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TM5528 Health Promotion
The scope of health promotion activity within the landscape of intimate partner violence in developing countries-applying the framework for health promotion action.
Assignment Two
Samantha Leggett, SN 124946524/6/2013Word Count: (excluding citations, tables and footnotes): 2940
Contents
Page
3 1: Introduction
4-5 2: The landscape of intimate partner violence in developing countries
6-7 3: The framework for health promotion action explained
7 4: Applying the framework for health promotion action to a health
promotion priority
8 4.1: Disease Prevention
8-9 4.2: Communication Strategies
10 4.3: Health Education and Empowerment
10-11 4.4: Community and Health Development
11-12 4.5: Infrastructure and Systems Changes
13-14 5: Figure 1: the framework applied to intimate partner violence
15 6: Summary
16 7: Appendix A-Framework for Health Promotion Action-template
17-21 8: References
2
1: Introduction
Intimate Partner Violence is one of the most serious and pervasive social and public
health issues facing developing countries, a significant contributor to the ill health of
women and children, and a major threat to social and economic development (Garcia-
Moreno, Jansen, Ellsberg, Heise & Watts, 2005; King and Lupiwa, 2010). Such violence
is interwoven with complex determinants of health such as poverty, lack of education,
gender inequality and HIV/AIDS (World Health Organization [WHO], 2005).
A strong, comprehensive and collaborative public health sector response is required to
help prevent intimate partner violence (IPV). Knowledge of the forms and patterns of
violence within different cultures and across countries has important implications for the
effective prevention, care and mitigation of IPV. It is imperative that health services are
in place where women feel safe, are treated with respect, are not stigmatised and where
they can receive quality, informed treatment and support. Strength within a public health
and in this instance, specifically a health promotion response, can also help to address
the reluctance of abused women to seek help, to raise greater public awareness of this
significant problem and to challenge the social norms that condone and therefore
perpetuate violence against women (Garcia-Moreno et al. 2005).
A further strength of an effective health promotion programme is the implementation of
a range of interventions on a continuum from the individual to population-wide. The
application of the Framework for Health Promotion Action (James Cook University
[JCU], 2013) to a health promotion priority is useful to frame responses to identified
issues and helps to ensure that sustainable approaches are implemented. (State
Government of Victoria, 2012; Devine, Muller & Carter, 2008). Following a more in-
depth examination of intimate partner violence within developing countries, this
framework will be further explained and then applied to the scope of health promotion
activity within the landscape of IPV in developing countries.
3
2: The landscape of intimate partner violence in developing countries
A study across seventeen low, middle and high income countries on the incidence of all
forms of Intimate Partner Violence (IPV) found that between 17-71% of women had
experienced one or more kinds of abuse1 in their lifetime (Garcia-Moreno et al., 2005).
Pregnancy is a particularly vulnerable time for women and the risk of IPV peaks among
women of reproductive age. Recent worldwide studies suggest that at the extreme,
between 1-28% of pregnant women experience IPV but with general averages falling
somewhere between 4-12% (WHO, 2011). These statistics suggest that violence is
more common among pregnant women than conditions such as diabetes or
preeclampsia which are routinely screened for during pregnancy (Parsons, Goodwin &
Peterson, 2000).
Intimate partner violence is a result of factors operating at four levels: individual,
relationship, community and societal. Community and societal drivers that are
consistently associated with an increased likelihood of experiencing IPV are gender-
inequitable social norms, low social and economic status of women, weak legal
sanctions against IPV within marriage, lack of women’s civil rights, weak community
sanctions against IPV and broad social acceptance of violence as a way to resolve
conflict (WHO, 2012). And, although IPV pervades all classes of society, it can ordinarily
be generalized that people with the lowest socio-economic status are at most risk of
violence. This risk is intensified by poverty related factors such as poor housing, lack of
education and unemployment (Vakili, Nadrian, Fathipoor, Boniadi &
Morowatisharifabad, 2010; WHO, 2012; Xu et al., 2005).
