the secret life of deliverables
Post on 19-Oct-2014
1.795 views
DESCRIPTION
TRANSCRIPT
The Secret Life of Deliverables
Anthony Quinn
What happened to my deliverable?
What?
Why?
Something that’s produced,to influence an outcome
Outcomes Experienced By The Deliverable
?
A Deliverable’s Journey Through The Black Box
Stage 1: InterestedImportant but receives little
funding
Stage 2: InvestedFormalised programs emerge
Stage 3: CommittedCritical and execs actively
involved
Stage 4: EngagedOne of the core tenets of
strategy
Stage 5: EmbeddedIn the fabric of company
Stages of Experience-based differentiation maturity Source: Forrester Research
CX Maturity Varies Within The Organisation
Design’s Perceived Role In The Organisation
Influence & Authority
B Business Owner
A Service Provider
A
B
Design’s Perceived Role In The Project
Design by default
Defines problem / opportunity spaceDisruptive innovationShaping strategy
Generates alternative solutionsNarrows solution options
Incremental improvement
Cosmetic overlay
Source: Jess McMullin, B+D.org
Focus and Alignment?
Steve Snodgrass, Flickr Creative Commons
Who Does The Deliverable Listen To?
Who Does The Deliverable Listen To?
Who Does The Deliverable Listen To?
RASCI
Source: Demi-Brooke, Flickr Creative Commons
Intent
Context Changes During Design Process
Restructures
People Come......People Go
Funding Cuts
New Competitor
New Information
Merger
Acquisition
New Stakeholders
New Objective
New DirectionNew Insight
New Capability
New Threat
Recap
• Deliverable: produced to influence an outcome
• Recognise & respond to context
• Draw out implicit perceptions, objectives and expectations
• Manage stakeholders explicitly, continually and consistently
• Verify that users of deliverables can articulate intent and actions required to achieve desired outcome
• Observe, orient and respond to change
What Can We Do About That?
?
A Prototype Toolset
Let’s connect
