the secret art to getting your message heard

THE SECRET ART TO GETTING YOUR MESSAGE HEARD The 4Mat Communica=on Model Bernice McCarthy What do people with each preference want to hear? How people feel when they really ‘ hear’ what you’re sharing with them General split of preferences in an audience Need some help to be as eﬀec0ve as possible with your communica0on? Please do get in touch. Make sure you know what your preference is as we have a tendency to communicate from our preference automa0cally. Consciously spend 0me in the other preferences to engage your whole audience. A simple yet eﬀec0ve model that makes it easy for your audience to ‘hear’ what you’re saying and put it into a context that maDers to them. Sharing informa0on in this way enables you to connect with people’s leF and right sides of the brain thereby including the logic and the crea0ve solu0on. www.erinbuyers.com Deliver your message in a way that covers all the different preferences • People learn, listen and hear in different ways • By tailoring your message to speak to all of the different preferences you have a much better chance of being heard Engage your audience emotionally and they will want to know more • Why is this relevant to me? • Why should I listen to you? (Credibility) • What’s in it for me? WHY • How would you apply your ideas? • Set out solutions for challenges they may have • Demonstrate how you would test a theory HOW • What are the facts? • According to who? • Statistics? • Where have you done this before? • What structure would you use? WHAT • Paint the picture of what all of this means in the “day job” • Put it into context for this company / industry • How would you take action and make things happen? WHAT IF WHY “She seems to know her stuff and I could really do with someone like her on the team…” WHAT IF “I can really see how that would work…” HOW “Sounds great, let’s get started…” WHAT “That certainly makes sense based on what you’ve shared…” What if 25% Why 35% What 22% How 18%

Upload: erin-buyers

Post on 11-Jan-2017

42 views

Category:

Presentations & Public Speaking

2 download

Report

Download

Embed Size (px):

TRANSCRIPT

THE SECRET ART TO GETT ING YOUR MESSAGE

HEARD

The 4-‐Mat Communica=on Model Bernice McCarthy

What do people with each preference want to hear?

How people feel when they really ‘ hear’ what you’re sharing with them

General split of preferences in an audience

Need some help to be as effec0ve as possible with your communica0on? Please do get in touch.

Make sure you know what your preference is as we have a tendency to communicate from o u r p r e f e r e n c e a u t o m a 0 c a l l y . Consciously spend 0me in the other preferences to engage your whole audience.

A simple yet effec0ve model that makes it easy for your audience to ‘hear’ what you’re saying and put it into a context that maDers to them. Sharing informa0on in this way enables you to connect with people’s leF and right sides of the brain thereby including the logic and the crea0ve solu0on.

www.erinbuyers.com

Deliver your message in a

way that covers all the different

preferences

•  People learn, listen and hear in different ways •  By tailoring your message to speak to all of the different

preferences you have a much better chance of being heard

Engage your audience emotionally and they will want to know more

•  Why is this relevant to me? •  Why should I listen to you? (Credibility) •  What’s in it for me?

WHY

•  How would you apply your

ideas?

•  Set out solutions for challenges