1 Physical violence: being hit with a fist, kicked, dragged, choked, burnt, threatened with a weapon or having a weapon used against
them; sexual violence: forced intercourse or any form of sexual coercion or exploitation; emotional abuse: insults, belittling, constant
humiliation, intimidation, threats of harm against partner or children; controlling behaviours: restricting contact with family and
friends, insisting on knowing where she is at all times, controlling access to health care, money, employment or education. (Garcia-
Moreno, C., Jansen, H., Ellsberg, M., Heise, L., & Watts, C. (2005). WHO Multi-country Study on Women’s Health and Domestic
Violence against Women. Initial results on prevalence, health outcomes and women’s responses. Retrieved from
http://whqlibdoc.who.int/publications/2005/924159358X_eng.pdf)
4
IPV undermines family planning initiatives and a woman’s ability to control the number
of children she has, leading to unwanted pregnancies (Bradley, 2001). In many
countries abortion is illegal in cases of rape and in fact only permitted with exception to
save a woman’s life (Centre for Reproductive Rights, 2008). Unsafe abortion is one of
the four main causes of maternal mortality worldwide (WHO, 2010b) and to complete
this cycle of harm IPV also provides an important intersection in the spread of HIV/AIDS
(Jewkes, Dunkle, Nduna & Shai, 2010).
Further, IPV puts women at increased risk of poor physical, mental, sexual and
reproductive health. In addition to direct injuries acquired as a result of physical
violence, women also report memory loss, dizziness, problems walking and carrying out
daily activities, emotional distress, depression, thinking about and attempting suicide,
induced miscarriage from being kicked or punched in the abdomen whilst pregnant and
increased transmission of STI’s. The cumulative effects of ongoing violence should also
not be underestimated (Garcia-Moreno et al., 2005; WHO, 2010a).
Health systems in low and middle income countries tend to be plagued by resource
shortages, inefficient and inequitable use of available resources, poor service quality
and low coverage rates. The poorer sections of societies within these countries seem to
bear the brunt of these problems (Oliveira-Cruz et al., 2003). Current research
demonstrates that although services may exist to support survivors of IPV, they are
often fragmented, under resourced and lack the coordination and capacity to be truly
effective. Little seems to exist in the way of dedicated immediate medical care,
awareness raising, prevention strategies or to address behaviour change (Oxfam, 2010;
Amnesty International, 2006). An effective health promotion intervention is therefore
strongly implicated.
5
3: The framework for health promotion action explained
(A template of the framework can be found in Appendix A)
As previously mentioned, one of the keys to effective and sustainable health promotion
programme delivery is the implementation of a range of interventions on a continuum
from the individual to population-wide. Additionally, health promotion interventions must
work across the downstream, midstream and upstream levels2 and through a range of
action areas to achieve better health outcomes for the population being targeted. (State
Government of Victoria, 2012; Devine et al., 2008; JCU, 2013).
The framework for health promotion action clearly defines the down, mid and upstream
levels through each action area (disease prevention; communication strategies; health
education and empowerment; community and health development and infrastructure
and systems changes). By applying the framework to a problem, challenges can be
identified that need to be overcome in order to pursue the health promotion programme
goal. Multilevel, integrated and complementary interventions can also be more readily
developed. Its effective use also helps professionals to recognise that health is affected
by individual behaviour as well as broader socio-environmental issues, and may aid in
the identification of the broad determinants of health and health inequities. The
Framework can also be used to set out priority objectives and actions within health
promotion initiatives and may serve as a visual demonstration of the relationships
between the health promotion intervention categories (State Government of Victoria,
2012; Devine et al., 2008).
2 Downstream interventions usually target individuals who are already displaying symptoms or who are deemed at high risk of injury or illness in the future. Interventions include screening activities; access to health services; disease self-management and the provision of health information.
Midstream interventions move towards a more population-based approach targeting at risk individuals and populations. The emphasis is on prevention through behavior change strategies and can include programmes that address physical inactivity, smoking and obesity.
