, our connect rate, our pitch, and everything. When we were first considering whether or not to turn on the NeuralView prod-uct, on one hand it was really exciting to think about all of the potential upside, but on the other hand it was really scary to think about relin-quishing all of the control over those data-driven decisions that we had been doing thus far. Claire Morris

After implementing NeuralView, Out-boundEngines sales team could see which leads in their pool were the most likely to connect and the most likely to close.

Neuralytics is scoring the leads and surfacing the ones that we should call first, the ones that have the high-est probability to close. Neuralytics is one of the most important technology developments Ive seen for sales. Scott Leese

NeuralView is helping OutboundEngines sales reps have more conversations, with a lift in contact rates of at least 30%. More conversations lead to more wins for the company.

We saw our close rates improve because we were spending time call-ing higher-quality leads. Not only that, we were seeing them close at a higher rate too. Overall, today, revenues have gone up about 24%. Claire Morris




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As sales leaders, Morris and Leese noticed that their reps welcomed the prescriptive NeuralView workflow.

All of the feedback weve gotten so far has been overwhelmingly positive. Scott Leese

One of the reasons NeuralView receives such a positive response is because it saves reps incredible amounts of time and increases productivity. Reps no longer have to spend time looking for someone to call. They can instead focus on the best leads available to them, and the contact information for those leads is seamlessly injected directly into their workflow.

At the end of the day, any rep is going to be thrilled to have some of these more complicated decisions taken off of their plate so that they can spend more time doing what they do best, which is pitching and closing deals. Claire Morris

NeuralView is easy for sales reps to use and embrace. It doesnt require any special training; the Neuralytics engine does all of the work for your team. You simply keep

focusing your sales talents and let science direct which leads your reps execute on. With NeuralView, you have access to the sales insights that you have always wanted.


Claire MorrisSenior Operations Manager

+30%Contact Rate

+19%Rep Productivity

+24%Revenue

SUCCESS


NerualView Vs. Competitors


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Built Specifically for Sales TeamsLead scoring often has a bad reputation on the sales floor. Why? Because con-sumer-grade predictive scoring models have never added much value directly to sales. Most consumer-grade predictive models are used by marketing teams. Mar-keting scores leads to try to prove to sales that their leads are valuable. However, not knowing the best times to contact these leads or what information to give them hurts your conversion rates.

NeuralView was created by salespeople for salespeople. NeuralView recognizes that three things are required for sales manag-ers to make sure their people are working on the right leads:

1. Leads must be CLOSABLE The people you are contacting must be buyers.

2. Leads must be CONTACTABLE When your reps call at a certain time, there has to be a good chance someone will pick up the line.

3. Your reps have to actually call the PRIORITIZED lists.

Traditional predictive analytics approaches attempt to solve for no. 1, usually through marketing-designed scoring schemas, but dont adequately address points 2 and 3.

Prescriptive Lead Sorting That Is Not BiasedNeuralView can prescriptively sort the best leads in your pool because it is not impeded by human biases. NeuralView does not care what marketing thinks about a lead. Nor does NeuralView care what the lead source is, what the target industry is or what the current scores coming out of

NeuralView vs. Competitors

Optimize the sales process and eliminate time wasters

eBook

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applications like Marketo or Eloqua are. NeuralView does not come with a bias. You can enter any data into the engine and it will be treated just like anything else. If the data is predictive for either likelihood to close or likelihood to contact, it is weighted; if it isnt, it is suppressed.

Provides Two Data Point Scores Relevant To Your Business ModelNeuralView offers insight into two predic-tive scores, while most consumer-grade analytics engines only provide one. Armed with these two crucial data points, Neu-ralView can queue up calls for salespeople. This engine can constrain and reorder leads based on business rules specific to your needs and purposes. So if you are building a calling campaign for midsize retailers in the Northeast, you can set the business rules to filter for Northeast, then

retail, then a size range, and then you can require it be between 9 a.m. to 5 p.m. local time. Anything that meets those criteria

is fair game and will be prioritized in your reps call queue based on Closeability and Contactabililty.

NeuralView vs. Competitors

Data VisualizationPredictionGamificationCommunications

Sales Acceleration TechnologyImprove sales through science with InsideSales.com.

Contact the right prospects, in the right way, at the right time.

Work smarter by predicting which leads you are most likely to contact, qualify, and close.

Motivate your sales team by making the sales process visual, competitive, and fun.

Bring your sales data to the forefront by making it visual, meaningful, and actionable.

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Frequently Asked Questions


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Q: Does this product have to be tied to a CRM?

Yes. NeuralView is designed to support your workflow process in the CRM you are using. NeuralView sits comfortably inside your CRM, eliminating any need to switch between applications in order to carry out your sales process.

Q: What is the installation process for NeuralView?

Installing NeuralView and adopting its usage is simple. Our experts will conduct a brief interview with your organization in order to understand your company targets and goals. We will then tailor and train a model of NeuralView that is specialized for your purposes. Before implementing your specific model, it will be tested and back-tested.

Of course, to be most effective, Neu-ralView is implemented with a PowerDialer

feature. Without a sales calling paradigm to work within, NeuralView will still sort and score leads, logging those scores to your CRM where reps can then either ignore the scores or game your system and only work the leads they think are good enough. This wastes the opportu-nity to optimize the value NeuralView adds to your sales process.

