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The Secret to Being a Networking Superstar

February 2019

networking

/ˈnetwərkiNG/

noun

the action or process of interacting with others to exchange information and develop professional or social contacts.

2

Definition

networking

/ˈnetwərkiNG/

noun

the action or process of interacting with others to exchange information and develop professional or social contacts.


3

Networking is More Than an Event

600


4


600The approximate number of people the average person knows.

Andrew Gelman, Columbia University


5


10-12The number of people most Americans know well enough to trust.

Andrew Gelman, Columbia University


So, What’s the Plan for Today?

6

Understand the importance and ways of adding value and building trust.


Networking And The Power Curve

7

Number of People

Value Received

Rain Making, Ford Harding

You want to be here!


.Time spent within a network (1‏

8

.Delivering Value (2‏

2 Actions That Make Networks Payoff


But We Have to Get Clear On One Thing…

9The Secret to Being a Networking Superstar

Where Does Your Business Come From?

11

Source Number

Customers Referrals

Realtors

Affinity

Social Media

Leads from My Company

Leads Group


12

Who do you want to meet?


13

Where do they go?



500 Million

There are approximately 500 million users on LinkedIn, with 250 million monthly active users.

https://foundationinc.co/lab/b2b-marketing-linkedin-stats/


500 Million

There are approximately 500 million users on LinkedIn, with 250 million monthly active users.



3 Million

Only 3 million users share content weekly. That’s a little over 1% of monthly active users.



61 Million

The number of senior level LinkedIn influencers. With 40% being in decision-making positions.

LinkedIn Marketing Solutions Blog


The Basics for Being a LinkedIn Superstar

Create an Engaging Profile

https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067



https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067

https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/



Join or Create Groups



https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/


Secret No. 1Start Your Own LinkedIn Group


Secret No. 2Search is Your Best Friend

The Beginning Of A Wonderful Relationship


You want to be here!



l

What About Furry Feet?



Secret No. 3Like, Comment, Share

– Like‏ lowest option

– Comment‏ adds value

Engage in Conversation– Share‏ Best option

The Secret to Being a Networking Superstar 33


Secret No. 3The QR Code

Use LinkedIn as a “Digital Business Card”

3535

https://www.linkedin.com/help/linkedin/answer/94399/using-a-linkedin-qr-code-to-connect-with-members?lang=en


https://www.linkedin.com/help/linkedin/answer/94399/using-a-linkedin-qr-code-to-connect-with-members?lang=en


Secret No. 4Do Your Homework

Do Your Homework


Research the Attendees


Google

LinkedIn

Facebook

Glassdoor.com

Set Your Expectations


Arrive Early or At Least On Time



Secret No. 5How to Work the Room Like a Pro


Find the “one.”

Open groups of 3.

Place yourself near the flow.


Secret No. 6How to Have a Conversation


https://www.ted.com/talks/celeste_headlee_10_ways_to_have_a_better_conversation

https://www.ted.com/talks/celeste_headlee_10_ways_to_have_a_better_conversation?language=en


Everybody matters.

Ask them to join you.

Place yourself near the flow.

When The Party is Over…Follow Up



Secret No. 7Superstar Approaches and

Philosophies

The Superstars



Secret No. 8Quick Actions You Can Do Today

Make 3 Connections


Connect with Your MI Rep


Reach Out to One Person Today


Promotions, Anniversaries and Birthdays


Be Approachable…Smile


Genworth Underwriting Guidelines


Genworth Rate Express®


LOS Connections


Training Tools and Information



Additional MI Site Information


ActionCenter®: 800 444.5664

Your Local Genworth Regional Underwriter

Your Genworth Sales Representative

Your Genworth Resources


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