Upstream interventions address issues from a broader perspective and focus on achieving population level changes. Interventions target the social, political, economic and cultural determinants of poor health and aim to influence infrastructure, policy and legislative changes (James Cook University. (2013). TM5528 Health Promotion. Queensland, Australia: James Cook University).
6
Further, use of the framework emphasizes how health promotion interventions can trend
in an upstream direction as historically, downstream approaches have done little to
improve the health outcomes of the poorest and most vulnerable people. The
framework can also be used to encourage reflection on current practice and to promote
collaborative working in planning interventions across the downstream, midstream and
upstream spectrum (JCU, 2013).
4: Applying the framework for health promotion action to intimate partner violence
A public health problem on the scale of intimate partner violence requires a major focus
on primary prevention. This means reducing the number of new instances of IPV by
addressing factors that make the first time perpetration of IPV more likely to occur.
Primary prevention relies on an upstream approach, identifying upstream determinants
such as social, political and cultural factors and then taking action to address these.
(WHO, 2010a).
However, current evidence suggests that cultural and social drivers of IPV such as
behaviour change and social constructs of gender norms may take generations to
achieve. Further, while primary prevention strategies are being implemented it is vital
that survivors of IPV are able to access existing services and that capacity is built within
these (Medecins Sans Frontieres [MSF], 2009).
The framework for health promotion action will therefore not only be applied to the
primary prevention of IPV but to the prevention of disease and treatment of injuries
related to experiencing IPV. A completed framework can be found at the end of this
section.
7
4.1: Disease Prevention
Finding immediate medical care is critically important after a sexual or serious physical
assault. The provision of medical care within the first few days after rape is vital to limit
serious physical, sexual and mental health consequences, both immediate and long
term. Post Exposure Prophylaxis for HIV and emergency contraception are needed
within a matter of days and the treatment of STI’s, prevention of tetanus and
psychosocial care are also of importance. Prompt medical and/or surgical treatment
following serious physical assault is important to help prevent long term physical and
sexual disability and the emotional and social consequences that may accompany them
(MSF, 2009).
Follow-up care is an additional and important aspect of disease prevention with regards
to subsequent doses of tetanus and hepatitis B immunisations, HIV testing and follow-
up psychosocial care (MSF, 2011).
4.2: Communication Strategies
Few victims of IPV seek medical care immediately after an episode of physical or sexual
violence. Fear of stigmatisation, shame and the safety of themselves and their children
are common concerns and reasons that prevent them from doing so. A crucial element
of any project working with survivors of IPV is ensuring that they know about the
services available, about the importance of seeking care and how to do so as quickly as
possible. It is highlighted that commonly, services for survivors of IPV are largely based
in urban areas giving the rural population restricted or no access to the medical care
that they need (MSF, 2009).
Awareness-raising may focus on healthcare, cultural issues, prevailing myths in society
or existing legislation. It can also help to facilitate disclosure. Trying to reduce the
barriers women face in accessing services is a crucial element of any programme
attempting to address and prevent IPV. Talking to people door-to-door, using theatre or
drama groups to convey messages at locations such a street markets and cultural
8
events, radio announcements and billboard advertisements are useful tools to
communicate messages and encourage victims to seek help. (MSF, 2009; WHO, 2012)
Additionally, clear, appropriate and accurate information regarding IPV may be put on
prominent display in schools, colleges, churches, workplaces and particularly in places
where women access health care for other reasons; information regarding women’s
rights and why, how, where and when to seek help should also be included. Community
health centres are an ideal place for information, education and discussion as most
women will access them at some point in their lives, particularly for reproductive health
services (Magnussen, Shoultz, Hansen, Sapolu & Samifua, 2008; Garcia-Moreno et al.,
2005). All community health staff should be sensitised regarding IPV and service
provision within the local area, with a flow chart of the referral process available for staff
and patients. A visual map of the locale with available services could also be displayed
in a prominent place (Oxfam, 2010). Further, utilising national television, public
transport, mobile telephone networks and educational curricula to promote awareness
of human rights, IPV and related services is highly recommended (MSF, 2009).
