the secret facebook recipe - digital dealer 16
DESCRIPTION
Slides of Alex Jefferson's presentation of The Secret Facebook Recipe at Digital Dealer 16 in Atlantic City New Jersey May 6-8th 2014. Live test results were revealed by Alex Jefferson, Ecommerce Director of the Proctor Dealerships. See a Video Preview Here https://www.youtube.com/watch?v=Rb4Mki5fXv0TRANSCRIPT
- 1. Lets dig in
2. 1. Context and Mindset 2. Efficient & Effective Ads 3. The Secret Sauce 3. 42 million 4. 42 million 12 million 5. 42 million 12 million 12 million 6. 42 million 100 million 12 million 100 million 7. 42 million 12 million 100 million Yearly Weekly Daily 8. SUGAR SEAN Sweetsville USA 9. VS. 10. Identity Unknown - Targeting by Channel 11. Page TRUE Identity & Targeted TRUE Identity 12. VS. ? 13. 2nd Ingredient Efficient and Effective Ads 14. Dont buy likes 15. Advertise in the News Feed 16. Learn The Main Course 17. The Power EditorHonda Sales April - Clicks 18. Honda Sales April - Clicks New Car Shopper Email List 19. Honda Sales April - Clicks New Car Shopper Email List Blue Accord Pic Red Accord Pic Blue Accord Pic Red Accord Pic 20. Its All About Targeting 21. By Geography & Demographics 22. By Geography & Demographics By Interests By Behaviors & Partner Categories 23. Measure, Monitor, Adjust 24. Measuring Effectiveness 25. 3rd Ingredient Secret Sauce 26. Purposeful Content 27. Informative 28. Informative 29. Interesting Entertaining Informative 30. VS. 12 million weekly 100 million daily 31. Alex Jefferson Ecommerce Director The Proctor Dealerships Tallahassee, Florida 850-702-5221 [email protected] @alexjefferson09 Thank you