With a dialing system in place, NeuralView will automatically prescribe the calls your reps should make to their dialing queues. The lists are refreshed hourly. Now instead of reps building their call lists with their best guesses, the NeuralView engine builds them with sophisticated predictive and prescriptive science.

Q: Does NeuralView work with Salesforce?

Yes, NeuralView can be fully integrated with Salesforce so you can have full access to NeuralView directly from within

Salesforce. Salesforce records are synced with NeuralView records. In fact, because of the compatibility of InsideSales.com and Salesforce solutions, InsideSales.com is considered a Salesforce premier partner.

Q: Does NeuralView sync with Micro-soft Dynamics CRM?

NeuralView integrates seamlessly with Microsoft Dynamics, providing users with full access to NeuralViews patented lead scoring and lead sorting functions directly from Microsoft Dynamics. This compatibil-ity works so well that Microsoft recognizes InsideSales.com as a Global Independent Solutions Vendor Partner


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Q: Who in an organization uses NeuralView?

Typically, 100% of inside sales and field sales reps will use NeuralView to gain actionable sales insights. Sales managers can use NeuralView to prescribe a days actions for their reps, and can utilize the related Neuralytics Trust Reports to analyze the detailed inner workings of Neuralytics and NeuralView of your specific business. Find out the number of calls required to reach the high scoring leads, how much revenue to expect from each score range and what specific makeup of customer your company serves best.

Q: How does NeuralView differ from marketing automation applications like Marketo or Eloqua?

Throughout this ebook you have learned some of the ways that NeuralView differs from marketing applications, but because this is one of the most common questions sur-rounding the revolutionary capability of NeuralView, a more specific analysis comparing the features of Neuralviews lead scoring capabilities and those of marketing automation scoring systems is warranted. A comparison of each application is listed in the table on the next page.


Your Secret Weapon to Closing More Deals

Webinar

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Feature Marketing Automation Lead Scoring NeuralView

Scoring Rubric Subjective model created by marketing manager Objective scoring model created by your data, not influenced by human bias

The applications scoring objective To determine when a prospect is ready to talk to sales. To determine which prospects are most likely to close and be contacted.

The buying stages the application can score

MQL based systems score leads by qualifying them to talk to sales, not by if they are likely to buy

Neuralview scores your records on Likelihood to: qualify, close, contact and repurchase

Access to sales interactions that inform data analysis

Can only access data that is native to the CRM in use and to the singular organization.

Accesses data available in your CRM, the 80 billion data point analytics engine, any data in a marketing automation application you may be using and all of your company sales interactions carried out by phone or email.

Multivariate analysis Marketing automation applications are generally not sophisticated enough to do this, nor can their human influence possibly exhaust all statistical outcomes available.

Neuralview relies on machine-learning to instantly complete multivariate analysis, which leads to more accurate predictions.

Ability to rework the scoring model Marketing automation applications require manual input to establish their scoring rules. This requires human analysis of data of a regular basis to update the model in order to keep it informed about any industry and business trends that naturally occur on a regular basis. Without these manual efforts to rework the scoring system as needed, you will be scoring leads off of an outdated model within the first year of application.

NeuralView is a self-learning application. Any scoring model particular to your organization is updated automatically as the engine learns from the sales transactions completed not only by your organization, but by the all the other transactions captured in the larger database. The system refreshes and updates hourly. You are never behind.



Summary & Credits


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Now that you know how you can use an analytics engine to identify the sales leads and prospects most likely to contact and close, its time to start implementing what youve learned.

NeuralView offers unparalleled insight into your buyers availability and buying behavior, helping your reps create actionable strategies to close more deals more quickly. NeuralView shows your reps who to call and when and helps them identify what is relevant to your cus-tomers so they know what to focus on in their sales conversations.

NeuralView by InsideSales.com accelerates the sales cycle and drives revenue growth in ways no other lead scoring application can.

To see how NeuralView informs the daily sales prospecting activities of a top preforming rep click the banner below:

Summary & Credits

CONTENT

Andrew Parry| InsideSales.com

Steve Durham| InsideSales.com

WRITER

Chelsi Linderman |

EDITOR

Leo Dirr |

DESIGNER

Scott Humphries |

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Table of ContentsIntroductionAbout the AuthorsSales Problems Solved1. Who to Contact?2. When to Call?3. How to Accelerate Sales?

The Power of NeuralyticsSort Signals From Noise

How Does NeuralView Help Sales ManagersI dont know which leads are ready for sales conversationsI dont know what an ideal lead looks likeI dont have much marketing feedback regarding lead qualityI dont know if my reps are working leads effectivelyI dont how to coach certain reps

NeuralView In Action1. Likelihood to Close2. Likelihood to Contact

Close Deals Faster: A Case StudyLift Connect and Close Rates

NerualView Vs. CompetitorsPrescriptive Lead Sorting That Is Not BiasedProvides Two Data Point Scores Relevant To Your Business Model

Frequently Asked QuestionsSummary & Credits

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the science of lead scoring, prioritization, and sales success

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