Bradley (2001) points out that the position of women in society does not exist in a
vacuum-it exists relative to that of men. This makes it clear that for any health promotion
intervention to be successful in this area, work with male perpetrators of IPV must be
undertaken. The objectives of working with male perpetrators typically includes
increasing an individuals’ knowledge, changing attitudes towards gender norms and
violence and changing social norms around masculinity, power and violence (WHO,
2010a).
Additionally, media strategies could be employed that reach out to men who are not
violent with the aim of developing their capacity and confidence to speak out against
violence and challenge its acceptability. This may help to counter notions that all men
condone violence, to change the social climate in which it occurs and also serve to
provide alternative role models of masculine behaviour (MSF, 2009; WHO, 2010a;
WHO, 2012).
9
4.3: Health Education and Empowerment
Empowerment approaches in health programmes often utilise combinations of
community led needs assessment, education or training, public awareness campaigns
and community action. Media awareness campaigns are a common approach to the
primary prevention of IPV and have the potential to reach large numbers of people,
challenging the beliefs of both women and men at a societal as well as an individual
level (WHO, 2010a).
Callister (2012) asserts that empowering women to understand that violence is
unacceptable should be a priority but acknowledges that in many cultures this will be
the biggest challenge to overcome. At a community level, the formation of women’s
action groups or strengthening of existing women’s groups to be able to provide support
to women experiencing IPV can strengthen an empowerment agenda. Intra-group
exchange of knowledge about rights, treatment and support are all useful components
(Mahapatro, Gupta, Gupta and Kundu, 2011).
Additionally, peer mentoring support within these women’s groups or in the form of
home visiting shows a promising approach to empowerment. Non-judgemental listening,
support and friendship; maintaining regular contact through visiting, phone calls and
outings; assistance in developing safety strategies appropriate to individual
circumstance and modelling a sense of hope can all be provided (Taft et al., 2009).
WHO (2012) recommend that practitioners identify existing strategies that have
demonstrated promise or effectiveness and build upon these within their own health
promotion intervention.
4.4: Community and Health Development
The statistics regarding the incidence of IPV during pregnancy given in section 2 of this
report highlight the need for the introduction of routine screening for IPV during
reproductive health care encounters for all women of reproductive age, both in clinical
settings and in the community. This implicates appropriate training for both clinical,
10
community and lay health care workers. Screening and referral procedures need to be
sensitive, appropriate, effective and culturally acceptable. Screening alone however, is
inadequate-appropriate onward referral to acute care and community support services
are crucial to aiding the primary prevention of IPV. The need for formal protocols and
guidance documents is also emphasized (Campbell, Moracco & Saltzman, 2000;
Parsons et al., 2000; WHO, 2012).
4.5: Infrastructure and Systems Changes
Continuous surveillance and evaluation are critical elements of any health promotion
programme as they allow trends to be monitored, the impact of interventions to be
assessed and necessary changes to be made in real-time (van Beurden, Kempton,
Sladden & Garner, 1998). The translation of research findings into effective
interventions and dissemination of aggregated data is also important to secure
intersectoral support and funding. In addition, policymakers must be kept up-to-date
with new findings in research and with the results of interventions so that public policy
initiatives can reflect new developments in these areas. This may in turn help to
strengthen national commitment and action (Campbell et al., 2000).
Knowledge of specific service providers, and how or whether agencies are working
together, can reveal inadequacies or gaps in service provision and can assist with
planning better service delivery. Capacity may therefore need to be enhanced for data
collection and sharing within organisations that provide services for survivors of IPV e.g.
clinics, hospitals, shelters, police stations etc (Mays et al., 2009; WHO, 2012).
At a governmental level the United Nations (2006) and WHO (2010) suggest a number
of strategies to strengthen the national contribution to the primary prevention of IPV:
firstly, the recognition that the problem exists and then a commitment made to plan and
implement national programmes that help to avert future violence and respond to it
when it occurs; work with international agencies, offering support to relevant
programmes and investing resources; promote gender equality and women’s human
rights in line with international treaties and human rights mechanisms, including
11
women’s access to property and assets and expanding educational opportunities for
girls and young women; harmonise legislation with international commitments and
finally to challenge obstacles such as political inertia or opposition within differing
government departments. It is also recommended that national progress be monitored
and assistance provided to strengthen efforts to bring about necessary changes in
national laws, policies and programming.
These recommendations regarding surveillance, evaluation and governmental
commitment to the primary prevention of IPV highlight the importance of health
promotion specialists taking a lead role in establishing effective multi-sectoral
collaboration with, for example: legal organisations; advocacy groups; the media; social
workers; community based organisations; shelters; women’s groups; men’s groups;
community groups; faith based organisations; the judicial system; national department
for education; non-governmental organisations (e.g. Medecins Sans Frontieres,
lobbying groups); trade unions; businesses; the media; social, political and religious
leaders and national medical service providers (Parsons et al., 2000; MSF 2009; MSF,
2011).
Evidence suggests that the most effective way to improve the service response to
survivors of IPV is to follow a systems approach, by implementing institution-wide
reforms rather than narrow policy reforms or training alone. It is also stressed that
including women’s perspectives in future research, practice and policy development is
vital to truly effective service provision (WHO, 2012).
12
5: Figure 1: The Framework for Health Promotion Action applied to intimate partner violence in developing countries.
Downstream Midstream Upstream
Individual Focus → → → → Population Focus
Disease Prevention Communication
Strategies
Health Education
and
Empowerment
Community and
Health
Development
Infrastructure
and Systems
Changes
Work in treatment
centres for victims
of physical and
sexual violence to:
Provide
clinical care
Train
healthcare
workers
Ensure
policies and
protocols
are being
adhered to
Ensure
appropriate
referrals
(e.g.
psychologist
, shelter,
social work)
Encourage
Collaborative
working with
media, service
users, human
rights
organisations and
other relevant
parties to design
appropriate
awareness-
raising
campaigns.
Work with
theatre and
drama groups to
ensure
appropriate
health message
content.
Work with
Facilitation of
community led
needs assessment.
Education and
training of health
personnel in all
relevant areas
(clinical,
community and
lay).
Facilitate the
formation of
women’s action
groups or
strengthening of
existing ones and
contribute to the
information
shared within
them.
Assist with the
development of
routine
screening
procedures for
IPV in
reproductive
healthcare
settings.
Contribute to
the training of
clinical,
community and
lay healthcare
workers in
screening
procedures.
Contribute to
and facilitate
the
Take a lead role in
establishing
effective multi-
sectoral
collaboration and
partnership
building by
creating
opportunities for
meetings to
discuss issues and
make plans to
move forwards
with a relevant
agenda.
Participate in the
surveillance and
evaluation of any
intervention.
Assist with
13
and
implement
follow-up
care
Help to design and
implement relevant
policies and
protocols
Work in shelters and
refuges to provide
counselling, referral
and ongoing
treatment. Also
provide appropriate
training and support
to staff.
educational
institutions (both
schools and
health care) to
ensure that IPV is
appropriately
incorporated into
curriculae.
Design flow
charts mapping
the referral
process for
health centres,
emergency
departments,
maternity care
services and
communities etc.
Produce visual
maps detailing
local services.
Work
collaboratively
with men’s
groups or
facilitate the
establishment of
them where
there are none.
Contribute to the
development of a
peer mentoring
system and
training in areas
such as non-
judgmental
listening,
developing safety
strategies and
signposting to
relevant services.
development of
policies and
protocols for
onward referral
in these settings
and deliver
training in their
effective use.
Work
collaboratively
with other
sectors to
address the
barriers to
utilisation of
existing
services.
dissemination of
data to relevant
sectors e.g. health
centres,
governmental
departments,
media etc (what
has worked, what
hasn’t, why,
statistics, service
user feedback).
Help to build
capacity in
surveillance,
evaluation and
data
dissemination
within relevant
participating
organisations.
Write research
papers based on
aggregated data.
Contribute to real
time programme
changes.
14
Primary Care
Approaches
Lifestyle/
behavourist
Approaches
Socio-ecological
Approaches
Source: Modified from Keleher and Murphy (2004) and cited in James Cook University (2013) Module 5,
page 9.
6: Summary
Intimate partner violence is a serious and pervasive public health issue. Its drivers are
complex and multivariate. A strong, comprehensive and collaborative health promotion
response is required to help prevent it and mitigate its physical, psychological, social
and economic consequences.
The application of the Framework for Health Promotion Action to the issue of IPV can
greatly assist in adding strength to such a response from perspectives such as: setting
priorities, aiding recognition of the broad individual and socio-environmental
determinants of health and identifying upstream approaches to the problem. However, it
is also very clear that there is a significant amount of cross-over of interventions within
the health promotion action areas which demonstrates how closely intertwined all areas
of health promotion action can be.
15
7: Appendix A
Framework for Health Promotion Action – template.
Downstream Midstream Upstream
Individual Focus → → → → Population Focus
Disease Prevention Communication
Strategies
Health Education
and
Empowerment
Community and
Health
Development
Infrastructure
and Systems
Changes
Primary Care
Approaches
Lifestyle/
behavourist
Approaches
Socio-ecological
Approaches
16
Source: Modified from Keleher and Murphy, (2004) and cited in James Cook University (2013), Module 5,
page 9.
8: References
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Inevitable, Never Acceptable. Retrieved from
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Bradley, C. (2001). Family and Sexual Violence in Papua New Guinea: An integrated
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Guinea: Institute of National Affairs.
Callister, L.C. (2012). Childbearing Women and Intimate Partner Violence. American
Journal of Maternal Child Nursing 37(4), 275.
doi:10.1097/NMC.0b013e318254aac2
Campbell, J.C., Moracco, K.E., & Saltzman, L.E. (2000). Future directions for violence
against women and reproductive health: Science, prevention and action.
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Centre for Reproductive Rights. (2008). The World’s Abortion Laws Factsheet.
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%20Fact%20Sheet%202008.pdf
Devine, S.G., Muller, R., & Carter, A. (2008). Using the Framework for Health Promotion
Action to address staff perceptions of occupational health and safety at a
fly-in/fly-out mine in north-west Queensland. Health Promotion Journal of
Australia, 19, 196-202.
17
Garcia-Moreno, C., Jansen, H., Ellsberg, M., Heise, L., & Watts, C. (2005). WHO Multi-
country Study on Women’s Health and Domestic Violence against Women. Initial
results on prevalence, health outcomes and women’s responses. Retrieved from
http://whqlibdoc.who.int/publications/2005/924159358X_eng.pdf
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Australia: James Cook University.
Jewkes, R., Dunkle, K., Nduna, M., & Shai, N. (2010). Intimate partner violence,
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King, E., & Lupiwa, T. (2010). A systematic literature review of HIV and AIDS research
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Magnussen, L., Shoultz, J., Hansen, K., Sapolu, M., & Samifua, M. (2008). Intimate
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Mahapatro, M., Gupta, R.N., Gupta, V., & Kundu, A.S. (2011). Domestic Violence
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18
http://www.msf.org.uk/sites/uk/files/Shattered_lives_2nd_Ed_June_2009_200907
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http://docs.health.vic.gov.au/docs/doc/8196B97B654C907BCA257A7F001DF6E
4/$FILE/integrated_health_promo.pdf
Storey, D. (2010). Urban Poverty in Papua New Guinea. Discussion Paper 109. Port
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19
United Nations. (2006). Ending violence against women: From words to action. Study of
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Vakili, M., Nadrian, H., Fathipoor, M., Boniadi, F., & Morowatisharifabad, M. (2010).
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http://www.wpro.who.int/NR/rdonlyres/11EE7BCC-0C36-4B66-A6E3-
8075333E34E5/0/29PapuaNewGuinea2009.pdf.
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women. Intimate Partner Violence. Retrieved from:
20
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